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what product does it replace?

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Market research through surveys

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^fun

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Maybe design a combined drink fizzler and bath bomb -> market size more than doubled

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Look for locally made carbonated drinks and ask if theres a way to incorporate the fizzler

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How much is the industry worth?

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Market size for sparkling water

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market for novelty toys and applications

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How much loyalty do existing competitors command from their userbase

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Drink fizzier: population of UK -> % population that drink alcohol -> % liquor -> % female ?

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Market size for soft drinks -- Bottom down from there

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the beverage market size

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for the fizzier, estimate the size of the global carbonated beverage market, roughly 407billion in 2019

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Existing business quarterly reports

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Make sure you are considering all the ways the items are used

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Look at the sales figures for the current market leaders

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Compare with existing markets for similar products

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how many people travel, how many people read when they travel

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nice