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Graphics don't overpower text

Page is not too heavy on one side or other such as, putting matching text boxes at the top and bottom of a publication

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Distance between elements on a page

used to demonstrate a relationship or a lack of relationship between elements such as, you must put captions next to the related photograph

# data[].attributes.body
Justification of elements

Related items should be justified the same to emphasize their relationship to each other such as, the text giving the location, date, time, and cost of an event are all centered on a flyer

# data[].attributes.body
Consistent pattern of font and color schemes and graphic types

Specific font, size, and style for headings, subheadings, and body text

Do not mix photographic images or digital and cartoon images on the same page

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The use of color and size to emphasize the most important elements on a page

For example, use black font on a light pink colored page, and use a white font on a black paper

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White space is a blank or negative space on a page

Used to give the reader's eyes a break

Used to focus the reader's attention on important details

White space doesn't have to be white