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Molly
Website design
Chinese customer primary research
Try to connect with buyers

Natalia
sustainability
Website design
Brand story
Try to connect with buyers

Jialin & Yuning
Supply chain transparent
budget
Business model mapping
try to connect with suppliers

Kelly
secondary research
Marketing strategy
Try to connect with suppliers

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-online service platform
-support and connect craftsman with small-middle enterprises (focus on fashion brands)
-income: service charge/transition fee/advertisement
-selling techniques&products

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1. We narrowed the suppier scope - 4 Chinese national minority (Miao, Dong, Li, Yao)
2. We narrowed the manual technology, just focus on weaving.
3. We clarify our clients characters, like they are samll niche designer brand, handcraft is brand core, pursue sustainability & inclusive,
want localization (in China market), etc.
4. we detailed everyone's work, which is more effiective. And we could utilize everyone's advantage.

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Q1: competiotr

B2C competitor? selling craft products or selling products and materials together (support craftman）

B2B competitor? Charity council

Totally Blue market or could not earn money

Q2：clients

Have to identity target clients (segmentation - common characteristics? )
Q3: suppliers

One nationality or several nationality

One craft skill(weaving) or several nationality

Few is better to build strong brand story (long history, heritage, culture, unique, unable to mass production - high price) ?

Q4: structure - brand strategy

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Molly
Website design
Chinese customer primary research

Natalia
substainability
Website design
Brand story

Jialin & Yuning
Supply chain transparent
budget
Business model mapping

Kelly
secondary research
Marketing strategy

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https://www.bloomsburyfashioncentral.com/encyclopedia-chapter?docid=b-9781847888556&tocid=b-9781847888556-EDch6031&st=Chinese+Craftmanship

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1. How to do primary research and get in touch with those crafters(suppliers) and fashion brand(targeted clients) or just rely on secondary research.
2. Seldom brands do these kind of thing, nearly blue market, but it's difficult to analysis competitors.

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Kelly
1. Brand propose, value proposition, vision & mission ( more clear)
2. market environment analysis （external & internal)
3. competitor analysis

Molly & Natalia
1. Find suitable UK and US designers (good at weaving skill)
2. Find suitable connected fashion brands
3. find related weaving culture & history
4. Website design thinking (consistent with brand value)

Jialin & Croal
1. website supply chain planning and find some cases study ( like sustainability, transparent)
2. Find suitable China weaving designer and related information

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1. brand name
2. looking for weaving handcrafted skills /craftsman
3. searching for target businesses (independent designers and brands)
4.risk assessment (should we buy the fabric ourselves and sell it or just connect them each other?)
5. marketing plan （B2B)
6. income sources
7. analysis approaches (primary and secondary)

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-start with B2B service platform (B2C come later)
-website platform
-connecting with fabric handcrafts (weaving)
-apply connection service for those independent designers and fashion brands

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-retailing strategy : B2B or B2C or both?
-how should we reach to those artists or designers?
-who will become our costumers?
-why they need to be supported? (maybe it is not about platform, instead of product itself)
-how the marketing of our brand will be driven?
-if we sell the sources and skills instead of products, why consumer need to buy them through our platform? (Pain point)
-target market: not only business but also consumers
-how to attract those artists to join in our platform and pay for us?
-what type of artists we will focus on (for our own branding value)?

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Look at possibilities for B2C selling
incorporate a lifestyle brand element?

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Strengths
- Commerce retailing and marketing
- social media platforms operation
- Channel expansions
- Negotiations
- Calligraphic design
(most on the China base)

Weakness
- Design and graphic visualization
- Accounting or financial stuff
- Critical thinking

Interests
-lifestyle brand
-fashion styling
-social media operation
-branding creation
-recycle and sustainable

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Supporting Artisans
Preserving traditional and artisan crafts
celebration and preservation of heritage
Connecting skilled artisans with the industry
Giving artisans a platform for their work
Encourage consumers to be more engaged with their clothes journey
Build emotional connections to their clothes again
Supporting traceability and sustainability
Engaging consumers with Makers of their clothes
Improve overall customer experience
Connecting communities with industry

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A platform to support artisans and skilled workers, connecting them to businesses and individuals across the world to help preserve and maintain heritage, culture and craft in ostracised communities.
A link between artisan, designers, and consumers

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Work with outside organisations who do work in other fields that align with the brands values
Charities that already support artisans
Charities that support animal welfare/ethical trading standards
W

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Case studies - artisan profiles and similar business models, as well as similar businesses already - how can we stand out against competitors?

Primary and secondary research - surveys, focus groups

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Add info to paddle boards re our idea
Molly - to create presentation collating info to present next week
Nathalia - to create mood board
Kelly - to create a marketing plan
All generate business name ideas
Jialin/yunni - to consider how the business idea can be applied to retail systems to improve and support supply chains

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B2B
B2C

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1. The problem of the handcraft brand is not about without channel, is about they didn’t consider customer and is the product problem, so although they enter the platform, they still cannot engage customers, is the key.

2. Why small brands choose you? What’s your advantage? Are you famous? Are you have stable customer basics? How to attract them? What's your resources?

3. I think those handcraft brands problem is lack of their own brand value, they cannot build strong brand identity and value, could the platform/brand value can link every brand value and link customer? Because painpoint for the brands is they lack of brand value&identity instead of channel? why not just service one brand?
4. retailing strategy : B2B or B2C or both?
5. how should we reach to those artists or designers?
6. who will become our costumers?
7. why they need to be supported? (maybe it is not about platform, instead of product itself)
8. how the marketing of our brand will be driven?
9. if we sell the sources and skills instead of products, why consumer need to buy them through our platform? (Pain point)
10. target market: not only business but also consumers
11. how to attract those artists to join in our platform and pay for us?
12. we attract new business to enter, and then, could we support them to survive? Do our platform has amounts of customer to follow?

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WHAT are we
HOW do we do it
WHY do we do it - the most important!!

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Idea explained
Inspirations
Problems we want to address
-Evidence to back up the problems
Retail strategy
Demographic
B2B - think about business we aim at, how we would sell to consumers
business model
goals and aims of service
Marketing Plan

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Molly

Strengths
- Design
- Public Speaking / Presenting
- Networking
- Idea generating
- Management
- Liasing with others between groups
- Design experience and Industry experience

Weekness
- Business strategy and implementation
- Social media
- Brand aesthetic and vision

Interests
- Regenerative Design
- Circular Design
- Sustainability in the industry
- Improving supply change and systems
- Innovative business solutions to fashion problems that can be implemented through a brand

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Natalia

Strengths

-Creative direction

-Storytelling

-Brand aesthetic and vision

-Design experience

- Critical thinking

- Leadership

-Design software (AI)

Weakness

- Business strategy and implementation

- Management

-E-commerce

- Accounting

Interests

- Sustainability

- Circular Design

-Slow-made products

-craftsmanship

-conscious capitalism

- lifestyle brand

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Kelly

Strengths
- communicate & networking
- leadership ability
- innovation and creative thinking
- primary research and customer analysis
- marketing strategy (but still lack of enough experience and knowledge due to cross professional background)
- social media and sustainable marketing
- design software (PS, AI, INDEISN)
- painting (high school subject)
- design thinking aspect (BA subject)

Weakness
- financial control (due to lack of practical experience
- limited number of brand information
- handmade
- photography

Interest
- virtual fashion
- sustainability
- social media
- lifestyle brand & outdoor brand
- luxury brand
- pet garment brand

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Understand your own + others strengths weaknesses/interests, and think about how these can apply to a business idea.

Idea generation - something visually you can show the rest of the group, explaining inspiration for the idea, define and explain the problem you want to solve and it's potential in the industry!

Referring back to the masterclass from this morning,   remember at this point  that it is quantity over quality at this point, and no idea is too silly!!

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Jialin

Strengths

-Apply business theories and models
-Statistic (entry level), Using SPSS (statistic software)
-International E-commerce experience & Social media operation experience
-Talking to people/Networking
-Photography

Weakness

-Design/Visual Merchandising
-Marketing and Logistics
-Presenting

Interests
-How consumer needs shifts in post pandemic era?
-Product passport/Social shopping/Domestic Luxury (market of China)
-How to start up a retailer brand?