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Explore the factors that need to be considered by a business in respect to Product, Price, Place, Promotion, People, Physical evidence and Process using examples.

What changes companies need to make to each of the Ps in 7Ps to gain competitive advantage?

In today's dynamic business world, companies ought to manage the 7Ps of marketing- Product, Price, Place, Promotion, People, Physical Evidence, and Process strategically to create and achieve competitive advantage.

Product refers to the goods or services offered. Companies ought to be concerned with innovation and quality. For example, Apple keeps on enhancing its iPhones by incorporating more features to meet the needs of the customers. A high-quality product answers the needs of the customers and creates brand loyalty.

Price strategies must be matched with perceived value. Firms like IKEA offer high-quality, trendy furniture at reasonable prices, equating price and quality. Value pricing or price competition can attract price-sensitive customers without degrading profits. Place involves disruption channels. Amazon revolutionized e-commerce by offering convenient access to goods via the internet with prompt delivery, widening its market and increasing consumers’ convenience.

Promotion includes public relations, promotions, and advertising. Emotional storytelling and global campaigns are used by Coca Cola in creating strong brand awareness. Effective promotion makes a brand stand out and enhances identification.

People are the center in service companies. Companies like Ritz-Carlton hire people to offer great service, create great experiences, and build loyalty.

Physical evidence consists of physical objects that give evidence for the service, such as layout or packaging. Starbucks uses standardized design and ambiance to enhance its brand image and customer comfort.

Process is the delivery of the service. McDonald’s efficient processes ensure quick, standardized service throughout the world, leading to higher customer satisfaction

In conclusion, to stay ahead, companies must innovate the 7Ps continually offering improved products, innovative prices, electronic distribution, customized promotions, capable personnel, pleasant surroundings, and streamlined processes. This combined strategy enables organizations to surpass others in dynamic markets.

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Schools need more students. Teachers can help tell people about the school. Parents trust teachers because they know their kids well. Here's how schools can do it:

Teachers can share class stories online. They can post pictures and videos of students learning fun things. For example, a science teacher could show students doing experiments. This makes parents think the school is good.

Schools can have days for parents to meet teachers. Teachers can show how they teach and answer questions. This helps parents feel good about the school.

Teachers can make short videos about why they like teaching there. The school can put these on their website. Parents will see the teachers are nice and smart.

When teachers win awards, the school should tell everyone. This shows the school has great teachers.

Teachers can also talk to new parents before they join. They can call or meet them to explain about the school. Parents like this because they can ask questions.

These ideas work because parents trust teachers more than ads. It shows the real teachers who will teach their kids.

To start, pick a few teachers who like talking to people. They can share small things about their classes each week. Just start simple, like posting class pictures.

Remember, this isn't about selling the school. It's about showing parents why their kids will be happy there. When parents see real teachers teaching, they'll want to send their kids.

The key is showing parents why their kids will be happy at school. When they see great teachers and happy students, they'll want to come too.

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Using examples, explain why applying a Porters routes to competitive advantage is important for a company as part of its marketing strategy

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53740   Unilever’s Corporate Social Responsibility 

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53740   Unilever’s Corporate Social Responsibility 

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A company's Corporate Social Responsibility (CSR) involves its ethical conduct and economic development efforts which simultaneously enhance the quality of life for employees and their communities and society. The current business environment demands CSR because it helps businesses build trust while protecting their reputation and securing long-term sustainability.

Unilever stands as a top example that demonstrates Corporate Social Responsibility in practice. The Sustainable Living Plan of Unilever tackles environmental and social and economic problems. Unilever dedicates its efforts to decrease plastic consumption and reduce carbon footprints and it promotes hygiene education through Lifebuoy and supports body confidence initiatives through Dove.

The Pyramid model developed by Carroll explains CSR through four fundamental responsibilities which include economic obligations and legal duties and ethical standards and philanthropic activities. Unilever fulfills every level of responsibility because it maintains profitability and follows regulations and conducts fair business practices and performs community service. Unilever implements strategies which combine sustainability goals with financial performance through its commitment to the triple Bottom Line framework (People, Planet, Profit).

Unilever's brand image has received a positive impact from its CSR initiatives. The Sustainable Living Brands of Unilever achieve 69% faster growth than other brands and generate more than 75% of total company expansion. The implementation of CSR enables companies to draw ethical consumers and dedicated staff members and gain public approval and media recognition.

The main obstacles to CSR implementation stem from its implementation expenses and the danger of appearing insincere or engaging in greenwashing practices. Unilever has established a benchmark for businesses to integrate CSR into their operational strategies.

The success of CSR in building strong brands can be observed through Starbucks and Patagonia but unethical conduct like Volkswagen's emissions scandal demonstrates the dangers of such behavior.

The success of businesses together with their brand reputation depends heavily on Corporate Social Responsibility (CSR).