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Thank you for listening to my Formative :)

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Thank you for listening!

Another feature that could be added to this innovation would be having a 'custom recycling bin' on the side of the tills in stores where instead of throwing their item if not liked, they could put it in a custom recycling bin where the material could then be used again for another custom made garment of someone else’s choice making the process go round and round saving up fabric.

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The D-SIGN - an innovative fashion search and creation platform presents a vast range of opportunities for both tech-savvy fashion businesses and creative consumers. A place where you can apply drawing skills at any level to create an ideal piece of clothing using various tools and bot training provided at every stage of the creation process. As soon as you have drawn an item you would potentially like to purchase, the AI will convert this image into a 3D-looking picture, which might be a new technology to develop within this project to display your drawing in an as realistic way as possible and see if it matches your notion. After all the adjustments are done, the AI using existing image advanced search technology will prepare a selection of existing designs that match the earlier developed image the most
First of all, this selection is time-saving
Second, it allows one to compare and come up with the best option
And third redirects straight away to the original apparel provider that does not challenge the consumer's trust in the service

All these points contribute to the satisfaction from the shopping experience and make the shopping process more interactive and buying decisions more conscious.

Regarding the targeted consumer, this service refers to tech-savvy, curious Z and younger generations with a broad paying capacity that has already expressed it's willing to get involved in digital innovations.

The concept of the innovation presented sprang from the idea of the co-creation paradigm that implies the consumer is the fundamental value creator of the final product or an integral participant of the community and interactive platforms. According to Ramaswamy, Venkat, Kerimcan Ozcan and their book about The Co-Creation Paradigm, businesses that orient themselves to the voice of their customers and use customer engagement as a tool for value creation proved to be efficient and represent new opportunities in leveraging global resources.

And the last but not least, one more service of the D-SIGN platform is be-spoke retail as a second option for acquiring a desirable product. This one is not only meant to minimise the risk of not meeting customers' expectations of receiving a dream garment but also to connect an end consumer with a designer and a technician directly encouraging consumer engagement and ensuring that the end product corresponds to desirable results. This service is going to target more solvent clients, that are considering fashion as a long-term investment and are seeking to simplify the process of ordering tailored clothes.
Adding this opportunity to the platform addresses inclusivity and overproduction, as zero-inventory retail.

One of the greatest advantages of this platform is the richness of its use which attracts potential consumers through different types of interaction purposes such as fashion product sketching/visualising for fashion or art students, as an advanced search platform for buyers, a connecting link between a bespoke retail consumer and a service provider and as a creative space for different communities.

Now let's glance through the storyboard. It starts in a very dynamic and full-of-contrast way to grab the so-called crocodiles' brain attention. Oren Klaff - an author of a book called Pitch Anything claims that any message sent to the listeners must get through three stages of cognitive perception and the crock brain is the first one.

The video ad starts with a well-known Tik-Tok trend "Run Boy Run" - dynamic, informative and easy to read as only 1 to 2 words pop up on the screen.

The entry is followed by showcasing how people face some daily inconveniences and how they could potentially correlate what are they doing to the opportunities that will pop up on their screens in seconds.

As soon as they reach the ad, the image will turn into vector graphics from pixel ones as it is easier to understand and differentiate between an online and offline reality.

Introduction of the "solution" - D-SIGN platform, keeping the focus on its multifunctionality and entertaining aspect. At this point, every following picture leads to another with one animated object travelling through the slides and the voiceover starts.

This ad will translate an inspiring mood through colourful, dynamic graphics and music to achieve the maximum level of attraction. However, details are playing a secondary role here it will include some examples of the interface and time-lapsed new "drawing" search tool possibilities.
Appearing text bullet points will highlight its usefulness and unique selling points, whereas comprehensive 3D  images will depict its innovative essence.

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Hey Lydia. I really love your idea and how you have covered it from the whole idea of AI scanning you to allowing consumers to actually have appointments face two face. Your research is quite detailed so be careful to stay on topic and not go around it. I also suggest you look at Millenials and Gen X since these generations are known to be extremely brand loyal.

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https://vimeo.com/204527590 - amex gold advert

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20002593

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Audio

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Moodboard

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I really love your idea and think it would prove to be very profitable for businesses.

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I really love this idea and think it is something I would be interested in myself. I like how you lined it back to sustainability and SDG goals :)

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I think this is great I definitely can relate to not being able to find the suitable size!!!

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STORYBOARD (The audio for the story board is below as the file was too big to fit it together)

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Audio for story board