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Decorative fonts are highly stylised typefaces, often designed for advertising or branding. Unlike other typeface classifications, decorative fonts do not follow strict rules as they combine different elements to create an eye-catching design. Their bold nature makes it easier to stand out and create high visual impact.

They can be described to creative, original and casual. Meaning these typefaces are usually experimental and used in non-formal/fun contexts to be unique.

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Script-type fonts are more casual and expressive, often resembling handwritten or calligraphy styles. While they aren’t ideal for long paragraphs due to readability issues, they’re well suited for titles or headers because of their unique look that grabs attention.

This kind of font may look more personal or add a sense of artistry. This connotes creativeness, strong emotions and authenticity, or elegance in some cases.

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San Serif fonts do not have the “serif” aspect to it, meaning it takes up less space which makes it suited for modern settings or digital devices. The simple design makes it very clear, direct, and easily readable. This typeface is best when trying to convey a simple message.

This typeface looks clean and modern, focusing more on functionality. This connotes minimalism and innovation in more modern contexts.

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Serif fonts are often associated with books and other physical printed media as it is commonly used in those media forms. Their look is defined by its small decorative strokes. This font is also often used in academic texts and formal settings, and has been used for very long.

This typeface is seen as traditional, elegant, respectable, etc. This makes media texts seem reliable, sophisticated or “old”.