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Product - Digital Camera

Target Market - Vloggers, Youtubers, travelers, photography hobbyists and social media influencers.

How to communicate - Platform specific messaging like Instagram or Tiktok by short clips showcasing the features and footage. Retail website by showing use-case scenarios and the testimonials.

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Target market: people who are keen on computer games

Value: It can provide different game experiences, faster, more accurate and more stable.

Communication: Cooperate with e-sports clubs to provide and publicise for professional players and game anchors.

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Product: Khairul Aming Dendeng

Target Market: Time-strapped young professionals, students, and fans of convenient Malaysian comfort food

Values Created:
Convenient: Ready-to-eat for on-the-go meals.
Delicious: Signature spicy-sweet flavor crafted by Khairul Aming.
Local-proud: Supports Malaysian-made products.

How to Communicate the Values:
Feature short cooking hacks with dendeng on social media.
Collaborate with student influencers to share quick meals.
Add QR codes on packaging linking to Khairul Aming recipes.

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Product: Reusable Water Bottle

Target Market: Health-conscious young adults and students

Values Created:

Eco-friendly: Reduces single-use plastic.

Cost-effective: Saves money on buying bottled water.

Health-conscious: Encourages drinking more water daily.

How to Communicate the Values:

Use social media ads showcasing people using the bottle in gyms, schools, and offices.

Partner with eco-influencers to promote the product.

Add stickers or infographics on the packaging about plastic waste and health benefits.

Offer student discounts or bundle deals.

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I choose UA Slipspeed . Target market to those students because they need to walk more . This shoes have a thick shoe soles that protect their feet and have an up to date design. I'll promote by social media like insta and tik tok and make a live every day or hire an influencer to do a paid review.

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Product:Recyclable plastic box Value: -Portable -Cheap -Recyclable The communicate ways: -Promote on short-video platforms, such as Douyin, YouTube and Instagram. -Provide certain financial assistance to disadvantaged areas and students to enhance the corporate image. -Carry out advertising cooperation with some TV stations in order to conduct publicity .

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Montigo Coffee Cup

Target market: University student or office workers

Value: easy to bring everywhere

How to communicate: share post or video to social media (e.g: Instagram)

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Nike Air Force

Value：comfortable to wear

target Audience：Young adult

How to communication：Promote through colloborate with celebrity endorsement, influencer partnership to attract customer.

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product : shoes from asics

value : comfortable

target market : for adult that into streetwear

how to communicate : by using social media which is tiktok, do content such as everyday use and streetwear

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smart watch

smart watch create value：has good sensors

they can watch people heart rate sports help give people tips to exercise better

spreading the value：You can conduct sports experiences and sleep services

The company can hold activities such as exhibitions to attract consumers and new customers. They can join the membership program, which helps enhance the brand's influence.

target market：

student groups, young people, and those who love outdoor sports

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Product:toothpaste

Vaule:Effectively inhibit bacteria and reduce gum bleeding.

How to promote:Post a short video on Instagram/TikTok to show the product production process (highlighting natural ingredients) and the before and after comparison of users (such as improvement of red and swollen gums)

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coffee

value

1.function value:

Although people didn’t have spirit, coffee can help people have enough energy to finish the daily job

2.emotional value:

People can socialize by drinking coffee in a cafe.

Consumers can chat with friends, discuss work with colleagues, or negotiate with clients here.

Market:

1. Post some beautiful coffee pictures or videos on the social media platforms( instagram facebook) to attract the target customers who are young, fashionable, and pay attention to the quality of life.

2. Encourage consumers to share their consumption experiences on platforms

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Nurin adilla

Value:

Soap g&h is suitable for every skin type and one of gentle soap that function to clean your skin from bacteria and make up.

Target Market :

People who have sensitive skin and who want basic skincare especially for teenagers.

Communicate:

Do advertisment in tiktok about sale and introduce everyone about this soap

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Product: Water bottle

Value: Allow to keep hot water for a long time

Way to communicate: Advertisement on social media, post content about this product on social media for example instagram or facebook

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Product: Birkenstock

Value: durable and long lasting

Target audience: any people who looks for a pair of sandals that is durable and have high quality but affordable at the same time

How to communicate with target market?

-through online marketing/social media marketing by promoting through social medi and place it at any birkenstock’ stores at the mall or through any marketing intermediaries.

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Daily products: Pen

Value: to write the note.

Target market: Student and office worker.

How to communicate: Find a influencer to help to promote products through live.

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Product: Coffee

Value: Coffee can help to improve concentration during class.

Target market: Student

Ways: Promote through social media such as Instagram and give promotions to target market such as buy two free one.

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I choose marker pen as a product that has value for customer. Customers like students and drawer can use it for colouring, draw and mark. I will advertise it on social media such as post the video about the ways to use it and its unique. This product is suitable for students and artist who like to draw and write notes.

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the daily product I choose is a vacuum flask.

Value:Keeps drinks hot/cold

Target Audience:Student,teacher,office workers.

Ways to communicate: Let the social media influencer to promote our product,offer discount when some specific festival,provide the testing video to the social media

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Product Name: 100 Plus

Value:

Hydration Energy boost Refreshing taste

Communication Method:

Promote through short videos on social media

Collaborate with fitness influencers and university sports clubs

Sponsor sports events to increase brand visibility

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Phone case

Value: style and protective

Target: Teenagers and students who want trendy accessories.

How to communicate: Use Tiktok and Instagram Reels with fun, colourful videos and popular influencers showing off the cases.

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Pots of Flowers

"We have evolved in nature. Humans are meant to live in tune with the environment."

Value Proposition: Pots of flowers that not only serve as a decor in a home, but also a tender company that provide comfort in silence.

1. Using social media to share stories regarding the consumer's experience with taking care of plants - either the comfort and pride they attain when flowers fluorish or valuable knowledge for maintaining plants.

2. Emotional bonding and community building - supporting local gardeners by providing a platform for communication and sharing passion.

3. Place of experience - a greenhouse that provides an immersive experience surrounded by greenery.

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Value：Provide cooling atmosphere

Target market：household and personal user

Use social media.Shoting creative and funny short video and situation comedy then post to social media such as tiktok，instagram and so on to describe the benefit.

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Oatside

Value: lactose-free

How would I communicate to target market: Collaborate with lifestyle influencers creating health-conscious content

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Product：Darlie double action toothpaste

Value：provide strong mint freshness and effective cleaning for a confident smile.

Target Market：Consumers aged 18–45 who value fresh breath and oral health.

The brand communicates its value through social media campaigns, influencer partnerships, free sampling, and in store promotions to attract and engage its target market.

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The value of the fresh milk is rich with nutritions such as calcium. It is natural and fresh from local farms.

We can use the social media to do the advertisement and talk about the benefits and health fact of milk.

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Product: Walkers (Snack)

Value: Variety of flavour

Target Market: Influencers or food bloggers

How to communicate: Promote in any social media platforms

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Casio scientific calculator 570ex

Value- high quality, easy to learn icon display, longer batteries life

Target audience- Students, teachers

Way to communicate

Media social product review video, Advertisements, product trial and product launch campaign

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look at this power charger,

value: good quanlity and very safety, high power and convenient you can charge your cell phone anywhere

target: audience: somebody who use cell phone long time.

ways to couumnicate: vedio advertisment and flyer

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Product: Liquid hand soap

Lixiang

Created values:

Health: Effectively removes germs and bacteria.

Skin care: Gentle formula with natural moisturizers.

Scent experience: Pleasant fragrance makes handwashing enjoyable.

Eco-friendly: Refillable packaging reduces plastic waste.

Aesthetic: Simple, elegant design fits modern homes.

Use short videos on social media showing daily use (home, work, with kids).

Tagline examples: “Clean hands, calm mind” or “Every wash, a fresh start.”

Clear product labeling: “Kills 99.9% of germs,” “Moisturizing formula,” “Refillable.”

In-store testers with small signs: “Smell the difference. Feel the care.”

Offer bundles or eco-refills with discounts to encourage loyalty.

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Daily product that I choose is pen. Value: can use in daily day and do homework. Target market: Student, office worker. Ways to communicate: Advertisement in social media, made of environmentally friendly materials.

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Product : Umbrella

Create value for it : Sun and rain protection

How excalty would you communicate the value to your target market : Make promotion (how much of UV protection) in shopping centre

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Milo is a daily breakfast as routine especially for students. With its easy preparation which is just add hot water, Milo is a great and fast beverage for students and workers. Sponsor sport activities with providing Milo van to engage more younger audiences.

students and workers

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Value - Smells good

Target Market - Women

Communicate - Give samples to target market to know how good they will smell if they use it

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Product: Shopee

Value: online trade platform

Target market: 0-100 years old people

How to communitmcate value: Use advertisements, tutorials, and promotions to show how fast and efficient buying and selling can be

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Product: Liquid hand soap

Created values:

Health: Effectively removes germs and bacteria.

Skin care: Gentle formula with natural moisturizers.

Scent experience: Pleasant fragrance makes handwashing enjoyable.

Eco-friendly: Refillable packaging reduces plastic waste.

Aesthetic: Simple, elegant design fits modern homes.

Use short videos on social media showing daily use (home, work, with kids).

Tagline examples: “Clean hands, calm mind” or “Every wash, a fresh start.”

Clear product labeling: “Kills 99.9% of germs,” “Moisturizing formula,” “Refillable.”

In-store testers with small signs: “Smell the difference. Feel the care.”

Offer bundles or eco-refills with discounts to encourage loyalty.

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Value：Provide comfortable

Use social media.Shoting creative and funny short video and situation comedy then post to social media such as tiktok，instagram and so on to describe the benefit.

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value : minimalist

target : student as the price is affordable

communicate the value on social media especially tiktok, using pretty model to advertise the product

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It's a suitcase, VALUE: take lots of essentials to wherever you want to go TARGET MARKET: students, workers, everyone. COMMUNICATE: using social media，tiktok ，ins，in the airport shop，finding the brand to promote in different group level

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Product: ArmorAll

Values:

-Convenience.

-Eco-Friendly

-Affordable

-Professional

How to Communicate:

Post before/after videos on social media.

Use flyers in busy areas.

Promote eco-friendly message with green branding.

Offer referral discounts to attract more customers.

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Water Bottle (Reusable)

Value: Good quality BPA free

Target Audience: Students and Office workers

Ways to communicate: Advertisement - where it shows how regular plastic bottle can cause health problems and importance of choosing BPA free bottle

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daily product that i choose is axia car from perodua. value : fuel efficient , target market: university student , and how to communicate is on social media on tiktok and do the content on how much the fuel needs for using in daily day

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Passengers transportation for everyone who want to travel to some place, be a cargo and a freight services and in flight service such as meals, drinks. The value that we can provide are reduces costs, enhance passenger experience and increase safety. Communicate by advertisement. 

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Airline services