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Students who have part-time jobs and busy academic schedules need a way to easily manage their time because they struggle to balance work, studies, and personal life, often feeling overwhelmed or burned out.

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An app or site for students to talk about mental health and wellbeing

Interviews could be conducted on students

Rather than a therapy site, it’s more of a wellbeing check-in site

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Solar panel development - solar panel roll-up curtains

Development of green roofs - how to make them less heavy

Can natural ventilation in buildings be used to produce energy?

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Students who have recently moved to London** need a way to quickly find affordable, healthy food options because they are overwhelmed by the variety of stores, restaurants, and delivery services, and they want to reduce food waste while staying on a budget.”

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STAGE 2: FINAL IDEA (ART APP) + NEXT STEPS: 

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STAGE 2: FINAL IDEA (ART APP) + NEXT STEPS: 

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Interview current stakeholders:

Gallery visitors (anyone with an interest in art, all, age groups, all background)

Artists

Software Developers

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Living artist awareness hub

By taking ideas from "borrowmypet" platform to implementing artists and artworks to a wide audience range

Interviews: general public, artists based in London

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241006 Hult DTFI Assignments Overview MIB

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1. Emerging and Established Artists

Why: These are the creators who will use the platform to showcase their work and connect with an audience. Understanding their pain points in gaining exposure, the tools they need for promotion, and what kind of support they expect is crucial.

Key Questions:

"How do you currently promote your artwork?"

"What challenges do you face in reaching a broader audience?"

"What would you need from a platform to better connect with potential buyers and art lovers?"

2. Art Enthusiasts and Potential Buyers

Why: This group includes people who appreciate art, regularly visit galleries, or are looking to purchase or engage with new artists. Their feedback will be key to designing a platform that meets their discovery and engagement needs.

Key Questions:

"How do you currently discover new artists and artwork?"

"What motivates you to buy or engage with art?"

"What would encourage you to engage more with local or emerging artists?"

3. Galleries, Curators, and Art Dealers

Why: Galleries and curators often play a crucial role in promoting artists, so it’s essential to understand how the platform could complement or disrupt their existing processes. They might also provide insight into what features would be beneficial from a curation perspective.

Key Questions:

"How do you select and promote artists?"

"How do you engage with your audience?"

"What role do you think a digital platform could play in connecting audiences with artists?"

4. Art Event Organizers and Community Art Spaces

Why: These stakeholders frequently organize events like art fairs, exhibitions, and pop-up galleries. They could help define how the platform could feature events or offer additional exposure for artists.

Key Questions:

"How do you attract both artists and visitors to your events?"

"What challenges do you face in promoting artists during events?"

"How could an online platform complement physical art events?"

5. Art Collectors (Local or Emerging Collectors)

Why: Art collectors, especially those interested in supporting living or emerging artists, would provide valuable feedback on what makes them invest in an artist and how they prefer to discover new talents.

Key Questions:

"How do you discover and decide on purchasing art?"

"What would encourage you to engage with emerging artists?"

"What features of an app could facilitate your decision to collect or buy?"

6. Art Supply Stores and Service Providers (Framing, Printing, etc.)

Why: These stakeholders could offer insight into additional partnerships or services that might enhance the user experience, such as offering discounts for art supplies or framing services through the platform.

Key Questions:

"How do you currently support artists in your community?"

"What kinds of partnerships with a platform like this could benefit your business and artists?"

7. Tech Developers or Designers with Expertise in User Experience

Why: For the platform to be successful, it needs a seamless, user-friendly design. Developers and designers could provide feedback on what features would improve the platform’s usability for both artists and audiences.

Key Questions:

"What features are essential for easy navigation and engagement?"

"How can we ensure the platform is scalable and user-friendly for a wide audience?"

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Open Questions: Used throughout to encourage expansive answers and deep insights .

5 Whys: Applied in multiple areas to get to the root of challenges

Control of Silence: After asking key questions, allow the interviewee to reflect and elaborate without jumping to the next question.

Capture Quotes: Focus on gathering direct quotes to understand their views in their own words.

Ask for Examples/Anecdotes: This adds context and depth, helping you understand how their suggestions played out in real-world situations.

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STAGE 3: Shareholders interview schedule

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STAGE 3: Shareholders interview schedule

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Artist 1 (Fashion) – Jean

Artist 2 – Moony

Art collectors - Constantin

Potential users with interest in art - Aalayiah

Art gallery owner (Moonny) - Natalia

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Add the date, time, and location of the interview

Explain what is the goal of the project

Explain what is the general topic about

Ask consent for the interview to be shared

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1. What are the biggest challenges in promoting your art on existing platforms? Why?

2. What could be Improved when showcasing your/others art?

3. What would you need from a platform to better connect with potential buyers and art lovers?

4. What strategies have been most effective in showcasing your art so far? How could they be enhanced in a new app

5. How would you improve the way your art is displayed digitally? Are there specific features or display options you’d like to see?

6. What are your pain points when it comes to managing and curating your art for online galleries?

7. How could an app help foster meaningful connections between emerging artists and more established artists for mutual benefit?

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DATA ANALYSIS: Analysis Evaluation Topics, What can you talk about and what graphs can you make?  

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DATA ANALYSIS: Analysis Evaluation Topics, What can you talk about and what graphs can you make?  

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Advertisement analysis topics:

Different age group analysis (Click rate)

Different week day and time analysis (Click rate)

Video or image advertisement popularity analysis

What gender is likely to pick what car from the advertisement

Is the model of the car depend of there price of its advertisement

Does the cost of the advertisement depend on the likeliness of sale

Car sales analysis topic:

Car options analysis and how much profit they generate

Numbers of cars bought overall

Does the test drive improve the chance of the client to buy a car?; comparing the test drive to the sales result

Is there a correlation between the feature of the car and the chance of getting a test drive for it?

Does the experience of the sales person depend on the chance of the car being sold + how many cars they sold

Comparing the salesmen and their success, their count and average

Do the free gifts improve the sales of the car?

Probability of a purchase if a discount is applies + average of discounts + experience of the salesmen co pared to the discount

The position of salesmen (Junior or Senior) and what model they sell? Eg. Can a junior sell a luxury car? Or there will be less chances because the model is likely to be given to a senior

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STAGE 1: London Flatmates Filter App Idea:

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STAGE 1: London Flatmates Filter App Idea:

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It is an app for people who are looking for flatmates.

The App offers a series of filters which helps the person select its more desired type of flatmate such as:

age, number of flatmates, areas you want to leave, rent budget, facilities in the house, areas, female or male, students or professionals, etc.

and then puts you in contact through an inside chat with that selected people so that the research of houses is easier and faster.

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Natalia´s questions

Supplier perspective

1. How do you currently find and source new art pieces for your gallery?

2. How do you typically establish relationships with new artists or art suppliers?

3. Are there any tools or platforms you use to connect with artists or suppliers? If so, what are they?

4. What challenges do you face in verifying the quality or authenticity of the pieces from suppliers?

5. Do you prefer working with emerging or established artists, and why?

6. Identify potential issues with timelines that impact the business.

7. What would improve your experience when working with artists or art suppliers?

Customer and buyer perspective

1. How do you currently attract customers or buyers to your gallery?

Goal:Identify obstacles in customer engagement and sales conversion.

1. What platforms or tools do you use to connect with potential buyers? How effective are they?

2. What feedback do you typically get from buyers

3. Are there any challenges in promoting or selling specific types of artwork? If so, why?

4. What role does social media or online platforms play in attracting customers to your gallery?

5. How do you currently handle customer inquiries or interest in specific art pieces?

6. What improvements would you like to see in the way you connect with potential buyers or customers?

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STAGE 4: Jean - Fashion Designer Post interview comments 

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STAGE 4: Jean - Fashion Designer Post interview comments 

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Key Insights:

Challenges in Visibility:

Existing algorithms tend to choose established artists rather than amateurs.

Lack of platforms for emerging artists

Selectivity of Platforms:

The existing app focus is on profitability

Equal support for artists is needed

Exclusivity limits opportunities

Improvement in Art Presentation:

Incorporation of interactive and dynamic digital displays on the app

Features like 3D modelling, virtual dressing rooms etc

The ability to zoom into details or art and garments would improve the experience of users

Connecting Artists and Buyers:

Need for targeted visibility and community-driven features

Tagging systems, style filters

Virtual fashion shows, for increased attention

Effective Strategies and App Enhancements:

Social media collabs

behind the scenes

Editorial shoots

Recommends minimalist and high-end graphics design of the app

Featuring interactive portfolios for artists

Customisation and Time Management:

Better customisation options for better art curation

Streamline the process of displaying art.

Alignment with the artist's vision

Ability to edit your portfolio design

Collaborative Opportunities:

The app should have mentorship and collaboration between emerging and established artists

Joint exhibitions

Shared resources

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Constantin: Art Collector Interview Insights

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Constantin: Art Collector Interview Insights

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Emotional Connection in Art Collecting

Collecting is about forming personal and emotional connections with both the artwork and the artist.

Stories behind artworks and the emotional responses they evoke enhance the meaningfulness of the experience.

Evolution of Taste

Shift from focusing solely on aesthetics to valuing the narrative behind the piece and the artist's background.

Personal development influenced by experiences as an art collector.

Discovery of New Artworks

Limited time to visit galleries due to professional commitments.

Utilizes Instagram and recommendations from art-world friends to find new or emerging artists.

Social media offers effortless and convenient access to the art world at any time.

Role of Social Media

Functions as a "miniature gallery" accessible during breaks or late hours.

Allows following the creative process, adding depth to the experience.

Online Purchasing Experience

Participated in virtual exhibitions and purchased art without seeing it in person.

Prefers online purchases for convenience and the ability to make decisions without time pressure.

Importance of Artist Interaction

Values personal connections with artists to gain insight into their world.

Personal interactions transform transactions into meaningful experiences.

Valued Content and Experiences

Enjoys videos showcasing the creation process and artist narratives.

Such content helps understand the effort and intention behind artworks, making them more dynamic.

Potential for a Dedicated App

Believes an app enabling direct communication between artists and consumers would add social value.

Increased engagement benefits both artists and collectors.

Critique of Existing Platforms

Existing platforms feel too transactional and impersonal.

Lack interactive features like live discussions or artist engagement tools.

Absence of personalized recommendation algorithms similar to streaming services.

Desirable Features for Online Art Platforms

High-quality images with zoom capabilities to examine artwork details.

Augmented reality tools to visualize artworks in personal spaces.

Smooth browsing experience that captures the emotional aspect of art.

Pain Points

Sterile and impersonal feel of current platforms.

Emotional aspects reduced to transactional processes.

Lack of direct interaction between artists and collectors.

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Stage 4: Aalayiah’s interview insights Art enthusiasts 

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Stage 4: Aalayiah’s interview insights Art enthusiasts 

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Challenges:

• Connecting with larger artists on platforms like TikTok and Instagram is challenging due to

their large followings.

• Smaller artists with less exposure and less visibility are often overlooked.

• Trending art on social media makes it difficult to find unique pieces.

• Busier lifestyle and lack of time for gallery visits in Kent limit the number of art exhibitions

attended.

Increase engagement:

• Access to new artists through platforms

• Access to more events and information around events which showcase new artists.

• Any place where she can discover new art and see what is up and coming.

Features:

• A connect feature that will allow you to contact and get in touch with artists,

• A chatroom or discussion forum

• Refer a friend feature that can encourage collaboration.

• A get involved feature, that will allow you to know what may be coming up in the art

community.

• Would be interested in using the platform and feels encouraged to upload art.

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Artist quoted: 'making art by doing your practise is one thing and promoting it to market yourself is another'.

Many emerging artists like the Artist and her peers usual opt to using free websites that are free or has paid a small fee in creating their own website page platform.

Saatch in New York has a program that recruits recent graduates into their program 'Young artists' and sell on their behalf however does have a high commission rate and is not always the affordable choice. Especially when artists must sell artworks to sustain their livelihoods.

The process of selling artwork is essentially urging the artist to market themselves, which is something that they are general not taught but rather told to utilise galleries, even if it is costly

Other platforms like Pinterest, Artsy, Instagram and Facebook does have potential to reach a wider audience however it lack tools like visibility and filtration processes. Because at the end of the day not every social media user would be interested in buying art and some cases people tend to go through mainstream services in acquiring artworks (art dealers, galleries, auction)

When asked what features are needed from an online platform in better connecting art collectors, artists, art lovers, anyone and everyone else, she pointed out visibility plays a key role in compiling algorithms designed for the user. Therefore features that can adjust visibility could potential change the landscape. However the questions of how the concept of adjusting visibility can be equalised.

To note: when first using the app there should a process of identifying where the user would fit in the algorithm (e.g. survey, questionnaire)

Online platform that specifically cater towards art lovers, buyers and fellow artists (Artist POV)

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1. Visibility Challenges for Emerging Artists

Existing algorithms favor established artists, making it hard for newcomers to gain exposure.

There's a lack of platforms dedicated to showcasing emerging talent.

Smaller artists are often overshadowed by trending art on social media.

2. Limitations of Existing Platforms

Current apps focus on profitability and exclusivity, limiting opportunities for new artists.

Platforms feel transactional and impersonal, lacking emotional connections.

High commission rates make some platforms unaffordable for artists.

3. Desired Features for a New Platform/App

High end and minimalist design of the app

Interactive digital displays like 3D modeling and virtual dressing rooms.

High-quality images with zoom capabilities to examine artwork details.

Direct communication tools between artists and buyers, such as chatrooms and forums.

Tagging systems and personalized recommendations to enhance discovery.

Customizable portfolio designs aligned with the artist's vision.

4. Importance of Emotional Connection and Artist Interaction

Collectors value personal connections with artists and their stories.

Behind-the-scenes content and creation process videos add depth to the artwork.

Personal interactions transform transactions into meaningful experiences.

5. Role of Social Media and Online Purchasing

Social media offers convenient but inadequate access to new art due to lack of filtering tools.

Online purchasing is preferred for convenience and flexibility.

Following artists online adds depth but lacks the necessary features for serious collectors.

6. Suggestions for Improving Engagement and Discovery

Provide access to new artists and information about upcoming events.

Features like mentorship programs, collaboration opportunities, and "get involved" sections.

Augmented reality tools to visualize artworks in personal spaces.

7. Pain Points in the Current Market

Marketing and selling art is challenging for artists not trained in these areas.

Reliance on costly galleries or platforms with high commissions.

Limited time for gallery visits increases the need for better online platforms.

8. Need for Customization and Alignment with Artist's Vision

Artists want better customization to curate their art presentation.

Ability to edit portfolio design and streamline the display process is crucial.

9. Collaborative Opportunities and Mentorship

Facilitate mentorship between emerging and established artists.

Opportunities for joint exhibitions and shared resources.

10. Shift in Art Collecting Preferences

Collectors are moving from aesthetics alone to valuing narratives and artist backgrounds.

Personal growth influences collectors' tastes and preferences.

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Making an app that is accessible and supportive for emerging artists and yet still remains respectable for famous artists and buyers

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1.      Options and process to finding and discover new artists or art suppliers could be wider and more efficient.

When asked about how she connects with art suppliers, the interviewee pointed out that she primarily relies on personal recommendations of successful artists that had previously worked with her. In addition, and more sporadically, she also contacts them through LinkedIn, but it is not the most convenient way to check the artist´s portfolio. This interview insight, the showcase artist´s portfolio, is something we thought of when designing the platform which could improve networking opportunities and also widener the spectrum of collaboration possibilities from a hiring organisation´s perspective.

2.     Having a channel that facilitates a broad network of art suppliers and artists can be crucial to art galleries and related businesses.

Having a wide range of art suppliers can be critical for any art related institution for various reasons. Nowadays the majority of art galleries work with different buyers often in different locations and countries which has market advantages and disadvantages because of the wars or delicate political situations in certain regions. The interviewee for instance often does business in Hong Kon, Germany, and Singapore in addition to Vietnam. Having a broad list of high quality and reliable art suppliers around the globe can be crucial in this context as it guarantees to meet the buyers need and contract regardless of the external adverse circumstances.

3.        Artist´s application process is challenging especially for medium and small art galleries.

There is a vast number of artists that apply to specific types of collaborations even if they are not certified artists. This situation puts the medium and small art galleries into a financial strain as there is no resources to properly process all the applications they receive, neither there is a way to filter which artists are certified and which ones are not.

4.        Art gallery owners struggle with verification processes.

They must verify whether the artists they are collaborating with are certified established artists (otherwise the art gallery can get finned as a consequence) or verifying the authenticity of the art pieces as well.

5.       Hiring and contracting artists is an time-consuming process that could be done more efficiently.

Gallery owners or the person in charge has to go over the entire portfolio, checking all the details, availability, etc and that is a time-consuming and expensive process for the organism hiring, “… sometimes is even hard to find the artist´s portfolio because they do not have an official place where we can go and check all these details …”

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Art Collector Journey Mapping: Alexander Greenwood

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Art Collector Journey Mapping: Alexander Greenwood

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Key Opportunities:

Direct introduction platforms to new artists

Curated experiences that align with the collector’s taste but focus on fresh, emerging talent

Events that allow collectors to build relationships with artists

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Key Opportunities:

Mentorship programs that bridge artists and collectors, offering marketing and networking advice

Exhibitions and fairs that focus exclusively on emerging talent

Direct platforms for artists to share their stories with collectors in meaningful ways, beyond just selling the art

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•⁠ ⁠Moony - User flow / Wireframe

•⁠ ⁠AAA - User story / journey

•⁠ ⁠Jean - Interface design (different variations of design) + branding

•⁠ ⁠Constantin - Entity relationship model + Information architecture + redo personas with existing template

•⁠ ⁠Natalia - Service blueprint (part of the prototyping phase)