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I chose this slogan because I go to this school and really admire how good the teachers are.

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Its important because everyone is welcome to be a cobra and how good the teachers are

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Name: Emma Thompson

- Age: 16

- Gender: Female

- Grade Level: 11th grade

- Location: Suburban area

- School Type: Public high school

- Ethnicity: Caucasian

Background:

- Emma lives with her parents and a younger brother. Her family values education and often discusses the importance of teachers in shaping futures.

- She participates in several extracurricular activities, including the school newspaper and the drama club.

Interests:

- Passionate about literature and writing, Emma enjoys reading and often shares book recommendations with friends.

- Active on social media platforms like Instagram and TikTok, where she follows influencers who advocate for education and mental health.

- Participates in community service projects, often collaborating with teachers on initiatives to support younger students.

Goals and Motivations:

- Emma aims to excel academically to pursue a degree in education. She admires teachers and wants to make a positive impact on students’ lives.

- She seeks validation and support from her peers and teachers, valuing their guidance and encouragement.

Challenges:

- Faces academic pressure and sometimes struggles with time management due to her busy schedule.

- Feels overwhelmed by the fast pace of social media, but wants to use it positively to advocate for issues she cares about.

Social Media Habits:

- Uses Instagram to share inspirational quotes and stories about her favorite teachers.

- Engages with TikTok content that highlights educational tips and teacher appreciation.

- Participates in online discussions about mental health, education, and the importance of positive role models.

Campaign Messaging:

- Emma responds well to authentic, heartfelt stories that showcase teachers’ dedication and creativity.

- She is likely to engage with content that includes student testimonials, teacher spotlights, and fun challenges that encourage students to appreciate their teachers.

### Campaign Strategies:

1. Teacher Spotlight Series: Feature short videos or posts highlighting different teachers, showcasing their unique teaching styles and personal stories.

2. Student Testimonials: Encourage students to share how a teacher has positively impacted their lives through stories or short videos.

3. Interactive Challenges: Create a hashtag challenge where students post a photo or video expressing appreciation for their teachers, tagging the school and using a dedicated campaign hashtag.

4. Collaborations with Influencers: Partner with local influencers who focus on education and positivity to reach a wider audience.

This persona can help guide the campaign to resonate with students like Emma, fostering a community that values and celebrates great teachers!

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name: Jake

Age: 17

Gender: Male

Grade Level: 12th Grade

Location: Urban area, large high school

Ethnicity: Hispanic

Psychographics

Interests:

Enjoys playing basketball and is part of the school team

Active in the school’s debate club

Loves video games and frequently streams on Twitch

Interested in technology and social media trends

Values:

Believes in the importance of friendship and collaboration

Values inclusivity and wants everyone to feel welcome

Advocates for open communication to resolve conflicts

Goals:

Wants to create a more connected school environment

Aims to bridge gaps between different social groups within the school

Seeks to empower students to voice their opinions and ideas

Online Behavior

Social Media Platforms:

Primarily uses Instagram and Snapchat for connecting with friends

Engages with TikTok for creative content and trends

Occasionally uses Discord for gaming and group chats

Content Consumption:

Enjoys interactive content like polls and Q&As

Follows accounts that promote teamwork, school pride, and student stories

Engages with memes and relatable content that highlight everyday school life

Challenges

Communication Barriers: Observes that students often stick to their own friend groups and miss out on opportunities to connect.

Awareness: Wants to raise awareness about events and initiatives but finds it hard to reach everyone effectively.

Social Anxiety: Some students feel shy or anxious about initiating conversations, which can hinder communication.

Campaign Goals

Connection: Facilitate better communication among students across different social groups.

Inclusion: Promote events and initiatives that encourage participation from all students.

Empowerment: Provide platforms for students to share their voices and experiences.

Messaging Strategy

Tone: Friendly, encouraging, and relatable

Content Ideas:

“Meet Someone New” features that highlight students from different backgrounds

Interactive posts inviting students to share their thoughts on school topics

Virtual events or challenges (e.g., “Join a New Club” week)

Testimonials from students about positive communication experiences

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Target Audience Persona: Emma Johnson

Demographics:

Age: 16

Grade: 11th

Location: Suburban area, mid-sized town

Gender: Female

Ethnicity: Caucasian

Family Structure: Lives with both parents and an older brother in a supportive household

Background:

School Environment: Attends a diverse high school with about 1,200 students, involved in various extracurricular activities including the student council and soccer team.

Social Circle: Has a close-knit group of friends (5-6) who are also involved in clubs and sports; values friendship and social interactions.

Interests:

Hobbies: Enjoys photography, creating TikTok videos, and baking. Loves attending concerts and local events with friends.

Media Consumption: Frequently uses Instagram and TikTok for inspiration and staying connected. Follows influencers who focus on lifestyle, health, and fashion.

Current Trends: Interested in sustainability and mental health awareness, often engages with content that promotes self-care and environmental consciousness.

Goals:

Personal Goals: Wants to excel academically while maintaining a vibrant social life. Aspires to attend college and study environmental science.

Social Goals: Seeks to foster a sense of community in her school, promotes inclusivity, and hopes to inspire her peers to engage in positive social change.

Challenges:

Pressure: Faces pressure to maintain good grades while balancing social activities and personal interests.

Mental Health: Sometimes struggles with anxiety, particularly around exams and social situations, making her appreciate content that promotes mental wellness.

Values:

Community: Believes in the importance of supporting local businesses and environmental initiatives.

Authenticity: Values realness and transparency in social media; dislikes overly curated content.

Campaign Messaging:

Tone: Friendly, relatable, and empowering; incorporates humor and real-life scenarios.

Content Ideas:

Challenges that encourage students to share their own positive experiences and promote school spirit.

Tips on managing stress and mental health resources.

Showcasing student projects or initiatives that align with sustainability and community service.

Engagement Strategies:

Interactive Posts: Polls, Q&A sessions, and challenges that encourage participation.

Visual Content: High-quality images and videos that resonate with her interests, such as school events or fun behind-the-scenes moments.

Influencer Collaboration: Partnering with relatable local influencers or student leaders to amplify the campaign’s reach.

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its important because it shows evidence that no matter your race or who you are you are gratefully accepted as a upsm student,staff,teacher,etc at this uprep district

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Laniya. Derek. Joshua- high quality post

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Asking teachers do they have a specific favorite class or student who have been on task! #uprep #upsm #goooocobrassss

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I like this video , the answers are very well said. But this video is lacking introduction. I think with the type of engagement you have in the video a quick introduction with the interviewers would make the video perfect.