# data[].attributes.headline
Resurfaced tweets provided by The Sun (Apr. 2016)

# data[].attributes.subject
Resurfaced tweets provided by The Sun (Apr. 2016)

# data[].attributes.body
Tate discloses his misogynistic viewpoint about what a woman's nightlife might 'reveal' about her character or lifestyle

# data[].attributes.body
In this TikTok, Tate claims that he loves his niece, and that he does not 'want her to grow up in a world where women are hated [...] where men are oppressive and hurting women.' He wants her to 'find a strong man who can protect her.' He goes on to say that while his 'own personal circumstances regarding family [...] are once again confidential [...] but the last thing [he] wants is for women to be marginalised.'

This is where his brand becomes contradictory; he vouches that women should not be oppressed or hurt by men, yet he has caused physical harm to women. The brand he markets towards men acts as oppressive towards the female audience by excluding them from having ambition; they are linked to their traditional roles which can be seen as oppressing them.

# data[].attributes.headline
Tate emphasises the importance of having a weapon (Feb. 2023)

# data[].attributes.subject
Tate emphasises the importance of having a weapon (Feb. 2023)

# data[].attributes.body
He justifies the use of a weapon as a self-defence mechanism in time of crisis, heightening this need for violence and protection from men in society, again showing he is a controversial public figure

# data[].attributes.headline
Tate's Interview with Piers Morgan (Oct. 2022)

# data[].attributes.subject
Tate's Interview with Piers Morgan (Oct. 2022)

# data[].attributes.body
Uncut interview of Tate debating his ideas on marriage, mental health, fame and misogyny

# data[].attributes.attachment_link.title
Andrew Tate vs Piers Morgan | The Full Interview

# data[].attributes.body
11:25 - 11:45: Tate's beliefs about how he views himself as a provider and protector. He highlights that a woman is given away by her father in marriage and then she becomes the husband's responsibility to look after and provide for. He believes that while the woman belongs to the man, it is also the man's duty to protect her with his life.

13:14 - 13:27: Tate claims that controversy about his beliefs sparked after a 'few seconds' out-of-context clips. He denies that this is a whole representation of himself as a person.

# data[].attributes.headline
Article discussing the allegations of Tate's dismissal from Big Brother (March 2023) 

# data[].attributes.subject
Article discussing the allegations of Tate's dismissal from Big Brother (March 2023) 

# data[].attributes.body
Tate was dismissed from Big Brother during the 2016 season after only six days of filming. He then claimed on Facebook that he was released because he expressed "big plans" that would lead other cast members to "kick off."  Because of his kickboxing experience, producers were afraid that Tate's retaliation might constitute a threat. Channel 5 contradicted this allegation, alleging that the claims made for his release were false and that he was removed because a video of him hitting a lady resurfaced. Tate later claimed that the video was a "kinky sex tape."

# data[].attributes.attachment_link.readable_text
Andrew Tate is currently being held in Romania as part of a human trafficking and rape investigation

Not all Big Brother stars can go on to become national treasures like Alison Hammond, Josie Gibson, Brian Dowling, Pete Bennett, and the late Nikki Grahame - in fact, in the case of disgraced Big Brother 2016 contestant Andrew Tate, far from it.

Tate rose to fame in 2016, appearing on series 17 of the popular reality series, alongside the likes of Marco Pierre White's son, Marco Pierre White Jr., and Lateysha Grace (from the outrageously iconic The Valleys, yes). He went on to become one of the show's most infamous contestants and, today, one of the most talked about men on the internet. Eye roll.

The former Big Brother contestant has been popping up in the news again - for all the wrong reasons, we might add. And, back then, but his troubles began just six days into his Big Brother stint.

Why was Andrew Tate kicked out of Big Brother?

Tate was removed from the Big Brother house six days into the seventeenth series in 2016.

In an official statement, the programme-makers explained, "Due to information Channel 5 and Big Brother became aware of today, Andrew Tate has been removed from the Big Brother House."

Following his removal, Andrew posted a video statement via Facebook giving his side of the argument. In the post - which was soon deleted - he said, "I'm no longer in the Big Brother house, I'm afraid. I had a new plan that I wanted to do which was much better than calling them all snakes.

"I had an amazing master plan and the producers of the show were worried that if I did such an amazing plan and got caught that it was going to kick off in a big way."

Tate alleged that three of his housemates all threatened to hit him and that producers had to "beg" him not to retaliate if one of them lashed out at him.

"'You'll destroy them, you'll annihilate them. You're a pro fighter, these are people who think they can fight,'" he went on, apparently quoting the producers.

"And they decided that my new plan was just too risky and I had to leave. So enjoy the show without me."

Channel 5 soon released a counter statement.

It read as follows, "Channel 5 and Big Brother have become aware that Andrew Tate has posted a statement on Facebook about the circumstances of his departure from the Big Brother house. What Andrew says in that statement is completely false."

"Andrew was not removed because of his actions inside the house. Nor was he removed for tweets allegedly posted by him prior to his entering the house. Andrew was removed because of information which came to light today."

It was claimed at the time that producers removed Tate after a disturbing video that shows him beating a woman was unearthed.

Andrew later said, "This tape is a kinky sex video and we're acting out a role play."
What did Andrew Tate say?
What didn't Andrew Tate say? Frankly the majority of words that have been uttered from his mouth over the last few years have been extremely unpleasant.

Tate made a name for himself through podcast appearances and spouting off controversial opinions online.
How old is Andrew Tate? What is Andrew Tate's net worth?
Tate was born on 1 December 1986, which makes him 36 years old.
Where is Andrew Tate from?
This one's up for debate. Whatever the real figure, Andrew gives the appearance of an affluent lifestyle on Instagram.
How did Andrew Tate make his money? Is Andrew Tate banned from social media?
He was born in Washington D.C., but grew up in Luton.
Where is Andrew Tate now?
Again, this one's up for debate. The former kickboxer certainly made a lot of money after he started monetising his TikTok videos. He also makes money from his online 'Hustler's Academy' and, apparently, has grown his fortune via crypto-currency trading.
WATCH: The Big Brother reunion we've all been waiting for! 🙌🏼
He has been banned from YouTube, TikTok, Facebook, and Instagram. His Twitter account remains active.

On 29 December 2022, Tate was arrested as part of a human trafficking and rape investigation in Romania. He and his brother are, at the time of writing in custody in Romania.

The brothers have denied all claims. According to Tate's lawyers, he will be held there until the end of April 2023.

# data[].attributes.attachment_link.title
Andrew Tate: when was he on Big Brother and why was he kicked off the show?

# data[].attributes.attachment_link.description
When was Andrew Tate on Big Brother and why was he kicked out? Where is Andrew Tate now? Read more on heat.

# data[].attributes.headline
Big Brother Statement about Tate's release (Jun. 2016)

# data[].attributes.subject
Big Brother Statement about Tate's release (Jun. 2016)

# data[].attributes.headline
2. Tate as a 'star'?: Appearance on Big Brother Season Seventeen (2016)

# data[].attributes.subject
2. Tate as a 'star'?: Appearance on Big Brother Season Seventeen (2016)

# data[].attributes.headline
Digital Spy focus Tate's removal on resurfaced Tweets (Jun. 2016)

# data[].attributes.subject
Digital Spy focus Tate's removal on resurfaced Tweets (Jun. 2016)

# data[].attributes.body
According to Digital Spy (DS), Tate's removal from Big Brother might potentially be due to past homophobic and racist comments he wrote in 2012.
"Big Brother does not condone any kind of racist or homophobic behaviour in the House," a Channel 5 spokeswoman said, enabling DS to give evidence of his behaviour.

# data[].attributes.attachment_link.title
BB’s Andrew had made homophobic and racist comments

# data[].attributes.headline
Tate's Twitter post about Drake, with a racist comment about Cheryl Cole underneath (2012) - Digital Spy article 

# data[].attributes.subject
Tate's Twitter post about Drake, with a racist comment about Cheryl Cole underneath (2012) - Digital Spy article 

# data[].attributes.body
According to DS, these tweets contributed to viewers wanting the removal of Tate from the show

# data[].attributes.headline
Digital Spy reporting Tate's old tweet (2011)

# data[].attributes.subject
Digital Spy reporting Tate's old tweet (2011)

# data[].attributes.body
Tate believes homosexual relations condone the 'theft' of children belonging to heterosexual couples in order to maintain same-sex relationships

# data[].attributes.headline
The Sun: 'This isn't the first time [Tate] has used social media to make racially motivated statements' (Jun. 2016) 

# data[].attributes.subject
The Sun: 'This isn't the first time [Tate] has used social media to make racially motivated statements' (Jun. 2016) 

# data[].attributes.body
"TATE'S NOT TRUE! ‘That isn’t true’ Channel 5 slam Andrew Tate’s reason why he was removed from the Big Brother house"

# data[].attributes.attachment_link.readable_text
KICKED out Big Brother Housemate Andrew Tate has gone a Facebook rant to reveal WHY he left the show.

But in a new twist, Channel 5 have released a statement saying that what Andrew is saying is "false."

In a video posted to his Facebook page tonight, he said: "I'm no longer in the Big Brother house, I'm afraid. I had a new plan that I wanted to do which was much better than calling them all snakes.

"I had an amazing master plan and the producers of the show were worried that if i did such an amazing plan and got caught that it was going to kick off in a big way."

He went on to claim that Marco Pierre White Jr, Chelsea Singh and Jackson Blyton had all threatened to hit him and Big Brother producers had begged him not to hit them back because he would 'destroy them'.

He claimed he was removed to avoid any confrontation.

But Channel 5 have immediately responded saying that isn't the case, they told us: "Channel 5 and Big Brother have become aware that Andrew Tate has posted a statement on Facebook about the circumstances of his departure from the Big Brother House.

"What Andrew says in that statement is completely false.

"Andrew was not removed because of his actions inside the House. Nor was he removed for tweets allegedly posted by him prior to his entering the House.

"Andrew was removed because of information which came to light today."

It is still no clear why he was removed from the house.

The news broke after Channel 5 released a statement saying he was asked to leave, with immediate effect.

His removal from the house follows last week's calls from fans to have him kicked out.

It was after a series of racial and homophobic tweets were found on his Twitter account.

In a tweet posted in 2012 he wrote: "Cheryl Cole is a massive w** socket."

He also posted: "@ChiaraRomano89 Chiara Romano and Cheryl Cole are both massive w** sockets."

This isn't the first time he used social media to make racially motivated statements.

Another tweet posted from his account says: "F**K running the final if I wanted to see black people running id just threaten them with jobs."

He also in one tweet: "The racist lady on the train is right."

In another twitter rant he targeted gay people: "They are teaching gay issues to 7-yr old kids. BY LAW. A pure homosexual cannot reproduce, so they need your children for new partners. OK."

Not only has he tweeted racist and homophobic remarks, he has also posted messages that are offensive to women, with one saying: "Every single girl will sleep with you for money. They just have different prices."

He also wrote: "When a girls entire night is in her snapchat story, rest assured her life long quest for attention had undoubtedly turned her into a hoe."

Meanwhile, on tonight's show he had a rant in Diary Room about his

"Others" task, he said:

"Ryan is not loyal to the cause

"Ryan is of no use to me or the others

"We have one soldier here capable of doing anything and that is me."

# data[].attributes.attachment_link.title
Andrew Tate reveals reason for leaving Big Brother in Facebook rant...but Channel 5 slams him as 'false'

# data[].attributes.attachment_link.description
KICKED out Big Brother Housemate Andrew Tate has gone a Facebook rant to reveal WHY he left the show. But in a new twist, Channel 5 have released a statement saying that what Andrew is saying is "f...

# data[].attributes.headline
Resurfaced tweets provided by The Sun (Apr. 2016)

# data[].attributes.subject
Resurfaced tweets provided by The Sun (Apr. 2016)

# data[].attributes.body
Tate commenting on his view of having sexual relations with women

# data[].attributes.attachment_caption
"Who is Andrew Tate? The self-proclaimed misogynist influencer" 

# data[].attributes.headline
BBC Article: Who is Andrew Tate? (Dec. 2022)

# data[].attributes.subject
BBC Article: Who is Andrew Tate? (Dec. 2022)

# data[].attributes.body
BBC writer Antoinette Radford provides an unbiased view of Tate, providing a summary of his most discussed events that have circulated the media. Radford touches upon four topics, including;

Who is Andrew Tate?

What did Andrew Tate say about women?

How does Andrew Tate make his money?

Why was Andrew Tate arrested?

all of which provide a snippet of Tate's star image as the controversial public figure.

# data[].attributes.attachment_link.readable_text
The controversial British-American influencer Andrew Tate is facing trial in Romania charged with rape, human trafficking and forming an organised crime group to sexually exploit women.

After more than seven months under house arrest, he has been released but still faces restrictions on his movements.

His brother Tristan and two associates also face charges. All have denied the allegations.

The self-proclaimed "misogynist" rose to fame after he was removed from the British version of reality TV show Big Brother in 2016, following the release of a video that appeared to show him attacking a woman.

He said at the time that the footage had been edited and was "a total lie trying to make me look bad".

Now, the 36-year-old former kickboxer boasts more than 6.9 million followers on Twitter - and a worldwide profile.

Who is Andrew Tate?

Tate - whose full name is Emory Andrew Tate - was born in December 1986, and his website says he is from Chicago, Illinois.

He is named after his father, an American who worked for the US Air Force in Britain, and who was also a chess master. His mother and father met in the UK before moving to America where Tate was raised until his parents divorced.

Following the divorce, Tate moved to Luton, England, with his mother.

Both Tate and his younger brother Tristan said they experienced poverty in England. In interviews, they recalled going to KFC to save other people's leftover chicken and freezing it for future meals.

Tate was a kickboxing world champion four times - but it was online where he found worldwide fame.

Tate has appeared in countless videos, flaunting an ultra-luxurious lifestyle of fast cars, private jets, and yachts.

Shortly before his arrest in December 2022, he engaged in a row with environmental activist Greta Thunberg on Twitter.

He claimed to have 33 cars and said he would send her a list of their "respective enormous emissions".

On TikTok, videos with the #AndrewTate hashtag have been viewed billions of times. That figure also includes videos made by people criticising the influencer.

In an interview with another YouTuber, he said he was "absolutely a misogynist", and added: "I'm a realist and when you're a realist, you're sexist. There's no way you can be rooted in reality and not be sexist."

In that same video, he described women as "intrinsically lazy" and said there was "no such thing as an independent female".

Numerous social media platforms, including YouTube, Facebook, Instagram and TikTok, have banned him - with the latter saying that "misogyny is a hateful ideology that is not tolerated".

Tate was banned from Twitter for saying women should "bear responsibility" for being sexually assaulted. He has since been reinstated.

In a combative interview with the BBC in June, when pushed on whether his controversial views on women harmed young people, the influencer claimed he was a "force for good" and that he was "acting under the instruction of God to do good things".

Tate has described himself as a "self-made multi-millionaire" and said he earned money through "a little webcam business from my apartment".

"I had 75 women working for me in four locations and I was doing $600,000 a month from webcam," he said in a podcast interview.

In a now-deleted page on his website, he said he brought women into the "adult entertainment industry".

"My job was to meet a girl, go on a few dates, sleep with her, test if she's quality, get her to fall in love with me to where she'd do anything I say and then get her on webcam so we could become rich together," he wrote on the page - which was subsequently taken down in February 2022.

Tate works alongside his brother, Tristan, who told the Daily Mirror that their business was "all a big scam" which saw men pay to talk to women online.

"I've seen men sell cars, TVs... This guy's gran passed away and they were waiting for the sale of the house. When the house was sold he'd get £20,000 and promised it to [a model], to pay for her fake financial problem," Tristan told the Mirror.

Why was Andrew Tate arrested?

Tate was detained alongside his brother Tristan in December 2022 in a suburb of the Romanian capital, Bucharest, as part of an investigation into allegations of human trafficking and rape, which they deny. The pair were charged in June.

In response to the charges against them, the media team for the Tate brothers said: "While this news is undoubtedly predictable, we embrace the opportunity it presents to demonstrate their innocence and vindicate their reputation."

It added that the indictment "allows us to present a comprehensive body of evidence, diligently collected and prepared over time, which will undoubtedly substantiate the brothers' claims of innocence".

There are also separate charges still under investigation which could lead to a separate indictment, including money-laundering and trafficking of minors.

# data[].attributes.attachment_link.title
Who is Andrew Tate? The self-proclaimed misogynist influencer

# data[].attributes.attachment_link.description
The 36-year-old former kickboxer once said women should "bear responsibility" for sexual assault.

# data[].attributes.headline
The Guardian's Article on Andrew Tate (Aug. 2022)

# data[].attributes.subject
The Guardian's Article on Andrew Tate (Aug. 2022)

# data[].attributes.body
This particular Guardian article provides insight into social media's most controversial star, written by Shanti Das providing a biased review of the media celebrity.

Das' publication includes a link to another one of her articles for the Guadian, claiming that "TikTok bombards young men with misogynistic videos."

The article accounts for Tate's most infamous controversies surrounding women, which Das berates throughout the article.

Given that Das is a woman, we can argue that Tate's star image does not resonate with the female audience, so we can agree that many would view his star image as misogynistic and disdainful.

# data[].attributes.attachment_link.readable_text
Andrew Tate says women belong in the home, can't drive, and are a man's property.

He also thinks rape victims must "bear responsibility" for their attacks and dates women aged 18-19 because he can "make an imprint" on them, according to videos posted online.

In other clips, the British-American kickboxer - who poses with fast cars, guns and portrays himself as a cigar-smoking playboy - talks about hitting and choking women, trashing their belongings and stopping them from going out.

"It's bang out the machete, boom in her face and grip her by the neck. Shut up bitch," he says in one video, acting out how he'd attack a woman if she accused him of cheating. In another, he describes throwing a woman's things out of the window. In a third, he calls an ex-girlfriend who accused him of hitting her - an allegation he denies - a "dumb hoe".

Tate's views have been described as extreme misogyny by domestic abuse charities, capable of radicalising men and boys to commit harm offline.

But the 35-year-old is not a fringe personality lurking in an obscure corner of the dark web. Instead, he is one of the most famous figures on TikTok, where videos of him have been watched 11.6 billion times.

Styled as a self-help guru, offering his mostly male fans a recipe for making money, pulling girls and "escaping the matrix", Tate has gone in a matter of months from near obscurity to one of the most talked about people in the world. In July, there were more Google searches for his name than for Donald Trump or Kim Kardashian.

His rapid surge to fame was not by chance. Evidence obtained by the Observer shows that followers of Tate are being told to flood social media with videos of him, choosing the most controversial clips in order to achieve maximum views and engagement.

The coordinated effort, involving thousands of members of Tate's private online academy Hustler's University and a network of copycat accounts on TikTok, has been described by experts as a "blatant attempt to manipulate the algorithm" and artificially boost his content. In less than three months, the strategy has earned him a huge following online and potentially made him millions of pounds, with 127,000 members now paying the £39 a month to join Hustler's University community, many of them men and boys from the UK and US.

Yet despite much of the content appearing to break TikTok's rules, which explicitly ban misogyny and copycat accounts, the platform appears to have done little to limit Tate's spread or ban the accounts responsible. Instead, it has propelled him into the mainstream - allowing clips of him to proliferate, and actively promoting them to young users.

TikToker Andrew Tate's money-making misogyny - video

Raised on an estate in Luton, the son of a catering assistant and chess master, Tate has long been making headlines for stirring controversy. Through his 20s he worked as a TV producer while training as a kickboxer at the local gym, going on to fight professionally and win world titles.

In 2016, his public-facing career appeared to be over when it had barely begun, when after being cast in Big Brother he was ejected from the house over a video of him hitting a woman with a belt. A second video emerged shortly afterwards, in which he is shown telling a woman to count the bruises he apparently caused to her. Both Tate and the women denied any abuse occurred, and said the clips showed consensual sex.

More controversy followed. Posts containing homophobic and racial slurs were found on his Twitter page. Then in September 2017, he was criticised by mental health charities for saying depression "isn't real". The next month he waded in on #MeToo, saying women should "bear some responsibility" for being raped - a view he has since repeated and which, among other incidents, led to him being barred from Twitter.

The backlash won Tate work and boosted his profile. He appeared on InfoWars, the podcast of conspiracy theorist Alex Jones; was pictured with far-right YouTuber Paul Joseph Watson and met Donald Trump Jr at Trump Tower, posting on Facebook afterwards: "The tate family support trump FULLY. MAGA!"

Andrew Tate with Nigel Farage, posted on Facebook in March 2019. Photograph: Emory Andrew Tate/Facebook

In the UK, meanwhile, he mingled with arch-Brexiter Nigel Farage, Facebook photos show and spoke of ties with the anti-Islam activist Stephen Yaxley-Lennon, known as Tommy Robinson. Tate describes Yaxley-Lennon in a podcast as a "solid guy" with a "good heart" whom he has "hung out with untold times". In 2019, police were called after Tate showed up at the house of Mike Stuchbery, a journalist who had been critical about him online, days after Yaxley-Lennon did the same thing. The incident caused Stuchbery's wife to suffer a panic attack and played a role in them leaving the UK for Germany.

Long before his rise to TikTok fame, Tate's views on women were also becoming clear. On Facebook in 2018, he bemoaned the "decline of Western civilisation" after seeing a poster at Heathrow airport "encouraging girls to go on holiday as opposed to encouraging being a loving mother and a loyal wife".

He also openly discussed being accused of violence against several women, although he is not understood to have ultimately been charged with any offences apart from a driving offence in 2018. In one interview, Tate describes an incident where a woman knocked a phone out of his hand in a club, and a man punched him, so they started wrestling. In the tussle he accidentally hit the woman and broke her jaw, he says.

In another video, he says he has been investigated by police for allegedly abusing a woman, which he denied, in a case where he had his house raided, devices confiscated and was held in a cell for two days.

Around the time UK police were investigating abuse allegations, Tate is understood to have left the UK for Romania. In one video explaining his reasons for the move he suggested it was because it would be easier to evade rape charges. This is "probably 40% of the reason" he moved there, he says in one video, adding: "I'm not a rapist, but I like the idea of just being able to do what I want. I like being free."

Yet more allegations would follow. In January, the Daily Mirror reported that Tate and his brother Tristan were "raking in millions from webcam sites where men hand over a fortune as they fall for models' fake sob stories" - something they themselves described as a "total scam".

Then in April, the brothers' mansion was raided by police following a tip-off from the US embassy that a 21-year-old American woman was being held against her will. The Tates were taken in for questioning before being released and deny wrongdoing. The Romanian authorities said last week that the investigation, later expanded to cover human trafficking and rape allegations, was ongoing.

Amid the drama offline, online Tate's content took off. Since January, repackaged videos from interviews with Tate over the years have been attracting millions of views on TikTok. But in recent weeks, this growth has accelerated. In August so far alone, clips tagged with his name have been watched more than a billion times.

I inflict, I expect, absolute loyalty from my woman. I ain't having my chicks talking to other dudes

Andrew Tate

The posts do not come from Tate himself, who does not appear to be active on the platform, but from hundreds of accounts, often using his name and photo, run by his followers - members of Hustler's University. Members, including boys as young as 13, are told they can earn up to £10,000 a month through lessons on crypto investing, drop shipping and by recruiting others to Hustler's University, earning 48% commission for each person they refer.

To have the best chance of getting people to sign up, they are advised to stoke controversy to improve their chances of going viral.

In one guide, Hustler's University "students" are told that attracting "comments and controversy" is the key to success: "What you ideally want is a mix of 60-70% fans and 40-30% haters. You want arguments, you want war."

Sign up to First Edition, our free daily newsletter - every weekday morning at 7am BST

Many Tate videos appear, at first glance, to be harmless, even funny. In his trademark straight-talking style, he derides men who drink tap water instead of sparkling water and people who own cats. "Real men have dogs," he says. Other material is presented under a banner of male self-improvement.

But much of it appears to meet the definition of hateful content set out in TikTok's community guidelines, which state that TikTok is "inclusive and supportive" and bans content that "praises, promotes, glorifies, or supports any hateful ideology", including misogyny.

TikTok's terms also explicitly say they ban accounts that "impersonate" someone else, by using their name or picture in a "misleading manner".

Last week, however, content being promoted to users on the platform appeared to be in flagrant breach of the rules.

We conducted an anonymous experiment with a blank account set up for a teenage boy and were quickly shown content of Tate. After watching two of his videos we were recommended more, including clips of him expressing misogynistic views. The next time the account was opened, the first four posts were of Tate, from four different accounts.

In one video, posted from an account with Tate's name and face, he describes matter of factly how he expects his girlfriends to behave: "I inflict, I expect, absolute loyalty from my woman," he says. "I ain't having my chicks talking to other dudes, liking other dudes. My chicks don't go to the club without me, they are at home."

Tate, as posted on Instagram. Photograph: @cobratate/Instagram

For Tate's fans, the findings will come as little surprise. Much of his history is not hidden but has been openly discussed in podcasts, and supporters say his straight-talking style is an antidote to so-called cancel culture.

Critics say his rise raises concerns about online misogyny and potential radicalisation, with one woman online labelling him "the scariest man on the internet". Another, seeking advice in a forum, described how her boyfriend's "attitude and opinions" had changed "dramatically" after watching videos of Tate.

Andrea Simon, director of the End Violence Against Women coalition, said many of the Tate videos appeared to "clearly violate" TikTok's terms and said that "by taking no action", the platform is "facilitating and ultimately profiting from the potential radicalisation of its young male users".

The NSPCC's Hannah Ruschen, a policy officer, added: "Viewing such material at a young age can shape a child's experiences and attitudes, resulting in further harm to women and girls in and out of school and online."

Tate's rise also shows how TikTok's algorithm is open to manipulation by bad actors, says Callum Hood, head of research at the Center for Countering Digital Hate "The dangerous thing is that it is very eye-catching content, and the TikTok algorithm in particular is so aggressive that you only need to pause for a few moments before it will begin to recommend similar content to you again and again."

He added: "It's up to TikTok to be on the lookout for harmful content and manipulation of its platform. It begs the question: 'Why haven't they noticed this? And why have they failed to act?"

In a comment this weekend, TikTok said it took misogyny seriously and was actively investigating whether accounts posting content of Tate were breaching its rules.

A spokesperson said: "Misogyny and other hateful ideologies and behaviours are not tolerated on TikTok, and we are working to review this content and take action against violations of our guidelines. We continually look to strengthen our policies and enforcement strategies, including adding more safeguards to our recommendation system."

It did not comment on the claims of platform manipulation, but said users can click "not interested" on videos they dislike to hide future material from that particular account.

Tate, whose content remained widespread on the platform this weekend, did not respond to requests for comment.

# data[].attributes.attachment_link.title
Inside the violent, misogynistic world of TikTok's new star, Andrew Tate

# data[].attributes.attachment_link.description
Observer investigation reveals how the ex-kickboxer and Big Brother contestant from Luton has gone from obscurity to global internet fame in months

# data[].attributes.headline
Turner, Graeme. 2013. Understanding Celebrity, 2nd edn (Los Angeles, California: Sage), pp. 33–55 - Chapter 2

# data[].attributes.subject
Turner, Graeme. 2013. Understanding Celebrity, 2nd edn (Los Angeles, California: Sage), pp. 33–55 - Chapter 2

# data[].attributes.body
This article draws upon David Giles' idea that sports stars are "meritocratic"; they have to prove themselves to be the best (2000: 107), so their cultural prominence can be viewed as deserved. Unlike TV celebrities who adopt a 'fictitious identity', sports stars offer real individuals taking part in unpredictable contests, differentiating them from the 'manufactured celebrity' and making them authentic stars. Their vulnerability allows their fans to become intimate with their life, generating real, believable relationships.

During Tate's kickboxing career, we can then argue that he was his real self, rather than the 'manufactured celebrity' we can later speculate him to be.

# data[].attributes.headline
Video of Tate's winnings and losses during his kickboxing era 

# data[].attributes.subject
Video of Tate's winnings and losses during his kickboxing era 

# data[].attributes.body
The losses included in the video are a sign of Tate's vulnerability that Graeme refers to (Giles 2000: 107) in his book Understanding Celebrity.

The comments from the video are mainly positive in Tate's favour, with one person commenting:

"Mad respect for Tate getting knocked out, getting back up, and actually win the ******* fight. Tate is a ******* mental breaker."

Another said:

"There is nothing controversial about Andrew Tate. He is just a respectful person who happens to be not politically correct."

Both these comments imply that Tate's vulnerability online has gained him respect from audiences; he is his authentic self when he kickboxes because he cannot determine the outcome of the match, therefore he is being his real self.

# data[].attributes.attachment_link.title
All Losses And Wins Of Andrew Tate In The Kickboxing

# data[].attributes.headline
A record of Tate's kickboxing matches over the years 

# data[].attributes.subject
A record of Tate's kickboxing matches over the years 

# data[].attributes.headline
A record of Tate's kickboxing matches over the years 

# data[].attributes.subject
A record of Tate's kickboxing matches over the years 

# data[].attributes.headline
A record of Tate's martial arts statistics

# data[].attributes.subject
A record of Tate's martial arts statistics

# data[].attributes.body
In this Sky News article, Josephine Franks discusses Andrew Tate's more controversial takes in the media.

The article discusses Tate's house arrest which was put into place on March 31st 2023 after he and his brother were released from prison. The appeal to extend their detention was rejected by the court, and they remained under house arrest from August 4th til October 2nd.

Franks goes on to write about Tate's bans from social media platforms; including, Instagram, Facebook, YouTube and Tiktok. His bans fall under the violation of parent company Meta's policies on "dangerous individuals" and misogynistic views. His content has been viewed billions of times on fan channels.

Franks writes that Tate and his brother are accused of rape, human trafficking and organised crime. They denied all allegations and Romanian authorities have confiscated 15 luxury cars and 10 properties that the two brothers owned.

The article also touches on Tate's standpoint in regard to rape victims, claiming he stated that rape victims "bear some responsibility" for their attacks and that women "belong in the home". In a video, he explained why he moved to Romania: "I like being free", suggesting he moved to Romania to undertake illegal acts.

The article also mentions that Tate sparked a row with Greta Thunberg on Twitter when he shared a picture of himself standing next to a Bugatti and saying he owned 33 cars. Tate hit back with a video telling Ms Thunberg to "get a life", furthering his disregard for other people's opinions/criticism about himself.

Finally, Franks discusses that Tate's Hustler University members were told to flood social media with videos of him, which helped him become virally famous and potentially made him millions of pounds. This could be viewed as celebrity commodification, in hopes that controversies surrounding Tate would spark backlash, and therefore generate discussions about his morality.

# data[].attributes.attachment_link.readable_text
Despite bans from all major social media sites, it's hard to move on the internet without bumping up against Andrew Tate - but who is the kickboxer-turned-influencer awaiting trial in Romania?

Tate's rise to notoriety started when he was removed from Big Brother in 2016 over a video that appeared to show him attacking a woman with a belt - a clip he claims was edited.

On 29 December 2022, he was arrested in Romania along with brother Tristan on suspicion of human trafficking, rape and forming an organised crime group, prosecutors said.

The following day, a Romanian court ruled that Andrew Tate will remain in custody for 30 days.

Their detention was then extended for another 30 days - until the end of February - and another 30 after that.

Tate's appeal against a judge's decision to keep him locked up until at least 29 March was rejected.

He was subsequently released from jail on March 31 and placed under house arrest.

1:57

On 31 March, the pair were released into house arrest after an appeals court rejected the proposal to extend their detention.

A judge ended his house arrest, pending trial, on 4 August following a successful appeal by Tate's lawyers.

Tate and his brother will be limited to travel within Bucharest and the surrounding Ilfov County until October.

Speaking outside his home in the capital following the ruling, Tate said: "We've been completely innocent since the beginning of this, and I have to give absolute faith to the Romanian judicial system for finally making the right decision and letting us free."

Tate is due back in court on 26 September.

1:08

Who is Tate, and how does a British-American kickboxer raised in Luton amass millions of followers, get teachers ringing alarm bells over misogyny in the classroom, and spark a row with climate activist Greta Thunberg?

Here's everything you need to know.
Tate's social media bans
Tate was banned from Facebook and Instagram last August for violating parent company Meta's policies on "dangerous individuals". He had 4.7 million Instagram followers before his official account was deleted.

He was banned days later from YouTube for breaching hate speech rules - but fan channels have filled in the gaps, posting videos that reach millions of views.

TikTok has barred him from having an account but content posted under the hashtag Andrew Tate has been viewed billions of times.

In November, analysis by the Centre for Countering Digital Hate (CCDH) identified more than 100 TikTok accounts that frequently promote Tate's content, with a total of 250 million video views and 5.7 million followers.

Twitter also banned him in 2017 for his misogynistic views and hate speech but reinstated his account last month following Elon Musk's takeover.
Read more:
Influencer's lavish home may have to pay for legal woes
Andrew Tate hits out in Romania, saying 'there is no justice'
3:36
Tate's arrest and alleged crimes
The allegations levelled against Tate and his brother - along with two women arrested at the same time - centre around claims of rape, people trafficking and organised crime.

Romania's DIICOT unit, which investigates terrorism and organised crimes, has said it has identified six victims who were subject to "acts of physical violence and mental coercion" and were "sexually exploited by group members".

It is alleged that he and his brother lured women to Romania on the pretence of a romantic relationship and then forced them into carrying out pornographic acts under duress, which were then filmed.

All four suspects deny the charges.

Romanian authorities have seized 15 luxury cars and 10 properties belonging to the suspects. Tate unsuccessfully appealed the asset seizure.

His most controversial takes
Tate has suggested rape victims "bear some responsibility" for being attacked, said women "belong in the home" and referred to women as "property" of men.

Describing how he would react if a woman accused him of cheating, he said: "It's bang out the machete, boom in her face and grip her by the neck."

In a video explaining why he moved to Romania, he said "probably 40% of the reason" he moved was because it would be easier to evade rape charges.

He added: "I'm not a rapist, but I like the idea of just being able to do what I want. I like being free."

Tate has also said he would rather date 18-year-olds than 25-year-olds because he can "make an imprint" on teenagers who have had fewer sexual partners.

In a 2017 tweet, he said: "Depression isn't real. You feel sad, you move on. You will always be depressed if your life is depressing. Change it."

Tate has denied holding misogynistic views and accused his critics of "twisting facts", although he has also described himself as the "king of toxic masculinity".
Greta Thunberg row
In the week before his arrest, Tate sparked a row with climate campaigner Greta Thunberg on Twitter when he shared a picture of himself standing next to a Bugatti and saying he owned 33 cars.

"Please provide your email address so I can send a complete list of my car collection and their respective enormous emissions," he tweeted, tagging Ms Thunberg.

Ms Thunberg responded by saying: "Yes, please do enlighten me", adding a fake email address mocking him and ending with the words "getalife.com".

Tate hit back with a video telling Ms Thunberg to "get a life". In the video he is smoking a cigar in a robe and is passed a stack of pizza boxes.

After Tate's arrest, the internet was buzzing with the theory that the Romanian-branded pizza boxes led police to him.

There's no evidence to back this up, but Ms Thunberg took the opportunity for another swipe at Tate, tweeting: "This is what happens when you don't recycle your pizza boxes."
Hustler's University
Tate founded online learning platform Hustler's University, charging $49.99 a month for courses on money-making schemes such as dropshipping and investing in cryptocurrency.

The Guardian reported Tate's Hustler University members were told to flood social media with videos of him, which was described by experts as a "blatant attempt to manipulate the algorithm" and artificially boost his content.

In less than three months, the strategy propelled him to viral fame and potentially made him millions of pounds, the report said. The "affiliate scheme", which enabled members to earn commission by signing up members and posting content, closed in August, according to The Guardian.

# data[].attributes.attachment_link.title
Who is Andrew Tate, the self-styled 'king of toxic masculinity', awaiting trial in Romania?

# data[].attributes.attachment_link.description
Andrew Tate is charged with human trafficking, rape and forming an organised crime group. He's also known for getting into a Twitter spat with Greta Thunberg, his kickboxing career and misogynistic videos. Here's everything you need to know about the controversial figure.

# data[].attributes.headline
4. Rape and human trafficking allegations

# data[].attributes.subject
4. Rape and human trafficking allegations

# data[].attributes.headline
BBC article discussing the allegations Andrew and his brother face in Romania 

# data[].attributes.subject
BBC article discussing the allegations Andrew and his brother face in Romania 

# data[].attributes.body
The article describes the brothers' arrest back in December 2022 and they were later placed on house arrest in March 2023. The pair, alongside two other associates, are charged with rape, human trafficking and establishing an organised crime group to exploit women sexually.
The article quotes Tate after leaving court, stating he "look[s] forward to being found innocent"
This quote contradicts his marriage views which I previously mentioned in section 1 (in his interview with Piers Morgan), and it marks a clear change in his persona. This misogynistic image he has created has been associated with his star image ever since, and it has become one of the main discourses when describing his person.

The article concludes by writing "Despite social media bans, he gained popularity, particularly among young men, by promoting what he presented as a hyper-masculine, ultra-luxurious lifestyle." This statement further shapes his star image, with BBC highlighting the adoration fans have for him and his controversial opinions, heightening the power Tate has amalgamated over time, despite the lack of media presence (from his bans).

# data[].attributes.attachment_link.title
Andrew Tate charged with rape and human trafficking

# data[].attributes.attachment_link.description
After appearing in court on Wednesday Andrew Tate said: "I look forward to being found innocent."

# data[].attributes.attachment_caption
Andrew Tate served legal papers after allegations of rape and sexual assault

# data[].attributes.body
Journalist Tobi Thomas writes that 'according to the law firm, the aim of the lawsuit is to seek "justice, accountability and compensation for Tate's victims."
The article details the women's experiences, and yet this article also ends with a quote from one of Tate's spokespersons: “We understand there is a lot of interest surrounding Andrew at the moment; however, he vehemently denies these accusations and does not condone violence of any kind towards women. All sexual acts that Andrew has partaken in have been consensual and agreed upon before by both parties." Again, we see Tate on the defensive, but none of these views agree with his initial argument that his viral clip was 'taken out of context'

# data[].attributes.attachment_link.title
Andrew Tate served legal papers after allegations of rape and sexual assault

# data[].attributes.attachment_link.description
Four women in UK are pursuing civil proceedings against social media influencer and former kickboxer

# data[].attributes.body
In the video, Tate responds to allegations by saying "I would like to say a massive thank you to all the supporters we have around the world, regardless of what the mainstream media keeps saying and the lies they try and purport"

He goes on to say that they are receiving tens and thousands of supporting messages from fans each day, who understand that they are "wealthy, affluent men who have been unfairly attacked"

# data[].attributes.attachment_link.title
Andrew Tate speaks out after being charged with human trafficking, rape and sexual exploitation

# data[].attributes.body
One person commented on the Telegraph interview;

"What they fail to realize is that the message is already out. More and more young men are resonating with this and the fact that they held him that long without charging him until now speaks volumes. Now more people will doubt anything else because the way it was handled indicates some level of corruption."

while another commented;

"This man changed my life and I will never believe what the media [purports]."

One user responded to this comment, claiming that the 'paid comments are in full swing, and they continued to correct the user's misspelling of 'purport', which was initially spelt 'proport'.

Another user bashed the criminal justice system, arguing that "instead of investing crime to find the perpetrator, they are investigating the man to find a crime..."

All three comments reveal an aspect of what they believe about Andrew Tate. The first comment also mentions the legality of the case, claiming that there is corruption involved despite the Tates' arrest, and this can be due to either his wealth or the image he upholds. They reason that despite the lateness of his arrest, the message that the influencer is promoting to young boys is clear: they will see this behaviour and will resonate with its beliefs.

The next comment seems to be in favour of Tate, insisting his innocence and that anything we read in the media is fake because Tate has aided many individuals with his media influence over the years. Despite the authenticity of the comment (implied by the spelling error), one user argues that this comment was paid in order to promote the likes of Tate's innocent behaviour. However, Tate also used the word 'purport' in his interview, so we see how quickly he is to influence his followers' vocabulary.

The final comment is also degrading to the justice system inadvertently siding with Tate. They argue that by finding a perpetrator to fit the crime, they are wrongly accusing Tate by pinning him to crimes he has not been linked to.

# data[].attributes.body
His image from his website promotes masculine, successful men. He discusses that the solution to success is surrounding yourself with wealthy, successful men.

His website promotes a virile image for young boys and men; success can only derive from men and men alone, therefore if you want to become one you must behave like one.

# data[].attributes.body
Tate's website is a paid commodity that promotes affluent males through the use of motivational text. The first visual on the screen is "success is learnt", with a short backstory about how Tate grew up indigent and became a multi-millionaire.

He now promotes teaching techniques to the younger generation who can grow up to be successful like him. He uses a subscription service in order to deliver his knowledge, which creates a marginalised group of successful individuals.

His website is only directed towards males, suggesting that he does not expect women to have the same ambitions as men.

# data[].attributes.attachment_link.readable_text
I'm Andrew Tate - World Champion Kickboxer & Multi-Millionaire.

I grew up broke and now I am a multi millionaire.
‍
I teach the deserving the secrets to modern wealth creation.

TEACHERS ARE ESSENTIAL

CONNECT WITH
AMBITIOUS MEN

Your net worth is your network.
You need to surround yourself with successful men, men you can learn from.

If you were in a group of 100 ice cream experts and ALL you spoke about was making ice-cream, you'd learn A LOT about how to make ice-cream.

IT IS THE SAME WITH MONEY.

COLD HARD TRUTHS

Society is influencing you for society's well being.

They don't want you to be free, they want slaves who work, consume and die.

I'll teach you the truth about life.

LIFE OF TATES

Two brothers, single mother household, who grew up broke as a joke.

Now, self-made multi millionaires, what do they do everyday?

reach the top

People love to say you can accomplish anything. I'm going to be completely honest with you, that's bullshit.

Very few people have the dedication and work ethic to operate in the top 1% of men.

Those that do, often don't know how to get there. Understand, if you're dedicated and ready to work hard, it's not enough, you need to know WHAT to work on, WHAT to dedicate yourself to. I broke the Matrix and I will teach you how. When rich people say how to get rich, 99% don't listen. That's why the 1% are the 1%.

Learn the WHAT, then you just do the work.

THE TATE NEWSLETTER

YOUR COMPETITIVE ADVANTAGE

# data[].attributes.attachment_link.description
I'm Andrew Tate - World champion kickboxer & multi-millionaire. People used to tell me that a lifestyle like the one I live today is impossible to achieve, but I made it. It's not easy, but with a few secrets, and a lot of hard work, you can join me at the top.

# data[].attributes.body
The language he uses acts as a powerful tool to indoctrinate young men into believing that he can teach them the secrets to success.

# data[].attributes.headline
BBC Documentary about Andrew Tate by Matt Shea

# data[].attributes.subject
BBC Documentary about Andrew Tate by Matt Shea

# data[].attributes.body
Journalist Matt Shea enters the world of Andrew Tate and asks pressing questions that the public is eager to hear

Note: all posts deriving from this are colour-coded to match their category in the padlet

# data[].attributes.attachment_link.title
The Dangerous Rise Of Andrew Tate Documentary (2023)

# data[].attributes.headline
Statements found in the documentary (pt. 1) 

# data[].attributes.subject
Statements found in the documentary (pt. 1) 

# data[].attributes.body
5:24 - 5:30 - Journalist Matt Shea states "Andrew's unashamed misogynistic views seem to match his online persona"

11:33 - Tate started a webcam business which involved recruiting women for online sex work, and in its success, started to teach men to do the same

11:55 - The webcam business lessons became known as Tate PHD- 'Pimping Hoes Degree' - which eventually shut down to focus on Hustler's University

14:31 - Tate views the PHD as psychology, he claims it has prevented male suicide and he knows this to be true from 'personal experience'

15:23 - Shea interviews a woman who claims that Andrew's rhetoric has impacted their lives:

One woman says her ex-boyfriend was radicalised by Tate, to the point where he would threaten her with revenge porn if she did not take back what she had posted on social media

17:50 - Shea states "In the world [Tate] has created, women are subjugated and men are defined by their capability to inflict violence"

30:51 - Shea is not allowed to film The War Room celebrations, but footage shows naked women being photographed - Is this their role in society?

31:25 - Tate claims that he may have 'potentially maybe' said one or two things that may have upset a large group of people, but he refuses to apologise for other people's edits or their standings on him as a person. He believes it is bad for business, and that fictitious investigations cause people to lose faith in his views

34:33 - A woman is interviewed about the abuse she experienced with Tate claiming, 'everyone was saying it's a character, it's a character, it's a character when I know it's not'

35:27 - The same woman recounts her experience with him, remembering that Tate said "I'm just contemplating whether to rape you or not"

37:43 - In a text voice note the woman receives from Tate, he says "I thought I'd remind you of the calibre of man I am, I am the most dangerous man on this planet" - This reveals that he knows how much power he has and the dangers he can inflict

45:00 - The last interviewer states "Real men don't lay their hands on women"

# data[].attributes.body
In Shea's documentary, 'Amelia' recounts that when she reported the crime to Hertfordshire police, no updates were made and the case was abandoned. The images show their responses when Shea contacted them about the incident.

# data[].attributes.body
The full quote reads as follows:

"We acknowledge that there were some delays to the investigation. This was addressed at the time and apologies were made"

# data[].attributes.body
In Shea's documentary, he questions Tate about the viral TikTok involving a machete. Tate responds by saying;

5:15- 'a sword is a symbol of empowerment'

# data[].attributes.headline
Van den Bulck, H. and Larsson, A.O. (2017). ‘There’s a Starman waiting in the sky’: Mourning David #Bowie on Twitter. Convergence: The International Journal of Research into New Media Technologies, 25(2), p. 3

# data[].attributes.subject
Van den Bulck, H. and Larsson, A.O. (2017). ‘There’s a Starman waiting in the sky’: Mourning David #Bowie on Twitter. Convergence: The International Journal of Research into New Media Technologies, 25(2), p. 3

# data[].attributes.body
Van den Bulk and Larsson explain that 'celebrities need the media for (controlled) exposure of their public endeavours, even if they are fiercely protective of their privacy' They go on to say that 'celebrities help media compete for audience (and thus advertising) shares by providing news that draws audiences’ attention'. Thus we can deduce that by Tate refusing to share his personal views on family life, while fiercely defending his niece and the marginalisation of women, he is able to control his audience by sharing contradictory views.

# data[].attributes.headline
Statements found in the documentary (pt. 2) 

# data[].attributes.subject
Statements found in the documentary (pt. 2) 

# data[].attributes.body
8:45 - Discusses Hustlers University. The premise involves paying young boys to share, promote and discuss controversial videos of Andrew. Tate has used this to 'build his own army for affiliate marketing'

If someone signs up using a person's link, then that person will receive 40% of their subscription fee.

Shea states in the documentary that 'by financially incentivising his content, [Tate] is able to build an army and avoid social media bans because he is not the one posting the content' - essentially it is a viral marketing campaign aimed at young men (Shea's opinion)

16:35 - About The War Room: Tate describes it as 'a fraternity, a brotherhood which is to inspire the best from our bros.' Tate goes on to explain that to join The War Room members must 'have to have a mentality and the pedigree to survive'

The War Room involves a test that participants must complete if they wish to join. This promotes the idea of individuality, they're unique and special, and they're good enough to be part of the inner circle. This idea of eliteness encourages a parasocial relationship between Tate and his fans, even without directly singling them out, he is singling them out once they succeed and join The War Room, making them feel superior to others in the fanbase.

Inside The War Room, Tate is referred to as 'the commander' - which elevates his image as omnipotent to those around him who look up to him

18:33- Shea goes to The War Room to complete the test. 100 of his most loyal fans paid $5000 to attend. Once they are inside, they find out they have each been paired with a professional fighter whom they must fight. They are given no training beforehand and have one hour to decide if they are willing to fight. 1/3 of the room decided to fight.

21:33 - A man who refused to fight is interviewed. When asked why he did not fight he said he was 'scared' but he later 'felt bad and angry at himself [because he believes] the bottom message [of The War Room] is a positive one'

29:08 - Shea states 'The inner circle had put these men through collective hardship and recreated them in Andrew Tate's image' And if we look at the trials and tribulations of The War Room, we can agree that the image that Shea refers to is a violent one.

33:28 - 'After [Tate's] bans from social media, he reappears with an emoji covering his face, moves to Dubai, converts to Islam and sets up a bank in his name. He rebrands Hustlers University as 'The Real World'.

33:55 - In the first month of his return to social media, Tate earns $11,000,000 and has 250,000,000 on TikTok alone. One month after this, Elon Musk reinstated Tate's Twitter account and he gained 1,000,000 followers in the first 24 hours.

# data[].attributes.headline
Statements found in the documentary (pt. 3) 

# data[].attributes.subject
Statements found in the documentary (pt. 3) 

# data[].attributes.body
11:01 - When playing truth or dare in the hot tub, police informed producers he was under investigation for rape and physical assault regarding two other women

# data[].attributes.headline
Statements from the documentary (pt. 4) 

# data[].attributes.subject
Statements from the documentary (pt. 4) 

# data[].attributes.body
6:37 - 6:41 - Tate gives a statement: "I've clearly concurred the internet, I'm clearly unstoppable"

# data[].attributes.headline
Statements found in the documentary (pt. 5)

# data[].attributes.subject
Statements found in the documentary (pt. 5)

# data[].attributes.body
15:12 - Tate tells us that no woman has complained about him personally, but he would not allow interviews with the women who work for him. So Shea could not confirm this statement.

# data[].attributes.body
00:00 - 1:41 - Tate claims that both men and women have their strengths and weaknesses and there is nothing wrong with that, we should have to accept this fact. He argues that men and women should come together to complete each other and help each other in the parts of life the other fails in, and that this ideal will create harmony.

He claims that men excel in the physical world and likens this to the men fighting on the frontline in Ukraine. He quotes, "to sit and pretend that women are just as physically capable as men is a ******* lie; it's delusion [...] [women] are good at other things, [women] are better than men at other things but it's not the physical world"

His speech links back to his website. We see his idea of exclusivity shining through in the content he promotes. He targets men because he believes ambition can only be exclusive to them. But he does not necessarily oppress or berate women here, instead, he discusses that they have other talents that are useful to the world, and perhaps this is why he does not accommodate their ambitious needs - because they should not want to become higher in status, their should want to elevate the man's status when they are with them.

# data[].attributes.attachment_link.title
That Moment Andrew Tate DESTROYED Britany Renner

# data[].attributes.body
1:46 - Esther responds: "no one is saying we don't need men in society, of course we do. We're talking about relationships. [...] I can live my life as a woman and not need a man"

# data[].attributes.headline
Tate's response to not needing men in relationships 

# data[].attributes.subject
Tate's response to not needing men in relationships 

# data[].attributes.body
2:50 - "Feminism as a whole demonises men"

10:35 - 11:09 - "The things [the woman in red] is saying are common knowledge 20, 30 years ago. This is how the world functioned [...] the things I say that somehow people think are controversial are exactly the way the world functioned in the 90s, the 80s, 70s [...] in the entire history of human history, men had a role of masculinity, women had a role of femininity, we worked as a team. Now the world's come along and they've destroyed and broken everything. And there's this new "progressive" think and this new generation of women who seem to believe that if we [mess] it all end up better"

11:36 - counter-argument: "Man has destroyed earth. It's been decisions by powerful men that made men go to war and cause[d] women to lose husbands. Men made decisions for war. Men killed men"

12:39 - Tate: "Your man wants status [...] you need to find a way to make him look good, to the world and to his friends [...] one of the ways a man can get status is to pick a girl no one can get"

13:15 - Tate: "Men like me who have genuine options, we want complete exclusivity [...] because that gives status"

14:00 - Tate: "It's about [the] status of being the man of the house"

# data[].attributes.headline
A snapshot of 'The Real World' on Tate's website

# data[].attributes.subject
A snapshot of 'The Real World' on Tate's website

# data[].attributes.body
On the right-hand side of the image above, Tate markets the idea of 'copywriting', where he entices users with the message of "master[ing] the art of selling with words." This heightens the idea that his persona is an act in order to market his image to his tailored audience. His image is about manipulating his vocabulary in order to commercialise his controversial persona into a business prospect. He knows how to speak to his audience in order to gain their approval, and he motivates them through monetary incentives.

# data[].attributes.attachment_caption
A post submitted on a pro-Tate subreddit community, urging fans to watch this advertisement 

# data[].attributes.body
The short advert utilises the idea that anyone can make money doing what they love. The main speaker praises Tate and Luc for teaching him everything he knows and he managed to complete the course quickly and succeed soon after, and he is still making money to this day.

# data[].attributes.headline
The Real World, formerly The Hustlers University 

# data[].attributes.subject
The Real World, formerly The Hustlers University 

# data[].attributes.headline
The Guardian article about the closure of The Hustlers University 

# data[].attributes.subject
The Guardian article about the closure of The Hustlers University 

# data[].attributes.body
In the article, Shanti Das writes; "An Observer investigation earlier this month revealed how followers were explicitly encouraged to create “arguments” and “war” by posting deliberately controversial clips that would attract high engagement and views, thus generating more Hustler’s University signups. On TikTok, where videos of him were widely pushed to young users by the algorithm, content tagged with Tate’s name has been watched more than 12bn times"

# data[].attributes.attachment_link.readable_text
A money-making scheme aimed at young men that helped "extreme misogynist" Andrew Tate go viral on social media has closed.

Hustler's University, an online academy for fans of Tate promising to help them earn thousands of pounds, has shut its affiliate marketing programme, saying it has "no future".

The programme had enabled Tate's followers to earn commissions for signing up new members and encouraged them to post videos of him to get as many referrals as possible.

It led to thousands of videos of the former kickboxer and reality star being posted on social media, generating thousands of referrals and propelling Tate to viral fame.

Widely shared content included videos of him saying women are a man's property, rape victims are to blame for their own assaults, and talking about hitting and choking women, trashing their belongings and stopping them from going out. In another, he described how he would deal with a woman who accused him of cheating: "It's bang out the machete, boom in her face and grip her by the neck. Shut up bitch." Advocacy groups and women's charities described the material as "extreme misogyny" and said it risked radicalising young men.

An investigation earlier this month revealed how followers were explicitly encouraged to create "arguments" and "war" by posting deliberately controversial clips that would attract high engagement and views, thus generating more Hustler's University signups. On TikTok, where videos of him were widely pushed to young users by the algorithm, content tagged with Tate's name has been watched more than 12bn times.

The closure of the affiliate programme signifies the loss of a key revenue stream for Tate and comes as membership statistics for Hustler's University, which costs £36 a month, show it currently has about 109,000 members, down from 127,000 two weeks ago. A post in the Hustler's Community online forum told members not to worry about the closure of the affiliate scheme, adding that an "exciting" update to the platform was coming soon.

Social media firms have taken action to reduce the spread of Tate's content in recent weeks. TikTok users say they are now being shown fewer videos of him, and many accounts have been banned. TikTok said: "Misogyny is a hateful ideology that is not tolerated on TikTok. We've been removing violative videos and accounts for weeks, and we welcome the news that other platforms are also taking action against this individual."

Meta, which owns Facebook and Instagram, said on Friday it had removed Tate's official accounts for violating its policies on dangerous organisations and individuals. Tate had 4.7 million Instagram followers at the time his account was removed, up from about 1 million in June.

The action by the social platforms has sparked allegations of censorship from fans, with Tate saying: "Banning me only inspires more internet hate mobs and more division. This will become a weapon of attack for different points of view for the foreseeable future."

But it has been welcomed by anti-extremism groups that warned his material risked radicalising young audiences. Joe Mulhall, director of research at Hope Not Hate, a UK advocacy group, said: "Tate poses a genuine threat to young men, radicalising them towards extremism misogyny, racism and homophobia." In a post in the Discord server for Hustler's University on 15 August, a community leader told members that a decision had been taken to close the affiliate marketing scheme, saying that "although it was very successful it had a few issues".

The post claimed a reason for its closure was that Tate content had been "used out of context and in bad taste by many students desperate to get attention to their profiles", leading to social media platforms taking action.

skip past newsletter promotion
Our morning email breaks down the key stories of the day, telling you what's happening and why it matters
Privacy Notice: Newsletters may contain info about charities, online ads, and content funded by outside parties. For more information see our Privacy Policy. We use Google reCaptcha to protect our website and the Google Privacy Policy and Terms of Service apply.
after newsletter promotion

However, instructions for members, which have since been deleted, show they were explicitly advised to post controversial content to get high views and engagement.

One guide for students said attracting "comments and controversy" was the key to success on TikTok, adding: "What you ideally want is a mix of 60-70% fans and 40-30% haters. You want arguments, you want war."

Earlier this month Stripe, the payment provider, is understood to have pulled out of processing digital payments for Hustler's University. On 10 August a "professor" (senior member) in the Hustler's University community posted: "Unfortunately Stripe is down right now. Your links will no longer be able to collect payments."

Stripe said it didn't comment on individual cases, but its policy bars certain types of financial activities, including "get rich quick schemes". Members of Hustler's University, including boys as young as 13, had been told they could earn up to £10,000 a month through lessons on crypto investing and drop shipping, and by recruiting others through the affiliate programme.

Tate told the Observer it was a "massive shame" he had been removed by Instagram and urged it to reinstate him. He said "internet sensationalism" had "purported the idea that im [sic] anti women when nothing could be further from the truth", adding that he has donated to charities benefiting women.

"It is very unfortunate that old videos of me, where I was playing a comedic character, have been taken out of context and amplified to the point where people believe absolutely false narratives about me," he said. "I am genuinely innocent. I truly believe God will prevail."

He did not immediately comment on the closure of the affiliate marketing programme but said previous criticisms, including claims it was a pyramid scheme, were "all false".

# data[].attributes.attachment_link.title
Andrew Tate: money-making scheme for fans of 'extreme misogynist' closes

# data[].attributes.attachment_link.description
Programme encouraging followers to post videos helped former kickboxer go viral

# data[].attributes.headline
Van den Bulck, H. and Larsson, A.O. (2017). ‘There’s a Starman waiting in the sky’: Mourning David #Bowie on Twitter. Convergence: The International Journal of Research into New Media Technologies, 25(2), p.3

# data[].attributes.subject
Van den Bulck, H. and Larsson, A.O. (2017). ‘There’s a Starman waiting in the sky’: Mourning David #Bowie on Twitter. Convergence: The International Journal of Research into New Media Technologies, 25(2), p.3

# data[].attributes.body
Van den Bulk and Larsson argue that social media platforms like Twitter enable celebrities to mediate parasocial relationships with their audiences, allowing the celebrity to 'communicate authentically and intimately' (Marwick and Boyd, 2011 in Van den Bulk and Larsson). Their analysis allows us to question Tate's authenticity when he posts on his social media. His posts have broken guideline restrictions on multiple platforms, earning him bans from most major social media outlets. This brings into question if it is all a publicity stunt (so that Tate can promote the likes of The Hustlers University to do his bidding) or, if he truly believes the ideas he is spreading on his platforms.

# data[].attributes.body
The article mentions the same stories of his conviction as those shown on Padlet. However, in this article they mention; "in a deleted YouTube video that was reposted to Reddit, Tate said “40 percent” of the reason he moved to the country was that he believed sexual assault cases were less likely to be investigated there."

Following this article's dictation, it reveals that Tate does not necessarily care about his moral image. He has firm beliefs and he shows honesty in his words. Though one may argue that his wealth and success aid his successful branding. While he has a large amount of people despising his character, there are many who agree with his views. Statements like the one above become redundant to that small mass of people because all they see is a successful, wealthy man who can do no wrong. They're more likely to believe the allegations are fake because they have similar values as one another.