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Figure 1: 'Group Task Directive'  [Adapted by Bartman.E, 2023]

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Discussing the contemporary fashion news, interviews with icons both inside and outside of the fashion industry, the future of fashion, external factors impact on the industry, and more. Hosted by two style editors and a writer for renowned magazine 'GQ', the relatable tone inspires me to continue listening and enjoy each and every episode.

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𝕿𝖍𝖊 𝕲𝕼 𝕾𝖙𝖞𝖑𝖊 𝖕𝖔𝖉𝖈𝖆𝖘𝖙 𝖆𝖇𝖔𝖚𝖙 𝖈𝖑𝖔𝖙𝖍𝖊𝖘.

𝕿𝖍𝖊 𝕲𝕼 𝕾𝖙𝖞𝖑𝖊 𝖕𝖔𝖉𝖈𝖆𝖘𝖙 𝖆𝖇𝖔𝖚𝖙 𝖈𝖑𝖔𝖙𝖍𝖊𝖘.

Great Podcast

I was wondering if you guys could write down things you mention like stores, restaurants vibes etc. in the summary/show notes. It'd be easier to look up after

'Like ..'

Love the pod, but Hunter's inability to like, use, like, any other, like, word, like than like ... made me switch off ... unlike 👎

Fapanese Proxy Server

Good work. Funny, interesting

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𝕿𝖍𝖊 𝕲𝕼 𝕾𝖙𝖞𝖑𝖊 𝖕𝖔𝖉𝖈𝖆𝖘𝖙 𝖆𝖇𝖔𝖚𝖙 𝖈𝖑𝖔𝖙𝖍𝖊𝖘.

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Confident thinking.

Creatively driven.

Up to date with key fashion and tiktok trends.

Organised and interested in marketing.

Must be able to:

Use Canva, photoshop and design software.

Comfortable learning a mailing list platform.

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Strong understanding of the contemporary fashion, digital, and retail spaces.

Strong communication skills with the ability to work collaboratively in a fast-paced environment.

Excellent time management skills and a demonstrated ability to meet deadlines.

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Sustainable Fashion Forum: The Sustainable Fashion Communication Playbook.

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Sustainable Fashion Forum: The Sustainable Fashion Communication Playbook.

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Published by renowned organisations UNEP and UN Climate Change discussing "how to align consumer-facing communication across the global fashion industry with sustainability targets." The playbook is completely up to date and therefore vital in succeeding as a marketer, due to the contemporary necessary conversation surrounding sustainability and its focuses for the future.

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The Sustainable Fashion Communication Playbook, co-published by UNEP and UN Climate Change, provides a shared vision, principles and guidance on how to align consumer-facing communication across the global fashion industry with sustainability targets.

It shows how fashion communicators - marketers, brand managers, imagemakers, media, influencers and beyond - can help advance towards the Paris Agreement and Sustainable Development Goals through 1) countering misinformation, 2) reducing messages perpetuating overconsumption, 3) redirecting aspiration to more sustainable lifestyles, and 4) empowering consumers to demand greater action from businesses and policymakers.

It recognises the fashion sector as one of global importance, but one struggling to address its wide-reaching impacts, with unsustainable patterns of consumption and production contributing directly and significantly to the triple planetary crisis, as well as the interlinked issue of social injustice.

While addressing production impacts is essential, doing so alone will not be sufficient to transform the industry in time. Shifting consumption patterns must be a core priority, which means confronting the dominant linear economic model and its accompanying narrative of newness, immediacy and disposability. The Playbook invites all fashion communicators to the table, emphasising for the first time in the sector the importance of the role of storytellers as enablers and drivers of systemic change.

Relevant resources:

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the sustainable fashion communication playbook

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The Sustainable Fashion Communication Playbook

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The Sustainable Fashion Communication Playbook, co-published by UNEP and UN Climate Change, provides a shared vision, principles and guidance on how to align consumer-facing communication across the global fashion industry with sustainability targets.

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'Oh Polly': Creative Brand Marketing Manager.

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'Oh Polly': Creative Brand Marketing Manager.

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Ownership of all brand related content; organizing, managing, highlighting or retiring content as necessary among digital, social and creative teams.

Visual communication skills and be proficient in at-least one creative tool, i.e. Canva, Adobe.

Existing knowledge of the fashion and social media landscape and in particular the female 18-35 demographic.

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I've only recently discovered this page on my socials. It is run by a senior marketing manager who utilises her platform to help those recently finished university and attempting to make their way into the marketing industry. Her page offers advice ranging from formatting marketing portfolio's, free marketing online courses, companies that offer grad schemes and even "top tips to smash a marketing interview". Her page is aesthetic, insightful and all-round helpful. I will make sure to keep up to date with her knowledge and advice.

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Intricate marketplace knowledge

Multi-channel marketing strategy and Omni-channel communication exploration.

Brand storytelling, portfolio, and presentation in line with brand imagery.

Customer value exploration and Consumer connectivity and engagement focus.

Media touchpoint development and proposals, with specialised understanding of digital marketing for campaign promotions.

Visualisation proposal for marketing strategy

Fashion data resource use (Statista, WGSN, BoF)

Critical path creation in line with proposed marketing strategy

Budget flows and management

Media touchpoint development and Commercial campaign marketing strategy.

Strategy, KPI examination and innovation for retrospective brand.

Core knowledge of marketing theories and concepts.

Presentational skills.

Abobe skills (Indesign, Photoshop, Illustrator)

Microsoft skills (Word, Excel, Powerpoint)

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Planning, designing, and posting content for channels (Instagram & mailing lists).

Content consisting of promotional material for weekly drops, weekly mailing lists, monthly newsletter, and other graphics.

Implementing design ideas.

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Figure 2: 'Marketing Assistant for 'Remass'- Critical Path'  [Adapted by Bartman.E, 2023]

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MARKETING COORDINATOR                       @ Marc Jacobs.

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MARKETING COORDINATOR                       @ Marc Jacobs.

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Create and maintain reports, presentations, calendars, and schedules that illustrate current and future marketing plans.

Responsible for marketing department timely invoicing.

Develop EMEA brand marketing plans that support all channels, including retail, wholesale and e-commerce.

Briefing creative requests to New York HQ.

Be point of contact for EMEA wholesale trade marketing coverage.

Coordinate wrap reports for each department project.

Support the wholesale sales team on coop marketing planning.

Regular competitor analysis, including attending pop ups, events.

Retail marketing plans that drive traffic, sales and enhance the customer experience.

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Figure 3: 'Marketing Coordinator for 'Marc Jacobs'- Critical Path'  [Adapted by Bartman.E, 2023]

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Creative Brand MARKETING MANAGER      @ Oh Polly.

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Creative Brand MARKETING MANAGER      @ Oh Polly.

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Building campaigns across three brands (up to six campaigns per year)

Develop concepts which build emotional connection between audience and the brands.

Story and mood boarding campaigns based on key calendar moments, seasonal trends and brand objectives.

Developing the brand strategy by identifying key customer groups and working out how to connect with them on an emotional level.

Brainstorming new ideas that help push engagement.

Working with wider marketing team on aesthetics, tone of voice and working with events team on in-person activations.

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Figure 4: 'Marketing Manager for 'Oh Polly'- Critical Path'  [Adapted by Bartman.E, 2023]

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LINKEDIN LEARNING: Marketing: Copywriting for Social Media

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LINKEDIN LEARNING: Marketing: Copywriting for Social Media

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Copywriting. A vital component for me in my aspirations to explore the creative and print side of marketing. The social media element is an impressive specialised knowledge in the digital era of the 21st century.

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Marketing: Copywriting for Social Media Online Class | LinkedIn Learning, formerly Lynda.com

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Fine-tune your social media copywriting skills. Discover how to tailor content for top online platforms and improve your posts using feedback and A/B testing.

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VOGUE BUSINESS X VUE.AI WEBINAR: Why personalisation will be the driver for retention with Gen Z.

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VOGUE BUSINESS X VUE.AI WEBINAR: Why personalisation will be the driver for retention with Gen Z.

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Focus to generational consumer behaviour would prove extremely unique to future employers and career opportunities. Consumer retention and value exploration were constantly mentioned in job requirements, so an expertise and extracurricular knowledge would set me a part from the crowd.

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Vogue Business x Vue.ai Why personalisation will be the driver for retention with Gen Z Confirmation

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BOF MASTERCLASS: The Essential Brand Marketing Guide

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BOF MASTERCLASS: The Essential Brand Marketing Guide

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While it appears obvious, the noticeable 'Business of Fashion masterclass' forum provides current and particular knowledge; would be impressive to the employer.

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Created by BoF's journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.
After a performance marketing boom in the 2010s, marketers are recalibrating their strategies (and budgets) to focus once again on brand marketing, or the long-term efforts to build a brand identity. Though brand marketing cannot be as easily linked to purchases, brands that are able to nail their brand marketing strategies will be better off in the end, developing loyal customer bases who will evangelise their company.
Watch on demand here:
"When you think about building loyalty and consistent relationships with customers over time, when you want to experiment or grow into other categories, there's a permission when [consumers] understand you at a different level, because you're building a brand around more than a product," said Tiffany Rolfe, the chief creative officer of advertising agency R/GA.

On the latest BoF LIVE, BoF news and features editor Diana Pearl was joined by Rolfe, Nell Diamond, the founder and CEO of Hill House Home and Jon Haber, founder of creative agency Giant Spoon, to discuss the importance of brand identity and how brands can build a brand marketing strategy.

The author has shared a YouTube video. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Accept

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BoF Masterclass | The Essential Brand Marketing Guide

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Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, "The Essential Brand Marketing Guide."

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Hosted by designer Recho Omondi, the beauty of design and craft within the industry is reinforced. An element I believe to be extremely important in the crowded marketplace, where the production and importance of independent designers is often disregarded. All elements of design are discussed, as well as its role in modern day, and its questionable future. Key knowledge for fashion marketers to know and promote.

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Fashion's Only Fashion Show. Hosted by designer, Recho Omondi. - Listen to The Cutting Room Floor instantly on your tablet, phone or browser - no downloads needed.

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Mckinsey Company & Business of Fashion - The State of Fashion 2023.

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Mckinsey Company & Business of Fashion - The State of Fashion 2023.

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I have read extracts and sections, but a full read through of 'The State of Fashion 2023' report would be beneficial in terms of a future resource to have knowledge and awareness of. These reports are also credited within the industry, so an understanding of recent reports would be a useful resource.

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Vogue Business 'The Future of Fashion' Podcast

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Vogue Business 'The Future of Fashion' Podcast

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Ever-changing hosts and guests discussing the entire spectrum of fashion. It appears broad, but its entirely important for fashion marketers to be aware of every corner of the industry.

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After attending a talk on ‘The impact of Covid on the Retail Industry’ from retail specialist Mary Portas, I purchased and read her book ‘Work like a Women’. Her books, articles, and even her company, ‘Portas’, have become a huge inspiration for me. I aspire to work for the Portas agency and experience a working environment that has adapted to the kindness economy, and work to reform and assist the fashion industry; one in which I am entirely passionate about.

Her content on her Linkedin page is extremely insightful, and I find myself mesmerised by all articles she publishes, and links to.

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Mary Portas - Founder - Portas | LinkedIn

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Creative Founder at Portas. Brand & Retail Expert, Broadcaster, and Author of ‘Work like a Woman’ and ‘Rebuild: How to thrive in the new Kindness Economy’.

Portas is a creative company transforming businesses into brands, places, spaces people want in their lives. Born of brilliant retail me…

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I’ve been an avid follower of her social media page ‘The Pretty Little Marketer’ and would credit her page and the content she posts as my main inspiration to study marketing. She works as a consultant and strategist, and this is a field of marketing I am extremely interested in working within. Her content across all socials is completely relevant and motivating to adjust the ways in which marketing is formatted and produced.

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Nina spoke as a guest speaker at my university. I had always had an interest in copywriting when I discovered what it was due to my love of journalism and marketing; I feel copywriting works as combination of the two. I have made connections with her through LinkedIn, and I have taken on her advice to create portfolio of my work, in order to begin my copywriting career. Her social media also provides key information surrounding the marketplace and key copywriting features, companies and campaigns.

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Figure 5: The Gibbs' Reflective Model (Source: The University of Edinburgh,2020:Online) [Adapted by Ella Bartman, 2023]

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Google: Fundamentals of digital marketing.

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GOOGLE: Fundamentals of digital marketing.

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GOOGLE: Fundamentals of digital marketing.

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To have specialised knowledge surrounding google would sound extremely skilful on my CV. It is vital in the marketing world to be aware of google and its functions, so this free course is definitely something I'm interested in completing.

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Learn the fundamentals of digital marketing to help your business or career. ###***About this course*** Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

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HUBSPOT- Excel for Marketers Crash Course.

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HUBSPOT- Excel for Marketers Crash Course.

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I noticed while looking through marketing roles, 80% of those roles required excel knowledge. I would count myself to have some experience using the platform, but a certificate in Excel would look extremely impressive on my CV, and further my future prospects.

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Improve your analytical skills with HubSpot Academy's Excel crash course. Learn the fundamentals of Excel, from key formulas to data visualization.

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Ella Bartman 5OO Word Self Reflection - Gibbs Reflective Model (1988).

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Ella Bartman 5OO Word Self Reflection - Gibbs Reflective Model (1988).