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In 1998, Fan Bingbing became a household name for her portrayal of Jinsuo in My Fair Princess (1998). As the maid of the female lead in the drama, Jinsuo has the typical image of a loyal, simple, gentle and submissive woman in ancient costume. The success of this role, on the one hand, created an audience base for Fan Bingbing, but on the other hand, it also stereotyped this submissive personality in Fan Bingbing, leading to a period of time after which most of her roles were characterised as meek and sweet women.

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Early career: the gentle and sweet image of  "Jinsuo "(1998-2003)

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Early career: the gentle and sweet image of  "Jinsuo "(1998-2003)

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In the years that followed, most of the roles Fan Bingbing took on continued to resemble Jinsuo. In Aiqingbaodian (2002), her role as the courtesan is still the same as that of a gentle and beautiful ancient woman. The difference was that the character had more personality than before, but at the time, people were mostly concerned about Fan's beauty and positioned her as a minor player , unable to get rid of the impression of Jinsuo.

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“你就是艳冠京城的宋引章？”_哔哩哔哩_bilibili

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宅斗文女主本人了～, 视频播放量 3006939、弹幕量 3651、点赞数 79928、投硬币枚数 11719、收藏人数 44992、转发人数 12718, 视频作者 -江海凝光-, 作者简介 锁学专家，相关视频：【封神榜】“商倾妲己”诚不欺我，【范冰冰】老娘一出场｜艳压群芳，【范冰冰·林允】对不起。宋引章真的有壁，完全理解导演全程怼脸特写了！大家的糊涂前妻着实美丽。。，为什么范冰冰金锁时候很少有人认为她是顶级美女，笑死！有些人连花瓶都做不好！来看看顶级花瓶长什么样子！，爱而不得，笑着成全，这才是大女主赵盼儿的格局！，“这种破碎的，破败的，枝零叶落却妖冶不减的玫瑰，让人的破坏欲爆棚。”，范冰冰：“我真的没凡尔赛，她太漂亮了，我承认她比我美”，这恐怕，是上海滩最后的风华绝代

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According to news reports at the time, Fan Bingbing described herself as "a quiet person who does not make a lot of noise or make a fuss", thus mapping out the positioning and marketing of her early image of gentleness and submissiveness.

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范冰冰“青春出动”_娱乐_生活空间_新浪网

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In 2003, Fan Bingbing starred in the famous director Feng Xiaogang's film Mobile Phone (2003), in which she played a role that overturned her previous image - Wu Yue. Wu Yue is beautiful, sexy, but also has a complicated identity as a mistress, which was a very daring image in Chinese society at that time. Fan Bingbing's bold attempt won her Best Supporting Actress at the 27th Hundred Flowers Awards, and completed her transition from small-screen supporting role to big-screen actress.

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In fact, in addition to the role constraints brought about by Jinsuo, Fan Bingbing's contract with Qiong Yao was even more of a real-life constraint. During the contract period, she felt that her development was controlled, so she resolutely proposed to terminate the contract. Qiong Yao refused and publicly accused her of being ungrateful, and the two sides once went to court. But from the dispute, it's clear that Fan Bingbing is in fact more determined and strong than the impression people have had of her character in the past.

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与琼瑶反目成仇 范冰冰广州谈“违约”_影视音乐_生活空间_新浪网

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In an interview, Fan Bingbing expressed her desire to transform herself through the film, saying that she hopes people won't just remember Jin Suo's image.

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一部《手机》，把格格风潮中走红的范冰冰再次推上风头浪尖，昨日记者拨通了她的手机，她的语调懒散中带着平淡，"平常大家看我的古装戏多一些，这次接拍《手机》，我希望能从此转型。"

前些日子有媒体爆料《手机》的结局，因为手机的泄密，葛优失去了两个女朋友徐帆和范冰冰。素来快人快语的范冰冰没有否认，但也没有做深入说明，"那是媒体说的，具体
怎样我不想说，留个悬念到影片公映不好吗？"对剧情的回避，没有传染到对演员的评价上，范冰冰很乐意跟记者分享她与大腕合作的感受，"葛优，他人特好，特别能帮助人，但他一点都不幽默，可以说现实生活中他很严肃。""冯小刚，有点严厉，他的头脑很快。其实《手机》在某种意义上说，应该算冯小刚的转型之作，他在曾经的喜剧线路上做了突破。""至于我自己嘛，很少演时装戏，这次演的白领很特别，希望大家能把曾经金锁的记忆抹掉，把我在《手机》中的形象印在脑海里。"
面对《手机》的全面杀青，范冰冰虽然很不舍，可是忙碌的她马上就要投入到自己首部写真集的拍摄。她告诉记者，估计月底她就会飞往西班牙或墨西哥拍摄，今年暑假她的写真就会与读者见面，她希望能把健康传递给读者。主任记者高宏

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范冰冰欲靠《手机》转型 笑评葛优冯小刚

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一部《手机》，把格格风潮中走红的范冰冰再次推上风头浪尖，昨日记者拨通了她的手机，她的语调懒散中带着平淡，“平常大家看我的古装戏多一些，这次接拍《手机》，我希望能从此转型。”

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Fan as a victim of online sexual slander

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Fan as a victim of online sexual slander

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Fan Bingbing's attempt at transformation not only brought her new opportunities, but also new challenges. The role of Wu Yue has made "sexy" and "mistress" Fan Bingbing's new titles, and many media outlets have been start a rumour of Fan Bingbing's involvement in pornography and illicit relationships with many men.

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The crisis brought about by transformation

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The crisis brought about by transformation

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This news report covered the news that Fan Bingbing won the award.

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范冰冰夺百花奖最佳女演员(图)

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Medical verification of her natural appearance

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Medical verification of her natural appearance

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As Fan Bingbing became popular, there were rumours about her that intensified. Her beauty has not only facilitated her acting career, but also brought about endless rumours. In order to stop the rumours from spreading, Fan went to the hospital to verify that she did not have plastic surgery.

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The reasons for establishing the studio and the subsequent plans

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The reasons for establishing the studio and the subsequent plans

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In 2007, Fan Bingbing announced the establishment of her personal studio. This means that she has changed from being an artiste under a company to being her own boss, and it is also the starting point for her to take control of her personal image, capital and voice.

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范冰冰宣布自立工作室 欲投资第五代导演电影-搜狐娱乐

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范冰冰宣布自立工作室 欲投资第五代导演电影

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The peak of Fan's career: aggressive and strong  (2007-2017)

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The peak of Fan's career: aggressive and strong  (2007-2017)

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Rouge Snow (2008) is Fan Bingbing's first independent project after she set up her own studio, in which she not only acts as the female lead, but also participates in script revision, costume styling, and publicity strategy. Unlike her earlier sweet image, the film's heroine is a resolute woman who has gone through family changes but still stands on her own feet, which confirms her determination and success in her transformation.

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The Empress of China (2014) is another successful TV series from Fan Bingbing's studio, which set a new national ratings high in 2015 and broke several records for domestic dramas.

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According to news reports, the television programme was taken off the air in the middle of its broadcast. There has been much speculation about the suspension, but some insiders have revealed that the TV programme was suspended because some of the episodes and images were too explicit, which led to complaints. The other deep-seated reason is that the competition among the various TV channels is very fierce and the Empress of China (2014) is currently leading in the ratings, so it is being snitched behind the scenes, which ultimately led to this suspension incident.

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《武媚娘传奇》被叫停 疑因尺度过大(图)-中新网

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由范冰冰、张丰毅等领衔主演的古装剧《武媚娘传奇》正在如火如荼地播出，不过28日突遭停播，有消息指停播皆因剧情、画面太露骨。

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In the face of the phenomenon of her starring TV series suffering from suspension, Fan Bingbing released a weibo (a Chinese social platform), suspected to respond, she said she would not be affected by a malefactor, implicitly expressing her anger about the suspension incident as well as the indomitable spirit.

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Fan's first red carpet appearance at the Cannes Film Festival

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Fan's first red carpet appearance at the Cannes Film Festival

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Consistent presence on global red carpets

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Consistent presence on global red carpets

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The title of this article directly calls Fan Bingbing the queen of the red carpet, showing the style she creates and her status in the fashion world.

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American audiences may not be all that familiar with Fan Bingbing, but the Chinese actress is one of the world’s 10 highest paid actresses of the year. She’s also a regular on international best dressed lists around the world. In celebration of the now 34 year old’s birthday, here’s a look back at some of her most memorable red carpe looks, from the Cannes Film Festival to the Oscars.

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The red carpet look is to convey national pride

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The red carpet look is to convey national pride

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Fan Bingbing's response to the dragon robe look is not a claptrap. In the past, she was often mistaken for a Japanese or Korean at international events, which was not her intention. She wanted to use the dragon robe as a Chinese element to emphasise her national pride.

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范冰冰谈论戛纳电影节穿龙袍 - rednote

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#戛纳电影节 #就在戛纳 #范冰冰神颜 #范冰冰 #范冰冰造型 #贵妇 #中国女性力量 #采访 #范冰冰红毯造型#范冰冰

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Due to her many fashion events, Fan Bingbing has been commented by many people that she has no work and only uses styling claptrap. She did not choose to avoid this, but directly responded positively.

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范冰冰被讽“毯星” 发声回应：有人见不得别人好

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范冰冰范冰冰宣传总监回应5月18日晚，王思聪转发了一条讽刺常走红毯女星的微博，并写道：“之前在采访中我曾经说过明星不同于演员，想表达的就是如此。我眼中的演员如宋丹丹老师，李雪健老师，张国立老师等。明星却不一样，如毯星某冰某予，除了根本无作品和不会演戏的硬伤，火起来主要靠绯闻水军话题和炒作。”微博发出后，令不少人猜测是在讽刺范冰冰和张馨予。

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In 2016, Fan Bingbing was invited to be the godmother of the Royal Caribbean Cruise Ship "Ovation of the Seas", becoming the first Chinese artiste to receive this honour, which to a certain extent also deepened the world's understanding of Chinese artists.

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Fan Bingbing becomes a cruise “godmother”

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Royal Caribbean International named Chinese actress Fan Bingbing as “godmother” of its newest cruise ship Ovation of the Seas.
Fan is the first Chinese celebrity selected to be the Godmother of an international cruise line and will officially name Ovation

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I don't marry into wealth--i am the wealth

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I don't marry into wealth--i am the wealth

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Facing the reporter's comments about whether Fan Bingbing wants to find a rich man to marry, Fan Bingbing responded in a domineering manner that she doesn't care whether she marries a rich man or not because she is rich enough on her own and doesn't need to rely on a man.

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Career low point: image collapse  (2018)

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Career low point: image collapse  (2018)

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A TV Host’s Revelation of Fan‘s “Yin-Yang Contracts”

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A TV Host’s Revelation of Fan‘s “Yin-Yang Contracts”

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Former CCTV host Cui Yongyuan exposed photos of dual contracts on Weibo, alluding to Fan Bingbing's tax evasion through two contracts.

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Official Investigation and Government Sanctions

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Official Investigation and Government Sanctions

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The tax department was informed of the situation and immediately intervened in the investigation, and after seeking evidence from many sides finally determined that Fan Bingbing had tax evasion, the state issued an official circular and urged Fan Bingbing and her studio to pay back the penalties totalling 883 million yuan.

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The Chinese actor Fan Bingbing, who has been missing for months amid rumours of possible wrongdoing, has been fined for tax evasion.

Fan and her related companies were ordered to pay about 883m yuan ($129m) in fines and unpaid taxes after authorities found she failed to pay about 255m yuan in dues, according to the official Xinhua news agency, which cited the Jiangsu provincial taxation bureau.

One of China's most famous actors with a career spanning two decades, the 36-year-old is best known in the west for her role in X-Men: Days of Future Past. She has been the face of brands such as Mercedes Benz and Cartier in China.

Fan will not face criminal charges if the fines and back taxes are "paid within the prescribed time limit", Xinhua reported.

"I sincerely apologise to everyone," Fan said in a statement posted on an official social media account. "As a public person I should be in compliance with the law and be an example for society and the industry. In the face of economic benefits, I should not lose my restraint and forsake administrative procedures that lead to violations of the law."

"Without the [Communist] party and the state's good policies, without the love from the people, there would be no Fan Bingbing," she wrote in her first statement for months.

Her agent was detained for allegedly obstructing the investigation by ordering evidence destroyed and concealing accounting documents. Officials at the Jiangsu tax office were also being investigated for alleged involvement.

The targeting of Fan was seen as a warning with authorities launching an effort to recover back taxes from others in the entertainment industry. There is an amnesty for those who pay up by 31 December; those to fail to meet the deadline could face criminal charges.

The investigation began over Fan's reported income from the upcoming film Air Strike starring Bruce Willis, Xinhua reported. Fan was last seen in public in July when she visited a children's hospital. She stopped posting on all social media accounts around the same time.

She had been accused in May by a Chinese TV presenter of using "yin-yang contracts" to lighten her tax burden. The practice refers to celebrities who sign two contracts: one with their actual salary and another with a lower figure that is submitted to tax authorities.

﻿Fan topped Forbes magazine's 2017 list of top-earning Chinese celebrities with income of 300m yuan ($43m). She is one of five leading international female actors cast in the forthcoming Hollywood spy thriller 355, alongside Jessica Chastain and Penelope Cruz.

Her star has dimmed with authorities in China: a recent report giving the "social ranking" of the country's celebrities placed her at the very bottom with zero points.

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Fan Bingbing: missing Chinese actor hit with $129m tax bill

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Star not seen since July has been ordered to pay up by the end of the year or face jail

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Officials issued a circular confirming Fan Bingbing's tax evasion on the same day that Fan Bingbing formally issued a long apology on weibo, saying that she admitted her mistake and was willing to accept the punishment.

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Criticism from Authoritative Chinese Media

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Criticism from Authoritative Chinese Media

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党报评范冰冰逃税：如仍有人不鉴之 结果也是凉冰冰

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党报评范冰冰逃税：如仍有人不鉴之 结果也是凉冰冰

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Due to the fine of more than 800 million, netizens once used the humiliating nickname "Fan Ba Yi" to call Fan Bingbing, using 800 million as the number of the fine to refer to her. The tax evasion incident made her image in the public's mind hit rock bottom.

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Industry Blacklisting and Career Suspension

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Industry Blacklisting and Career Suspension

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According to reports, Fan Bingbing has been banned by the official Chinese government for tax evasion and will not be able to participate in film and television activities on the mainland for a long time to come.

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影／范冰冰逃稅遭中國封殺 重返大螢幕時間點曝光

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影音中心／鍾如婷報導中國女星范冰冰2018年因涉及《陰陽合同》逃稅風波，人間蒸發至隔年4月才現身，演藝事業也隨之停擺，後有直播主以肖似她的妝容直播帶貨，還被中國官方點名為失德藝人，禁止以任何方式復出，狠狠封殺范冰冰，雖然在中國復出遙遙無期，但她過去與潔西卡雀絲坦（Jessica Chastain）、露琵塔尼詠歐（Lupita Nyong’o）、潘妮洛普克魯茲（Penélope Cruz）、黛安克魯格（Diane Kruger）等5位女星主演的女力諜報大片《355：諜影特攻》，確定將於明年1月7日在台上映，亦是她遭中方封殺後，重返螢光幕的首部作品。

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Attempted comeback: Peaceful and tenacious (2019-to date)

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Attempted comeback: Peaceful and tenacious (2019-to date)

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The brand's sales have been continuously increasing

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The brand's sales have been continuously increasing

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After the blocking incident, Fan Bingbing didn't give up. Without filming opportunities, she turned to continue running her own beauty brand. Through her personal influence and the high quality of the products themselves, her brand Fan Beauty has gone from strength to strength, with her total revenue increasing every step of the way.

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美妆品牌FanBeauty于2018年创立，位于范冰冰陷入“阴阳合同”偷税风波之前，范冰冰凭借自身影响力与一系列营销策略，使品牌在美妆市场崭露头角，实现了暂别演艺圈后，事业再度起航。这种多平台协同的线上营销模…

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As an influential celebrity in her own right, Fan Bingbing often posts promotional content about fan beauty on Xiaohongshu (A Chinese social platform), further increasing the brand's visibility and influence.

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夜宵时间，给我的脸喂点"好的"！灵芝白松露琥珀油膏，还有NAD+，妥妥的逆龄抗老神器，国货之光，我封的！ - 小红书

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3 亿人的生活经验，都在小红书

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Served as a judge at the Berlin Film Festival

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Served as a judge at the Berlin Film Festival

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This was a sign of her acceptance by the international film community, and it meant that her comeback gained artistic legitimacy.

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Make an appearance on the Oscar red carpet

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Make an appearance on the Oscar red carpet

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After five years without major event exposure, Fan Bingbing made another trip to the Oscars red carpet. Her return was heavily covered by the media at home and abroad. This woman who has experienced setbacks continues to attract a lot of attention and praise in the fashion field.

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Fan Bingbing Dazzles at Oscars 2023 More Than 4 Years After Tax Evasion Scandal

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Chinese actress Fan Bingbing appeared at the 2023 Oscars almost five years after her tax evasion scandal in 2018

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This is her first film to officially appear in the main competition of three major international film festivals since the 2018 tax scandal, and she made her official Berlin red carpet debut as an actress.

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In 2025, Fan Bingbing attracted a lot of attention for her free collaboration with many online photographers. These photographers who worked with her have been posting their photography in Xiaohongshu, with a single post reaping over 100,000 plus likes. As an extremely well-known and influential celebrity, Fan Bingbing's attitude has been recognised by many viewers.

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Official announcement of her relationship

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Official announcement of her relationship

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In 2015, Fan Bingbing and Li Chen made a high-profile announcement of their romance on Weibo, which quickly hit the hot search and sparked widespread discussion.

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Female images in Chinese films  passivity  seduction  and resistance through the male gaze

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Female images in Chinese films: passivity, seduction, and resistance through the male gaze (Shi, Deenerwan and Raja Hadayadanin, 2025, pp. 7-8)

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Female images in Chinese films: passivity, seduction, and resistance through the male gaze (Shi, Deenerwan and Raja Hadayadanin, 2025, pp. 7-8)

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This article focuses on the image of women in Chinese cinema under the male narrative structure. The article broadly classifies Chinese female characters into three categories, among which the "passive-submissive" is the earliest and most common female image paradigm, which usually lacks autonomy, obeys patriarchal authority, and symbolises female values with so-called virtues. Most of Fan Bingbing's early screen images belonged to this category.

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Female images in Chinese films  passivity  seduction  and resistance through the male gaze(2)

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Why do the public image and early marketing both seem a bit contradictory to her personality?

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Why do the public image and early marketing both seem a bit contradictory to her personality?

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At that time, China's film and television market was still dominated by the traditional gender perspective, favouring the image of virtuous and docile women, and this passive and submissive type was a reflection of social aesthetics and industrial logic.

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Personality Transformation After Falling in Love

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Personality Transformation After Falling in Love

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In the 2016 interview with Fan Bingbing mentioned in this news article, she responded to public comments that her character had become gentle as water after falling in love, and thought that this might be the public's fixed thinking, in fact, she did not change her character and handling because of falling in love, and she still adheres to her own way of life and is satisfied with the current state of life.

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范冰冰李晨微博上宣布分手：我们不再是我们

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范冰冰李晨微博上宣布分手：我们不再是我们

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In the minds of many viewers, Buddha Mountain (2010) is one of Fan Bingbing's most artistically accomplished films. In this film, she performed a brand new role with a plain face, and through this, she won an award with international influence.

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In I Am Not Madame Bovary (2016), Fan Bingbing abandons her previous glamour and glitz to play an ordinary rural woman wronged by her husband and neglected by society. She won the Golden Horse Award for this film, and Best Actress at the San Sebastian International Film Festival.

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After winning the film, many viewers and even the media questioned Fan Bingbing's empty beauty but no acting skills, to which Fan Bingbing responded dominantly, she said that the affirmation of the actress's beauty is also very important, and after that she will rely on the works to break the questioning of the acting skills.

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Verifying you are human. This may take a few seconds.

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Fan Bingbing called herself a carpet star (i.e. people previously mocked her for only knowing how to walk the red carpet but not having great film and TV work) in a self-deprecating way to show that she doesn't care about it internally, and that external comments won't knock her down. The post also tagged her own beauty brand, once again promoting the brand with her own influence.

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‘Mingren are the respectable ones’: an analysis of everyday engagements with contemporary celebrity culture in China' (Xu, Reijnders and Kim, 2019)

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‘Mingren are the respectable ones’: an analysis of everyday engagements with contemporary celebrity culture in China' (Xu, Reijnders and Kim, 2019)

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The article points out that Chinese audiences generally believe that celebrities must be socially and professionally responsible, and that celebrities who break the law or violate morals are seen as not worthy of the name. This explains the strong moral backlash following the Fan Bingbing incident and the collective sentiment behind epithets such as "Fan Ba Yi".

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 Mingren are the respectable ones   an analysis of everyday engagements with contemporary celebrity culture in China(1)

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It is imperative and obtainable  the construction of confidence culture by female toubu vloggers on Xiaohongshu

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It is imperative and obtainable: the construction of confidence culture by female toubu vloggers on Xiaohongshu (Xu and Zheng, 2025)

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It is imperative and obtainable: the construction of confidence culture by female toubu vloggers on Xiaohongshu (Xu and Zheng, 2025)

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The article points out that the culture of self-confidence is a trend pursued by Chinese female celebrities on social media platforms in the past two years, which is closely related to Chinese women's increasing awareness of their rights. Under such a trend, Fan Bingbing's calmness and unconcern about bad comments are well catered to the approval of female audience.

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It is imperative and obtainable  the construction of confidence culture by female toubu vloggers on Xiaohongshu(1)

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The promotion and presentation of the self: celebrity as marker of presentational media (Marshall, 2010)

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The promotion and presentation of the self: celebrity as marker of presentational media (Marshall, 2010)

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Marshall (2010) suggests that social media expands the parasocial connection between celebrity and audience. Through this collaboration with the photographer, Fan Bingbing has reconstructed a close and relatable image, thereby alleviating the sense of distance after being banned.

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The promotion and presentation of the self  celebrity as marker of presentational media

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Fans expressed their support for Fan Bingbing, which moved her to tears.

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仙女落泪的具象化～✨❤️ - 小红书

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3 亿人的生活经验，都在小红书

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Fan Bingbing was interviewed at the Berlin Film Festival and said outright that the time she spent without acting was painful. She also revealed that readjusting to come out of the doldrums was a difficult task, but she still loves acting and has learnt a lot in the process.

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范冰冰在柏林电影节表示现在“一切都很好”