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Octi's Instagram

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terra collection inspo - rock formations

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Brand Appeal

Made to order → unique pieces, no mass production

Crafted by incorporating natural elements; fruits/vegetables & recycled metals

Environmentally innovative → includes elements from the natural world

EMOTIONAL APPEAL

Authenticity → hand crafted, made to order, embraces imperfection

Connection to Nature → patterns come from fruits, vegetables, wood; materials that reflect the environment

Uniqueness → sculptural and distinctive. Stands out, different to other things on the market. Unisex; crosses the boundary within design

Sensory → lots of texture from the moulds & patterns, makes it appealing visually and touch

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Each piece comes in a textile pouch with an outerbox

Bags are made by a seamstress in London (friend of the brand), from ethical cotton

Boxes are from UK based company; 'The Tiny Box Company'. 90% of their stock is recycled & all packaging is sustainable

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brand colour palette - white, grey and black

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Hackney London