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The community that i am examining is the hotel industry community. I have chosen this field because it is a field in which I hope to have a career someday.

Usually the writing that you have to do in the hotel industry would be responding to reviews of the hotel and then you share those reviews with your staff so if there are any problem areas those will be fixed for the next guests stay. Guests can also review the positive things about your hotel as well such as the friendliness of staff or cleanliness of the rooms.

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What is a review and why are they important?

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What is a review and why are they important?

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What is a Hotel Review?

A hotel review is a rating system, where guests share their experiences of staying at the hotel on a booking website.

They are nothing but feedback from guests on what they liked or disliked about your property. Many hoteliers analyse reviews from various platforms.

In the hospitality industry, reviews are IMPORTANT.

These reviews also help hotel owners and managers in getting an insight into their business performance. By analyzing the reviews, hoteliers can get a clear picture on which services are being preferred by their guests and which are not.

Without these reviews hotels wouldn't know how well they were doing and then could potentially go out of business because no one would be booking to stay there.

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Hotel Review - Hilton Garden Inn Memphis Wolfchase Galleria

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For instance, if any guest had an uncomfortable stay at your hotel, he will write a feedback criticising your hotel. Depending upon the sentiment of a review, they are categorized as below:

1. Positive Reviews

Guests experiencing a great stay at your property often post positive reviews. These could be about food quality, housekeeping services, location of the hotel, ambience, and so on. Every guest has different comfort zones based on which they book a hotel. If you meet their expectations, you will surely collect positive reviews on your hotel’s page.
Hospitality is the centre point of this review. It means the hotelier knows how to make a guest’s journey amazing. And, if you would have noticed, this particular property hotel focuses on dealing with guest complaints at a fast pace and assist in all ways to impart a better experience. These kinds of highlights in reviews become a catalyst for your bookings.

2. Negative Reviews

A vacation is not something everyone can plan and afford every day. They book rooms in a hotel with certain expectations. The moment their trip turns sour, you will have a negative review on your way.

Guests unsatisfied by your services and facilities will surely write negative feedback. They’ll be highlighting all the issues they’ve faced. Ignoring such negative hotel reviews is a grave mistake. It would affect your rankings on websites where guests can leave reviews leaving a poor impression on potential guests. I would suggest to use this feedback as a source of improvement. Hotel review management makes you aware of your property’s strength and weakness. This helps improve your guest satisfaction levels, resulting in more positive reviews and a rise in booking ratio.

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You are here because you are probably angry for the money spent on your recent hotel stay or just to have a laugh. Anyway, here are 40 Bad Hotel Reviews written by real travellers in 2020. From bullet holes, roaches, screams to police escorts, you will read it all.

The Bad Hotel Reviews are all written for hotels & motels in the USA, mostly for accommodations in CA, NY & AL. But the Bad Hotel Reviews list wont stop at 40 reviews, new ones will be added weekly. We are receiving the feedbacks from our readers who are sending them to us on email.

If you have written bad hotel reviews during your travels, please share them with us to add them on the list.

40+ Bad Hotel Reviews (Worst Experiences Ever)

01. It was a lot of people hanging out around my room and police being called. The TV didn't work.

02. The rooms stink. They are not clean. I requested a non smoking room and both rooms smelled like smoke. Bathrooms were gross and bugs were everywhere! ! The door did not seem secure and was not evened out so bugs got in easily. The second room was full of gnats.

The neighbours had police visit them 2 nights in a row. They were loud.

Oh and let's not forget about the prostitutes. The mildew smell and humidity in the air. I will not recommend this place unless this is a very last resort. I don't even know how they got 2.9 out this rating. The staff were respectful but they are the reason for the poor hygiene of the rooms. I even walked pass a room that had old filthy mattresses stacked almost to the ceiling!

03. I was told that my room would have several amenities like microwave and a.c. unfortunately There was only a mini fridge in my room and the air conditioner didn't work at all which is and was a problem in 100⁰ weather.

04. First the lady that checks you in has a very bad attitude and is very rude, now the room was disgusting it was roached infested whoever is supposed to clean there doesn't care they step on the roaches and leaves them there it was very dirty I wish I could upload the pictures I took and the videos, I couldn't even sleep there I called the front desk and told them the lady said if you don't like it leave I said yea I will just give me my money back she laughed and hung up I'll never come back here again!!

05. Everything ! The place is horrendous and disgusting... I'm surprised they even have a business .. nothing seems up to code for 95$. There was blood on the sheets!

06. First, I got in the room and there was no heat. I called the front desk and they said they had to cut it on. I left for a few hours came back and heat still wasn't on. First night I slept in my clothes to stay warm. In the morning I was woken up by extremely loud guest which seems like they were fighting.

I called the front desk again complaining about the heat, the tv (which didn't work clerk said NONE of the TV's work in the hotel), the bathroom sink handle (which broke off when I turned it on) and the loud guest. I requested for my room to be moved immediately.

The clerk said I could come to the front and they'll have a room for me. I get to the front desk and gets the key for the new room.

I opened the door and CLEARLY that room hasn't been clean. I mean it was horrible it even still had the previous guest clothes still in the room. So I went back to the front desk to let him know it was clean and he said it would take time!

Absolutely ridiculous I will NEVERRRRR IN MY LIFE WASTE MONEY ON A ROOM LIKE THAT AGAIN. I POSTED PICTURES OF THE ROOM.

07. The room smelled like cigarette smoke, the shower was disgusting, the toilet had cigarette ashes, the bed sheets were stained, the towels were stained, the floor felt greasy, the mirror was dirty and the overall hotel was very dirty.

08. The room was disgusting! Very dirty. You could see foot prints on the floor where other people walked! It looked as though it had not been swept in a very long time! Seemed like a good room for smoking crack.

09. Room was dirty. Tub wasn't clean there was someone else's old dirty washcloth still hanging in the shower. Floor was beyond filthy. Ashes from previous guest still on nightstand I believe the only thing they did in the room was make the bed and put fresh towels in.

Left as early as possible because we just wanted to get out of there because we couldn't cancel unfortunately due to the fact we came all the way from ( City) and by the time we saw the room it was too late to cancel. I even tried calling to get my money back which didn't work. Definitely wouldn't stay here again or recommend it to anyone. report this ad

First night there was children running back and forth past the door until almost 1 in the morning. It was just horrible

10. I didn't like anything. This place was so disgusting. Bugs everywhere, horrible customer service, worst experience ever. DO NOT EVER WASTE YOUR MONEY
More Bad Hotel Reviews on the next page...

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40+ Bad Hotel Reviews (Worst Experiences Ever) * Eat, Sleep, Wander

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You are here because you are probably angry for the money spent on your recent hotel stay or just to have a laugh. Anyway, here are 40 Bad Hotel Reviews written by real travellers in 2020. From bullet holes, roaches, screams to police escorts, you will read it all.

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Impact of Online Hotel Reviews on Bookings

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Impact of Online Hotel Reviews on Bookings

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ave you ever played Snakes and Ladders?

Every time you throw a die, a number comes up and you’ve to move forward. If you land on a snake’s face, you go down. But if you land on a ladder, you climb up.

These reviews are ‘Snakes and Ladders’ of your online reputation. Every positive review is a ladder to move to the next level. Every negative one is a snake, it will bring you a level down. Once you fall from a higher level, you need to rework for reaching that level again. Each feedback you collect affects your ranking on every reviewing and booking platform.

Earlier word-of-mouth marketing fulfilled the absence of internet marketing. If a person didn’t like any service, he would tell his circle of friends and they’d pass it on to others.

But now with the internet and social media in the picture, this task has become much easier. Reviews can go viral in a click. The feedback is viewed by millions across the world.

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Why is Hotel Review Management Important?

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Why is Hotel Review Management Important?

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Your reviews and reputation directly affect sales volume. So, it is essential to manage your hotel’s reviews time-to-time. This will help you gain a competitive advantage for your property, and will enhance your hotel’s revenue.

Gradually, more and more guests are sharing experiences on online platforms; about the hotels they’ve stayed in. As a hotel who cares about its brand reputation, you need to keep a track on the reviews you get and even respond to them regularly.

Besides, marketing is an essential viewpoint of hotel review management, because reviews act as both positive and negative multipliers.Hotel review management is as important as the day goes.

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Challenges in Review Collection and Management

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Challenges in Review Collection and Management

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Whether it is review management or any other task, challenges are always there. What matters the most is how you’d deal with them.

Getting reviews is easier said than done. It comes with a set of challenges. I am listing out some challenges here, along with some solutions to overcome them.

Guests Not Providing Feedback

A lot of times it has been said that guests are not interested in sharing feedback. What I’d suggest you is to keep a shareable link available with your staff always.

The moment guests arrive at reception for check-out, you can share a link via text, email or WhatsApp. This would also help you to be in touch with your guests post checkout, so you can run a quick promotional activity if required.

Fear of Negative and Fake Reviews

Many hoteliers are afraid of receiving negative reviews on any platform. And it’s true for obvious reasons. Negative reviews bring your ranking down, but fake reviews are another thing. These fake reviews are full of dramatic and deceptive. The agenda behind such reviews is leveraging some benefits out of the hotels.

The best you can do is flag them as inappropriate. As far as negative reviews are concerned, it’s best to reply to them (And that too on-time).

The theory is when you attend a guest’s complaint and assure this won’t happen again, they would probably be interested in coming back to you. Also, the negative reviews will make you focus on various scope of improvement in your hotel.

Untrained Staff

As I mentioned previously, the life of a hotelier is fast-paced. It may happen many times that your staff won’t be able to collect everyone’s feedback.

This could be because of various reasons such as group check-out or check-in, ongoing event in the hotel or maybe something else. But what’s important is the corrective steps you should take. Arrange a training session every week for your staff members. Ask for their suggestions on how you could make this process more smooth and easier. Remember –

Rome was not built in a day.

These are some challenges faced by various hoteliers in collecting reviews. As I said before, the hospitality industry is the most dynamic. Every guest is different, so will be every feedback.

However each one will give a learning experience leading to improvised services. The best way to do so is keep collecting, replying and analysing reviews.

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All it takes is just 2 minutes to collect a review. However, the life of hoteliers is fast-paced. During check-out, it becomes hectic for any front office personnel to collect feedback amidst all the chaos.

Here are some tips and tricks which could help  to encourage guest reviews.

1. During check-out, remind the guest once to give a review for your hotel.

2. Once the guest leaves your premises ensure he receives an email, message, or WhatsApp with a link to a reviewing platform.

3. Be available on multiple platforms such as hotel websites, Facebook, Google and others.

4. Have a reviewing section interlinked with your websites, you can opt for Tripadvisors widget apps.

5. And the most important factor was, is and will be to provide the BEST guest experience.

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You have a new restaurant opened in your neighborhood. One day you plan to visit there for a fine dining experience. The evening is going great; you are about to dig into that plate of tantalizing food. Suddenly you find a hair in it. You’d go berserk after this.

You put a complaint to the manager of the restaurant. Now let me give you two situations here –

1. He listens to you and ignores it, saying that the hair might be yours, and asks you to leave if you didn’t like the food.

2. He listens to you calmly, apologizes for it, and gives you a replacement for it; maybe a complimentary dinner for an awful experience you had.

Which one you’d prefer?

The second one, of course! So you see how an inappropriate response can blow things out of proportion. It would affect both ways. As a hotelier, an appropriate response to reviews could help you win over guests.

Resolve a complaint in the customer’s favour and they will do business with you again 70% of the time. Up to 95% of customers will give you a second chance if you handle their complaint successfully and promptly. Replying to review might seem an easier task, but it should be problem-solving. A generic saved response on every review looks unprofessional. It would not create the desired impact on guest reading reviews and replies too.

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Reviews form an integral part of hotels. They directly relate to the booking proportion. If you ignore your hotel review management, it does not only affect your business performance but also will affect your generated revenue.