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- brunch next to the see + master class explained how to make personal body oil
- swimming pool party in a prestigious hotel
- day trip on a yacht
- traditional posters with see/swimming pool photoshoot
We will invite influencers and artists that can be interested in it (mentioned earlier)

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1) https://www-lsnglobal-com.arts.idm.oclc.org/macro-trends/article/6367/symbiotic-branding (our packaging will be recycled, as for ads/ with ads we will touch a problem connected with the extinction of sea animals)
2) https://www-lsnglobal-com.arts.idm.oclc.org/big-ideas/article/28245/why-the-snow-mushroom-is-the-next-beauty-sensation (snow mushroom in skincare)
3) https://www-lsnglobal-com.arts.idm.oclc.org/micro-trends/article/21852/rethinking-bodycare (more efficacious formulas)
4) https://www-lsnglobal-com.arts.idm.oclc.org/markets/article/4116/natural-and-organic-beauty (botanical ingredients)
5) https://www.lsnglobal.com/news/article/26177/stat-consumers-prioritise-wellness-across-all-sectors

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Arooj Aftab - fashion consultant, she is often invited to parties of fashion houses, in addition, she wrote articles for fashion magazines. Her audience will definitely be interested in new brand’s categories

Nimi Blackwell - her instagram is so aesthetic, advertising posts look great and attractive. She shows her audience various make-ups and shares new perfumes

Hana Martin - Hana Martin, a popular TikTok blogger, makeup artist and Instagram star from the fields of beauty, lifestyle, music and entertainment. Its advertising can influence the latest marketing campaigns of your brand on social networks

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6 influencers ghat will help us in promotion 

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6 influencers ghat will help us in promotion 

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Teresa Laura Caruso is a lifestyle blogger dedicated to finding and sharing products that make life a little bit easier and prettier. She has her own online store and engaged followers that often listen to her advice

Alex Stedman - cheerful and bright lady, who is sharing with follower her live through reals and funny videos. She will be able to attract the audience to our product with an unobtrusive recommendation

Francesca Greco - street style blogger interested in fashion and beauty. Her style is so similar to GANT style: classic, minimalistic

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Survey (primary research) final results will be later

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Survey (primary research) final results will be later

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https://docs.google.com/forms/d/e/1FAIpQLSdj3sbY6FvyvgB-lGt2IcNfXY4gcIhh6qwjj-OOr5dkABT55Q/viewform?usp=sf_link

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Report for my three closest competitors / General differences

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Report for my three closest competitors / General differences

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In apparel:
Polo Ralph Lauren
Lacoste
Tommi Hilfigerr
In skincare will be:
L'occitane
moltonbrown.co.uk
Jo malone
Aesop
Estee Lauder
La Mer
Clinique

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Updated

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I'm interested in:
Fashion Management / MSc Strategic Fashion Management
Fashion Buying and Merchandising

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As for fashion news, I follow Vogue Itali, Vogue Korea, Buro., Fashion Archive Magazine, FITSPALACE, DAZED Fashion, Nowness, BOF, WGSN

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Hi! My name is Anastasia and I am from Russia. These are brands based in my country. As for me, I really often buy clothes from these brands belonging to the mass market.

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Boats and boating--Equipment and supplies

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- Attract new customers through a new segment
Objective: Establish brand loyalty and improve sales
-Aim: Be more memorable
Objective: Improve brand image
Aim: Enhance engagement with influencers and diversify the production
Objective: Increase a community

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Over the years, GANT has been characterized by people who are both dreamers and doers, contributing to our heritage and our reputation. A seamless evolution, involving aspiration, ideas, a clear vision, and a tangible end-result of which we are endlessly proud.

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Specific: Attract new customer through a new segment

Measurable: I have to reach marketing mix of new category, undertstand what buyers need,  develop range plan

Attainable: I have already thought out range plan, only need to start production

Relevant: It will establish brand loyalty and improve sales

Time-bound: Development of the new category will take two month. New segment suppose to go on sale after 17th March

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Specific: Make the brand more memorable

Measurable: I will draw do research and develop ~4 logos in one week

Attainable: Brand already have great identity and I have thought about theme (yacht trip) of category

Relevant: GANT already have varieties of logos, which will help develop a new one

Time-bound: For branding development and new identity ideas we should spend approximately 1 week from 03.02.23 until 11.02.23

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Specific: Increase a community

Measurable: Brand should enhance engagement with influencers and diversify the production

Attainable: We should to send out letters to influencers whose audience might be interested in this brand

Relevant: GANT had an experience in collaboration with artists and influencers, so it will be easy to find a new audience

Time-bound: We will find these influencers before the 1st of March. Some of the products will send for/as promotion until 17th March. After the 18th, chosen bloggers will post our products following certain timetable

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Lacoste (they don't have a body care category, but this brand is a direct competitor) 

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Lacoste (they don't have a body care category, but this brand is a direct competitor) 

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• Customer: Age 18-40+, male 60%, female 40%, Social Class: Upper Middle Class, Upper class, interested in sport, horse riding, golf
• Range authority: This company not only offers a wide range of products in numerous categories, but it also has numerous classifications. Wallets, handbags, colognes, and shoes are a few examples.
• Price range: 15 - 380 £
• Place: Lacoste has stores in over 120 countries around the world. The company currently employs about 1000 people.
• Promotion: Lacoste has an excellent distribution network and, of course, an Instagram and a website where people can buy what they want and.
• Branding: Lacoste was founded in France and has a long-standing reputation. The main identity is the green crocodile. Laconic logo and dark green color.
Shop link
https://www.lacoste.com/gb/lacoste/sale-gb/?gclid=CjwKCAiAioifBhAXEiwApzCztkJHl9RGGOpZfbqNmFuKv-LZiIHL_0x8A7z56cU5a2PaHzNPbZuLJxoC-0kQAvD_BwE

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mint&rose (accessories brand, thay have clothing line and body care category)

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mint&rose (accessories brand, thay have clothing line and body care category)

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• Customer: Age 20-40+, Europeans, especially Spaniards, Middle class, female, elegant and ballet style
• Range authority: shoes, bags, accessories, care and beauty, STONE x mint&rose(clothing collection)
• Price range: 19 - 219 €
• Place: Store in Spain, Madrid
• Promotion: Website + Instagram
• Branding: identity in packaging, the main points are: minimalism, good quality, lost-lasting wearing, leather, velvet
Shop link
https://mintandrose.com/en/collections/care-and-beauty

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bamford (first of all, this brand specializes in cosmetics and skin care, but they also have clothes, accessories, jewelry, candles and household goods)

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bamford (first of all, this brand specializes in cosmetics and skin care, but they also have clothes, accessories, jewelry, candles and household goods)

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• Customer: female 25-40+
• Range authority: clothing, accessories, jewellery, beauty(face,hair,body), candles, diffusers, room fragrance, homewear, spa
• Price range: 20-2,695 £
• Place: They have stores and spas in London and Oxford, UK
• Promotion: The brand has active Instagram, TikTok and website
• Branding: the main points are: comfort, minimalism, white and green colors, spa, flowers
Shop link
https://www.bamford.com/clothing.html

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How our products can be presented in store

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How our products can be presented in store

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зждщлшогрпав

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I will add price later

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I will add price later