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Co-branding

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Marimekko’s signature vibrant and bold aesthetic is incorporated into the iconic FRAKTA bag, in addition to robes, towels and IKEA’s first-ever sauna bucket. A “BASTUA” candle is included in the lineup with elderflower, rhubarb and sweet vanilla aromas for a warm space.

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celebrity endorsement: jenna ortega x adidas

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celebrity endorsement: jenna ortega x adidas

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Celebrity Endorsement: Janja Garnbret x Red Bull

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Celebrity Endorsement: Janja Garnbret x Red Bull

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This campaign, from 2009 to 2013, featured a series of ads that showed babies and adults interacting in playful and unexpected ways

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Celebrity endorsement (cheryln yang 211193T BK)

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Celebrity endorsement (cheryln yang 211193T BK)

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This campaign helped position Evian as a brand that is associated with youth, vitality, and fun

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Co-Branding: Singapore Airlines X UOB Debit Card

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Co-Branding: Singapore Airlines X UOB Debit Card

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Sporting, Cultural, or other Events: Formula 1

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Sporting, Cultural, or other Events: Formula 1

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Co-branding Evian X Balmain

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Beyonce ft Adidas: Celebrity Endorsement

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Beyonce ft Adidas: Celebrity Endorsement

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Korean Celebrity & Disney+ Collaboration

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Korean Celebrity & Disney+ Collaboration

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Sporting, Cultural or other Events: Fifa World Cup Russia 2018

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Sporting, Cultural or other Events: Fifa World Cup Russia 2018

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Despite their rookie status in K-pop, NewJeans have caused a storm in the luxury space. Days after Hanni became the new face of Armani Beauty, her fellow member Minji cracked a deal with another top luxury brand. The 18-year-old has become Chanel's newest global ambassador.

Minji will represent the French luxury house in three categories: fashion, watches, and beauty.

Chanel names NewJeans' Minji as its brand ambassador

NewJeans shared glimpses of Minji's grand collaboration with Chanel on Instagram. Minji is seen dressed in the brand's exclusive jacket and hat. In addition, Chanel Beauty products accentuate her look. Chanel is expected to make an official announcement soon, so stay tuned for the latest updates. As for us, we can't wait to get our hands on Minji's upcoming launches with the brand!

NewJeans' lucrative deals with luxury houses

Earlier this month, NewJeans' Hanni was selected as the global makeup ambassador for Armani Beauty, joining the league of global stars like Cate Blanchett, Sydney Sweeney, Barbara Palvin and Tessa Thompson. The K-pop idol also represents Gucci. Meanwhile, Hyein and Danielle are the faces of Louis Vuitton and Burberry, respectively.

All eyes are now on Haerin as fans await her luxury brand pick. With her recent outings in Dior, speculations are rife that the luxury brand will announce their collaboration soon.

The five-member South Korean girl group released their debut self-titled EP in August 2022, breaking records with their very first drop. It became the best-selling debut album by a girl group in South Korea. Their first single album, , dropped in January 2023, with the eponymous track sweeping top positions on global K-pop charts.

(Hero and feature image credits: newjeans_official/ Instagram)

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NewJeans' Minji becomes Chanel's newest global ambassador

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Newjeans' member Minji has been appointed as the global ambassador for the French luxury fashion house Chanel.

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Restoration and renovation of the Grand Palais, a symbol of architectural innovation in Paris since its creation.

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Restoration and renovation of the Grand Palais, a symbol of architectural innovation in Paris since its creation.

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Chanel demonstrates its commitment to the Grand Palais in becoming the exclusive and historic sponsor of its renovation project scheduled to begin in December 2020 and culminate in 2024.

As a House dedicated to creation that is open to the world and turned toward the future, Chanel renews its commitment to an initiative taken by its founder Gabrielle Chanel, by supporting the cultural and artistic stature of Paris. Chanel will reinforce its commitment to Paris through a new, exclusive and historic sponsorship: the House will contribute 25 million euros to the restoration and renovation of the Grand Palais, a symbol of architectural innovation in Paris since its creation.

Built for the Universal Exhibition of 1900, the Grand Palais is one of Europe's most beautiful historic monuments as well as a site that has been closely linked with Chanel for many years. Since 2005, it has been the setting for the extraordinary decors created by the House's Artistic Director Karl Lagerfeld for Chanel Ready-to-Wear and Haute Couture shows.

The Nave has welcomed monumental sculptures of the Chanel jacket and lion that Gabrielle Chanel so loved, as well as a giant world globe, ice sculptures in the form of an iceberg, wind turbines, waterfalls, a wood house and - in a striking homage to Paris - a model of the Eiffel Tower.

Karl Lagerfeld's boundless creative daring has also seen this symbolic venue transformed into a classical Greek amphitheater in the heart of a veritable forest, a ravaged theater, a shopping center, a Parisian street scene for a women's march, an airport terminal, a Parisian brasserie, a French garden and a Versailles-inspired bosquet, and even a launch pad for a rocket ship that lifted off underneath the domed glass roof! Each feat sprang from the inexhaustible imagination of the designer who, season after season, creates surprise, leaves a lasting impression and lights up the world.

Bringing the Grand Palais firmly into the 21st century

This unique cultural and heritage site with its exceptional size and remarkable dimensions (particularly its Nave, the largest in Europe with a surface area of 13,500 m2, crowned with a 17,500 m2 glass roof) has not been renovated since it was built in 1900, with the exception of the Nave, the Southeast Gallery and the Salon d'Honneur.

The initial aim of the works is to give Paris and the public a beautifully and boldly restored Grand Palais, in the spirit of its original design. The dimensions, walkways, décor and original interior lighting of the Grand Palais will all be restored. The Rue des Palais, a major innovation, will cut right through the monument at basement level, becoming the spectacular main artery that will connect all the spaces of the Grand Palais that have so far remained isolated from one another. The area surrounding the monument will also be reconfigured and smartened up. The works will strengthen the appeal of the Grand Palais as a major events venue in the capital and Greater Paris, as well as a key tourist destination.

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Great sponsorship project at the Paris Grand Palais

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Chanel demonstrates its commitment to the Grand Palais in becoming the exclusive and historic sponsor of its renovation project scheduled to begin in December 2020 and culminate in 2024. | Worldtempus

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By Laura this one..