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krock decided to advertise his franchise on television (pg 178) introspective decision making because of this in 1970s mc donalds already had a global presence

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because more chains and fast food came out in 1965 as kentucky fried chicken, and burger king.(pg 187) introspective Krock decided to expand with money to deal with them and because of this he managed to have 17.8 percent of the money that was spent in restaurants

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Krock decided to focus more on his new business that was McDonald's (pg 182) Spontaneous Due to this, their marriage, which had lasted 39 years, dissolved in 1961.

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Krock inspired In what henry ford do by himself in his mass production he decided that there was a science in making a hamburger (pg 182) IntrospectiveAs a result that he built a laboratory in suburban Chicago and with it, he made the perfect fried potato.