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don't you want to go to sonic on Tuesday and get half off on cheeseburgers you are more likely to want to go there when the food is cheaper (and then get a drink and fries and a pretzel thing and a slush and all this other stuff while you are there)

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all of these products all claim to be more natural and supposedly better for you than the others because they have less preservatives or something.

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LeBron James is telling the world how much he loves sprite cranberry he was clearly paid making this a celebrity endorsement.

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this is bandwagon because the ad expects you to trust the brand because dentists and hygienists