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group 3:

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the song gives joy and visually the guy is carrying a lot of people .this shows the viewer that whatever the weight is Adidas shoes are so comfortable
he doesn't fell that a lot of people are sitting on his back.

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This advertisement shows that these shoes seem to be able to withstand unlimited weight, and will not deform, there is no pressure on the feet

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Adidas shoes are more than  strength because it unities people together. This video clearly communicates the message as it demonstrates what Adidas shoes could do.

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It shows someone with the product (shoes) as more and more people pile on top of each other, giving off the idea that the shoes are durable/built to last. it could be effective to some people, but not to others.

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if the Viewer doesnt know who Kevin Garnett is they might think the commercial is really odd for just a shoe commercial

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The text "Adidas impossible is nothing" does effectively communicate the message to the audience, because the ad shows us Kevin Garnett completing an impossible feat while wearing Adidas shoes.

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  Group 5 Briefly argue that this is not an effective advertisement for the product that it is trying to sell

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  Group 5 Briefly argue that this is not an effective advertisement for the product that it is trying to sell

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  Group 4 Briefly argue that this is an effective advertisement for the product that it is trying to sell?

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  Group 4 Briefly argue that this is an effective advertisement for the product that it is trying to sell?

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  Group 3 Evaluate the use of colour and music in the advertisement. What thoughts, feelings or opinions does it evoke for the viewer?

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  Group 3 Evaluate the use of colour and music in the advertisement. What thoughts, feelings or opinions does it evoke for the viewer?

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Group 2  Evaluate the text used in the advertisement. Does it effectively communicate the message to the audience? Why or why not? 

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Group 2  Evaluate the text used in the advertisement. Does it effectively communicate the message to the audience? Why or why not? 

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   Group 1 What is the message of the advertisement? Is it clearly communicated to the viewer? Why or why not? 

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   Group 1 What is the message of the advertisement? Is it clearly communicated to the viewer? Why or why not? 

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Director: Noam Murro
Executive Producer: Jennifer Golub
2004