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The Circular Fashion Mall will require initial investment to both buy the place and to refurbish it appropriately to install the stores and restaurant/cafes. Given the long history of the castle as a holiday camp, it is likely we could get help from the region to get a bit of public financing so the castle stays in the local community. It is still in very good condition, so the benefits will rapidly cover the initial investment needed.

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- Social impact: strengthened social fabric at the local level
- Economic impact: renewed interest in local craftsmanship
- Environmental: education on circular fashion leads to lasting change in mindset (no more buying fast fashion, increased lifecycle of garments, no more waste)

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Repair: provide resources to extend a garment's life
Reuse: learn how to style a garment in a different way
Rethink: discussions about how to buy and why, education about circular fashion

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community-building and life cycle extension

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local 2nd hand shops, local craftsmen, fashion customers, retirees with fashion interet, potentially schools for educational programs, local textile sorters

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Community-based model and life-cycle extension

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The Castle of Mormoulins would directly generate economic value by giving more visibility and generate more traffic in second hand shops, local craftsmen and cafes/restaurants in the mall. It would also indirectly generate economic value to the area: it would be an example of the area's dynamism and attract new investments. It would also generate social value by strengthening the social fabric in the area: retirees with an interest in fashion would pass on knowledge to younger generations, and the young would be able to work and learn locally. Then, environmental value: the mall's aim is to offer alternative ways to shop and upcycle clothes, and to pass on skills to increase garments' life.

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People love going to shopping malls because it's a pleasing experience: often, you go as a group, and you share fun moments. You engage in discussions around fashion, around style, you buy for you but also for others, you take a break around a nice meal or coffee. My dream is thus to create a new kind of shopping mall, centered around furthering circular fashion, by gathering people who have sewing, garment, cobbling and styling knowledge to create a community in the Castle of Mormoulins. This big castle is a former holiday camp, and it was recently put up for sale. My shopping mall would include "traditional" retail stores like second-hand shops or cobblers, newer models like swapping shops but also "not for profits" like passionate retirees wanting to share their knowledge in cafes/restaurant in the castle. The goal is to create a radically different "mall experience", where people can buy in a more circular way, but also for example bring their unused garments and find several options as to how to upcycle them.

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I've lived most of my life in the countryside near Chartres, an hour and 1/2 drive from the south of Paris. It's both a blessing and a curse: too close to Paris to attract investments, yet too far to benefit from its dynamism. The fashion landscape there is dull, and most people shop in Paris' fast fashion shopping malls. But there is an untapped demand to consume fashion differently: why do great second-hand shops and slow fashion boutiques in the area close down one after the other? Because it's not convenient! It's hard to park in the center of small towns, and it's often not worth the journey to visit just the 1 store. The same goes for cobblers, seamstresses, tailors: there are few textile professionals in the area, and they are overwhelmed with work! On the other hand, we have a huge pool of untapped skills in our countryside towns: 1st of all, our retirees. They know how to sew, they have great textile knowledge, and the time and desire to pass on their skills and help. 2nd of all, the young: there is a lack of student job or even volunteering options. A lot of young people would also love to learn more about all the crafts revolving around fashion and textiles.