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CREATION OF THE INSTAGRAM FOR FINAL PRESENTATION

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CREATION OF THE INSTAGRAM FOR FINAL PRESENTATION

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We created the instagram account for our final presentation and came up with the name "ADAPT.E". We wanted to present our work on instagram in order to present the project through the lens of the consumer, highlighting the increased importance of being transparent with the consumer.

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This week we created a questionnaire to ask to wheelchair users in order to better understand our target market / consumer.

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More findings on the dated adaptable clothing market and the potential opportunity to tap into.

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This week we discussed as a group the potential use of an antibacterial fabric, as one common problem with wheelchair users is they are in a seated position all day and the bacteria from the sweat causes irritation on the skin.

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We created the slides for our presentation, here is my slide displaying our target market and the aesthetic nature of our product.

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ADAPTABLE CLOTHING MARKET - OLD FASHIONED

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ADAPTABLE CLOTHING MARKET - OLD FASHIONED

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As a group we decided that we wanted to create a garment that was not only innovative but also in keeping with todays trends, as we found the current adaptable clothing market to be outdated.

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Our group had the idea to include the current consumer trend for technology into a pair of trousers in order to facilitate the prevention of pressure sores.

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Planning for our pitch. I further researched the adaptable clothing market and possible opportunities.

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After our inital group meeting we each went away and conducted research from our own perspectives, as I study Strategic Fashion Marketing, I researched the market for adaptable clothing.

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First workshop;
We had a first workshop with a guest tutor who specialised in communication. We discussed what we wanted to get out of this project. We also met our other team members for the first time, exchanged numbers and created a group whatsapp and set a time and date that we would meet. During the workshop we created individually Tangram in order to express visually our initial thoughts about the project.

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Initial group brainstorm on thoughts about what we wanted to create and how we could potentially create it.