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if we use the same methods and messages to reach all the different groups of people, we are in the risk of actually not reaching out to any of them.
three reasons for segmenting your audiences
1. budget - helps us figure out where we spend our money on
2. we are almost never the target audiences - social marketing:
3. so that we can be effective - just because we are almost never the target audience, we're always guessing about what others would find meaningful and valuable, we wouldn't be able to understand what other barriers that they might face and we won't know on how to go forward to help them

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From the video I have take away :
-it is tough to plan for a wide audience range as it’s pretty hard to fit every different method to all so is best focus with one

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From the video, I have learnt how important it is to reach out to your audiences through planning budgets, as well as to try and use different methods to reach out to various age groups. It is also important for one to be efficient doing such deals and help any struggling companies overcome any barrier of difficulty.

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It is very important to segment your audience as it would help the budget. It helps in budget by just planning to focus on one particular that requires more focus.

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The takeaways that I have learnt are to narrow down your target audience so that workflow will be easier when it comes to researching due to our limitations for budgets.

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takeaways :
- important to segment audiences due to limited budget and hard to reach to different groups of people
it is ineffective as we need a very specific group of target audiences which we can fully cater to

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It is of importance in segmenting your audience.
1. Budget - We can't afford to reach everyone. By finding out where we can do best and then spend our time, money and efforts on it would be the most effective
2. We are almost never the target- Take the initiative to approach and interact with people from the outside and not just with your team.

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Budget is one of the reason to target your audience as we can't always use the same method to reach everyone. We also can't only depend on our finding data, we have to go out and talk to people get their views as everyone is different.

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After watching the video, in terms of budget, we can never reach out to everyone due to it being limited.

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With the video, I find that it is crucial to define the target audience and build a mutual connection between the customers and earn their respect and loyalty. This is such that we can tailor their similar needs and wants such that we can satisfy them as well.

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I've learnt that in the marketing process if you try to reach to all groups of people, with the same strategies and same messages, it will not be effective.
Besides, we usually do not have the budget to reach out to everyone, so we choose 1-2 groups of specific target audiences.

Top 3 reasons for segmenting your audience
1. Budget
2. we are almost never the target
3. effectiveness

We are almost never the target, if we do not talk to people and only use our scientific data, the target audience will start looking like us and start to be based off what we want.

Top reason for segmenting audiences really more effective and to cater to that certain group of people

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I learnt from the video that we are almost never a target. We need to go out, talk to people instead of just using our scientific data, the target audience will start to look like us.

Segmenting your audience is more effective and it helps to cater to a specific group.

Budget - We can never target everyone due to the limited budget. So by knowing your budget and who you want to market to, it will be more effective.

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I've learnt that it is important to segment our audience. This is because we might have a limited budget which limits our ability to reach everyone. Because of this, we need to find out which target audience we can contribute the most in.

In order to do so, we have to go out and talk to others to find out which target audience would be the most beneficial.

The top reason to segmenting our audience would be to increase the effectiveness. This is because we cater to a specific group of people, and we are more clear on what we need to do to reach out to them.

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I have learnt that targeting everyone to be target audience would be an unrealistic goal as when we try to reach out to everyone , we risk reaching out to no one . Instead we should limit ourselves to just one of two target audiences to be more efficient and effective in our work due to the more specific target audiences .

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from the video i just watched here is what i took away:
- Segmenting audience, if you approach all your audience using the same method, you may not be able to get all your audience
- 3 ways:

1. Budget

2. We are never the target

3. To be effective

-> speaker gave an example of her project on physical activity and health benefits, they started with $3500 and their target was women.

-> she ended off by saying that if you don’t talk to your audience, they will start getting suspicious of you.

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I learnt from the video that it is important to segment your audiences, as there is limited budget, we are almost never the target in events and it benefits in terms of reaching out to a wider audience and you never know who might end up being your audience as well.