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Instagram handle - fra40088700

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I carried a survey on my personal Instagram account and I focused this on future trends for the retail landscape specific to fashion. I asked 5 different questions which were based around my future trends research and my followers voted and shared thoughts at the end too. In total there were 832 votes across the 5 questions and this helped me to gather thoughts about the trends and if they would be successful in the future for H&M.

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https://the-studio.se/work/hm-typography/

I did some research before I started to put together my project, just around the basic things such as font, images and the layout I wanted to use. I found this page (link above) of information around the 'H&M' font. The brand has their own typeface which is HM Amperserif, which was not available to use on my laptop/ InDesign programme. So what I did was: print screen the alphabet in their own font on the website and created headings using that font on Illustrator. The main body of my text will be in Sans Serif, just to compliment the H&M font for the headings.

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https://pin.it/2UdFa2R

For the images within this project I wanted to make sure that they fit into the H&M concept but also fit with my InDesign layout. I started by pinning Images and Quotes to a Pinterest board (link above) and this helped me understand what I wanted the layout to look like. I made sure I used some H&M images from their website, along side some I found online and pinned to my board. I also had a little look on Fashion Revolution and used some from their website too. The Pinterest board I made also helped me with my Reflective Blog on Instagram, which I used to create mini mood images to post.

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The layout of my project for H&M was mainly based off of their website and their Instagram account. I went with neutral tones and using black text, so it stands out. Once I started pinning images into my Pinterest board this helped me to create my InDesign set up for this project.

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So this is just a small introduction to this project for my course and I have chosen to have a look at the retailer H&M. I will be evaluating their progress through this tough time and coming up with solutions for them to tackle after. I will be keeping this reflect blog to help me during my project and keep a track of things I’ve researched and found out about this daunting time for retail. The industry is at a turning point and this project has the potential to help change the way the industry works moving forward. I will focus on the current and future retail landscape and come up with a robust strategy to future proof H&M.

I know a lot of people don’t want to talk about coronavirus. I totally get it. Listening to the never ending stream of fake news by the tabloids, and everyone on facebook community pages thinking they know better than them trying to find a vaccine. It gets a bit tiring. However I think we all are aware that whether we like it or not it will be something we have to deal with, the fashion industry and all. If you didn’t know, I am actually studying in Fashion Buying and Range Planning. So this unprecedented level of disruption is going to become a key part of my course and I will look at how the fashion industry will be shaped. This will definitely play a huge part in my job in the future within the fashion industry.

Who likes shopping from their phone? It’s become a daily habit of mine to scroll on the ‘New In’ section on any online retailer. Or to have a little hunt on Instagram to find out what people are currently wearing. It’s really easy to order a whole new wardrobe whilst in bed. So easy, in fact that even before lockdown and coronavirus, the high street was in trouble because demand for going in store had dropped so much. But because of COVID19 shops have shut, and this is especially damaging for businesses like Primark who’s sale went down to £0 within a day. Even with furlough pay for retail staff, after that ends in June, there is no guarantee employers can afford to pay staff afterwards if they have to stay shut.

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This week I’ve been struggling a little bit to get into my project, but I just sat down on Saturday afternoon and I managed to get quite a good amount done. Recently, whilst doing my research I’ve found that a lot of stores such as River Island and Next stopped production completely due to warehouse closures, but since have reopened. H&M are estimating between 10-14 days delay and some companies such as Zara are offering extended refund period after the shops have reopened. But even if the issue before lockdown was the survival of the hughstreet, the issue is now for companies just to survive. I think one USP that H&M have is they are hugeeee on sustainability.

In store experience and pre-order systems might be the new. Customers will get so used to and much more comfortable with shopping online that shops will have to produce a new level of in-store experience to persuade shoppers to physically go to the stores. This might not be the odd TV screen on the wall. But instead could include less clothes on the rack, and tablets to order the right sizes and colours to the store etc. Also due to broken supply chains with warehouses shutting and travel becoming more expensive, brands and specifically exclusive collection drops might run off of a pre-order system. This means brand will know the exact amount of units to make without wasting materials or resources.

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Here I filmed a short shelf styling video from my room, to show you what I would love to see from H&M going forward. Sticking to the sustainability aspect, majority of customers will not be able to purchase new items like they used to. Styling videos using their products, including home and beauty, would engage loyal customers. Thus will keep people engaged with the brand and the products and encourage them to purchase when they have more disposable income, but most importantly slow down the production in factories helping the environment.

Once this pandemic settles are we going to see *some sort* of normality resume, what might happen to the fashion industry?

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https://www.retailgazette.co.uk/blog/2020/04/hm-tops-2020-fashion-transparency-index-as-10-brands-score-zero/

I really found this website useful to read through before starting my project, it helped me jump into writing and coming up with some solutions for H&M. This article was posted in April 2020 however the research for it was undertaken before COVID19.

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https://hmgroup.com/content/dam/hmgroup/groupsite/documents/en/cision/2020/04/2680113_en.pdf

This was one of the main articles I used to help me with my project, it had lots of great useful information to read back on throughout my project.

It gave me a broad view of the whole landscape of retail and also a smaller view of the H&M group’s progress.

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https://hmgroup.com/media/news/financial-reports/2020/4/3621956.html

The H&M Group website is so handy to read and it helped me when I wrote my SWOT and PESTLE. It gave me lots of positives about the company and especially within the Sustainability factors.

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https://www.elle.com/uk/fashion/g32015646/coronavirus-fashion-brands/

I came across this article when doing my research and it was a really nice page to find. It gave me a great insight into the Pandemic and how it will/ has affected the fashion industry. It helped me write my project, focusing on COVID19. It gave a broad look over different brands which was a useful tool when carrying out my Competitive Shop.

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I used Global Data to research around the H&M brand and competition.

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Global Data really helped me to learn about H&M and it’s strengths and weaknesses. This website helped me to write my SWOT about the brand and also my PESTLE. This also helped me to write my Comp Shop on a wide scale across the Retail Landscape.

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I used the website Edited to help me collate the Comp Shop against the Retail Landscape. It helped me to find S/S 20 big trends such as Loungewear, Tie Dye and Work From Home. I found these images from the website and I created little mood boards to put onto my InDesign Comp Shop. I also researched information and statistics about different brands and the 3 trends I chose. This helped me compare the brands and how well they are doing. I couldn’t physically go into stores on the high streets, so Edited helped a lot.

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https://the-studio.se/work/hm-typography/

https://pin.it/g3Cr5NH

https://www.retailgazette.co.uk/blog/2020/04/hm-tops-2020-fashion-transparency-index-as-10-brands-score-zero/

https://retail.globaldata.com/Analysis/details/analyst-briefing-hm-q1-fy201920-for-the-three-months-ending-29-february-2020

https://hmgroup.com/content/dam/hmgroup/groupsite/documents/en/cision/2020/04/2680113_en.pdf

https://hmgroup.com/media/news/financial-reports/2020/4/3621956.html

https://www.elle.com/uk/fashion/g32015646/coronavirus-fashion-brands/

https://retail.globaldata.com/Company/Summary/inditex-sa

https://app.edited.com/#runway?gender=womenswear&season=228

https://app.edited.com/#market/dashboard/160317/new?analyse_as=avg_price&analysis_view=priceIndex&gender=women&in_stock=true&is_second_hand=false&list_style=image&market=UK&order_by=found_desc&price_type=current&primary_pivot=default&search=loungewear%7Ctie%20dye%7Cwork%20from%20home&secondary_pivot=none&show=prices&vertical=apparel&view=products

https://www2.hm.com/en_gb/productpage.0815463005.html

https://www.zara.com/uk/en/textured-cable-knit-top-p09667006.html?v1=35172030&v2=1446101

https://www.asos.com/asos-design/asos-design-co-ord-knit-tank-with-trim-detail/prd/11204531?clr=&colourWayId=16336770&SearchQuery=sleeveless%20jumoer

https://gb.maxmara.com/p-1351010106001-bosforo-albino

https://www.instagram.com/p/CAkeOuhBN-u/

https://www.tiktok.com/@hm?lang=en

https://hmfoundation.com/

https://www.businessoffashion.com/articles/news-analysis/hms-march-sales-fall-49-amid-covid-19-outbreak

https://www.drapersonline.com/news/hm-sales-impacted-by-coronavirus/7039799.article?search=https%3a%2f%2fwww.drapersonline.com%2fsearcharticles%3fparametrics%3d%26keywords%3dh%26amp%3bamp%3bamp%3bm+coronavirus%26PageSize%3d10%26cmd%3dGoToPage%26val%3d6%26SortOrder%3d1

https://www.drapersonline.com/7039962.article?search=https%3a%2f%2fwww.drapersonline.com%2fsearcharticles%3fparametrics%3d%26keywords%3dh%26amp%3bamp%3bamp%3bm+coronavirus%26PageSize%3d10%26cmd%3dGoToPage%26val%3d4%26SortOrder%3d1

https://www.thesun.co.uk/money/11225001/hm-closes-uk-stores-coronavirus/

https://www.drapersonline.com/news/hm-group-outlines-sustainability-progress/7040041.article?search=https%3a%2f%2fwww.drapersonline.com%2fsearcharticles%3fparametrics%3d%26keywords%3dh%26amp%3bamp%3bm+coronavirus%26PageSize%3d10%26cmd%3dGoToPage%26val%3d4%26SortOrder%3d1

https://www.just-style.com/news/hm-agrees-payment-to-suppliers-for-cancelled-orders_id138431.aspx

https://www.drapersonline.com/news/comment/we-cant-afford-to-go-back-to-business-as-usual/7040184.article?search=https%3a%2f%2fwww.drapersonline.com%2fsearcharticles%3fparametrics%3d%26keywords%3dh%26amp%3bm+coronavirus%26PageSize%3d10%26cmd%3dGoToPage%26val%3d3%26SortOrder%3d1

https://www.bbc.co.uk/news/uk-52609952

https://www.drapersonline.com/news/coronavirus/retailers-resort-to-discounting-to-shift-ss20-stock/7040448.article?search=https%3a%2f%2fwww.drapersonline.com%2fsearcharticles%3fkeywords%3dh%26m+coronavirus

https://www.drapersonline.com/news/coronavirus-tracker-how-the-industry-is-reacting/7039837.article?search=https%3a%2f%2fwww.drapersonline.com%2fsearcharticles%3fkeywords%3dh%26m+coronavirus

https://hmgroup.com/sustainability/leading-the-change/supplier-list.html

https://www.retailgazette.co.uk/blog/2020/03/coronavirus-hm-gives-landlords-ultimatum-over-store-leases/

https://www.tradegecko.com/blog/multichannel-sales/6-ways-to-boost-your-sales-with-a-pre-order-strategy

https://www.retaildive.com/news/the-future-of-retail-what-2020-and-beyond-will-bring-to-the-industry/569615/

https://www.voguebusiness.com/technology/digital-fashion-virtual-clothing-3d-design

https://www.elle.com/fashion/shopping/a32668939/hanifa-3d-pink-label-congo-fashion-show/

https://www.vulture.com/2020/05/all-musicians-streaming-live-concerts.html

https://www.forbes.com/sites/davidthier/2020/04/28/a-staggering-number-of-people-saw-fortnites-travis-scott-astronomical-event/#18e212607b41

https://hbr.org/2020/04/supporting-customer-service-through-the-coronavirus-crisis

https://www.retail-week.com/retail-voice/how-retailers-can-prepare-for-the-new-normal-post-covid-19/7034822.article?authent=1

https://about.hm.com/news/general-news-2019/on-the-way-towards-using-100--sustainable-materials.html

https://www.fashionrevolution.org/the-impact-of-covid-19-on-the-people-who-make-our-clothes/

https://www.elle.com/uk/fashion/g32015646/coronavirus-fashion-brands/

https://www.retailgazette.co.uk/blog/2020/04/coronavirus-when-will-retail-return-back-to-normal/

https://www.standard.co.uk/fashion/adidas-flagship-oxford-street-high-tech-a4270056.html

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Fashion weeks might not be how they were before. Paris fashion week back in February was probably the last ‘normal’ fashion show, people were quite naive to the fact it could have been the last traditional fashion week for a while. It’s unlikely we will see a traditional fashion week catwalk for sometime even with brands such as Saint Laurent already saying they won’t be showing collections at Paris Fashion Week anymore as they are slowing down their fashion and taking radical change to its schedule. Fast fashion will slow down to an extent. I don’t think it will be right by saying that fast fashion will stop all together. Its too big of an industry to ultimately define that. However trends will slow down. People won’t have the money to buy as much as they did before.

Fashion just won’t be as much as a priority and the concept of reasonless clothing will become more prominent with some higher end brands already adopting that. Brands will be driving consumer made content. This has already been seen by brands such as Topshop, because they cannot go shoot content themselves. The reposting of content by influencers or pretty much anyone with an Instagram account means that they are posting consumer led content. This won’t just drop as people will start relying more on buying products seen on the everyday person rather than a model.

The shift on how people style their own pieces, rather than having a stylist working with models links to consumers more. However all of these ideas are not predictions, just possibilities. We don’t know how long this will affect us for. Or how quickly we will bounce back after this. Or what will happen to other industries which could impact on fashion. What do you think will happen to the fashion industry? Personally week 3 of this project was quite difficult and I haven’t made much progress on my project. I found it hard to gain motivation and collate any research around the retail landscape. I found going got walks and doing exercise helped me!

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I did some research before I started to put together my project, just around the basic things such as font, images and the layout I wanted to use. I found this article of information around the 'H&M' font. The brand has their own typeface which is HM Amperserif, which was not available to use on my laptop/ InDesign programme. So what I did was: print screen the alphabet in their own font on the website and created headings using that font on Illustrator. The main body of my text will be in Sans Serif, just to compliment the H&M font for the headings.

For the images within this project I wanted to make sure that they fit into the H&M concept but also fit with my InDesign layout. I started by pinning Images and Quotes to a Pinterest board (link above) and this helped me understand what I wanted the layout to look like. I made sure I used some H&M images from their website, along side some I found online and pinned to my board. I also had a little look on Fashion Revolution and used some from their website too. The Pinterest board I made also helped me with my Reflective Blog on Instagram.

The layout of my project for H&M was mainly based off of their website and their Instagram account. I went with neutral tones and using black text, so it stands out. Once I started pinning images into my Pinterest board this helped me to create my InDesign set up for this project. Summary of week 4: I finally got into creating work on my project on my InDesign document and collecting all the research and putting it into a padlet area. This is just so I can keep track of all my research and hold it in one area. Just seeing my project come together on InDesign gives me more motivation to get my project underway.

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As a global fashion and design company, the H&M group reaches customers the world over.Through individual support, encouragement and dialogue employees receive regular feedback on performance and results achieved, as well as – to an equally great extent – on how they live the company’s shared values in their daily work with colleagues. Individual development plans provide employees with access to various kinds of training and further development programmes. One of the biggest ways H&M has kept engagment with customers is through social media accounts, especially Instagram. With over 35 million followers, its an amazing platform to reach out to their customer base and keep loyal consumers thinking of them, whether they are purchasing online or not.

Throughout the pandemic, obviously H&M aren’t able to shoot new garments on models or release drops they way they may have wished, so they have created the hashtag #AtHomeWithHM. This is an amazing way for consumers to promote the brand/ garments at home themselves, this is also a way of the brand getting content for their feed. H&M have been sharing and posting peoples looks in their garments from home, instead of sharing the items on models. This also gives the brand free advertisement and encourages customers to buy the items, it feels much more natural and fun, seeing how customers wear and style the items!

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STAYING AT HOME HAUL  -
Week 5 I filmed a short Haul video from Zara and ASOS where I posted on TikTok, to show you what I would love to see from H&M going forward. This is something I would to see H&M repost, from consumers and hauls using their clothes. TikTok is a great way for brands to reach their customers, Instagram has around 500 million users, however TikTik has over 800 million users. Styling videos using their products and how to build outfits would engage loyal customers and posting customer content will really let customers know they are customer focused. Thus will keep people engaged with the brand and the products and encourage them to purchase when they have more disposable income.

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In week 6 I carried out some research around H&M’s supplier base and this clarified how transparent the brand is. H&M have a website around their supplier base, sustainability, factories and much more, this is amazing because anyone can learn about the behind the scenes of the company. On the website you can find an interactive world map which lets you zoom into different places in the world where H&M suppliers are. This makes it feel much more personal and transparent, you are able to see where garments are made and how many people work at those specific factories.

H&M currently have business with 41 different countries and on their website, you are able to see what they specify in and products they make for the brand. H&M deal with 750 independent suppliers manufacturing products for their brands. 1.6 million people work in the factories of business partners, 62% are women 38% are male. Some countries include China, Sri Lanka, Romania, Netherlands and many more! They specify from Accessories, Beauty, Homeware, Jersey, Knit, Nightwear, Swimwear, Underwear, Socks, Woven and to Footwear too.

During the pandemic some brands have not agreed to pay their suppliers for unwanted drops or cancelled orders, however as H&M have agreed to pay their suppliers during this tough time. At the end of March 2020, H&M had told its garment suppliers it will accept and pay for the shipments of goods which have already been manufactured or which are already in production. The move comes as a huge relief to suppliers in it’s key sourcing hubs, of which Bangladesh is the most significant. It also sets a precedent which other retailers will now be under huge pressure to follow. Among the most significant of these – in terms of orders cancelled from Bangladesh – are Primark, Inditex, Bestseller, VF Corp, C&A, M&S and Target Corp.

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What does the customer want to see after the Pandemic? In week 7 I did a lot of research into how to get customers back into stores post pandemic. The first step in caring is to reach out—not in marketing or overt attempts to gain a competitive edge, but to offer genuine support. Many organizations have already stepped up to care for their customers. Customers’ normal patterns of life have come to a halt. Simple activities like a trip to the shops or meeting friends is now very difficult. Digital-led experiences will continue to grow in popularity once the coronavirus is quelled, and companies that act quickly and innovate in their delivery model to help consumers navigate the pandemic safely and effectively will establish a strong advantage.

I carried a survey on my personal Instagram account and I focused this on future trends for the retail landscape specific to fashion. I asked 5 different questions which were based around my future trends research and my followers voted and shared thoughts at the end too. In total there were 832 votes across the 5 questions and this helped me to gather thoughts about the trends and if they would be successful in the future for H&M. These were the final results of the questions, after 24hours of being on my Instagram story. Week 7 summary: I have made great progress throughout my project and have managed to get majority of it finished now, I thought I would take a survey and ask my followers what their opinions were around future trends and this really helped me to close off my project. I also learnt this week to take time off and rest because I had been doing lots of work constantly and not resting.

H&M could definitely launch more online resources and events that customers can take part in even after stores reopen. Consistency is key and carrying on the huge online trend will help H&M’s sales and customer focus. However, while brick-and-mortar retailers were already investing in ecommerce and reshaping their store economics to become more profitable, massive store closures may force them to rethink their physical assets. H&M and most retailers will be thinking, “What if this happens again?” They may see store footprints shrink further, meaning less staff required to operate them. Customers want better in store expierences to get them into the stores, things like food and drink services, instagram filters, mirrors which put items on you even experiential elements like VR or designing entirely new concepts.

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Week 8 is upon us and it’s the week my final project about H&M is due. How can H&M lure customers back into stores after life is back to somewhat ‘normal’? Personally I believe that majority of customers will be very cautious about going back into stores, even after they are given the go-ahead. If they can still shop online, why would they stop? Some customers won’t have that fear and will be lining up outside as soon as retail clothing stores open in the UK, however others will wait. Customers want that clarifcation that stores are safe and following the guidelines for health and safety and then they will feel welcome. Another way of luring in the H&M customer back into stores would definetly be, the instore experience. Making the atmostphere feel different and welcoming is something customers want and customers dont just want a feature wall or a click and collect service. Customers want that wow factor and having something very fun and new will definetly bring customers back. H&M could work on sustainable features in store such as a mirror which tries the clothes on for you or snapchat filters once you are in store. Little things that will engage the customer again will really help H&M and the rest of the retail landscape. One example of great instore experience is the new Adidas store on Oxford Street. It was opened in October 2019 and it’s a brand new retail expierence with high tech innovations. The four storey store opposite Selfridges offers interactive mirros and changing rooms, and also conver belts which bring up products for customers to try on! H&M could really use inspiritation from this and try out a few of these factors in their bigger stores in cities.

This brings us to week 8, my final post and the final week of my project about the retail landscape and future proofing H&M. This is also brings me to my final weeks at the Fashion Retail Academy! It’s been a very tough year and adjusting to working from home has definitely been a challenge. A few tips I’ve got for adjusting to working from home would be: wake up and make sure you get dressed and make your bed, separate work from home life and work somewhere where you can disconnect comfort and once you’ve finished working you can then relax somewhere else, have a routine in place and get up at the same time, work out before your start working from home or go for a short walk and to not put pressure on yourself and remember to rest and have days off.

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https://www.drapersonline.com/news/hm-sales-impacted-by-coronavirus/7039799.article?search=https%3a%2f%2fwww.drapersonline.com%2fsearcharticles%3fparametrics%3d%26keywords%3dh%26amp%3bamp%3bamp%3bm+coronavirus%26PageSize%3d10%26cmd%3dGoToPage%26val%3d6%26SortOrder%3d1

I used Drapers to help me with content for going through the pandemic, the website had amazing recourses to help me with researching. I went through drapers throughout the time we have been in lockdown in the UK and this helped me to creative a timeline around H&M.

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https://hmfoundation.com/

“ OUR MISSION IS TO ACT AS A CATALYST FOR POSITIVE CHANGE FOR PEOPLE AND COMMUNITIES.WE CREATE REAL IMPACT THROUGH PARTNERSHIPS WITH AMBITIOUS GOALS.”

I did some research on the H&M foundation website to help me with the Community section on my project. This helped me to learn about what H&M already do and things that they could improve on in the future. They focus on 4 main areas which are: Education, Water, Equality and Planet. They include lots of statistics and images so it’s easy to read and learn about their foundation!

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https://www.businessoffashion.com/articles/news-analysis/hms-march-sales-fall-49-amid-covid-19-outbreak

When doing my research around going through the pandemic with H&M, Business Of Fashion’s website has lots of information around sales for the company.

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https://www.drapersonline.com/7039962.article?search=https%3a%2f%2fwww.drapersonline.com%2fsearcharticles%3fparametrics%3d%26keywords%3dh%26amp%3bamp%3bamp%3bm+coronavirus%26PageSize%3d10%26cmd%3dGoToPage%26val%3d4%26SortOrder%3d1

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https://www.thesun.co.uk/money/11225001/hm-closes-uk-stores-coronavirus/

I used this article within my assignment and this was a news article from The Sun from when H&M announced closure of their UK stores.

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https://www.drapersonline.com/news/hm-group-outlines-sustainability-progress/7040041.article?search=https%3a%2f%2fwww.drapersonline.com%2fsearcharticles%3fparametrics%3d%26keywords%3dh%26amp%3bamp%3bm+coronavirus%26PageSize%3d10%26cmd%3dGoToPage%26val%3d4%26SortOrder%3d1

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https://www.just-style.com/news/hm-agrees-payment-to-suppliers-for-cancelled-orders_id138431.aspx

Just Style’s website helped me when researching Suppliers for H&M. They focused on other retailers as well as H&M and stating which ones were paying their suppliers for cancelled orders during the pandemic.

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https://www.drapersonline.com/news/comment/we-cant-afford-to-go-back-to-business-as-usual/7040184.article?search=https%3a%2f%2fwww.drapersonline.com%2fsearcharticles%3fparametrics%3d%26keywords%3dh%26amp%3bm+coronavirus%26PageSize%3d10%26cmd%3dGoToPage%26val%3d3%26SortOrder%3d1

Drapers website went into detail about the Rana Plaza disaster and how it devastatingly effected Bangladesh in 2013. This just gave some insight into suppliers and how they should be treated and looked after just as well as employees in the UK. This article helped me research around the suppliers and how they should be paying them for the work that has been cancelled or rescheduled due to the pandemic, as millions will go hungry.

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https://www.drapersonline.com/news/coronavirus/retailers-resort-to-discounting-to-shift-ss20-stock/7040448.article?search=https%3a%2f%2fwww.drapersonline.com%2fsearcharticles%3fkeywords%3dh%26m+coronavirus

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https://www.drapersonline.com/news/coronavirus-tracker-how-the-industry-is-reacting/7039837.article?search=https%3a%2f%2fwww.drapersonline.com%2fsearcharticles%3fkeywords%3dh%26m+coronavirus

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https://hmgroup.com/sustainability/leading-the-change/supplier-list.html

I love the H&M group website as it’s so transparent and has so much insider information about the brand. This is the supplier / factory interactive map on the website and it’s amazing as you can see how many factories they deal with, where they are and how many people work in each factory!

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https://www.retailgazette.co.uk/blog/2020/03/coronavirus-hm-gives-landlords-ultimatum-over-store-leases/

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https://www.tradegecko.com/blog/multichannel-sales/6-ways-to-boost-your-sales-with-a-pre-order-strategy

I used the website Trade Gecko to help with the Future trends section in my assignment on H&M. This helped with curative ideas around what the future could look like for retailers. One idea I had was using a Pre-order system.

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https://www.retaildive.com/news/the-future-of-retail-what-2020-and-beyond-will-bring-to-the-industry/569615/

When doing my research around future trends, I read this interview on retail dive which talked about the future of retail and what it might be like. This really helped me think of different ideas and draw a picture in my mind of what it may look like after the pandemic.

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https://www.voguebusiness.com/technology/digital-fashion-virtual-clothing-3d-design

Other future trends that may be big after the pandemic is virtual clothes. I used this website to help with my research for the future trends section and the seed was planted in my mind when watching one of my webinars from college. It made me think of what future retail may look like and if people would use this service. This encouraged me to do a survey on my social media accounts to see if my followers would buy / take part in any of the future trends I thought of.

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Would you use a pre-order system for buying clothes?

156 people took part

50% said yes
50 said no

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Is ordering fashion online the future? (No physical stores)

174 people took part

71% said yes
29% said no

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Would you watch you virtual fashion shows instead of physically going to them?

174 people took part

61% said yes
39% said no

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Would you buy a virtual piece of clothing, which is essentially photo-shopped on to an image of you?

168 people took part

54% said yes
46% said no

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Would you attend a virtual concert or event?

160 people took part

52% said yes
48% said no

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I left a feedback tab for some of my followers to share their thoughts about any of the questions, here are some of the responses...

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https://www.elle.com/fashion/shopping/a32668939/hanifa-3d-pink-label-congo-fashion-show/

I used the Elle website to research around the new fashion shows which have been online. Hanifa had a 3D fashion show on May 22nd.

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https://www.vulture.com/2020/05/all-musicians-streaming-live-concerts.html

Vulture was a website which listed all the live-streams concerts and shows that artists and companies were doing to cheer up the nation during lockdown. This helped me when I was researching about virtual events for future trends.

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https://www.forbes.com/sites/davidthier/2020/04/28/a-staggering-number-of-people-saw-fortnites-travis-scott-astronomical-event/#2aab5c07b41f

The Travis Scott event. I researched on Forbes website and this article had information around the Travis Scott event on Fortnite. I used this information as I wanted to know more about virtual events and the artist Travis Scott launched his new song virtually on a famous game named Fortnite. I actually watched it with my brother on his console and it was an amazing experience, I have personally seen Travis Scott live twice too, so to see him virtually I could understand how the style and graphics link. Overall he had over 45 million views and this could never be possible in person at one of his shows which is amazing and shows how successful virtual shows are. He also sold ‘merch’ on the game aswell for consumers to purchase after.

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https://hbr.org/2020/04/supporting-customer-service-through-the-coronavirus-crisis

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https://www.retail-week.com/retail-voice/how-retailers-can-prepare-for-the-new-normal-post-covid-19/7034822.article?authent=1

I used this website to help my research around what retail will look like post Covid and how to engage and keep customers safe. This is something I will need to learn personally, as I work in retail and I’m furloughed currently. This also helped with my project and H&M and will help shape what retail will be like soon.

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https://about.hm.com/news/general-news-2019/on-the-way-towards-using-100--sustainable-materials.html

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https://www.fashionrevolution.org/the-impact-of-covid-19-on-the-people-who-make-our-clothes/

Fashion Revolution are an amazing website I’ve been using throughout my project. I used this article to research around suppliers and garments being made during the pandemic, it states the factors that will effect retailers suppliers and what they are doing during this time.

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https://www.retailgazette.co.uk/blog/2020/04/coronavirus-when-will-retail-return-back-to-normal/

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https://www.standard.co.uk/fashion/adidas-flagship-oxford-street-high-tech-a4270056.html

When researching future trends and what customers want to see, I used the new Adidas Flagship store as an example. Their new high tech store is amazing and filled with new innovative ideas and it’s something that H&M could take note of, to getting customers back into stores post pandemic.

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MINI SKINCARE FRIDGE - Here I filmed a short video setting up my mini skincare fridge! It’s a trend I’ve seen everywhere in the beauty industry and how cute it looks in your room! I wanted to show you what I would love to see from H&M going forward. This is content I would love to see H&M post on their Instagram. I’m not very familiar with the beauty side of H&M, so I thought I would include a short video based on that. Short videos using their products and how to organise products would engage loyal customers and posting customer content will really let customers know they are customer focused. Thus will keep people engaged with the brand and the products and encourage them to purchase when they have more disposable income.