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Mintel: Global Market Research and Market Insight

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Mintel: Global Market Research and Market Insight

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Two representatives from Mintel came in, and delivered a lecture surrounding market research. They explained the strengths of using market research to its full advantage, and also offered a further insight into some of the most trending stories today.

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Initially not as interested in attending the Mintel lecture, I decided to give it a go, as I may learn something interesting. And I did. As someone who wants to work within the creative media sector, understanding trends and client demands is something which is very important to me. Market Research was always something which I understood, but never utilised to my advantage, and I realised this after hearing the representatives of Mintel explain just how crucial it is. Reading some of the reports found on the Mintel website, it showed me how important it is to analyse the modern trends before coming up with a creative idea, and also reinforcing the numerous amount of ways and sources in which we can find the most appropriate data.

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PROAV: International Suppliers of Broadcast and Video Equipment

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PROAV: International Suppliers of Broadcast and Video Equipment

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A representative of PROAV delivered a live Q&A, where we could ask them anything we wanted. The questions ranged from tips and tricks on how to improve filming, to what their opinion is on continued changes in the production of film and television.

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Carl Yates, the representative from PROAV, discussed the changing standards in cameras, and the importance to know what they are. He the recommended a few websites with detailed camera specs, but the one I found most beneficial was 'Micro Four Thirds'. I had been interested in looking for a new camera to purchase for a while, and after discussing with Carl, I now know what to properly look for in one.

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This helpful lecture was delivered by JISC, and it was all about useful tools and resources for researching in future. They spoke about the growth of digital learning, and also showcased their clear to navigate, very professional looking website.

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As someone who has struggled with writing essays and reports in the past, I knew that this lecture would be very beneficial for me. During the session, the website was showcased, and clearly featured a list of activities and seminars to get involved in, each helping to develop or learn a different skill of research. The website also promotes JISC's highly, successful virtual festival 'Digifest', which further promotes the next, developing stage of learning. Reflecting on this website, it is now another incredibly useful source for me to utilise when writing reports and researching in the future. It has changed how I perceived researching, as I now have a greater insight into how it has changed over the years.

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After attending my chosen activities, and further looking and researching into them, I can say that they have greatly aided me in understanding further into the career that I would like.
- PROAV: Showcased the importance of keeping up to date with the standards expected in the industry, and the importance of why these standards are they way they are.
- Mintel: Reinforced the importance of completing, and understanding, appropriate and suitable market research before coming up with an idea, and ensuring that it is a vital part of any workflow.
- JISC: Features a list of helpful seminars, activities and festivals for someone to get involved in to develop their skills of report and essay writing.
- KAVE: Inspires me to continue trying to make my work stand out from others, by use of its innovative technology. It also taught me a lot about realistic expectations, and how something can last for many years, if nurtured and grown properly.

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Upon the release of the activities, this talk immediately caught my eye, as the idea and concept of it was one of which I had never really heard or seen before. After the talk had concluded, I was fascinated to see some examples of the 360 project. Upon heading to their website, I was greeted by an array of music videos which feature this technology. It was fascinating to watch these and experience the technology, and it showed me how innovative and unique KAVE are. Having sat through the lecture, I can truly appreciate the innovation and effort which was put in for this, and makes me want to continue developing my own skills to make my own work stand out from the rest.

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The KAVE 360 project featured a member of their team coming in, and speaking to us about their groundbreaking 360-degree idea of immersive film. They spoke a little about how the idea first came around, and also discussed how they project the project to grow within the coming years.