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In 1980 Nike decided they will create 20 million shares of Class A stock and 30 million shares of class B stock with each price of stock from $18-$22. Of 50 million shares,total , 30 million would be reserved. About 2 million class B would be sold to the public and and of the remaining 17 million class A,Phil and the crew would own 56% of the company. They went on the road to sell potential investors on the worthiness of the product, the company, and their brand. The date for the offering was December 2, 1980. Kuhn, Loeb (an investment company) was recommending 20 dollars per share, Too low Phil thought.Phil decided on $22 a share, the highest amount, no negotiations. Hayes had to figure out a way to persuade them to give in to it. Over the phone they tried to negotiate it down to 21.50$, but Phil said "Gentleman,twenty-to is our number"(p.358) with the reply "I'm sorry I'll have to call you back". (p.358) They waited 5 minutes, o ring, 10 minutes, no ring, after 15 minutes the phone finally rang, sweat rolling down Hayes forehead, he answered, "Gentleman" ,(p.358) they said, "we have a deal. We'll send it out to market this Friday."(p.358) Phil drove home the kids in the yard playing and Penny in the Kitchen. That night he told the kids their nightly story and then went to bed. He woke up the next morning with the trees dripping, feeling the same, nothing had changed, yet he was now worth $178 million.

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NKE : Summary for Nike, Inc. - Yahoo Finance

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View the basic NKE stock chart on Yahoo Finance. Change the date range, chart type and compare Nike, Inc. against other companies.

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When Phil started with the shoe business, his dad was skeptical and would always say "he's just horsing around', but Phil was serious about it. One night in 1977 the Houston Rockets were playing the Los Angeles Lakers. One of the biggest fights broke out in NBA history between Kevin Kunnert and Washington. Tomjanovich came running over to help his teammate out but in instinct Washington turned and threw a hay maker breaking Tomjanovich's nose and jaw. The sound echoed throughout the stadium , Tomjanovish laying there in his own puddle of blood. Phil didn't know anything about it until he called his father that night. Phil always called his dad before going to bed to catch up with everything. That night his dad was telling him all about the fight but then he said "Oh, Buck, Buck, (buck is what his dad called him) it was one of the most incredible things i'd ever seen, the camera kept zooming in and you could quite clearly see Tomjanovich's shoes... the swoosh! They kept zooming in on the swoosh."(p.319) Phil said "I've never heard so much pride in my father's voice...That might of been the night the swoosh became real to my father. Respectable. He did'nt actually use the word proud. But I hung up the phone feeling as if he did. "(p.319)

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It was a sunny morning in 1977 and Phil had a meeting with a man that went by the name of Frank Rudy. He wanted to inject air into he Nike's he said , Phil thought he was out of his mind but shoes haven't been revolutionized in forever, it's been the same underlying design for forty thousand years. So Phil asked if he could fit some into his running shoes and go give them a try. He squeezed them into his soles and give them a try. He came back from a six mile run, sweaty and everything he went straight to the office to tell Strasser " I think we might have something here." (p.307). After a few weeks they made a deal. The bubble is featured in some of Nike's biggest shoes like the Air max's that are still popular and will see on a daily basis.

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It was the 1976 Olympic trials, held in Eugene. Penny and Phil drove down to Eugene where they met Johnson, who was photographing the event. Pre was on everyone's mind, who would hear name blurt from everywhere. Obviously voting for Shorter, as he was the last person to see Pre, he was almost carrying on Pre's torch. Shorter was wearing NIke's but so were two other runners,Craig virgin, and Garry Bjorklund. The starting gun went off, all bunched tight the runners were inches of eachother. Entering the final lap Shorter and Virgin were in front. Phil and Penny jumping up and down yelling "we're going to get two... We're gonna get two!". And then coming out of nowhere Bjorklund plunged ahead of Bill Rodgers and finished third. Top three winners all wearing Nike's.Phil could not be more happy.

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Pre (short for Prefontaine but Phil called him Pre) was hosting a meet that weekend in Eugene. Some of the top runner sin the world were going to be there like Frank short who had taken gold in the 1972 games. Phil and Penny were going to watch them race. Pre ended up pulling through and taking the win with 13:23.8 which was only 1.6 seconds off his best.There was a victory party at Hollister's house but Phil and Penny couldn't make it because they had a 2 hour drive back home to their kids, so they said their goodbyes and left. The next morning right before dawn Phil woke up to a call, he answered, to his surprise it was the Bank of California, why would the bank be calling in the middle of the night Phil asked himself. He responded with "Damnit, we don't bank with you anymore-- you kicked us out"(p.279). Unfortunately he wasn't calling about money, he was calling because he heard that Pre was dead. This couldn't be true, it had to be a prank Phil had just saw Pre a few hours ago. He immediately called Hollister who had the same reaction Phil did, he said "I'll call you back in a minute" (p.279). Minutes later when Hollister called back he was sobbing. Pre drove Shorter home and a few minutes later he'd lost control of his car after "hitting some kind of boulder on the road.The car spun high into the air and Pre flew out. He landed on his back and his MG (his car) came crashing down onto his chest."(p.279). He was only 24 years old on the date of his death.

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In 1974, Phil signed his rival he competed against all his life, Steve Prefontaine. Phil and Blue ribbon signed Prefontaine in 1974 for 5,000. Steve was breaking records everywhere he went and even had appearances in the Olympics. He was a good role model and a good sponsor for Nike because in all his meets he wore Nike's and everyone wanted to run like Steve did, so they bought Nike's to do so.

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In between track workouts and long runs along the McKenzie River, Prefontaine put in time at the BRS store in Eugene. Prefontaine became well versed in BRS and its products and he was an ace pitchman. He printed up business cards with the title National Director of Public Affairs, and began traveling around the Pacific Northwest sharing training tips and encouragement to athletes while introducing them to new Nike running shoes.

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In between track workouts and long runs along the McKenzie River, Prefontaine put in time at the BRS store in Eugene. Prefontaine became well versed in BRS and its products and he was an ace pitchman.

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With all the Debt they were in, NIssho had saved their lives, their careers, their company he saved everything. When Holland told Ito that he no longer wanted to support Blue Ribbon Ito said "In that case, Nissho would like to pay off the debt of Blue Ribbon-- in full" (p.272). Holland was surprised that he wanted to pay off the full thing whn he replied with "The full..." (p.272). Phil and Blue ribbon could not of been more relieved. Ito said he doesn't like stupidity and how people pay too much attention on numbers, so he payed it off.

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Phil owed Nissho a million dollars, his first million dollar payment, One problem though, he couldn't pay it he was 75,000 dollars short.All of a sudden a bunch of workers were notifying Blue Ribbon and were asking what was going on. Phil clueless, asked what's going on and find out all their checks had been bounced.They had quick thinking and resolved the problem by Giampietro got a loan of five thousand dollars and paid the workers. To make matters worse the bank called and asked for a visit. Phil and Hayes on one side of the table with Holland on the other. Holland says something that would give Phil nightmares, he says " this bank doesn't want to support your business anymore" (p.262-263). On top of that when Phil got home that night Penny said that Holland had rang and told to call. Phil confused, he calls and listens as Holland says "Phil, I feel the ought to tell you...we've had to notify the FBI", Phil gripped the phone tighter and said "what are you trying to tell me?" , "it's-- well, it looks to us like fraud.On top of EVERYTHING Phil owed $600,000 to investors.Everything just took a turn for the worst and fell over back to back like dominoes.

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Phil needed a brand name for his being made at the factory in Mexico. He spent hours and hours thinking of names and he brought it down to dimension six, Bengal, and Falcon and had to pick one quick or they would run out of time. The night before they had to choose a brand name Johnson , one of Phil's employee's , was asleep when he woke up to the word "Nike". He didn't know how or why he had woke up to it but he knew that that had to be the name. So he went into the office early and told Phil and the team about it and what they thought. Everybody liked it except for Phil , he stuck with Dimension Six but everyone else hated it and he didn't have much of a choice because of his time constraint, so Nike it was. Plus when in Japan he visited the temple of Athena Nike. The meaning of Nike also means the winged goddess of victory which was another add on, and he says the swoosh stands for the sound of speed, movement, power and motivation.

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Everything You Need to Know About Nike's Famous Swoosh Logo

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Phil realized that his parents basements was no longer big enough Blue ribbon and rented a single bedroom apartment for $200. Then got news that the Marlboro man was back and again Phil went straight to Japan to talk to Mr. Onitsuka and try to get him out of his life.He was greeted by a new export manager named kitami who replaced Mr. Morimoto. Phil not thinking things through ended up having Blue Ribbon offices on the East coast which he didn't and now had to figure out what he was going to do about that.He thought of the one person crazy enough to move to the East coast and represent blue ribbon, Johnson , Blue ribbons first full time employee. It took him a couple days of thinking but he agreed to go to Boston but only if he was made a full time partner in Blue ribbon and his salary got raised to $600 a month plus a third of all profits beyond the first 6000 pairs of shoes sold.

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After he told his parents about his idea they were on bored and wanted to let him explore ideas. He then came up with a plan with his friend Carter to travel the world and achieve their dream. A hiccup in their plan unfolded as they were in Hawaii and selling Encyclopedias door to door to pay rent, Carter (Phil's friend)
had found a girlfriend and wanted to stay as Phil wanted to venture. They split up when Phil decided to go to Tokyo where he met Mr. Miyazaki , the man who pushed his career off to a start making a deal with Phil and his company " Blue Ribbon" the name he made up on spot when asked what his company's name was to make shoes for them.

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As Onitsuka start doing things that betray their contract and against Phil he knows that they're gonna cut him off sooner or later. So he partners up with a factory in Mexico that previously made Adidas shoes. As long as he didn't make running shoes with them, because on his contract with Onitsuka it states that he cannot make running shoes with any other company besides Onitsuka . So he bent the rules and made other types of shoes like basketball and casual shoes but not running, because then he would break his and Onitsuka's contract and end up being sued. So as soon as he gave them the brand name, the manufacturing started of the first Nike's.

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Knight, Phil. Shoe Dog. Simon & Schuster, 2016.

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Phil applied to being a professor at Portland state University. On his first day   he saw a "striking women" (p.119) the most beautiful thing he's ever seen. When taking roll he calls out " Miss Parks" when the beautiful lady calls back "here". She was very shy though, she didn't want to ever answer questions and kept her head down a lot. One day Phil asks her if she wants a job , to work for blue ribbon which she agrees to. After awhile they start hanging out more going to bars and going out to lunch until Phil finally asks her out. She said yes, Her and Phil had an amazing summer and went on many dates, but according to the Portland state University a teacher cannot DATE a student so Phil had to ask her the big question. He didn't have a creative way to ask in fact it was kinda sad. They were at a track meet they went to with Bowerman and asked her there, she still said yes though. they are still together.

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In 1966 Bowerman noticed that the spring up's sole "melted like butter" but the mid sole stayed solid so he then made Onitsuka take the spring ups mid sole and fuse it with the limber ups outer sole creating the Cortez. Originally it was going to be named "Aztec" but Adidas had a shoe named "Azteca gold" and threatened to sue so they changed it to cortez and got a revenue of $84,000 from it. The nike cortez is still being made and popular to this day.

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japan. When he first got Phil knew he was gonna get sued in Japan so to counteract he'd have to sue in America for breach of contract and trademark infringement. He hired a lawyer, a big one, by the name of Cousin Houser. Mainly choosing him because of poverty, and Houser was willing to do it for free. Houser thought of quitting multiple times because of how much it costed without him getting paid. Phil was put into practice for the big day to practice how to avoid saying things and how to act when they twisted his answers into something else and try to break him.  When the day arrived, April 14, 1974, Phil could not be more nervous, everyone couldn't have. It was really  a make or break deal for Phil because if he lost he just had a small factory to produce shoes and he'd lose an enormous amount of money. Onitsuka had five lawyers supporting him against Phil's one. Onitsuka's lawyer, Hilliard, began and stated how Phil "conned" Onitsuka by false claiming his "Business" Blue Ribbon that never existed. Phil blew it as a witness but Bowerman was even worse, he hadn't practiced at all and was just winging it, sweaty from being nervous, not knowing what and what not to say, he was a train wreck. Kitami was next but he had a translator, yet he spoke fluent English. Weeks later the Judge called in for the ruling. He rules Phil and Blue Ribbon win, the most relieved Phil has ever experienced, he says Phil's team had more data evidence and facts to support them and "truthfulness", he didn't how much to believe of Kitami's statement because he had a translator yet he kept correcting his English. Blue Ribbon won $400,000.

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Phil hires two more salesman in California and everything's going perfect until he had received a dreadful letter from a high school wrestling coach in Long Island telling him that he was Onitsuka's exclusive American distributor which would make Phil poaching because he was selling them in America as well and was demanded to stop plus the other seller was an original Marlboro man model which made factors worse. Phil emailed Onitsuka immediately, but no answer he waited and waited until he couldn't wait no longer and booked a flight for Japan. Once he got there he found out that Mr. Onitsuka's contact had been replaced by a man named Mr. Morimoto and scheduled a meeting with him the next morning.Nervous as usual Phil paces around just before the meeting starts. As soon Mr. Onitsuka walks in everybody sits. He states " You remind me of myself when i am young" (p.64) and agrees he can have the Western states.

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When Phil finally receives the shipment of shoes he immediately sends two pairs to his old track coach, Bill Bowerman, who was always renovating his runners shoes even if he just cut a couple centimeters off the sole to make them lighter. After inspecting and experimenting with them and seeing their performance Bowerman scheduled a meeting. To Phil's surprise Bowerman asked to be in on the deal, 50/50 ownership he asked. It was an easy decision for Phil though, first off because Bowerman was a shoe fanatic, he knew how to improve them and could come up with newer and better styles. Plus as the coach at Oregon he could give some tigers to his players and show them off for advertisement purposes and show their quality as they race. So they met with Bowerman's lawyer , Jaqua , and decided that Bowerman didn't want to be in charge so they agreed on 41% Bowerman and 49% Phil . Phil officially had his first business partner and made his first big shipment of $1,000 worth of shoes to Onitsuka.

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Phil Knight attended the University of Oregon and ran track but didn't know what to do with his life or career afterward. So he ended up joining the army, but only for a year until he went back to school, attending Stanford for graduate study where his first thoughts of becoming an entrepreneur came.

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In the spring of 1969 Penny complained about feeling poorly. Food didn't set well, in the afternoon she was wobbly around the office so she went to the doctor to see what was wrong. And was overjoyed when he said she was pregnant. A lot of changes had to come though, first off their apartment was too small so they would have to invest in house, second they had to figure out how to take care of a baby and have the best for it , also Phil had to figure out a way to balance Blue ribbon, a pregnant wife, and make time for his baby when delivered. About 9 months later Penny went for a check up and the doctor said about a week more so she went to the office to get some shipments off and told Phil she doesn't feel good and he knew it was time, he rushed well he tried to go as quick as possible to the hospital. When they arrived he was separated into the dad section where he waits the longest hour of his life until the doctor comes out and tell him that his baby is a boy.