# data[].attributes.headline
Introduction (approx. 200 words)Organisation and industry context (approx. 150 – 200 words per section)Background Key StakeholdersKey competitors Discussion of business model (approx. 150-200 words per section)Mandate Economic conditionsAudience (imagined & Real)Marketing Distribution & Exhibition StrategiesRegulatory ConditionsSuccess of the company/organisation/productRecommended strategy (approx. 200 – 250 per section)Proposed StrategyHow does this fit within the existing business modelBenefits of the StrategyConclusion (approx. 100 words)

# data[].attributes.subject
Introduction (approx. 200 words)Organisation and industry context (approx. 150 – 200 words per section)Background Key StakeholdersKey competitors Discussion of business model (approx. 150-200 words per section)Mandate Economic conditionsAudience (imagined & Real)Marketing Distribution & Exhibition StrategiesRegulatory ConditionsSuccess of the company/organisation/productRecommended strategy (approx. 200 – 250 per section)Proposed StrategyHow does this fit within the existing business modelBenefits of the StrategyConclusion (approx. 100 words)

# data[].attributes.body
You will work in groups of four to research and assess an Australian
media and entertainment company, organisation or product. Your
choice of case study must be approved by your tutor.
Demonstrating your understanding of the industrialisation of culture
framework, you will write a report that analyses the conditions within
which your case study operates.
Based on your analysis, you will then recommend one strategy which
offers potential for improvement or future growth. This could include a
new audience strategy, partnership, product, shift in funding structure
etc.
Your group will present your analysis and pitch this strategy in a
professional document designed to be read by the company and/or
investors.
In your analysis you must:
- Provide a detailed examination of your case study, including
relevant historical/contextual information, key stakeholders,
discussion of the business model and imagined audience
- Demonstrate clear links to key concepts and theoretical
frameworks discussed in class
- Make considered recommendations for one strategy that could
be implemented to improve the outcome/future potential of your
case study
Your recommendations should offer compelling advice shaped by your
knowledge of the practicalities of the media and entertainment business
and be supported by industry and academic research.

# data[].attributes.body
Anna Creed
Tarik Dibb
Chantelle Knight
Hannah White
Kylie Mangili