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Propaganda capitalized on more violent emotions, especially hatred towards and fear of the enemy. Further, it played on people's fear of disaster -- saying disaster will strike if they do not take a particular course of  action -- in order to persuade them to do certain things. 

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Propaganda capitalized on more violent emotions, especially hatred towards and fear of the enemy. Further, it played on people's fear of disaster -- saying disaster will strike if they do not take a particular course of  action -- in order to persuade them to do certain things. 

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Propaganda was used to instill in the people of a nation's sense of duty to that nation. This type of propaganda was supposed to make people feel that they owed something to their nation, and made them want to take direct action to help their country.

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Propaganda was used to instill in the people of a nation's sense of duty to that nation. This type of propaganda was supposed to make people feel that they owed something to their nation, and made them want to take direct action to help their country.

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Propaganda was used to appeal to the emotional side of people. It used the sufferings of the people fighting in the war in order to make people feel bad and stand on their side. Another way of appealing to the emotions in people was emotionally blackmailing people, it made them feel guilty if they didn't help.

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Propaganda was used to appeal to the emotional side of people. It used the sufferings of the people fighting in the war in order to make people feel bad and stand on their side. Another way of appealing to the emotions in people was emotionally blackmailing people, it made them feel guilty if they didn't help.

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Propaganda was also made to appeal to people's sense of national pride, sentimentality and honor. It spoke to people's desire to help their fellow citizens and families while also trying to convince the viewer that their country was calling for their help and needed him/her. 

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Propaganda was also made to appeal to people's sense of national pride, sentimentality and honor. It spoke to people's desire to help their fellow citizens and families while also trying to convince the viewer that their country was calling for their help and needed him/her. 

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One way that countries used propaganda was by making it specifically for a certain audience, for example they tried to appeal different social groups (for example: women, children, and different religious groups).

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One way that countries used propaganda was by making it specifically for a certain audience, for example they tried to appeal different social groups (for example: women, children, and different religious groups).

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Despite being published in two different countries, both of these posters use a very similar tactic   -- using a popular political symbol from their respective nations. The one from Britain uses the British Secretary of State for War above the words wants you and the one from America has the iconic Uncle Sam above the words I want you. Both of these posters were supposed to convince people to join the army and fight in the war and it was relying on people's sense of nationalism. The hope was that people would see these posters, and feel as though it was their duty as a citizen to protect their country, their government, the people of their nation, and do as these popular political figures wanted thus resulting in them joining the war. In addition, the use of iconic figures promotes a sense of national identity which promotes patriotism, encouraging more people to volunteer to fight in the war.

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Following after Britain's lead, the United States began training women to work the land to help  the agriculture needs of the country in the Women's Land Army of America. The const of enrolling in programs in places such as Barnard College meant that those attending were usually upper class women, and working class women could temporarily join during the harvest. Many of the female organizers working there were also suffragettes, who were trying to draw attention towards their  movement by displaying their patriotism to their country. Although at first the public did not like the idea of employing women, the WLAA (Women's Land Army of America) proved successful. Posters like these promoted women having a role in the the war and fighting for their country.
(The two posters below).

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People have a desire to be involved and feel like they did something that makes them a hero. This poster appeals to that sense of duty by showing how people could be heroic and be involved.

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This poster relies on people's desire to take direct action in the conflict as well as needing to do their share as a citizen. It explains how the soldiers fighting in the war have done so much for the citizens which leads people to want to do the same for the soldiers. People wanted to be a good citizen and people have the innate desire to be involved and be regarded as a hero. This poster showed people how they could too help the country, be a hero and help the soldiers which was a more compelling reason for people do save stamps which is what the illustrator was trying to convince people to do.

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This poster uses children to promote their cause. People feel emotionally responsible for children and feel a need to take care of them so by seeing posters claiming they can help children who have lost their father to war makes them want to donate and help.

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This poster shows blood-drenched boots that bear the German Reichsadler (Imperial Eagle). It has a message that is meant to suggest, and lead people to fear, a possible invasion with the hope it will inspire the viewer to buy liberty bonds.

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This poster depicts an ape monster wearing a German helmet with bloody hands reaching around the globe. They use fear tactics by having the blood symbolically drip all over Europe implying that if people don't support their country in this war, this will be the fate of Europe.

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In this poster, the German soldiers were portrayed as apes and in their hands were weak maidens with their clothes ripped apart. This poster was made to emotionally appeal to people, demonstrating how wild the Germans were and the harm they had brought to people.

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In this poster, the children are asking their father, " What did YOU do in the great war?" This propaganda was used to shame men, saying that if they didn't join the war and help support the cause, they would not only not be heroic, but also, they would be seen as a disappointment for not helping to support their country as a man should.

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*The analysis directly above applies to this poster as well*  https://www.womenshistory.org/resources/general/womens-land-army-world-war-i

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This is the a poster for the Women's Land Army of Britain, which was very similar to the WLAA. This poster was used to bring women into the work force, and include them in the fight.

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Although this example of propaganda very much appeals to American people's sense of duty to their country, it specifically mention christianity. Many organizations like the United States Food Administration used religion to persuade people to donate, or in this case, save food. For an extremely religious citizen, knowing that their religious leaders supported the war or helping the war in any way, would made want to do the same.

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This was a poster published by the YWCA to try and convince women to join the fight and help the women already helping. However, this poster probably also inspired men to join in the war. Women have always been seen as weak, shy, and timid -- not really someone to be at the front line helping their country win a war. In seeing this poster, it not only sent a message to other women that they could also be helping, but for men, it may have led them to want to participate as well. Seeing it may have lead to them having a feeling of either needing to protect women or prove their superiority and thus, it made them decide to enlist in the war.

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This poster reads "Supply rabbit furs! To dealers and breeding associations. The Army needs them!" It plays on german's sense of duty to their country, and makes them want to contribute all the can to the war. In this case they are asking for rabbit furs.

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This poster reads, "This is how it would look in German lands if the French reached the Rhine." It serves as a warning to people, but also scares them caring about the cause. They use graphic images of flames and smoke to make the people fearful of losing the war.

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This example of propaganda is about war bonds, which allowed the government to borrow money from the people during wartime. The woman symbolizes Austria-Hungary, and holding the Austria-Hungary flag. It represents dominance, and success alongside the people's war bonds.   It shows the country as powerful and triumphant with the help of it's people. The woman even wears a crown of victory and confidence in Austria-Hungary.
https://austria-hungaryraulluis.weebly.com/austria-hungary-wwi-propaganda-1.html

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This poster very much plays on an American's sense of patriotism, with children sitting of Uncle Sam, symbol of American nationalism, but it is also targeted to the youth of America. They tried to make every member of society feel that they played a role in the war and that there was something that everyone could do to help serve their country. Posters like this one urged even the youngest citizens of America to participate in their countries's fight.

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In this poster, "A Russian knight hacks at a serpent depicting the leaders of Germany and the Ottoman and Austro-Hungarian empires." It portrays Russia as superior, even depicting the other leads as horrific mythical beasts, which emphasizes their inferiority. It makes them seem like horrible and evil leaders, while Russia is the knight in shinning armor, there to save the day.
https://www.rferl.org/a/russias-world-war-one-propaganda-posters/29292228.html

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This poster reads "From Moscow to Russian warriors in captivity,"  and shows an image of a woman praying. Again, appealing to people of different religions was and important part of propaganda.
https://www.rferl.org/a/russias-world-war-one-propaganda-posters/29292228.html

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In this poster a woman an armed in rags and it reads “For the Flag!  For Victory! Subscribe to the National Loan. Subscriptions available at the National Credit Bank.” France was yet another country that adopted the concept of war bonds, that allowed ordinary citizens contribute to the war and their country. Aside from being a call to action, this image represents the pride of  being French, and shows off France's nationalism.
https://frenchpropagandajonahadam.weebly.com/propaganda.html

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This poster capitalizes on the stereotype that fighting, serving your country, showing strength and dying in war is something that makes a man. The propaganda is telling people, men in particular, that in order to truly be a man, you have to join the navy. By having a women saying she wishes she were a man, it is "empowering" men, sending the message that joining the navy is something that only they can do which is supposed to make men want to show off and prove their masculinity by joining the war.

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In August 1916, a famous British film was made about the Battle of Somme. The Battle of Somme was made into a film so as to show people the truth about what happened at the front line. A few parts of the film were acted but most of it was real. This form of propaganda was used to portray the struggles that the soldiers faced and to make the people who stayed behind the front line feel sympathetic and guilt if they didn't contribute in the war.