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advice

Not sure which Watercolour to choose? We've broken down the key differences between the liquid and gel formulas to help you find the perfect blush ...

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advice

How to keep your makeup looking fresh, no matter what symptoms of menopause you might be experiencing.

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reviews

The wonderful Ez Dyer tries our new Anti-Redness Foundation Primer to help cover her Rosacea, and shares her feedback with us.

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Hi,
I loveeeee this product. I emailed your website as I was unsure about which colour to choose ~I do not do a lot of makeup but saw this product on TV and so asked for advise! I got Cherub and OMG it's delicious!! Easy easy to do! Seriously I'm rubbish at applying and this is fab, Thank you Thank you Daniel Sandler!
Regards Tracey x

Watercolour Liquid Blush Cherub

A truly beautiful product goes on lovely no streaking and skin looks so healthy, i also have the concealer which is just great and will puchase a cheek colour in cherub which i tried as a tester..
Love these products better than all others x

Watercolour Liquid Illuminator Golden Glow

anti redness foundation primer

This is a great product! It can be worn on its own as is it has a light texture and blends well into the skin. So different to the green products I used from the 80's!!
It calms my skins and reduces the redness, the flare ups I have and the red thread veins on my cheeks.

Anti-Redness Foundation Primer

it's like being asked which is your favourite child!!

Honestly, I would never have got around to trying some of the shades without these minis!
I am cream/liquid blush obsessed and knew I loved this formula BUT I couldn't justify buying all the shades I liked and knew I would wear.... so now, in the trial size I don't have to choose.....
this is such a naturally flawless tone, it gives that glowy, "oooh you look well-what have you been up to?" Pop of colour that is utterly effortless to achieve. Because it's sheer and builds me I use it on cheeks and eyes and dabbed on the lips to add a universal natural run out the door make up look. Love!

Watercolour Liquid Blush Gentle SAMPLE

I'm not a big make up wearer but love that this illuminator gives me just enough colour to look healthy and with a glow to my skin.
You can build it up for a more defined colour when needed too.

Watercolour Liquid Illuminator Rose Glow

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advice Not sure which Watercolour to choose? We've broken down the key differences between the liquid and gel formulas to help you find the perfect blush ... Read more advice How to keep your makeup looking fresh, no matter what symptoms of menopause you might be experiencing.

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Challenge the conventions of the cosmetics industry with cruelty-free, colour-intense make-up.

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MyBeautyBrand | Shop make up, share looks and earn commission

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Shop makeup, share looks and earn commission with the most innovative beauty community in the world. MyBeautyBrand is the #1 place to share makeup and inspire. Shop our exclusive range of ByMe. make up: eyeshadows, lipsticks, blushes and highlighters.

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The Chinese cosmetics industry is one of the most promising fields of business in China for the near future. Consumer demographics are shifting towards a younger, more affluent segment with an increased sense for luxury goods such as beauty and care products. The retail trade revenue of cosmetics in China grew from 19.5 billion yuan in March 2016 to 21.49 billion yuan in March 2017. The retail price of cosmetic products in the Chinese market is subject to strong fluctuation. Unit prices for high-end premium lipsticks sold in China ranged at around 99 U.S. dollars, while high-end premium eye shadow products were sold for around 84 U.S. dollars each. In the past few years, the market for cosmetic products in China has seen steady development. By the end of 2014, the cosmetics market in China was highly concentrated. In several subcategory markets, the leading ten cosmetics brands had a combined market share of 50 percent and above. Multinational players continue to dominate the cosmetics market in China, with nine out of the top 10 players being foreign companies. The top three players, Procter & Gamble (P&G) from the United States, L'Oreal from France and Shiseido from Japan, took up 25.3% of the overall value sales on the Chinese beauty and personal care market in 2014. Among other distribution channels, online distribution has developed quickly over the last several years. The sales of cosmetic on online shops in China had amounted to around 124 billion yuan by 2015, with a growth rate of 25.2 percent compared to the previous year. This rapid increase was paralleled by a sharp decline in department store sales, a strong hint that Chinese consumers of cosmetic products are putting growing emphasis on online retailing channels. In terms of international trade, China had exported cosmetic products with an overall value of 366 million U.S. dollars to Singapore, which was three million U.S. dollars more than the amount China had exported to Malaysia in 2015. In comparison, the value of personal care and cosmetics products imported to China from the United States amounted to about 393 million U.S. dollars in 2015. In the same year, Japan became China's biggest personal care and cosmetic products supplier. A major trend in the sector is the 'for men' segment. A study on personal grooming conducted in 2015 revealed that the average weekly time spent on personal grooming by Chinese men was around 2.2 hours in 2015, while Chinese women needed about 3.8 hours on average.

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The Chinese cosmetics industry is one of the most promising fields of business in China for the near future. Consumer demographics are shifting towards a younger, more affluent segment with an increased sense for luxury goods such as beauty and care products.

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DUBLIN--()--The "China Beauty Market Report - 2018 Q3 Makeup Market Review" report has been added to ResearchAndMarkets.com's offering.

China's beauty market in 2018 is 407.8 billion RMB market, the second-largest in the world after the USA. The rapid growth of the late 2000s is slowing down, but the recent CAGR market is growing at a rapid rate of 11.6%. The Q3 beauty market in 2018 is about 60.96 billion RMB, up 0.7% from the same quarter of the previous year.

The online market is 85 billion RMB, accounting for about 27.7% of the total beauty market. This report focuses on analyzing the sales of cosmetics being sold in Taobao and Tmall which are the largest online distribution channels in China (about 75 billion RMB). Taobao/Tmall distribution channels sold about 22.2 billion RMB in Q3 2018. In terms of platforms, Tmall, which is being operated by brands, accounted for 50% of the total market.

The premium market is steadily taking a stable 30% M/S of the entire market. The top 500 brands in China, as of Q3 2018, include 411 mass brands and 89 premium brands. Premium brands, however, account for about 6 billion RMB (30% M/S) of the total sales, and mass brands account for 13.1 billion RMB (70%M/S ). Q3/Q2 showed a 25% growth, premium brands grew by about 28.7% and mass brands grew by about 24.5%.

China's beauty market is expected to grow into a market of 60 trillion RMB by 2025. As one of the most notable beauty markets in the world, it is a representative market that not only global cosmetics companies but also small niche brands want to enter. As all brands are interested in this market, about 40,000 brands are striving to attract consumers in the Chinese market.

Despite the reports on the economic downturn in China, such as a trade war between the United States and China and various changes in economic environments, the China beauty market is expected to grow the most so that it is drawing worldwide attention. Experts predict that China beauty market will grow to an estimated 280 billion RMB in 2018, with an average growth rate of 12.5%.

Although it is expected to be the largest market in the world in the next five years, not many companies describe the Chinese market accurately. Especially, due to China's unique distribution structure, it is not easy for both foreign and domestic companies to read the entire market. In addition, even global cosmetic brands are having difficulties in the Chinese market due to rapid changes in consumer buying patterns.

This report is based on the analysis of the sales data of more than 3.5 million products being sold at Tmall and Taobao, China, 2.3 billion buyer reviews, as well as more than 10 million data of XIAOHONGSHU and Weibo. Given that 40% of the Chinese cosmetics market is sold online, 70% of the sales are made at Tmall and Taobao channels, this report can be used as a criterion for judging the market share or changes of brands in the entire Chinese market.

In a more complex market, it is necessary to establish a strategy based on more accurate numbers and insight that reads the numbers more clearly. We hope that this report will be able to read the rapidly changing the China beauty market more quickly and easily, and many companies will use this report to establish a strategy to succeed in the Chinese market.

Key Topics Covered

1. Overview

Q3 China Beauty Market Overview: Rapidly growing China Beauty Market

Q3 Korea Brands Performance: Korea brand ranking Top25

Q3 New Brand In: WASO

2. Market

Q3 Makeup Market Issues: Top 100 brands are taking more than 20% of M/S

Q3 Top Makeup Brand Performance

Key Brands to Watch: Perfect Diary, ZEESEA, 3CE, JudydoLL

Makeup Category Issue: Brands with segmentation products

3. Market by Category

Primer/Makeup Market Issue: K-Brands and J-Brands

Foundation Market Issue: Growth of key product line

BB Cream Market Issue: Shift of BB cream from a cream type to cushion type

Concealer Market Issue: Segmentation of the market needs

Pressed Powder Market Issue: Slows down in its market growth

Loose Powder Market Issue: Suitable for a matte makeup style

Lip Stick Market Issue: Representative item for showing

Lip Gloss Market Issue: Competitive market with its rapid market expansion

Lip Liner Market Issue: Smaller market yet steady expansion of the market size

Eye Shadow Market Issue: Focusing on eye palettes

Eye Liner Market Issue: Rapid growing of Japanese brands

Mascara Market Issue: Female consumer needs are on eyebrows length

Eye Brow Market Issue: Natural eyebrows vs. semi-permanent tattoo eyebrows

Blusher/Shading/Highlighter Market Issue: Slight growth on blusher market

4. Marketing Issue

Brand Marketing Issue: Carslan, Cosme Decorte, Aupres, Watsons, L'Oreal, Kiehl's

Seasonal Marketing Issue: Chinese Valentine's Day Chilwol-chilsuk(July 7th in the lunar calendar)

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/mqodjb

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The Chinese Beauty Market: Makeup Market Review, Q3 2018 - The Beauty Market in Q3 2018 is About 60.96 Billion RMB, up 0.7% - ResearchAndMarkets.com

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DUBLIN--()--The "China Beauty Market Report - 2018 Q3 Makeup Market Review" report has been added to ResearchAndMarkets.com's offering. China's beauty market in 2018 is 407.8 billion RMB market, the second-largest in the world after the USA. The rapid growth of the late 2000s is slowing down, but the recent CAGR market is growing at a rapid rate of 11.6%.

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The Most Successful Cosmetic Brands in China

Kantar Worldpanel publishes market analysis for the Chinese cosmetics market

The market research company Kantar Worldpanel has published market analysis results for the cosmetics market in China. According to the company, the economic sector is booming in this region with growth rates of 13 per cent in skin care and 17 per cent in colour cosmetics. In this context, the company now presented the most popular cosmetic brands in the People's Republic.

The Most Attractive Brands

In the area of skin care, the local brand Pechoin is the market leader. L'Oréal Paris and Dabao by Johnson & Johnson follow closely. NIVEA by Beiersdorf is in fourth place.

Maybelline New York by L'Oréal is the most popular brand in colour cosmetics and Carslan by the same manufacturer is in second place. The third most popular brand is Dior by LVMH, followed by MAC by Esteé Lauder in fourth place.

The Big Labels' Secrets

Based on this data about the most popular brands, Kantar Worldpanel has identified three factors that helped these labels stand out in the Chinese market. According to the company, it is the high innovation rates and the constant development of new concepts and products that make these companies prevail. Moreover, the brands constantly update and improve their range and image to keep pace with the latest trends. Another key to success was the simultaneous use of online and offline communication channels intended to appeal to a particularly young clientele.

New Brands Continue to Gain Popularity

According to Kantar Worldpanel, it is particularly new brands and newcomers to the Chinese market that have been able to generate astonishing growth in recent years. Big winners include GP Club's JM Solution in skin care and Estée Lauder's MAC in colour cosmetics.

Generating Success for Smaller Brands

Kantar Worldpanel also identified ways for smaller brands and newcomers in China to survive in this competitive market environment. The company recommends that labels gain recognition through their expertise and let their products ingredients speak for themselves. In addition, a strong presence on social media can help to increase success. The company also advises newcomers to the Chinese market to react quickly to new trends and always be ready to launch new products.

Source: Kantar Worldpanel, photo: Adobe Stock / Mr. Note19

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The Most Successful Cosmetic Brands in China

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Kantar Worldpanel publishes market analysis for the Chinese cosmetics market The market research company Kantar Worldpanel has published market analysis results for the cosmetics market in China. According to the company, the economic sector is booming in this region with growth rates of 13 per cent in skin care and 17 per cent in colour cosmetics.

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Korean skincare and makeup products are great value for money, and highly popular among Japanese. A lot of Korean beauty brands and their beauty products are available in Japan.

We are sharing the 10 popular Korean cosmetics brands which are accessible in Japan today.

1. 3CE (Three Concept Eyes)

3CE (3 Concept Eyes) is produced by popular Korean fashion brand "STYLENANDA". Their cosmetic products are popular for their cute designed packages. Many people review that the 3CE makeup products have vibrant color that does not fade off easily. In addition to this functionality, the cute instagram-worthy packaging is winning many young people's hearts.

The brand offers a collection of highly safe skincare series and skin-whitening products. Specifically, "White Milquidro Cream" (it is also called "Uyu Cream". Uyu means "cow milk" in Korean) has a high demand. It is a skin-whitening cream which contains protein from cow milk. It is moisturizing, and brightens up your skin tone.

White Milk Cream 50g: JPY3,840(Tax included)

Currently, there are two official stores of STYLENANDA where you can shop 3CE products: Harajuku Flagship Store (Map: http://bit.ly/2nBMpRX) and ISETAN SHINJUKU (Map: http://bit.ly/2nwyxbe )

Official Online Store : http://jp.stylenanda.com/

2. ETUDE HOUSE

ETUDE HOUSE is popular among teenage girls and women in their twenties. The concept is "princess" and the package is pink, girly and cute looking. The brand has many shops across Japan. They have various kinds of makeup and skincare products such as base make-up, foundation, lip gloss, face wash and toner. Their long-lasting lip tint, "Dear Darling Water Gel Tint (Ice Tint)" and BB cream which doesn't look cakey in spite of its great coverage.

Dear Darling Water Gel Tint (Ice Tint)： JPY756/each（Tax included)

Precious Mineral BB Cream Moist 45g : JPY1,490(Tax included)

Official Online Shop : https://www.etudehouse.com/jp/ja/index.jsp

3. MISSHA

MISSHA is known as the front-runner of inexpensive cosmetics products. MISSHA's popular products are skin care products and base make-up which use natural ingredients to make. Their BB cream, which function as primer, foundation, sunscreen and serum, is used and loved by many people.

MISSHA BB Cream UV （№23）［SPF40 PA+++］ : JPY2,580(Tax included)

Official Online Store: http://www.misshajp.com/

4. THE FACE SHOP

THE FACE SHOP offers a wide range of beauty products including inexpensive makeup items, merchanside in collaboration with animated characters, and plant-based natural skincare products. Even though their products are fairly affordable, the brand tries hard not to put chemicals into any products and use mostly natural ingredients. This makes products gentle for skin. All the products are made to rejuvenate the original beauty of your skin.

Their BB cream is very popular in Japan. It has 5 functions: Primer, moisturizing cream, foundation, sunscreen, concealer. Another top-selling product is "The Therapy" series which is produced in Italian traditional method and works for anti-aging.

The Therapy Secret Made Anti-Aging Cream 50ml： JPY3,410（Tax included)

The Therapy Oil Drop Anti-Aging Serum 45ml： JPY2,950（Tax included)

Official Online Store : http://www.thefaceshop.jp/index.html

5. innisfree

Innisfree is a natural skincare brand from Jeju Island. This brand makes their product by using various kinds of plant-based ingredients. Their skincare products are not only good for your skin, but it is really functional as well. Many people with different ages use the products for its benefits.

The Green Tea Serum in the green tea series using green tea seeds is especially popular. Applying a skin lotion after the serum makes the lotion sink in better to your skin and makes your skin feeling soft and smooth.

The green tea seed serum 80ml: JPY3,120(tax included)

There are currently three official stores in Tokyo (Map: http://bit.ly/2vDMMzI)

Official Online Store : http://www.innisfree.com/jp/ja/main/index.do

6. SKINFOOD

The concept of this organic cosmetic brand is " You are what you eat. Healthy skin starts with food." SKINFOOD uses fruits and vegetables for their skincare and makeup products, which are believed to be good for your body such as honey, berries, grapes, tomatoes. Making the best use of their skincare research, which has been conducted for over 50 years, their products are gentle for skin and have a skin-brightening effect.

It is great for sensitive skin as well. Popular products are Rice Masks, Face Masks containing Black Sugar Scrubs and black pomegranate skin lotion. Currently, there are over 20 stores across Japan.

Rice Mask Wash off 100g ： JPY1,728(Tax included)

Black Sugar Perfect Essential Scrub 2X 210g : JPY2,808（Tax included)

Black Pomegranate Toner 180ml： JPY3,850(Tax included)

Official Online Store : http://www.skinfood.co.jp/

7. IOPE

The world's very first cushion foundation (cushion type of make-up sponge absorbing foundation) was made by this Korean beauty brand, IOPE. Producing cosmetics products in the idea of combining medical science and cosmetic called "Cosmedical". Their cushion foundation called "Air Cushion" can be applied evenly to your skin. It gives your skin a natural glow despite of its high coverage.

Although there are no official stores in Japan, the products of IOPE can be found at most of @cosme stores in Japan!

Air Cushion Cover Foundation： JPY3,240(Tax included)

Official Online Store: https://iope-store.jp/

8. banila.co

banila.co is a Korean beauty brand producing mainly base make-up products like base cream, BB and CC Cream, liquid foundation. Their high-quality cosmetics products are composed by green tea and herbs, which cover your pores and wrinkles, making your skin soft and moisturized.

Applying "banila.co Prime Primer Finish Powder" to the parts of your face where it gets oily throughout the day, after applying your foundation, the oil absorbent powder absorbs the produced oil. This makes your skin oil-free and keeps your make up away from melting.

banila.co Prime Primer Finish Powder 12g ： JPY2,292(Tax included)

Official Online Store: http://www.banilaco.co.jp/

9. It'S SKIN

It'S SKIN is one of the "doctor's cosmetic brand" and dermatologists have participated in the process of development.

This brand uses natural ingredients. They have unique and wide range of skin care products that can be chosen by skin type. Especially, the series "d'escargot" using snail component is the most popular. They have a huge range of different products such as skin lotion, face mask, primer and BB cream.

From left to right:

Prestige Foam D'escargot 210g : JPY1,167(Tax included)

Prestige Circular Lift D'escargot Finale 100ml : JPY2,040(Tax included)

Prestige Lotion Cold D'escargot (Body Lotion)200ml : JPY1,596(Tax included)

Prestige Lotion Cold D'escargot (Body Lotion) 200ml : JPY1,890(Tax included)

Official Website: http://www.itsskin.com/

10. Sulwhasoo

Sulwhasoo is a luxury cosmetics brand by the biggest Korean beauty manufacturer, "AMORE PACIFIC". The brand puts their efforts into producing anti-aging makeup. Many women in their 40s and 50s who want their skin to be hydrated and glowing are giving great credits about their beauty products. It is a topic of Japanese people's conversation because of a Japanese models' recommendation.

The serum before using skin lotion, "First Care Activating Serum EX", "balancing water" with the best skin absorbance, "radiance energy mask" with detox and skin-lightening effect are the popular products by them.

First Care Activating Serum EX 90ml ：JPY12,473(Tax included)

Sulwasoo Essential Balancing Water 125ml：JPY5,925(tax included)

Radiance Energy Mask 80ml/Radiance Energy Mask 80ml: JPY7,350(tax included)

Official Website : https://us.sulwhasoo.com/

Did you enjoy the list ? As you can see from some BB creams by Korean beauty brands that we mentioned, the popularity of Korean cosmetic brands was triggered by the introduction of BB cream.

The attractiveness of BB cream is that it is very functional. You don't need anything to prime or sunscreen your face with when you use BB cream. It completes all the base makeup with only one product. BB cream stands for "Blemish Balm", which means it makes your skin unirritated.

It also eases your skin trouble and you don't feel much burdening even when wearing make-up for a long period of time as well as making your skin smooth and ready for the make-up. Using the cream can be beneficial with people with sensitive skin. Other than sensitive skin, it is effective for damaged skin, redness of your skin and irritated acne prone skin.

Korean beauty brands are producing so many kinds of their original BB cream. All of them have a difference in ingredients, so this could be the best chance to try out new Korean makeup!

For more beauty products you can buy in Japan, please check out these articles! We introduce more of best trendy cosmetics products from Japan!

▽Related Articles▽

▼Editor's Picks▼

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10 Best Korean Makeup and Skincare Brands

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Korean skincare and makeup products are great value for money, and highly popular among Japanese. A lot of Korean beauty brands and their beauty products are available in Japan. We are sharing the 10 popular Korean cosmetics brands which are accessible in Japan today. 3CE (3 Concept Eyes) is produced by popular Korean fashion brand "STYLENANDA".

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Songkran is one of the most popular festivals in Thailand for locals and tourists alike. If you are heading to Thailand in April, be ready to get wet and have a wild time.

From Bangkok to Chiang Mai and all places in between, the nation takes a few days off to celebrate and enjoy life

Songkran 2020 Dates: April 13 - 15, 2020

What is Songkran

NattapolStudiO / Shutterstock.com

Songkran is the celebration of the traditional New Year in Thailand, a Buddhist holiday, and one could argue the world' biggest water gun fight. Most travelers to Thailand that want to experience water festival come for the latter.

For three days, up to a week in some areas, people take to the street with buckets of water, super soaker water guns, hoses, and anything else that will help them delight in dousing people with water.

It is a huge celebration and national holiday in Thailand and great fun. There is a party like atmosphere throughout the cities and many festivals and events taking place throughout the celebration.

When is Songkran (April 13 - 15)

The Songkran festival used to change dates based on the solar calendar. In recent years the date has been codified and the public holiday is always April 13 - 15 every year. Songkran day is April 13 th. This is the day where Thai and Buddhist traditions are observed.

The Thai Water Festival, as Songkran is also known, can last longer than 3 days in areas like Chiang Mai, Phuket, and Pattaya. Some people even get started soaking people a little early, so be on the look out a day or two before the holiday officially begins.

Songkran Festival History

The Songkran festival started out as the traditional Thai New Year's celebration. It was based on the solar calendar and the date often fluctuated. In 1940, Thailand adopted January 1 as it's official start to the New Year but the Songkran holiday continues to be celebrated as part of the cultural and Buddhist tradition of the country.

While most people are familiar sights of the water fights raging on the city streets and the festivities and revelries associated with today's festival, the origins are from more stoic Buddhist traditions that date back hundreds of years and still practiced today.

It is a time of cleaning, washing away the bad luck, misdeeds, and misfortunes from the previous year and starting anew. The Thai's pour scented water over the statues of Buddha and the shoulders of each other and on the hands of their elders in a symbolic gesture of this belief.

This tradition still continues is the homes and temples around Thailand. It's only afterward that people take to the streets and start soaking each other with water and celebrating for days on end.

Celebrating Songkran

If you are Thai, Songkran day (April 13 th) is spent with family, honoring your elders, and heading to the Buddhist temple for merit making. Making merit may consist of pouring scented water over the shoulders of the Buddha statue and bringing food for the monks.

Other activities and events are held including beauty pageants, cultural shows, and parades. After that it is out to the streets to start the soaking.

For visitors to Thailand, you'll most likely skip the religious events and head straight to the drinking, parties, and water fights.

While any attire you don't mind getting wet is appropriate, many people dress up for Songkran. The 'Songkran Shirt' is a colorful flower print reminiscent of Hawaiian shirts, and many people will be wearing them. Some take it to another level and get dressed up in costumes and masks.

You can expect to be splashed with water as soon as you start walking down the street. Another Songkran tradition is to wipe a white chalk mixture on people's faces. It's a symbolic nod to the chalk used by Buddhist monks for blessing. Don't be surprised if someone comes up and smears some white goop on your face, though it is impolite for someone to do so without asking first.

While people are getting wet almost everywhere there are certain areas in each city where the action is at it's peak. They are usually areas that have a lot of bars. People will come to party, drink, and shoot water all day long.

Where to Celebrate Songkran

Nantpipat Vutthisak / Shutterstock.com

You aren't safe from getting wet anywhere unless you are locked in your hotel room, these are the best cities to celebrate the Thai Water Festival.

Bangkok

Khao San Road and Silom are the epicenter for Songkran activities in Bangkok. Khao San Road is the backpacker ghetto and it is a drunken party with plenty of tourist on tourist soaking. There are many bars serving alcohol and DJ's pumping out tunes.

Silom is where you want to go to see how the locals do it. The 5km stretch of road is blocked off and crowed with Thai's who are ready to have fun. Firetrucks sit at intersections showering the crowd with powerful water hoses. Tents are setup selling food, beer, and of course - water guns.

Pattaya

Pattaya does Songkran like no other city in Thailand. When the celebration ends elsewhere, Pattaya carries on celebrating till April 19 th, that's a full week! Soi 6, 7, and 8 are popular spots. Bars will have large drums of water setup for people to reload their water guns, and many tourists will park themselves at the bars, drinking and having a good time as they soak passersby with water.

With bars lining almost every street, Pattaya is like one giant Songkran party. The festivities end on Wan Lai, which means 'Flowing Day'. If you've had enough of being drenched, head over to Bang Saen beach where they craft amazing sand castles and sculptures.

Chiang Mai

Chiang Mai is probably the most popular spot for tourists to enjoy the Thailand Water Festival. The slow laid back atmosphere in a city surrounded by a moat filled with water make it an ideal location. The moat is drained shortly before the holiday begins and is filled with clean ('ish) water as it is a major source for reloading buckets and water guns. The old city is where all the activity is and where you want to be.

Phuket

In Phuket, Patong Beach is where the action is. Bangla and Beach roads in particular are the hot spots. Bangla Road is closed off to cars and people walk up and down dumping water on each other while being shot at with water guns from patrons at the bars lining the streets.

Nantpipat Vutthisak / Shutterstock.com

Wan Lai Festival in Pattaya April 19th

As mentioned earlier, Songkran in Pattaya last an entire week and ends on April 19 th, which in Wan Lai day. It is celebrated in both Pattaya and Bang Saen. In addition to the merit making and water throwing, Wan Lai sees the building of amazing sand sculptures on the beach, beauty contest, cultural performance and more. The 'Kong Khao' parade in appreciation to the Goddess of Rice is also unique and one of the highlights.

Tips - Do's and Don't

Expect to get wet, very wet - Only wear clothes you'd be ok with if they got ruined.

It's going to be hot, very hot - April is the hottest month of the year, wear your sunscreen

Carry your belongings in a waterproof bag - Cash, wallet, passport, anything you shouldn't get we. Don't take out your cell phone or camera on the streets, find someplace inside

Keep your stuff secure - There are large crowds and with them come pickpockets.

Everyone is fair game - you'll even see people (Thai's) soaking police officers (not recommended if you are a visitor)

Be smart - Don't throw water at young children, the elderly, monks, police, or shoot someone in the face.

Be safe - There is a lot of drinking going on and deaths from drinking and driving are at highs during Songkran. This goes for walking down the street, watch out for cars

Keep it clean - Cameras and Videos are everywhere now. There is always some drunken lout that becomes notorious for lewd behavior or undressing. This is not acceptable in Thailand, don't be 'that guy.'

It's going to be busy and crowded - walk if you can or use public transportation if you must

Avoid motorbikes if you can - people will through buckets of water into the face of drivers. This can lead to losing control and crashing.

Have fun and smile! This is a time for celebration, enjoy it.

Learn the Songkran Greetings

What to get in the spirit and wish the locals a "Happy New Year?" Here's how you do it.

Sawasdee pee mai = "Happy New Year"

Suksan wan Songkran = "happy Songkran day."

See Also:
Header Image: NattapolStudiO / Shutterstock.com

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Songkran 2020 - Thailand's Water Festival - Pattaya Sanook

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Songkran is one of the most popular festivals in Thailand for locals and tourists alike. If you are heading to Thailand in April, be ready to get wet and have a wild time. From Bangkok to Chiang Mai and all places in between, the nation takes a few days off...

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Bangkok is every shopper's paradise. From clothes to food, it is a haunt for tourists from all over the world. Bangkok is gaining popularity in the beauty scene with plenty of homegrown Thai skincare and makeup brands sprouting up everywhere in the city. If you are already planning a quick getaway to Bangkok, then be sure to check out these 37 Thai skincare and makeup products to add to your beauty haul!

Gino McCray

Touted as the MAC of Thailand, Gino McCray is a cosmetics brand that is wildly popular with the locals and beauty junkies all over the world. On your next trip to Bangkok, you must grab some of these products. Gino McCray's makeup products are found in Beauty Buffet retail outlets around Bangkok.

1. Gino McCray Professional Makeup Trio Cheek Palette

2. Gino McCray Professional Makeup Lipstick

Gino McCray's lippie has a shade range that's wide enough for you to find a colour suited to your skin tone. The formula includes collagen peptide and Vitamin E, making this lipstick from Gino McCray very moisturising with a semi-matte finish. This retails at THB249 (approximately SGD10.37).

3. Gino McCray Professional Makeup 24 Eyeshadow Palette

Lansley

Lansley is a brand under the Beauty Buffet group of beauty products, and its skincare products are also a must buy when you are in Bangkok. Their product range covers eye creams, eye and face serums, body whitening products, and masks.

These are some of the products that are highly raved about by beauty bloggers when they share their beauty hauls from Bangkok. Lansley skincare products can be found in Beauty Buffet outlets around Bangkok.

4. Gold perfect Anti-Wrinkle eye cream

5. Lansley Miracle Beauty Brightening Supreme Serum

Another recommended Lansley skincare product on Beauty Buffet's website is the Brightening Supreme Serum. This skin serum promises radiant-looking skin, by brightening and evening out skin tone. It also contains anti-blemish properties.

6. Lansley Anti Acne Advanced Solution Purifying Gel Cleanser

Scentio

This is another popular Thai beauty brand in the Beauty Buffet group and the brand's products are frequently seen in the Bangkok beauty hauls of many beauty junkies. It boasts an array of lotions and potions for your skin in a myriad of scents. Scentio is sold at Beauty Buffet stores nationwide.

7. Scentio Milk plus whitening Q10 facial scrub

8. Scentio Whitening Body Lotion Milk Plus

9. Scentio Apricot Sherbet Body Scrub

Oriental Princess

Don't miss out on local Thai beauty brand Oriental Princess on your next visit to Bangkok. Oriental Princess carries a wide range of products that takes care of every part of your body, from body care, facial care, hair care, to makeup too. Their product range is just as impressive as it is comprehensive. You will definitely be leaving the store with a few bags of cosmetics products from Oriental Princess.

10. Oriental Princess Beneficial face illuminator pearly duo base

Part of the Beneficial product range of foundations, this face illuminator will be a good addition to your makeup collection. It comes in two shades: Gorgeous , a yellowish-gold tint; Romantic, a pinkish-pearl finish that claims to be suited to Asian skin tones. This is currently retailing at USD11.54 (approximately SGD15.82)

11. Oriental Princess Hair cologne spray

12. Oriental Princess Natural Sunscreen UV Tinted Perfection SPF 40/PA+++

This sunscreen from Oriental Princess doubles as primer and tinted moisturiser to prep and protect your skin. Use under your foundation or even as a concealer to hide dark circles and blemishes.

Srichand Powder

An oldie but a goodie, Srichand Powder has been around in Thailand since 1948. It is a household name and a trusted home brand for many locals, making this a must-buy beauty product in Bangkok that you have to experience and try. Srichand has undergone a massive rebranding and has expanded into makeup as well. These are sold at most Bangkok drugstores and convenience stores, such as 7-11!

13. Srichand Translucent Powder

14. Srichand Tanaka Gold Powder Mask
Travelling to Bangkok? These articles (they open in new tabs!) will be super useful!
Cosluxe

Cosluxe is a homegrown Thai brand that has clearly made a name for itself in the beauty and makeup world. Their motto is simple: Everyone has their own beauty and style, and Cosluxe is the perfect tool to find their beauty in their own way. Cosluxe's products are sold in Sephora in Bangkok.

15. Cosluxe Slim Brow Pencil

You cannot leave Bangkok without one (or many!) of these. Cosluxe grew to fame with this Slim Brow pencil and is on every beauty junkie's shopping list. It is highly-rated and a must buy. It has a thickness of only 1mm, which help to create fine strokes for a natural-looking brow. Each set costs THB215.00 (approximately SGD8.95)

16. Cosluxe Wanderlust Eyelashes Natural

17. Cosluxe Trust me Auto Eyepencil liner

Listed as a best-seller, this super slim liner from Cosluxe is waterproof and easy-to-use. It is retractable so no sharpening is needed, which makes it super convenient to use. It comes in seven colours, and will make a great addition to your eyeliner collection. Cosluxe's Trust Me Auto Eyepencil Liners are being sold in Bangkok at THB219.00 (approximately SGD9.64)

Flawless Me by Onnbaby

Founded and created by popular Thai beauty blogger, , the Flawless Me brand was borne from her sheer love of beauty and makeup. She prides herself on choosing the best ingredients which are in line with international standards. Plus, how could we resist the cute packaging! Flawless Me by Onnbaby products are available at Eveandboy.

18. Flawless Me Puff-it-up Vitamin Loose Powder (Translucent)

19. Flawless Me Aqua Splash Aloe Vera Moisturizing Gel

This moisturiser promises to calm, soothe and nourish the skin. It is made with Aloe Vera, Hyaluronic Acid, Witch Hazel, and Vitamin E to deeply hydrate the skin. You'll also love the cute packaging, which will look absolutely adorable on your vanity table. These retail at THB699.00 (approximately SGD30.78)

20. Cute Press x Disney Collection

Cute Press is a Thai brand, and if there's one brand collection that you can't miss, it's the full-fledged Disney series. This is sure to appeal to the princess in you. The collection currently has two ranges: the Little Mermaid, and Beauty and the Beast range. These two Thailand-exclusive collections include lip balms, eye palettes, foundation and highlighters.

You can purchase Cute Press x Disney Collection at Eveandboy outlets in Bangkok. The prices range from THB11.75 for a balm tint to THB900 for a Lipstick Box set (approximately SGD0.52 to SGD39.63)

PiM Cosmetix

21. PiM Velvet Kiss Liquid Lip Colour

Founded by two visual artists, PiM Cosmetix is a Thai indie cosmetics brand that was inspired by art, fashion, and music. The brand's first launch was this lipstick line, complete with the boldest and brightest shades.You will also be happy to know that these gorgeous lippies are vegan friendly, cruelty-free and paraben-free. The lipsticks' retail prices range from THB495.00 to THB550.00 (approximately SGD21.79 to SGD24.22)

Water Angel Masks

Just like in Korea, sheet masks are wildly popular in Thailand. If you are looking to buy masks from a Thai brand when you are in Bangkok, you have to check out Water Angel, which is one of the most popular brands around. The brand has over 15 types of masks to choose from. Water Angel Masks are available in convenience stores, so you can grab these from 7-11 when you are in Bangkok. The Thai masks cost between THB69.00 to THB79.00 (approximately SGD3.04 to SGD 3.48)

22. Snail Aloe Mask

Those familiar with K-beauty would know the benefits of snail mucin, which helps to soothe and repair damaged skin. Snails are also widely used in Thai beauty, so it is not surprising to find this in Water Angel's luxury range. The Snail Aloe mask is suitable for people with large pores, sebum and sensitive skin.

23. Water Angel Horse Oil Mask

Targeted at people with rough and dry skin, this mask contains horse oil which can help to strengthen the skin tissue. Use this Horse Oil mask on the days you feel your skin getting dehydrated, and you'll notice your skin becoming moist, smooth and glowing.

24. Water Angel Bee Venom Mask

Last but not least, another interesting mask you have to try from Water Angel is the Bee Venom mask. It is a charcoal-based mask that contains bee venom, which supposedly reduces wrinkles, dullness and inflammation of the skin.

Phutawan

Thailand is truly the land of the exotic - just see their beauty scene! Produced in Thailand, Phutawan boasts a wide selection of nature-based products that are as interesting as they are effective These are sold in organic shops and also any 7-11 in Bangkok.

25. Phutawan Magic Cocoon Facial Soap

26. Phutawan Bath Bombs

Namu Life Snail White

If you frequent Bangkok but haven't tried this yet, put this on your shopping list and keep an eye out for this. There are already a couple of products that include snails on this list, but this is, by far, the most popular one in the Thai beauty scene. There are imitations of Namu Life Snail White's products in the market, and you know what they say about imitation being the best form of flattery!

27. Namu Life Snail White Gold Facial Cream

28. Namu Life Snail White Miracle Intensive Recovery Serum

29. Namu Life Snail White Sunscreen CC Cream SPF50+/PA+++

Erb Asia Cosmetics

Inspired by the majestic Siamese beauty treatment, Erb Asia flaunts a myriad of body creams, soaps, and even home fragrances. If you are looking to splurge on products in Bangkok as a pampering treat, you even have the option of customising a bespoke fragrance for yourself.

30. BF Passion de Pear No.22

Mistine Cosmetics

Touted as the L'Oréal of Thailand, Mistine is one of the most popular and well-established Thai cosmetics brands. These are found in most drugstores, such as Boots. You cannot leave Bangkok without buying at least one beauty item from Mistine.

31. Mistine Cosmetics Super Black Fixed Liner

32. Mistine Cosmetics 24 Cover All Translucent Powder

33. Mistine Cosmetics BB Gold Wonder Cream

Siam Botanicals

Natural, chemical-free cosmetics and beauty products are growing in popularity within the beauty scene. Siam Botanicals is a Thai brand that is getting more popular locally and abroad for hitting all the right notes with those opting for natural beauty products.

All the products are 100% natural, and not made with any synthetics at all. They have a storefront in Sukomvhit that needs to be in your list of places to go in Bangkok.

34. Siam Botanicals Rose Geranium Milk Cleanser

This is a very lightweight cleanser that is suitable for normal and sensitive skin. It has a subtle rose scent, and does not dry out your skin while effectively cleansing it. For those with sensitive skin, this is a must-have in your beauty regime.

35. Siam Roots Skin Conditioner with Lemongrass and Ginger

If you are looking for a lotion that will not only moisturise but also condition your skin, then you must get your hands on this award-winning skin conditioner by Siam Botanicals. Made with lemongrass and ginger, this lotion will smell as good as it feels.

36. Siam Botanicals Rudis Oleum Repair Formula Face Serum

Many beauty bloggers have incorporated face oils or serums into their makeup and skincare routines to improve skin texture and elasticity. If you are looking for a facial oil or serum to add to your beauty routine, this will do the perfect trick. The Rudis Oleum range combines argan, moringa and tanamu oils into a wonderful blend that will heal and restore your skin.

37. Men's Shaving and face care set

What are you waiting for? Time to book that shopping getaway in Bangkok !

We know you love beauty products, this is why we're sharing our top picks of the month with you PLUS you get to win them! Watch and win:

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37 best Bangkok beauty products you must buy when you are in Thailand

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Shopping and food aside, we bet Thai beauty products are something you've been missing out on in all your trips to the Land of Smiles. We compile a whopping list of 37 beauty products from Thai brands you should be hunting for the next time you visit.

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Yu-kai Chou: Gamification & Behavioral Design

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Click here to view our full list of Gamification examples.
Marketing Gamification is not just in your face. It's in your head.

As a gamification consultant, I work with many different types of clients and projects in product, workplace, and marketing gamification. As time goes by, an interesting pattern arises based on the help they need from me:

Smaller startup clients usually want help with product gamification. This process has to do with creating a winning product that provides a rather addictive experience, where players naturally want to keep playing.

Mid-sized companies enlist my help for marketing gamification. The objectives here are to: attract potential new customers within a target market segment and get them actively engaged with their brand and products. This is also more focused on the discovery phase in my Octalysis Framework.

Fortune 500s and large companies usually shift their focus on workplace gamification. Their motive is often to train employees (in a way that feels effortless) and to cultivate a greater sense of solidarity within the internal team.

In previous posts, I have spoken at length about product and workplace gamification. But I haven't spent much time on marketing gamification. So I thought I'd show some interesting marketing gamification examples.

Marketing Gamification: Beyond Basic Loyality Programs

Many people immediately think of marketing gamification as some type of loyalty program. But simply having this in place is not the silver bullet that will automatically solve all your challenges and concerns.

Even with loyalty programs (something that Gabe Zichermann sometimes even refer to as part of the definition of gamification), there are a few ways to do it right, and thousands of ways to do it badly.

In reality, there are vast creative possibilities involved in marketing gamification. To illustrate this, I will present ten real life case examples.

Marketing Gamification Example #1: Nike+ Fuelband and Accessories

Nike launched this application in January 2012. And since then it has developed into a popular gamified sport. The company extended themselves beyond their comfort zone as a well known product brand one that actively fosters lifestyle changes by helping their customer keep themselves fit.

The most popular accessory so far is the Nike+ Fuelband, which is bracelet with a special technology that can monitor user movements. Participants must download the Nike+ App. From this point, they can track their workouts. Statistics (like the number of calories burned) are displayed to provide feedback.

Nike+ As Seen Through Octalysis

The strongest Core Drive that the Nike Fuelband utilizes is Development & Accomplishment (Core Drive #2), where they show users daily feedback on how close users are to their daily goals. Also, whenever they hit a goal or have a streak, an animated cartoon character jumps out and starts to celebrate in a hyper manner.

Also, the immediate feedback meets their need to feel Empowerment (#3), another core drive within Octalysis.

Integrating Social Drives

The smart game designers of this product also included a social dimension to this game which has undoubtedly helped to expand awareness and demand for the Nikes Fuelband.

Participants have the opportunity to challenge friends. Here we can see the aspect of Social Influence & Relatedness (#5) within the Octalysis model. And this provides a great incentive to use this application. In turn, it perpetuates greater level of momentum in user engagement.

As the points are accumulated based on the distance traveled, the community is aware of who is ranked at the top of the leaderboard. These will be the individuals who trained more, and earned a highly developed physique.

This is a very clever way to forge an association between a fit, slender body to Nike's brand.

Results of the Nike+ Fuelband

In 2011 the number of players using Fuelband was 5 million. This is estimated to reach 11 million by the end of 2013.

Marketing Gamification Example #2: My Starbucks Reward

Starbuck 's philosophy has always been focused on personal service in favor of consumers. Much of their business model is based on ambiance. The inside of each store is characterized by an inviting environment that is hip and upbeat. Customers are enticed to stay longer so that they can sit and enjoy their coffee or espresso.

How My Starbucks Reward Works

The brand used gamification tactics to enhance the Starbuck's experience and to boost sales as well. Players register for My Reward through an application. Everytime they purchase a Starbucks product, they accumulate stars (which actually look like cups that are graphically filled in).

But the game does not stop here. There are three "levels" depending on the degree of user loyalty. More frequent visits to a Starbucks store is awarded through an upgraded level. Examples of benefits include: an extra cup of coffee, a birthday gift or even offers designed specially for the customer.

Core Octalysis Drives

Within the Octalysis model, the Core drive of Development & A ccomplishment (#2) is a major source of motivation. Another element is O wnership & Possession (the possibility of receiving virtual goods, which is common to any loyalty program).

Results

In 2012, the users of My Reward totaled about 4.5 million. The cards alone accounted for $3 billion in sales per year.

Marketing Gamification Example #3: McDonald's Monopoly Game

McDonald's succeeded in increasing their product sales by using gamification concepts derived from the classic game of Monopoly.

This promotion dates back to 1987. And it takes place entirely offline. When you buy certain products from McDonald's, you will receive tickets. Each ticket represents a space on the monopoly game board. The goal is to collect all the pieces of the same color to be eligible for a prize.
How Compelling Is the McDonalds Monopoly Game?
One loyal customer made a You Tube video about this game and explains:

" Every October I go through the McDonald's drive through just because of this silly game. They got me! "

The alliance between brands seems to work well: In 2010, McDonald's increased its sales by 5.6% in USA through this program, with many people engaged in impulse buying just to get tickets.

Marketing Gamification Example #4: Coca-Cola's Shake It

Coca-Cola is known to be at the forefront for developing creative and innovative product promotions.

You can see that all their commercials try to turn simple acts of drinking carbonized sugar water into an E pic meaning and Calling (Core Drive #1) experience through magical kingdoms, happiness, and polar bears (but happy ones instead of the ones from Lost).

Here is an example of one of their campaigns which integrates old media, smartphones and gamification.

How the Coca-Cola's Shake it Works

In Hong Kong, teenagers are offered a free and branded app for their phones. A television spot ran during the evening. During this time, fans are asked to run the app and shake their phones to win discounts and prizes from partners like McDonald's.

In the evening, a spot was broadcast on television during which time it was possible to run the application and ... begin to shake the smartphone in front of the TV!

Why Coca-Cola's Shake It Is Incredibly Fun and Irresistible

The Octalysis element of U npredictability & Curiosity (Core Drive #7: what gift will I receive) is what makes this game hard to resist.

Coca Cola aligns this campaign with its mission. The company succeeds in bringing happiness and optimism in the world, by creating advertisement that allows young people to interact enthusiastically with the brand.

Marketing Gamification Example #5: Magnum Pleasure Hunt

The chocolate company, Magnum has created a very exciting and novel campaign for the launch of its ice cream bar, Magnum Temptation.

Magnum Pleasure Hunt, The Epic Online Experience

With the support of partners like Citrine and YouTube, the brand created a digital online game that is reminiscent of Super Mario. However, the actual playing field is integrated throughout pages of the internet.

The adventure takes place across unique scenarios (e.g. car trip, hang gliding). Users accumulate scores and build their rankings as they collected bon bons. The game is finished as the players return back to Magnum's main site. Their bon bons turn into a Magnum Temptation bar.

Within the Octalysis model, players take ownership (Core Drive #4) of their bon bons, become immersed in epic meaning (Core Drive #7: being heroes of their journey) and enjoy the feelings of empowerment (#3) and accomplishment (#2).

The Social Factor of the Magnum Pleasure Hunt

Awareness of this game was amplified through word of mouth on social media. On one particular day, Magnum Pleasure Hunt reached an impressive pinnacle as the most tweeted url in the world.

Magnum's game is doubly clever. Not only does it advertise its product, but also provides a window of exposure to their partner brands, guaranteeing them (partial) advertising.

Marketing Gamification Example #6: SeatPG Connection Game

Here is a campaign set in Italy. Seat PG is a telephone directories company and publisher of street maps. They used gamification to promote their newly developed mobile app which can be used to find information such as the best places to eat and job opportunities posted by companies.

The Seat PG Game

The brand developed a treasure hunt set in Italy. Players are grouped into teams of three to five to contend for the prize of 1,000 Euros raffled by the company. Users solve quizzes based on the brand throughout the game.

Each player is initially given a trial to decide whether they are interested in participating and want to keep playing. Their motivation is driven by the Octalysis elements of E mpowerment of Creativity & Feedback (#3) and Development & A ccomplishment (#2) as the competition wages on. A visual leaderboard fuels these drives as players receive constant feedback.

Results for the SeatPG Connection Game

Shortly after launch, Seat PG's site received 15,000 visits. The game itself elicited more 400 teams, all actively engaged in the brand.

Marketing Gamification Example #7: All eyes on S4

"Pranksvertising" is a promotional method that is growing as a marketing trend for major enterprises. One example is "All eyes on S4."
As you can see from the video, players are challenged to win a new generation mobile phone simply by keeping their eyes on it for a certain period of time. They are challenged to avoid all types of outrageous distractions such as barking dogs, bickering couples and motorcycles as a crowd gathers around the contestant.

The question that everyone is asking, after a level is passed is: what will happen now?

What Makes All Eyes on S4 So Compelling?

Various cornerstones of Octalysis come into play such as:

Empowerment and Accomplishment (#3: through visual feedback)

Social Influence & Relatedness (#5: through the growing audience)

Unpredictability & Curiosity (#7: through the mischief that occurs to distract the players)

Here Samsung tests the will and resilience of the players, challenging them to overcome the "levels" of the game.

Brand Awareness as a result of Alls Eyes on S4

Samsung created an experience that increases its brand awareness on more than one level. Not only does this involve the contestants themselves, but also the secondary audience of spectators at the scene and online as well.

This is a great example of where gamification is used to create an extremely entertaining and immersive social experience.

Marketing Gamification Example #8: Heineken's Star Player Game

Heineken has long been known as a company that can create highly engaging experiences for their consumers and online users.

The brand is an official sponsor Champions League game. They decided to use gamification to actively engage fans throughout the event to increase awareness of Heineken.

How Heineken's Star Player Game is Played

During the the Champions League, users can download the Heineken app. While watching the game, they are asked predictive questions such as:

will the penalty be saved?

will the goal be made by head?

will they score within 20 seconds?

Points are awarded for correct answers. And during down time, more points can be earned by answering other types of questions (e.g. trivia).

Heineken's Innovative Display of Sponsorship

This is a great example where a sponsor can directly engage with fans during a sports game instead of just having their logo showcased on banners within the arena or through television spots.

Marketing Gamification Example #9: Steam Trading Cards

Steam is known as the platform of choice for the distribution of PC software. In January 2012, the number of subscribers surpassed 40 million and continues to grow.

Valve is a entertainment software company that develops video games. They designed a promotion to increase the number of hours spent on Steam and the volume of game sales. The premise of their strategy is based on the concept of collecting, which is an effective way to drive the enthusiasm of users.

How To Play Steam Trading Cards

It works very simply. People play their favorite software. But they can win cards when playing games that are part of the promotion. This is an example of O wnership & Possession (Core Drive #4) in the Octalysis framework.

Not all cards are assigned in this way. The player must also exchange cards in their possession with the other users to get the whole series. This adds a strong degree of Social Influence & Relatedness (Core Drive #5).

When a series is completed, the player can win a medal and goods related to the game (avatars, backgrounds, etc.). They may also win discounts on Steam games.

The system is currently restricted to a few Steam's Games, but we hope it will be implemented soon into other games, to give better metrics to track the system.

Marketing Gamifcation Example #7: 4 Foods - Good 4 All

What Is 4 Foods Good 4 All?

4Food is the first fast food chain where you can create and share yours sandwich creations. There is no real menu. The customers themselves make the sandwiches as they want. Users are invited on the site to create their combinations and then share them with the community.

On the site it is possible to express preferences for certain sandwiches. The most popular choices rise to the top of the leaderboard. which is updated in real time. It includes not only the preferences for each meal, but also the sales figures as well.

Why 4 Foods Good 4 All Works

4Food therefore presents a very unique social driven methodology to sell their products. Factors within Octalysis help explain the success of this experience. They include:

Social Influence & Relatedness (#5)

Development & Accomplishment (#2)

Empowerment of Creativity & Feedback (#3)

Making it to the top of the leader board is quite an accomplishment with votes of confidence from other sandwich lovers. The realization that one has created the best sandwich is something that participants really take pride in.

Gamified Marketing Conclusion

The use of gamified techniques is a powerful strategy for companies to support the sale of their products.

The above examples not only illustrate innovative game design, but also the end results of happily engaged users who, in many cases were thrilled to share their experiences with their friends and family.

Care must be taken in applying gamification to one's own brand. Companies need to be aware that gamification is not a panacea. The experience must be planned carefully. The overall design requires specialized expertise that often relies on models such as Octalysis which can offer a high degree of reliability.

If you have seen other Gamified Marketing examples that really got you engaged, please share in the comments below!

(Thanks to Mario Malkav Colombo of Alittleb.it for tremendously helping me on this post)

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Top 10 Marketing Gamification Cases You Won't Forget

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Click here to view our full list of Gamification examples. Marketing Gamification is not just in your face. It's in your head. As a gamification consultant, I work with many different types of clients and projects in product, workplace, and marketing gamification.

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The global gaming market is experiencing rapid growth, with an estimated valuation of $180bn expected by 2021, according to Newzoo.

It is currently dominated by titles such as Fortnite, a free multiplayer game with 250 million users and $2.5m in daily revenue. Streaming platform Twitch, which accounts for 54% of gaming video content revenue, has also been highly successful due to its interactive network of both players and spectators.

Though relatively limited, fashion brands and retailers have been experimenting through collaborations or campaigns that nod to such popular references. Louis Vuitton had a campaign featuring Final Fantasy XIII's character, Lightning, as the new face of its SS16 collection for instance. More recently, Moschino launched a new collection with Sims, featuring garments with Sims motifs. A virtual hoodie was also released so players could dress their avatars in designer clothing in the game itself.

What's becoming more interesting however, is the number of brands turning to "gamification" rather. This refers to "the integration of game mechanics into an internal business process, website, or marketing campaign". It's a market that was valued at $6.8bn in 2018 and is estimated to rise to $40bn by 2024, according to market research firm Reportlinker.

Its growth has been driven by increased demand for new customer experiences, as well as broader access to smartphone devices. And its success has meant brands and retailers are increasingly jumping in on the action in a bid to use 'play' as a way to encourage shopping.

From driving discovery and engagement, to building brand advocacy and loyalty, here are five examples of those using gamification as part of the shopping journey.

Kenzo: Building exclusivity through gaming

Kenzo Shopping League game

French luxury brand Kenzo launched a gamified e-shopping experience last year to promote the release of its new Sonic sneaker. Restricted to just a limited number of players, the aim of the initiative was to highlight the exclusiveness of the product. Getting a turn at playing was not only difficult in the first instance, but once in the game, users had to virtually defeat other opponents in an effort to then get access to buy one of the 100 exclusive pairs of sneakers. The campaign challenged consumers and added excitement to the shopping journey for those lucky enough to even get the chance to hit the purchase stage.

Nike: Enabling user-testing through role play

Nike Reactland game

Nike released a virtual environment called Reactland in Shanghai last year for the launch of its 'React' shoe. The game allowed users to test the shoe's new sole cushioning technology in a unique digital environment. Customers could wear the shoes and run on a treadmill that was connected to a digital character on screen. This enabled them to thoroughly test the product's durability by virtually climbing buildings and running through simulated streets. The game fueled consumer confidence in the product, leading to 48% of the players purchasing it.

Coca-Cola: Driving sales via virtual incentives

Coca-Cola incentive game

Coca-Cola created a supermarket game in Beijing and Singapore to catch consumers' attention at the point of purchase in-store. Shoppers could connect to their mobile to the drag-and-shoot game, which involved successfully throwing virtual ice cubes into a glass of coke. Successful completion of the game resulted in prizes such as Coca-Cola discounts or loyalty points. The brand successfully targeted consumers at the moment of intent, and influenced them to pick Coca-Cola over competitors.

Repeller: Bringing play to e-commerce

Repeller 'Play' website

Popular fashion blog, Man Repeller, recently launched a new e-commerce website called 'Repeller', which utilizes gamification in order to enable consumers to shop in a discoverable way. The website is divided into two sections: a normal shopping site and a play side. The play side is an amalgamation of aesthetic imagery and quirky videos, reminiscent of video gaming user interfaces, but this time embedded with directly shoppable products, including handbags, earrings and sunglasses. The somewhat wacky website is being pushed as an opportunity to drive discovery and encourage users to spend more dwell time on the site.

Lancôme: Pushing awareness through scavenger hunts

Lancôme pop-up store

Beauty brand Lancôme teamed up with Alibaba to create an augmented reality game in Hong Kong, along with a pop-up store, to celebrate Chinese New Year this year. The app featured an AR scavenger hunt where consumers could win limited edition products and gifts by finding and scanning Lancome's signature beauty product, Genifiques. If they captured three pictures on the hunt, they were then able to wish for any Lancôme product they desired through the app, and be in with a chance of winning it. The game successfully drove awareness of the brand through consumer generated content and brought excitement during a key time of year in the region.

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How are you thinking about retail innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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5 brands using gamification to drive shopping

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The global gaming market is experiencing rapid growth, with an estimated valuation of $180bn expected by 2021, according to Newzoo. It is currently dominated by titles such as Fortnite, a free multiplayer game with 250 million users and $2.5m in daily revenue.

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The global anti-aging treatment, infused with organic Melon, Watermelon and Guava seed oil from Kalahari Desert of Namibia is a rich natural source of broad-spectrum antioxidants (A, B, C, D, E, F) amino Acids glutamate and tryptophan acid and vital minerals. It can visibly lift, tone and tighten skin with natural Arginine and Lysine. These peptides relax facial muscles just like having a Botox. Thanks to its rich Omega 6 fatty acids, the oil penetrates deeply to help rejuvenate and create healthy glowing skin by stimulating skin cell growth and restructuring skin cells to keep skin supple, firm, and youthfully radiant.

ingredients

*Citrullus Lanatus (Watermelon) seed oil, *Carib Pure Kalahari Melon seed oil, *Psidium guajava seed oil, *Helichrysum Italicum (Immortelle) oil, *Pelargonium Graveolens (Geranium) oil

*Organically-grown

direction

Dispense 1 pump. Apply onto your face day and night.

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The global anti-aging treatment, infused with organic Melon, Watermelon and Guava seed oil from Kalahari Desert of Namibia is a rich natural source of broad-spectrum antioxidants (A, B, C, D, E, F) amino Acids glutamate and tryptophan acid and vital minerals. It can visibly lift, tone and tighten skin with natural Arginine and Lysine.

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Discover NEW makeup range for a flawless finish, innovative skincare & bodycare to target specific skin + body concerns. Free UK delivery on £10+

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Learn more about how Statista can support your business.

International Trade Administration. (July 28, 2018). Personal care and beauty product market size in Thailand from 2014 to 2019 (in billion U.S. dollars)* [Graph]. In Statista. Retrieved May 27, 2020, from https://www.statista.com/statistics/872695/thailand-personal-care-beauty-market-size/

International Trade Administration. "Personal care and beauty product market size in Thailand from 2014 to 2019 (in billion U.S. dollars)*." Chart. July 28, 2018. Statista. Accessed May 27, 2020. https://www.statista.com/statistics/872695/thailand-personal-care-beauty-market-size/

International Trade Administration. (2018). Personal care and beauty product market size in Thailand from 2014 to 2019 (in billion U.S. dollars)*. Statista. Statista Inc.. Accessed: May 27, 2020. https://www.statista.com/statistics/872695/thailand-personal-care-beauty-market-size/

International Trade Administration. "Personal Care and Beauty Product Market Size in Thailand from 2014 to 2019 (in Billion U.S. Dollars)*." Statista, Statista Inc., 28 Jul 2018, https://www.statista.com/statistics/872695/thailand-personal-care-beauty-market-size/

International Trade Administration, Personal care and beauty product market size in Thailand from 2014 to 2019 (in billion U.S. dollars)* Statista, https://www.statista.com/statistics/872695/thailand-personal-care-beauty-market-size/ (last visited May 27, 2020)

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Thailand: personal care and beauty market size 2019 | Statista

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Learn more about how Statista can support your business. International Trade Administration. (July 28, 2018). Personal care and beauty product market size in Thailand from 2014 to 2019 (in billion U.S. dollars)* [Graph]. In Statista. Retrieved May 27, 2020, from https://www.statista.com/statistics/872695/thailand-personal-care-beauty-market-size/ International Trade Administration.

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Payment Methods in Thailand - Paymentwall

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"I'm sick of the braggers, the blaggers, the hashtaggers. Sick of the takers and the 'no-filter' fakers. I'm sick of the fads. I'm sick of the ads and the wouldn't be famous if it wasn't for your dads [...] Sick of the feed. Sick of the greed. Sick of the game. Sick of the same."
As introductions go, MyBeautyBrand, the mutinous new "post-influencer" beauty platform that's ricocheted onto the scene, is not afraid to make a roaring entrance. Heard of it? Let me enlighten you. A Glossier-meets-Avon mash-up, MyBeautyBrand was set up in response to the fact that a growing number of millennials and Gen Zers don't trust influencers to recommend beauty products to them anymore.

In the murky world of #spon, #ad, #gifted, it's hard to know the motivation behind your favourite 'grammers endorsement of the latest and greatest beauty hits. Gone, it seems, are the simple days when girls next door got on their web cams to wax lyrical about their number one highlighter, simply because they tried it, loved it and wanted like-minded folks to know.

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It's why Robin Derrick, British Vogue's former creative director, and entrepreneur, Max Leykind (who co-founded Eyeko), set up an alternative beauty platform dependent on peer-to-peer recommendations and active collaboration from its community, where shoppers can also be sellers and decision makers. It's a website where anyone can set up an e-store, share their thoughts and co-create with the brand. Think if your friend asked you your favourite mascara and you said Benefit. Your friend would then go and buy from Debenhams and Debenhams would benefit from your recommendation. Here, you're the one that benefits from your recommendation.

Effectively, you build your own e-store on the platform where you create makeup looks, upload them and tag the products you used for others to recreate. For every click through to buy - which the brand fulfils and ships - you could earn between ten and twenty percent of the purchase price in commission. The more you sell, the higher you earn - sell up to £1,000 of products per month and you'll get ten percent. Sell over £2,000, it goes up to twenty. Sell over £3,000 in a single quarter and you earn yourself shares in the company.

As for the products, for now the site is home to its own-brand makeup line, ByMe, a colour range comprising ultra pigmented (and ultra bold) eye paints, liquid lipsticks, highlighters, blushers and nail paints created at Intercos, in Italy where some of the world's top tier luxury brands are also made. Eventually though, the plan is to host other brands, too.

The general vibe is experimental, individual and riotous with rallying cries like "everyone posts but no one delivers," "be an inspiration not an influencer" and "when did beauty get so ugly? When they got paid to say they love you."

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Certainly, it's a clever concept, but that last slogan smacks somewhat of hypocrisy. Fresh and community-focused as MyBeautyBrand is, it undoubtedly feeds into consumerism itself, since its community is effectively paid a commission for their recommendations. And, given there's a material and financial incentive to endorse products, you could ask how it differs from the #ad and #spon climate that arguably undermined the faith placed in influencers? How can we be sure that this online community is any different to the ones that preceded it?

That's up for you to decide. But, given many of us are still in the market for beauty products (albeit in a more conscious and considered way) why not benefit from the recommendations we'd give freely anyway? For some, it's a chance to earn revenue off the back of experimenting with makeup and connecting with like-minded individuals. Used responsibly, perhaps this could be an opportunity to build the type of collaborative beauty brand we want to see?

After Beauty is the trailblazing new beauty playground that will change the way you shop for skincare and makeup

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Inside the Glossier-meets-Avon style beauty brand where shopping can actually earn *you* money

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"I'm sick of the braggers, the blaggers, the hashtaggers. Sick of the takers and the 'no-filter' fakers. I'm sick of the fads. I'm sick of the ads and the wouldn't be famous if it wasn't for your dads [...] Sick of the feed. Sick of the greed. Sick of the game.

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Generation Z has been said to have more in common with their global generational cohort than they do with their parents. The 24/7 access to information, through increasingly ubiquitous Internet access, has been credited as the facilitator of the spread of generational values and characteristics. While this may apply to Generation Z in many developed countries, does it apply in developing nations such as Thailand? For example, by the year 2015, only 40 percent of the Thai population had access to the Internet. Thus, this study attempts to understand to what extent proclaimed Generation Z characteristics and values ring true for a segment of Thai youth with the necessary access to and corresponding usage of connected technology. A literature review was conducted of both English and Thai language literature. Thai Generation Z university students were surveyed, and the results were analyzed using structural equation modeling. On the one hand, the results did support an affinity toward technology, on the other hand, it suggested that Thai youth valued and used the technology differently than their generational cohort in the west, especially concerning content creation. Furthermore, they differed from their global cohort in their preference for collectivism. They also differed from national cultural expectations as they showed tendencies toward low power distance. Finally, work values were largely consistent with international generational expectations in that they showed the strongest preference toward intrinsic and altruistic rewards. It will be essential for Human Resources (HR) to communicate these rewards to attract and retain this next generation of employees. This article contributes to the greater cross-cultural management scholarship by filling a gap in understanding the cultural and work values of a generational cohort in Thailand. It does this by highlighting the institutional and cultural setting this cohort came of age in and surveys cohort members to understand their values and preferences.

References

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Generation Z in Thailand - Wendy Colleen Farrell, Tipnuch Phungsoonthorn, 2020

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Generation Z has been said to have more in common with their global generational cohort than they do with their parents. The 24/7 access to information, through increasingly ubiquitous Internet access, has been credited as the facilitator of the spread of generational values and characteristics.

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In 2002, Nick Pelling coined the term 'gamification' and freestyle rappers everywhere rejoiced at the rhyming potential it offered. The world is now a very different place, we've had three new Spider-men, Andy Murray won Wimbledon and we no longer 'Ask Jeeves' if there's the slightest chance that our missing sock has been sucked up into a black hole. But what is the definition of gamification?

It's a term you've probably heard before. Maybe you have a vague understanding of what it is. Maybe you don't. Perhaps you've used it before. Perhaps you haven't. Maybe the term makes you break out in hives. Maybe it makes you jump for joy (this is the correct response).

Why is Everyone so Confused?

There's a clear issue with the term. No two people seem to have the same working definition of gamification. It doesn't help that there are two different types of gamification ('Structural' and 'Content').

Then there's 'Learning Games', which are their own beast, but often get dragged into conversations about gamification. Finally, there are those poor, misguided folk who use the term as a catch-all for anything tangentially connected to the gaming world.

There's clearly an underlying sense of confusion about this word. If you run a quick search, you'll find a startling lack of clarity on the topic. Bamboozlement abounds. As it happens, we're about to throw our own beret into the mix. In fact, by the end of this article, we'll have reached our very own definition of gamification. Hurrah!

What is Gamification..?

Let's start by picking apart somebody else's definition of gamification like a pack of digital vultures. By doing this, we'll be able to piece together the vital elements of any working definition of gamification, before producing an alternative of our own.

Back in the halcyon days of 2014, Gartner sought to redefine 'gamification'. Here's what they landed on:

Gamification is ''the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals".

This is an interesting definition. It covers structural gamification (' game mechanics') and content gamification ('experience design') and highlights the importance of engagement and driving motivation. And yet, this definition comes off as both a little too precise and a little too loose. Let's break it down.

Without further ado, here's our three-pronged deconstruction.

Digital or Analog?

Interestingly, Gartner's definition hones in on 'digital' engagement. But whilst digital experiences tend to be easier to gamify, they're not the only types of experience that can be gamified. Think about the loyalty card you receive from your local coffee shop. There's nothing particularly digital about a piece of paper and a stamp and yet this is clearly an example of gamification in action.

What's more, we often use gamification in classroom training, without using any digital applications as a crutch. Learners earn badges throughout the day and climb up our makeshift leaderboard. We even apply a level structure around our content. Can you really say that it's not a gamified experience just because it's not happening within a digital application? ... Can you?

Whose Goal is it Anyway?

In Gartner's definition, gamification focuses on enabling people to achieve 'their' goals. This begs the question: can you not gamify an experience to help people achieve your goals?

Could you not create a gamified experience that encourages others to complete a survey you have created? They may not have woken up in the morning with a burning desire to complete a questionnaire, but the use of rewards could be enough to motivate them into action.

Whilst we appreciate the importance of aligning individual and organisational goals, we don't see how this impacts on the definition of gamification.

Perhaps Gartner are trying to position gamification as a goal alignment tool. In other words, it's something that can be used to bring people's objectives and goals in line with your objectives and goals. In that sense it's a sort of magical motivation-reconfiguration machine. Still, even if this is true, it doesn't feel accurate to classify a reconfigured goal as 'their' goal. The motivation has changed, but the author of the goal remains the same.

Gameception: Can You Gamify a Game?

You can't have gamification without it being applied to something else. Yet in capturing this fact, Gartner's definition seems to come up a little short.

There's no mention of where the game mechanics (or experience design) need to be applied, beyond the 'digital' qualifier. Does that mean that we could describe the gaming mechanics used within video games as an example of gamification? This seems nonsensical on the face of it, but Gartner's definition doesn't necessarily rule it out.

How do we Define Gamification?

As nit-picky as this all may sound, consensus is an important thing. If we're all working from the same base definition, then we're able to have better conversations and drive deeper understanding.

Here at Growth Engineering, we define gamification as "the application of gaming mechanics to non-gaming environments", and we often add the qualification: "to make difficult tasks more palatable". What we mean by this is that gaming mechanics - points, levels, awards - help make boring tasks more fun. So instead of dragging your heels and putting off whatever it is you need to do, you're motivated and engaged to jump in, get it done and win that high score!

Gamification leverages our desires for status, achievement, competition and to be part of an inclusive social community to increase engagement. Many gamification models reward the user for completing the desired task and a leaderboard is then utilised so they strive for further improvement. These elements result in a gamification platform with high levels of engagement and a willingness to return on numerous occasions.

Gamification Examples

Gamification is out of this World, Scouts Honour

A primitive example of gamification would be rewarding Scouts with a badge for a task that they wouldn't necessarily partake in, such as fishing or orienteering. Competition amongst the Scouts reinforces a desire to keep getting more badges. These badges engage the Scout through those desires mentioned earlier, status, achievement, competition and being part of an inclusive social community. The fact that 10 out of the 12 people to have walked on the moon were Scouts means something must be working!

Gamification, I choose you!

The summer of 2016 was dominated by gamification and you probably didn't even realise it. Acting as futuristic Scout badge, 'Pokémon Go!' rewarded its users with high-level Pokémon for walking great distances. This is an example of applying game mechanics to fitness. A market that is quickly becoming part of our Fitbit-wearing lives. Had you asked those young people (and those young at heart) to walk those distances without any incentive then you'd probably find yourself out of luck. This is the power of gamification!

Growth Engineering and Gamification

And what about us at Growth Engineering? Why do we care so much about the definition? And what gives us the right to define the term? Well, we're the #1 provider of gamified learning technology, in fact, we're the team who pioneered its use within L&D.

Our platforms are gamified from the ground up. Everything we do is meticulously designed to engage learners, from your very first login to your one thousandth, learners are motivated and engaged by game-like features on our Academy LMS, Knowledge Arcade and Genie - our authoring tool.

Want to find out more about how we use gamification to engage learners? Why not start with one of these blogs:
Want to take it to the next level? Why not read our game-changing whitepaper? It's packed full of gamification goodness!

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What is the Definition of Gamification and What Does it Mean?

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In 2002, Nick Pelling coined the term 'gamification' and freestyle rappers everywhere rejoiced at the rhyming potential it offered. The world is now a very different place, we've had three new Spider-men, Andy Murray won Wimbledon and we no longer 'Ask Jeeves' if there's the slightest chance that our missing sock has been sucked up into a black hole.

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Sephora Virtual Artist adds virtual try on of thousands of eyeshadow shades, expert looks and an expanded library of virtual tutorials.
If you break out in hives at the thought of navigating Sephora's seemingly endless rows of beauty products, ranging from your run-of-the-mill lipstick to high-end luminizing products that you can't even pronounce, you may be in luck.

With the beauty retail giant's new AR update to their iOS app, Sephora Virtual Artist will you try on thousands of different make up products, colors, shades, and looks from the comfort of your own home. The update has three new features: Eyeshadow Try On, Artist Expert Looks, and Artist Tutorials that all utilize AR technology with varying levels of success.
Sephora Eyeshadow Try On
Sephora Virtual Artist "Eyeshadow Try On" allows users to try your hand at thousands of different shades in different combinations. You can choose up to three shades to place on the lid, crease, and outer corner as you would in real life. Shades are sorted by color, brand, finish, and whether or not they come in a single pan or in a larger palette so that you can easily filter the shades you wish to try on.

I'm a big fan of Urban Decay, and since my Naked Palette is nearing the end of its long life, I've been thinking about splurging on the Naked 3. I haven't had a chance to try it out yet, so I hoped the app would give me a good idea of what to expect from the palette. Unfortunately, the results of the Eyeshadow Try On weren't that impressive. It was hard to differentiate similar shades, and the application on the lid, crease, and outer corner didn't seem very precise; all of the colors just looked sort of smeared together. The app results weren't enough to make me want to purchase the palette online; I still want to try it out in real life before I commit to the price-tag.

The lash product try on, however, is awesome. I tested dozens of different sets of falsies and all of them looked just as deceivingly real as falsies do in real life. I wouldn't hesitate to buy a set straight from the app-I loved the look of the Sephora Collection False Eyelashes Astonish-which are a steal at only $10.
Sephora Artist Expert Looks
Next up: the Artist Expert Looks feature. You can choose you skin tone-I chose light-and try on various different expert approved makeup looks. My favorite look was the smoky eye, but the Artist Looks have the same faded/unrealistic look to them that the Eyeshadow Try On colors did. I did find it really helpful to see all of the products used in each look. I tend to stick to products I know, so it's useful to have a list in front of me of similar products with their price-tags so I have a good starting point for branching out.
Sephora Virtual Artist Tutorials
Last but not least, I tried the artist tutorial feature. It did not disappoint! It has 5 different tutorials to choose from: Highlighting, Contouring, Brow 3 Ways (bold, polished, or natural,) Nighttime Smoky Eye, and Eyeliner 3 Ways (natural, smoky, or winged.) Confident in my brow and eyeliner game, I decided to start with contouring tutorial. The app prompts you to pull your hair back so that it can get an accurate scan of your face shape so it can best show you what features to emphasize. Mine is oval, which means my face is "slightly longer than wide with a symmetrical, rounded jaw." Who knew?

The tutorial begins with a list of things you need to successfully complete the look: moisturizer, foundation, contour stick, contour brush, and a setting spray. Then, it shows you where exactly to put each product to best highlight your features. I chose to go with the highest contour intensity, and the end result wasn't exactly realistic looking, but it gave me a perfect, individualized map of how and where to apply each product to my face, something I've never gotten from watching "How to Contour" YouTube videos while sitting on my bathroom sink.

Though the app isn't something I'll use on a regular basis, I do plan on utilizing the Artist Tutorials to up my makeup game. As a beauty retail giant, Sephora is looking ahead to the potential of AR use in online beauty shopping, and I can't wait to see what they come up with next. But for now, the Sephora Virtual Artist update unfortunately isn't enough to keep me out of the overwhelming, real life Sephora-scape just yet.

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Sephora's AR App Update Lets You Try Virtual Makeup On At Home - VRScout

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Share TweetSephora Virtual Artist adds virtual try on of thousands of eyeshadow shades, expert looks and an expanded library of virtual tutorials. If you break out in hives at the thought of navigating Sephora's seemingly endless rows of beauty products, ranging from your run-of-the-mill lipstick to high-end luminizing products that you can't even pronounce, you [...]

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The DoubleDutch app includes a built-in leaderboard functionality that fosters engagement by encouraging your event attendees to compete for points. Attendees advance their position on the leaderboard by accumulating points with each check-in, comment, photo upload, etc.

The app is pre-loaded with default point values for all activities, but values can be adjusted to encourage specific types of actions you want at your event.

Attendees will see the point value for each action via a confirmation screen after they've completed an action in the app, and therefore will react to point value adjustments in order to stay ahead on the leaderboard.

Point values can be earned by attendees for completing the following actions:

Status update

Upload photo with a status update

Tag an item in an update

Receive a comment on your status update

Checkin to a session

Rate & Review an item

Like a status update

Comment on a status update

Upload a profile photo

Completion of polls

Completion of surveys

Altering Points Values
Within the Gamification area of the Setup page in the DoubleDutch CMS you can customize the default point values your attendees will earn for completing action in the application. To edit the point value for any action, just click into the number and adjust to the point value up or down.

You can also adjust point values associated with individual list sections of the app in the Layout section of the CMS. These settings will override the point values in the Gamification setup for activity in this particular section of the app.
Reset/Clear Attendee Points
You may find times where it's appropriate to clear points for certain attendees. For example, you may want to clear points for event leadership that are very active in the app but shouldn't appear on the top of the leaderboard, or if you have attendees that are "spamming" just to gain points, or if you have contests running during your event and want to reset the whole leaderboard at certain times.

To reset points for an attendee or group of attendees, navigate to the Content tab in the CMS, and click on your 'Attendees' section.

Click into the box with the name or names of the attendees you wish to reset so their profile is highlighted blue.

From the actions drop-down menu, select 'Clear Points' to reset the points for the selected attendee(s) to zero.

Resetting points for attendees will not change any point values you've set in the CMS; it will simply clear earned points from a user profile.

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The DoubleDutch app includes a built-in leaderboard functionality that fosters engagement by encouraging your event attendees to compete for points. Attendees advance their position on the leaderboard by accumulating points with each check-in, comment, photo upload, etc.

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Thailand's Gen Z embraces sustainable practices

Generation Z in Thailand are more entrepreneurial, more concerned with financial success and more open to diverse viewpoints than their counterparts in Western countries, says a study by Stamina Asia, a Bangkok-based research company.

The results of the "Meet the Zers" study found Thai Generation Z share most of the features with their contemporaries in the West: they also want to challenge the status quo in terms of values, environment, technology and relationship with brands.

For 35% of Thai respondents, sustainability is the main cause worth fighting for.

But there are some notable differences. Thai Zers are more entrepreneurial, more concerned with financial success, less dogmatic and more open to diverse points of view than their Western counterparts. Thai Zers are also more individualistic: 36% of them chose "Be yourself!" as the most important slogan.

Gen Z can be loosely defined as people born between 1995 and 2010. The generation shares one global trait: from early childhood its members have been living in the world of computers, mobile phones and social media. They are the first truly digital generation, who feel at home with new technology, online communication and constant connectivity.

They also actively contribute to further technological development, both by forming new demands and speeding up progress with their own innovations. This shift is a challenge for businesses that can only be converted into an opportunity through better understanding of how this generation consumes and perceives brands, said Stamina Asia.

"Understanding generations is an important element of understanding consumer behaviour - belonging to a particular generation is as important to one's identity as belonging to a nation or gender," said Pattama Jomsiriwattana, research director at Stamina Asia. "Generation shifts play a huge role in determining people's preferences and behaviour, often to a greater extent than geographical of economic characteristics."

But the process of understanding Zers is to a certain extent obstructed by powerful stereotypes. Global research on Gen Z often begins by contrasting it with the previous generation of millennials - the "me generation" with a focus on the self.

Gen Z is generally considered more idealistic, more confrontational, more principled; they are more conscious consumers concerned with ethical problems as well as issues of social and environmental justice.

The question Stamina Asia research aimed to answer was: to what extent are these assumptions applicable to Zers in Thailand?

"With our research on Gen X, Gen Y and now Gen Z, we cover about 75% of the Thai population," Ms Pattama said. "These results allow marketers to challenge the way they address their branding and better understand the new generation of consumers."

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Thailand's Gen Z embraces sustainable practices

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Thailand's Gen Z embraces sustainable practices Generation Z in Thailand are more entrepreneurial, more concerned with financial success and more open to diverse viewpoints than their counterparts in Western countries, says a study by Stamina Asia, a Bangkok-based research company.

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According to a survey by Rakuten Insight in March 2020, 43 percent of Thai respondents aged between 35 to 44 years stated that they spent between less than an hour playing one session of online games. The survey also explored devices used for online gaming and it revealed that 81 percent of Thai respondents used mobile phones to play online games.

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Thailand: average time spent on one gaming session by age 2020 | Statista

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According to a survey by Rakuten Insight in March 2020, 43 percent of Thai respondents aged between 35 to 44 years stated that they spent between less than an hour playing one session of online games. The survey also explored devices used for online gaming and it revealed that 81 percent of Thai respondents used mobile phones to play online games.

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NEW STUDY OUTLINES KEY OPPORTUNITIES FOR THAI BRANDS, DIGITAL INSIGHTS

GENERATION Z - people aged 16-19 - are increasingly relevant to brands as a barometer to gauge future advertising trends, a new study finds.

Kantar Millward Brown's global "AdReaction" reveals that while this "digitally native" group was raised with technology, it is the toughest for brands to engage with. In Thailand, these teenagers represent 18.3 per cent of the population, or 12.5 million consumers.

Based on surveys of more than 23,000 consumers in 39 countries including Thailand, the "AdReaction: Engaging Gen X, Y and Z" study analyses media consumption patterns, advertising attitudes and creative-approach responses to provide guidance on how to engage more effectively with this new key group, making comparisons with Gen Y (aged 20-34) and Gen X (35-49).

"Gen Z in Thailand are exposed to advertising from an early age, and are well accustomed to digital |formats. This shapes their expectations of advertising and makes |them harder to please," said Usana Chantarklum, managing director of Kantar Millward Brown Thailand.

"The study shows their on-demand world of infinite choice means that they expect to be able to skip ads, and are negative about brands that use invasive techniques to get their attention. Less impressed by celebrities, they expect high-quality special effects. However, the most important characteristic for all ages is still the ability of an ad to tell an interesting story."

Three key opportunities for Thai brands to connect with Gen Z were identified in the study.

Respect their online space: Within the Thai digital space, Gen Z are generally more sceptical of advertising than other generations. Results show they prefer control over online advertising, and are positive towards mobile app rewards and skippable pre-rolls (which achieve net positive scores of 53 and 34 per cent respectively). However, their least favourite formats are the invasive kind - non-skippable pre-rolls and pop-ups (6 and 5 per cent respectively).

Find the right creative approach: Globally, music, humour and celebrities all make Gen Z more receptive to advertising than other generations.

However, in Thailand Gen Z are tough to impress - the only ad characteristic that they are most receptive to is the use of special effects like action sequences, explosions or space scenes.

Gen Y is the group that finds creative aspects most appealing, with 53 per cent agreeing that music makes them more receptive, 55 per cent saying humour and 34 per cent |citing celebrities, compared with |47, 51 and 22 per cent for Gen Z respectively.

Be even more social: Gen Z are heavy users of social media, not just in time but also the quantity of platforms they visit.

Primarily these include Facebook, YouTube, Line, Instagram and Snapchat.

As an example, 35 per cent of Thai Gen Zs access Instagram several times a day, compared with 29 per cent for Gen Y and 18 per cent for Gen X. Line is also accessed almost ubiquitously, with a huge 92 per cent of Gen Z accessing at least once a week.

Five digital insights

about Thai teens

1. Despite being the generation that grew up with mobile technology, Gen Zs' daily usage is slightly lower than that of older generations - 81 per cent of Gen Z spend more than an hour a day on their mobile device, compared with 85 per cent of Gen Y and 87 per cent of Gen X.

2. However, TV radio and print consumption are also lower, with 63 per cent of Gen Z watching an hour or more of television each day compared with 72 per cent for Gen Y and 76 per cent for Gen X).

This means brands need to work hard to capture the attention of Gen Z when they are consuming media - either traditional or digital - or risk being missed altogether.

3. All generations prefer short videos, but the younger generations of Gen Z and Y favour video ads of less than 10 seconds, while Gen X is more tolerant of videos up to 20 seconds.

4. Gen Z are starting to use ad-blocking software, with 18 per cent using it on desktops and 19 per cent on mobile. But it's not just the younger Thai generations - Gen Y are also using the technology, with 21 per cent using desktop blockers and 20 per cent using mobile blockers.

5. Gen Z are also most likely to talk to friends about ads, compared with Gen X, who prefer to share with family, indicating that viral content can go further with younger generations if brands make it stimulating enough.

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Teens are 'Thailand's toughest ad audience'

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NEW STUDY OUTLINES KEY OPPORTUNITIES FOR THAI BRANDS, DIGITAL INSIGHTS GENERATION Z - people aged 16-19 - are increasingly relevant to brands as a barometer to gauge future advertising trends, a new study finds. Kantar Millward Brown's global "AdReaction" reveals that while this "digitally native" group was raised with technology, it is the toughest for brands to engage with.

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Milk Makeup is a brand built on self-expression and collaboration. It lives by a manifesto that screams rule-breaking, experimentation and self-loving, no matter who you are. Its innovative products challenge the perceptions of everyday beauty, from a holographic stick to sunshine oil, there's something for everyone. This is a brand that welcomes all types - something that massively appeals to a Gen Z audience. This is best demonstrated through #LiveYourLook, whereby the brand talks to consumers from all walks of life, under a message of unity and defiance.

Recently established brand Ainsel is using a strong message of 'self-love' to sell its range of cruelty-free lipsticks. Their tone of voice is anti-photoshop, pro visible pores and all for self-acceptance - so much so that you almost forget they are selling lipsticks. The consumer is sucked into the brand's way of life before they realise they can buy into their business ethic. This healthy approach to makeup is very much the opposite of the approach we saw back in 2007. Instead of telling teens to cover up, the brand tells teens to embrace what they have.

There's a clear shift in what is deemed 'beautiful' today. As teens start to gain more spending power, we expect to see more brands taking on this expressive, no-nonsense approach to beauty.

Beauty is bold

Gen Z was born into a world of poverty, war and economic crisis. There's a shared desire for a better world amongst this audience. Gen Z actively looks for brands that are making changes in the world, and brands that are taking a stand for what they believe in. These brands become badges of value - for example, if I am seen to be shopping at Lululemon, I am seen to be someone who embraces mindfulness and lives an active life. If I am seen to be wearing something from Missguided, I am seen to be someone who is confident, fashionable and a true babe.

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How is Gen Z shaping the future face of beauty? | News

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Milk Makeup is a brand built on self-expression and collaboration. It lives by a manifesto that screams rule-breaking, experimentation and self-loving, no matter who you are. Its innovative products challenge the perceptions of everyday beauty, from a holographic stick to sunshine oil, there's something for everyone.

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The influencer market has reached fever pitch.

With so many #ad #sponsored #partner posts, it seems as if every brand has put most of their marketing dollars into influencers. No surprise to anyone then, that it's a $9.7 billion industry. But what's the ROI and are consumers really buying products touted by other people? Maybe.

But new brands are thinking outside the box and moving forward so that they are transparent in their marketing approach. One such beauty company is My Beauty Brand, which is all about peer-to-peer recommendations where customers become the sellers. That means, there's no monetary transaction, no pay-to-play, so to speak. Taking it a step further, the brand says it's "anti-influencer," meaning no one gets paid to use their products or tout it on social media.

" When did beauty get so ugly? When you got paid to say you love me," the brand's slogan reads. " Everyone posts, but no one delivers," says another.

already dubbed the brand a "digital Avon for Gen Zers due to the fact that consumers can create their own stores and money goes back to consumers. The site makes it a seamless process with users creating looks, uploading their photos to a 'Your Store' section, which then allows them to earn commission.
SEE ALSO: GQ just discovered men wear makeup
So, what is My Beauty Brand? By opening a virtual store on My Beauty Brand's site and posting looks, users can earn up to 20% (30% through the month of March!) when others shop their respective stores. Though, unlike working at a physical brick and mortar, you aren't making an hourly wage. It also means you're going to need to sell lots to make significant money. An £18 lipstick would get you £3.40 with 20% profits.

Founded by Max Leykind and Robin Derrick, they teamed up with Central Saint Martins and London College of Fashion students to create packaging with Gen-Z appeal. Sleek white and silver encasing with magnetic closures allow for endless perfect vanity photos to be taken and appreciated by MBB lovers everywhere.

We got our hands on some of their By.Me. products and needless to say, we were floored. Impressed is an understatement. This brand doesn't just have beautiful packaging and an amazing mission, the formulas are nothing we've seen before. We tested their RichGlide Cream Lipstick, Pure Power Blush, Sheer Brilliance Highlighter, and Total Colour Metallic Eyepaint. All of their products are completely gluten-free, paraben-free and cruelty-free. Most are vegan but a select few are not which you can easily filter on their website. After trying all four products we realized there was little to complain about. The pigment, the buildability, the wear. High quality at its best - it's money. These products answered all of our beauty hopes and dreams.

We opted for their Pure Power Blush in the color India Coral Pink. With any powder blush, you need to get the right sheen. You never want your skin to look dry when you're trying to perfect a flawless flush while staying dewy. This formula actually felt hydrating? Which is weird to say for a powder blush. We brushed a bit over our nose too for some extra coral goodness.

Next came the Sheer Brilliance Highlighter. And hey, highlighters are tough. They don't always show up on certain skin tones and well, that is the point of a highlighter. To show up and catch that damn light! Their Maria Honey Gold color seemed different and very intriguing. It offered a warm freshly-sunned glow without ever being in the actual rays.

We know that all that glitters is not gold, believe us. Glitter eyeshadow is messy, creases, and always falls out onto our faces making a mess. But not the Total Colour Metallic Eyepaint. It has a creamy texture. For real. While highly blendable and buildable, it never loses the look of when you first applied it. We love the Colette Copper Foil color.

Lastly, the RichGlide Cream Lipstick. We were skeptical and a clear gloss or even just chapstick usually does it for us. We feared the lipstick (despite its name) would reject our crusty winter lips. But yet again, we were surprised. Upon opening, it was nothing like Glossier's Generation G. It actually LOOKED creamy and hydrating. It needed reapplying throughout the day but we didn't mind as we looked awaited each needed additional swipe. Elodie Blush Rose, while a very natural color gives you an elevated lewk for sure.

TLDR;

My Beauty Brand is a brand that shares profits with its users

They're anti-influencer and all about giving a voice to customers

Paraben free, gluten-free and mostly vegan

Their product packaging is chic and actual applications are superb.

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Review of My Beauty Brand, an anti-influencer company

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The influencer market has reached fever pitch. With so many #ad #sponsored #partner posts, it seems as if every brand has put most of their marketing dollars into influencers. No surprise to anyone then, that it's a $9.7 billion industry. But what's the ROI and are consumers really buying products touted by other people?

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Generation Z, those born in 1997 and later, is poised to become one of the world's biggest consumer groups by next year. An MNI Targeted Media study found that by 2020, Gen Z will account for 40% of all consumers.

Gen Zers are aged 16 to 21 already spend an estimated $143 billion a year, according to . And despite the popularity of online shopping, a study of Gen Z shoppers across six continents found 67% prefer shopping in stores over other shopping channels.

This insight means that packaging may be a powerful way to reach Gen Z consumers. Packaging design that resonates with this generation can influence sales, sentiment and referrals for your organization. Reaching Gen Z early can help you cultivate a loyal following for what will be an enormous sector of the economy in the near future. Here is how to engage Gen Z with your packaging.

Gen Z Wants Businesses to be Transparent and Accountable

That means businesses must be transparent and accountable in their operations, including packaging. Adding details to packaging that explain where packaging materials come from and what elements are considered sustainable is a way to illustrate your transparency to Gen Z consumers.

The study defines Gen Z as being more pragmatic and analytical about decisions than other generations. Nearly two-thirds of Gen Z members say they value knowing what is going on around them and being in control. Transparency in packaging is a way to achieve this with Gen Z.

Gen Z Prefers Personalization

Think about subscription boxes with labels featuring the user's name, or packaging printed with the name of the person who gifted the item.

Zion Market Research predicts the global personalized packaging market will grow from $25.5 million in 2017 to $35.5 million by the end of 2024, a compound annual growth rate of 4.8%. Gen Z is one of the driving factors behind the growth.

Gen Z Wants Quality

Since much of Gen Z does not have full-time income yet, this generation places a high value on quality to make their purchases worth their spend. According to , 66% of Gen Z prefers to buy from businesses that sell high-quality products compared to mid- to lower-quality items. This way, they get more value out of the product and can save more time and money from having to buy replacements.

One way to make products seem higher-quality is to use sustainable packaging. A 2016 study published in Food Quality and Preference found food products with sustainable packaging were believed to be of higher quality than those in conventional plastic packaging.

Gen Z Likes to Share Experiences

Think about what makes your packaging shareable. It could be clever copy or a beautiful graphic. Or something interesting about your business about how your packaging is reusable.

Gen Z Values Sustainability

Compared to other generations, Gen Z is more likely to purchase from sustainable businesses. will spend as much as 15% more on sustainably produced clothing, while 75% of 15-to-20-year-olds would pay more for a sustainable product.

Sustainable packaging is a positive signal to Gen Z consumers. You can communicate sustainability through packaging by listing the materials or process used to produce the packaging and/or product, as well as communicate to the consumer how they can reuse, recycle or compost the packaging once they are finished with it.

Making packaging sustainable speaks to Gen Z values. It can also make your product and packaging more shareable and make it seem more high-quality, while increasing the transparency and accountability of your business - wins all around.

Gen Z Prefers Minimalism

In an information-overload world, simplicity and minimalism stand out to Gen Z consumers. Your business needs to get to the point quickly to capture Gen Z's attention. One way to do that is through minimalistic packaging.

According to Chief Packaging Officer , minimalist packaging is a way to convey sustainability, honesty, and transparency, as well. It also helps to stand out on retail shelves. Minimalist packaging has grown in prominence over the past five years, and Gen Z shoppers will only continue to drive the trend.

Examples of Packaging That Speaks to Gen Z

Here are some innovative examples of reusable and recyclable packaging for diverse types of products:

BillerudKorsnäs started the Paper Bottle Project in 2015, creating the world's first 100% recyclable and biodegradable paper bottle for carbonated beverages. Development work is currently in progress with plans to start pilot production in the near future.

The Lee Never Wasted Bag is a shopping bag that can be 100% reused in a variety of ways. The bag includes ways to convert it into a measuring stick, a Do Not Disturb sign, a pencil holder and more.

The Veuve Clicquot champagne is packaged in biodegradable, recyclable and isotherm containers that are held together by Velcro and can be used to hold and transport other drinks.

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Generation Z, those born in 1997 and later, is poised to become one of the world's biggest consumer groups by next year. An MNI Targeted Media study found that by 2020, Gen Z will account for 40% of all consumers. Gen Zers are aged 16 to 21 already spend an estimated $143 billion a year, according to .

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For years, millennials have left marketers and brands feeling perplexed. What do they want? How do they think? And, more importantly, where are they spending money?

While brands like Nike and Apple are said to have the highest appeal among millennials, entire industries-from alcohol to department stores and milk to soda -are blaming 23-38-year-olds for slumping sales. Even as the oldest millennials approach 40, brands are still grappling with how to relate. Meanwhile, as "marketing to millennials" continues to dominate the conversation, Generation Z is set to become the most coveted consumer. Without preparation for the generational jump, many now-popular fitness, health, and wellness brands could age out.

While it's easy to conflate Gen Z with millennials, the former differs from its predecessor in key areas. Born between 1997 and 2001, Gen Z is currently the largest generation in America, comprising 40% of all US consumers by 2020. More importantly, though, Gen Z is estimated to wield $143B in spending power while influencing another $300B of indirect spending in the US alone.

"Compared to any generation [Gen Zers] are less trusting of brands... They have the strongest bullshit filter because they've grown up in an era where information was available at all times."
- Emerson Spartz, CEO of Dose

Although this generation doesn't know a world without smartphones or social media, 67% of Gen Z prefer to shop in brick-and-mortar stores. Having witnessed the student debt crisis and the Great Recession, Gen Z is starting to save earlier than previous generations: 71% are already saving for the future. But despite being conservative with their money, Gen Z is willing to pay a premium for wellness products and healthy foods.

Overall, Gen Z takes a holistic view of health, emphasizing physical fitness, healthy eating, and mental well-being. Recognizing the latter segment, having come up in a world of increased anxiety, 72% of Gen Zers say managing stress and mental health is their most important health and wellness concern. And while less than 20% of Gen Z participate in organized religion, more than 80% have a sense of spirituality and believe in cosmic power. Combined, this emphasis on stress management and belief in spirituality could explain the growing popularity of healing crystals, mindfulness, and astrology apps that, despite conclusive evidence of their effectiveness, fall under the expansive umbrella of wellness.

On the fitness front, research from Les Mills shows that Gen Z accounted for 38% of gym sign-ups globally in 2018. As the most active membership category, 87% of Gen Z reported exercising three or more times per week. A survey from UNiDAYS provides additional context on Gen Z exercisers, with 43% of respondents working out at home, 65% using fitness apps, and 28% depending on wearable technology to track workouts.

When it comes to food, Gen Z wants healthy, convenient options. According to the Nielsen Global Health & Wellness Survey, Generation Z is more willing to pay a premium for healthy products, such as all natural, GMO-free, sustainable, or vitamin-fortified foods. As Packaged Facts noted, Gen Z members are seeking out portable and easy-to-prepare foods, but they're also choosing healthy items when they do. As a result, there's a growing opportunity for manufacturers and eateries to launch healthy snack or grab-and-go products that appeal to this demographic.

In terms of dietary choices, Gen Z is in favor of high-protein, low-carb foods, with 51% saying sugar is an obstacle to a healthy life. And this group is far more likely to consume plant-based products and is open to becoming vegetarian. According to American foodservice provider Aramark, nearly 80% of Gen Z plan to go meatless 1-2x per week, citing health and environmental concerns.

Keeping with the current trend in healthcare, Gen Z is dissatisfied with the current care model and, in turn, are seeking out alternative services. Accenture found that younger generations are looking for more "effectiveness, convenience, efficiency, and transparency", with 53% of the respondents preferring telemedicine to traditional in-person visits. Additionally, Gen Z is more willing to consider Western medicine, like acupuncture and yoga, blurring the line between healthcare and wellness.

Finally, with respect to marketing, companies will be well-served by social media and influencer campaigns - 71% of Gen Z discover new fitness opportunities and healthy restaurants on social media, compared to only 25% who find them from television commercials. Additionally, with 70% of Gen Z watching two hours of YouTube each day and the same percentage consulting the platform before making a purchase, a mobile video presence has become mandatory for attracting a younger demographic.

Generation Z's doubling down on the wellness lifestyle-exercising more, eating well, and prioritizing mental health and sleep-should inspire more brands pivot to join the booming wellness economy. But for those who attempt to take the same tack as what worked with Millennials may find that they've lost their cool.

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Gen Z Will Become The Ultimate Wellness Consumer

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Born between 1997 and 2001, Gen Z is currently the largest generation in America, comprising 40% of all US consumers by 2020. More importantly, though, Gen Z is estimated to wield $143B in spending power while influencing another $300B of indirect spending in the US alone.

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Creative Magento & Shopify Ecommerce Agency London | Diligent

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MyBeautyBrand is a new beauty platform whereby customers - not influencers - are the inspiration. Launched by Robin Derrick, former creative director for British Vogue, and business partner Max Leykind (co-founder Eyeko), the platform allows anybody to open a personalised e-store on the platform, share beauty looks and earn a commission on products sold. We worked with MyBeautyBrand to create a space that brings genuine self-expression back to the industry.

The MyBeautyBrand platform was created with digital natives in mind. The navigation is rooted in the mobile-first approach, ensuring customers can shop on their phones quickly and easily.

Clean, modern and gender-neutral, we chose a typeface that resonates with the MyBeautyBrand community.

Users can browse the latest and trending looks uploaded by the MyBeautyBrand community, allowing for organic product discovery. Additionally, customers can find products by browsing store profiles, related makeup tags and product categories.

Customers can become a member of the community by opening a personalised store profile on the site. Once they open their store they can upload photos or videos of their beauty looks. Store owners can easily share their profiles to their social media platforms, showcasing their looks to their family and friends.

After uploading their look, store owners can easily add the products they used and are encouraged to use tags to help inspire others.

The product listing pages were created with content in mind and feature sections that can be easily updated by the ecomerce team. These sections can be used to highlight the key benefits from each product, educating the customer while they browse the product range.

"Self-expression will outrun the influencers in my opinion. The cat's out of the bag and we've been given a tool now to speak to the world." - Robin Derrick, MyBeautyBrand Founder and Creative Director.

The product detail pages give visual preference to images of the product on the skin. Customers can also view looks that have been created with the product, which is crucial for the customer, as it allows them to see the different ways in which the makeup can be experimented with.

Services Employed

Ecommerce Strategy

UI Design

UX Design

Magento Development

Third-party Integration

Support & Maintenance

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MyBeautyBrand Case Study - Diligent Commerce - Ecommerce Agency

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MyBeautyBrand is a new beauty platform whereby customers - not influencers - are the inspiration. Launched by Robin Derrick, former creative director for British Vogue, and business partner Max Leykind (co-founder Eyeko), the platform allows anybody to open a personalised e-store on the platform, share beauty looks and earn a commission on products sold.

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The Real Cost Of Building An App | Dreamr | UK App Developers

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Since 2009 the time users spend browsing their apps per month has more than doubled. A clear indication that if you have a fantastic idea and are debating creating an app, now is the right time to get involved, but what is the cost of building an app?

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The second arm By.Me, is product, and includes everything from eye paints to lipsticks, and nail varnishes. The minds and muscles behind it all? Max Leykind, founder of Eyeko and cult 90s nail polish brand Hard Candy, and Robin Derrick, photographer, creative director and husband to the esteemed make-up artist Lisa Eldridge. Derrick, now also a tutor at Central St Martins enlisted his make-up mad millennial students to weigh in on textures, colours, packaging and names.

As is to be expected from the former Creative Director of VOGUE, the site is clean, slick and easy to navigate. Among playful videos and pictures of experimental, rainbow-bright make-up looks, sit By.Me products.

If the beauty world is becoming increasingly homogenised, this is the antidote. Contouring, beaming highlighter and blown-up mouths are not the prerequisite for a profile. Far from. The language deployed is poetic and inclusive, with a rousing manifesto written by poet Simeon Farrar that starts with the line: 'I'm sick of the braggers, the blaggers, and the hashtaggers...'. Tapping further into the zeitgeist, all products come with a pre-paid returns label to ensure all packaging is properly recycled. A post-influencer beauty brand at it's best, and finally one that everyone can have a slice of the pie. Humble, proper pie, to be exact.

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The second arm By.Me, is product, and includes everything from eye paints to lipsticks, and nail varnishes. The minds and muscles behind it all? Max Leykind, founder of Eyeko and cult 90s nail polish brand Hard Candy, and Robin Derrick, photographer, creative director and husband to the esteemed make-up artist Lisa Eldridge.

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TikTok seeks out ad revenue routes

Platform placement key targeted method

Mr Pakorn says Thailand, Vietnam and Indonesia are the key markets in Asean for TikTok.

TikTok, a short-form mobile video app from China, is exploring ad opportunities in Thailand where the platform's popularity is gathering steam, particularly among youngsters.

"Thailand, Vietnam and Indonesia are the top three markets in Southeast Asia for TikTok," said Pakorn Vatanachalearmvutikon, TikTok Thailand's head of marketing.

The number of users in Thailand doubled from 2018 to 2019.

Unlike YouTube, TikTok has no revenue-sharing model with influencers or content creators.

TikTok helps influencers by connecting them with brands to reach out to a targeted audience.

Brands can select influencers on the platform for their hashtag campaigns and challenges to boost audience engagement, said Mr Pakorn.

TikTok is seeking ad revenue from brands through ad placement on the platform by taking into account the behaviours and interests of their target audience, said Laksamee Jong, TikTok's operation specialist for Thailand.

In-feed ads, for example, show up while users are exploring posted content.

Other ad channels cover hashtag challenges and effect filters on videos created by brands.

Ms Laksamee said the majority of TikTok users are Generation Z, aged 17-22, as well as Gen Y, 22-38.

"Gen Z and Y are the future of purchasing power, which makes TikTok attractive for marketers and advertising," she said.

Students and those working their first jobs account for 80% of TikTok's total users.

Users in Bangkok and major cities dominate the platform, with females accounting for 75% of the users.

Some 84% use Android operation systems and the rest rely on iOS.

The average time spent on the platform is 35 minutes per person. The top content includes talent, comedy, food and drink, travel, basic dance and beauty fashion.

TikTok provides safety features on the platform where parents can control time spent on the app and hide some content from their children. Any harmful content can be reported to TikTok.

"We use machine learning and humans to monitor content," said Ms Laksamee. "Our system will take down content that violates our policies immediately, such as pornography."

Mr Pakorn said TikTok is focusing on three strategies in business.

They cover increasing content diversification to serve a greater variety of interests and age groups, boosting monetisation models through a variety of advertising by partnering with digital agencies, and creating customer confidence in the platform's security measures.

"We just started our second year of operations by growing management teams and building up the platform," he said.

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Platform placement key targeted method Mr Pakorn says Thailand, Vietnam and Indonesia are the key markets in Asean for TikTok. TikTok, a short-form mobile video app from China, is exploring ad opportunities in Thailand where the platform's popularity is gathering steam, particularly among youngsters.

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Emplifi | Customer Experience & Social Media Marketing Software

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Emplifi: Your Go-to Unified CX and Social Marketing Platform

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Optimize the digital customer journey. Emplifi's unified platform of customer experience software & social media management software closes the CX gap.

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Thailand: social network penetration 2016 | Statistic

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This statistic presents the social network penetration in Thailand. As of the fourth quarter 2016, 67 percent of the population were active social media users. The most popular social network was Facebook with a 65 percent penetration rate.

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Selection of newspapers and online news in Thailand - newspapers, business news, entertainment, TV stations and portals

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The beauty world has exploded onto Instagram over the past few years, and Bangkok is no exception, with professional makeup artists constantly sharing inspiring work on their Instagram feed. They are behind those stunning makeup looks on Thai celebrities and famous stars, too. If you're beauty obsessed like us, check out our curated lists of talented Thai makeup artists for your daily makeup inspo and to keep up with the latest makeup trends.

Hero image credit: @pearypie; Featured image credit: @pom_vinij

@pearypie
Between her work for world-class cosmetic brands like Clarins and Bobbi Brown, Pear has gotten a lot of globe-trotting in. She is both a passionate makeup artist and travel enthusiast, whose Instagram is wallpapered with creative makeup looks and vibrant vacation shots. Part travel log, part drool-worthy art, her feed boosts all the colours you need for your daily inspiration. She'll no doubt be able to inspire you to think out of the box and try something new.

@nongchat
Chat is a young makeup artist that has gained a rising popularity recently. Despite the fact that he spends his days beautifying the looks of Thai A-list celebrities and super stars like Aum Patchrapa Chaichua, May Pitchanart Sakhakon and Ning Panita Tumwattana, Chat's Instagram presence makes him feel more like your best friend than a famous makeup artist. You'll not only find behind-the-scenes shots and close-up looks on his feed, but also makeup tips and beauty secrets.

@lovemelondon
Pok's Instagram feed is filled with her work on leading Thai actresses such as Mai Davika Hoorne, Aimee Morakot Sangtaweep and Mew Nittha Jirayungyurn for their magazine and television shootings. Although Pok is spotted to do various styles of eye-popping makeup, she's best known for creating gorgeous looks on Bhutanese queen, Jetsun Pema for her wedding with King Jigme Khesar Namgyel Wangchuck.

@chartmakeup
Awarded the first place for many bridal makeup competitions, Chart has got the talents in crafting sweet and feminine makeup looks. Expect plenty of ultra close-ups on his feed that almost feels like a dream-like mood board. He is also one of the go-to makeup artists of celebrities like Kimberley Anne Woltemas, Baifern Pimchanok Luevisadpaibul and Prang Kannarun. If you love natural, wearable makeup, this is the account to follow.

@a_tiwakorn
Swipe through Tiwakorn's feed and you'll find plenty of his selfies and behind-the-scenes shots of whatever famous face he's working on at the moment. He also has his hands on dapper gentlemen's faces like Dome Pakorn Lam and Jay Jetrin Wattanasin. However, one of his regular images is with the Thai pretty actress, Taew Natapohn Tameeruks. If you're looking for flawless beauty looks to fill your Instagram's feed, be sure to follow him.

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6 Thai makeup artists you should follow on Instagram

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The beauty world has exploded onto Instagram over the past few years, and Bangkok is no exception, with professional makeup artists constantly sharing inspiring work on their Instagram feed. They are behind those stunning makeup looks on Thai celebrities and famous stars, too.

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The Best Thai-Drugstore Beauty Products You Can Buy on Amazon

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A roundup of the best under-sung Thai beauty products - from eyeliner to hair masks - that you can buy on Amazon.

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Commenting on the appearance of professional makeover agencies in Second Life, reader "Pulsar" points out this is partly the outcome of innovation among the user community, as users came up with creative ways to improve avatar appearance options beyond what the default viewer offered:

And to think that once you could create your own hair style straight from the viewer sliders, as well as everything else (you still can, but it's outdated).

Creative users took advantage of each update and new feature to improve their avatar looks, sometimes even with hacks like the "invisiprim". Avatars became prettier and prettier, even incomparably better, but on the other hand fashion became more and more complex.

Instead of sliders, you had to edit your prim or sculpt attachments, then you had to use alpha layers, then merchants would sell their rigged mesh without setting the attachment point, so you have to carefully "add" it (or add to another attachment point) instead of "wearing" it, in order to not end up naked, just because you grabbed an ice cream. Then appliers, various HUDs, then you have a bunch of products from different brands and that aren't compatible with each other, as well as legacy content, so you have to know what's compatible with.

In other words, with every creative workaround the Second Life community added, avatars became more and more difficult to customize -- and became near impossible for new users:

[While I loved those updates from the start, experienced users maybe are used to that and someone never needed any help, but it's objectively more complex, especially for a newcomer.

Now if there are people who need tutorial classes, that speaks volumes of the lack of user friendliness. Imagine if you are new to a game and you would like to try it, but you need learning classes to change clothes to your character. How crazy is it?

Pretty crazy! And because many of these workarounds have been embraced by the established community, it's become difficult for Linden Lab to update the viewer in such a way that the workarounds are no longer necessary. (Because if they did, the backlash would be intense.) The company could force the issue by fixing avatar customization so it's much more friendly for new users, even if that meant "breaking" these workarounds -- but that would likely create a balkanized Second Life. But then again, that's probably necessary if SL has any hope of growing.
Comment edited for clarity.

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Creative User Hacks to Second Life Appearance Make Avatar Customization Incredibly Difficult for New Users (Comment of the Week)

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Pictured: User-Made Mesh Head Heads-Up Display (reviewed by Cassie here) Commenting on the appearance of professional makeover agencies in Second Life, reader "Pulsar" points out this is partly the outcome of innovation among the user community, as users came up...

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Thailand: social network penetration 2016 | Statistic

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This statistic presents the social network penetration in Thailand. As of the fourth quarter 2016, 67 percent of the population were active social media users. The most popular social network was Facebook with a 65 percent penetration rate.

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With hundreds of cosmetic products popping up every week, it can be a bit disorienting to step up to a brand-name counter alone and browse. Recently I did just that and somehow found myself fending off a ladyboy saleswoman who was peddling neon lipstick that looks horrible on my skin tone.

Never again.

Perhaps because of similar incidents, most Thai women prefer to do A LOT of their research on the Internet where, within the cozy confines of our browsers, we can seek out those who know all. I speak, of course, of online fashion "gurus."

Beauty gurus review countless products a year, and many even walk you through makeup 101 step-by-step. If you're bored of the baby pink lip-gloss and brown eye shadow you have been wearing since 2007 or if you're just scared of the saleslady, here are the top five beauty gurus to follow:

1. Pearypie -396K followers

ands down the hottest guru of the moment is Pearypie, a St. Martins graduate and regular makeup-artist at London's Fashion week. Pearypie inspires Thai women with makeup and fashion that cannot be seen everyday on the streets of Bangkok. Her reviews revolve around makeup swatches, many of which use bold colors. While many of us might not be able to pull off her more ambitious makeup experiments, her gorgeous facial features allow her to effortlessly look good in combinations like blue lipstick and pink eyebrows.

Pearypie is a brand ambassador of Maybelline Thailand. Her photos are displayed at Maybelline stands all over the country.

2. Momay - 242K followers

Momay was a Thai pop star in the 1990s but today she is best known as the host of Momay Pla Plearn, a Youtube beauty show. Her lively personality and sense of humor guarantee that you'll enjoy watching her demonstrate wearable make-up looks for each occasion. Whether you want to go for a party girl look or a no-smudge rainy season look, Momay has you covered.

3. Ying Yae - 265K followers

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With hundreds of cosmetic products popping up every week, it can be a bit disorienting to step up to a brand-name counter alone and browse. Recently I did just that and somehow found myself fending off a ladyboy saleswoman who was peddling neon lipstick that looks horrible on my skin tone.

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ข่าวสด ออนไลน์ ข่าวด่วน ข่าวล่าสุด การเมือง เศรษฐกิจ ผลบอล ตรวจหวย สลากกินแบ่งรัฐบาล เลขเด็ด ดูดวง ข่าวบันเทิง ดารา ไลฟ์สไตล์ สุขภาพ เกม

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Welcome to the MyBeautyBrand youtube channel! Full of content to support you self expression with as few tips from us and some of you!