# data[].attributes.headline
Title: Unemployment among Malaysians: Current Challenges, and Effect on Malaysian Economy

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Title: Unemployment among Malaysians: Current Challenges, and Effect on Malaysian Economy

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Objective 1: To study the challenges and factors of rising unemployment among Malaysians;
Objective 2: to analyse effects of the unemployment among citizens to the Malaysian economy.
Related theory:
Journal sample: https://www.iseas.edu.sg/wp-content/uploads/2020/05/ISEAS_Perspective_2020_65.pdf
https://www.academia.edu/32945927/RISING_EFFECT_OF_UNEMPLOYMENT_ON_MALAYSIAN_ECONOMY

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Title: The relevant of Performing Arts Market: Willingness to pay and watch performances.
Objective 1: To identify the marketing strategy in Performing Arts Industry and the relevance.;
Objective 2: To analyze the willingness public to pay and watch the Art Performances.
Related Theory:
1)Theory of Buyer Behaviour

Journals Sample:
1)Performing Arts Attendance:an  Economic Approach https://doi.org/10.1080/0003684042000264010
2)Enhancing the application of experiential marketi in the arts
3) An evening at the theatre: using choice experiments to model preferences for theatres and theatrical productions https://doi.org/10.1080/00036841003742637
4)A Strategic Logic for Arts Marketing
https://doi.org/10.1080/10286630600613333

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Ruben:

Title: Understanding Consumers' Attitudes toward the Cinema as an Advertising Medium.

Objectives:
1. Understanding the psychological reactance theory
in an advertising.

2.To measure the effectiveness of cinema advertising on audience.

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Title: Measuring the brand equity of parent and sub-brands: A case of Nestle and Milo in Malaysia
Objective 1: To investigate the brand equity of Nestle and Milo from Aaker's brand equity model
Objective 2: To explore whether parent brand equity has an impact on the extension of sub-brands
Objective 3: To uncover the brand equity strategy used by Nestle and Milo
Related theory and model: Aaker's brand equity theory and model, including brand loyalty, brand awareness, brand association, perceived quality and other proprietary brand assets
Here is a link to related theory and model:
https://books.google.com.my/books?hl=zh-CN&lr=&id=r_TSY5sxnO8C&oi=fnd&pg=PT10&dq=Managing+brand+equity.+Simon+and+Schuster&ots=AxZLegEXX2&sig=OmJgfuEzrXnErUklnqqWaRao2MY#v=onepage&q=Managing%20brand%20equity.%20Simon%20and%20Schuster&f=false

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Title: A study of urban Malaysian's attitude level towards artificial intelligent (AI) technology.

Objective 1:
To explore the current level of attitude of urban Malaysian towards AI technology.

Objective 2:
To explore the relationship between TAM theory and urban Malaysian's attitude towards AI technology.

Method: Quantitative, Survey

Related Theory:
Technology Acceptance Model (TAM)
Theory of Planned Behavior (TPB)

Journal Sample:
https://pdfs.semanticscholar.org/ea34/9162d97873d4493502e205968ffccb23fcf2.pdf?_ga=2.261373261.113125224.1603971492-1427406003.1603288371

https://www.researchgate.net/publication/329034437_Review_of_The_Technology_Acceptance_Model_TAM_in_Internet_banking_and_Mobile_banking

https://www.sciencedirect.com/science/article/pii/S0736585319308160

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Title: The influence of key opinion leaders on social media in China: a study of beauty products.

Objective 1:

To understand whether the audience is willing to use Beauty Opinion Leader advertising as an effective information acquisition channel.

Objective 2:

To explore the current status of social media development and the relationship between beauty opinion leaders, brands and consumers.

Objective 3:

To uncover the influence of beauty opinion leaders on consumers' purchase intentions under social media.

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Title: Linking Motivations with Negative Emotions in Brand Avoidance towards Luxury Brands

Objective 1: To identify the motivations behind brand avoidance towards luxury brands

Objective 2: To establish the relationship between brand avoidance motivations and negative emotions towards brands

Objective 3: To identify the connection between negative emotions towards brands with brand avoidance behaviour

Related concepts: Anti-consumption behaviour, The concept of self, Hedonic consumption

Related journals:
1. Replicate: Brand Avoidance: Relations Between Brand-related Stimuli and Negative Emotions

https://www.journals.vu.lt/omee/article/view/14227

2. Source of survey questions: Brand avoidance: underlying protocols and a practical scale https://www.emerald.com/insight/content/doi/10.1108/JPBM-03-2018-1777/full/html

3. Definitions: Anti-consumption and brand avoidance
https://www.sciencedirect.com/science/article/pii/S0148296308000398

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Title：A study of influence on WeChat communication network on Universities students’ life in China
Objective 1: To understand college students' ability to distinguish right from wrong

Objective 2: To develop a concept of information by using effectiveness communication for College students

Objective 3: To examine WeChat spread the physical, mental health, learning and people of college students' lives
International exchanges have a positive impact on three aspects

Related Theory:
(1)

Unraveling the influence of passive and active WeChat interactions on upward social comparison and negative psychological consequences among university students
https://doi.org/10.1016/j.tele.2020.101510
(2)

Influence of WeChat on sleep quality among undergraduates in Chongqing, China: a cross‑sectional study

https://sci-hub.do/10.1186/s40064-016-3730-z

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Title: Examine the factors of social media marketing to online dating app on technology acceptance model among Malaysian Millennials.

Objective 1: To examine the main factor of online dating  App using social media for their platform to market the product.

Objective 2: To understand the impact of social media marketing during a pandemic for a dating app.

Objective 3: To examine technology acceptance among millennials in Malaysia for using online dating App.

Related journals:
1. Online dating apps as a marketing

channel: a generational approach
https://www.emerald.com/insight/2444-8494.htm
2. “Passion and concern for privacy” as factors affecting snapchat use: A

situated perspective on technology acceptance
http://dx.doi.org/10.1016/j.chb.2017.05.022

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Title：The impact of the rise of short video platform on the MCN institution monetization model

Objective1：To investigate the number of MCN institutions and the number of MCN institutions signed the number of Internet celebrities after the rise of short video platform, to reflect the rise of short video platform in the macro is to promote or hinder the development of MCN institutions

Objective2：Survey of the rise of short video platforms, MCN institutions of the change in profit categories, including: New Business, major profit projects, signed artists, content outpu

Related theory and model：niche market and The Long Tail；KOL monetization model；for example：the
Live delivery in Shake tone and the online celebrity sale the goods in Chinese singles'day
Journals Sample：
①https://doi.org/10.1016/j.jretconser.2019.102004
②https://doi.org/10.1016/j.ijinfomgt.2020.102251

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E-Wallet Adoption: A Study of E-Wallet Services Usage among Malaysian Consumer

The main objective of this paper is
i) To investigate factors that influence young adults’ to use e-wallet as a payment method and
ii) To investigate the average usage and transaction size on E-wallet of Malaysian in the existing stage.

Theory:
Technology acceptance model (TAM)
Unified Theory of Acceptance and Use of Technology (UTAUT)
Should I pick only one theory?

I also want to include the effect of using e-wallet, I found only 1 related article in Chinese, should I put in literature review later?

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E-Wallet Adoption: A Study of E-Wallet Services Usage among Malaysian Consumer

The main objective of this paper is
Objective 1: To investigate factors that influence Malaysian consumer to use e-wallet as a payment method and

Objective 2: To investigate the average usage and transaction size on E-wallet among Malaysian consumers

Theory:
Technology acceptance model (TAM)
Unified Theory of Acceptance and Use of Technology (UTAUT)

Concept:
1. E-wallet
2. E-payment system
3. Perceived Risk
4. Perceived Ease of Use
5. Perceived Usefulness
6. Behavioral Intention

I also want to include the effect of using e-wallet, I found only 1 related article in Chinese, should I put in literature review later?

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Title:Analysis on the Transformation of Marketing Strategy of Micro Film Advertising in China under the New Media Environment

Objective 1:To investigate the strength and shortage of Micro Film Advertising Marketing in the New Media Environment.

Objective 2:To uncover the changes that should be made in the marketing strategy of micro-film advertising in the new media environment

Related journals:
1. How to Influence the Brand Attitude of the Audience by Micro-Films
http://dx.doi.org/10.1080/10496491.2013.839242

2. Putting Advertising and Marketing Commwnications Strategy mto Practice: Case of Dutch Companie
https://www.sci-hub.tf/https://doi.org/10.1016/0263-2373(92)90050-E

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Title:Analysis on co-branding strategy impact on consumer's purchase decision: a case of Uniqlo in China

Objective 1:To study Uniqlo’s advertising methods and co-branding strategy.

Objective 2:To discover how do young Chinese consumers view Uniqlo's co-branding marketing strategy?

Related journals: Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit

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The Impact of User Generated Content (UGC) on Product Reviews towards Purchase Intention

RO1: To study the impact of User Generated Content (UGC) perceived credibility, perceived usefulness and perceived risk on Product Reviews

RO2: To understand user attitude towards UGC that will influence purchase intention.

Related Theories: Technology Acceptance Model, Theory of Reasoned Action and Theory of Planned Behaviour.

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Title：Examining Factors Influencing Purchase Intention in Gacha Games Among Malaysian Millennials

RO1 - To understand the trend of gacha games consumption among Malaysian Millenials

RO2 - To investigate the factors that influence Malaysian millennials’ purchase intention towards game of chance (gacha)

Keyword : purchase intention, purchasing behaviour, consumption value, decision-making, mobile games, gacha

Related Theories : Theory of Consumption Values

① An Empirical Analysis of Online Gamers’ Perceptions of Game Items: Modified Theory of Consumption Values Approach   https://doi.org/10.1089/cyber.2010.0253
② What drives purchase intention for paid mobile apps? - An expectation confirmation model with perceived value https://doi.org/10.1016/j.elerap.2014.11.003
3.  Factors influencing purchase intent in virtual worlds: a review of the literature  -
http://dx.doi.org/10.1080/13527266.201
6.1278028

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Tajuk : Kegunaan Aplikasi 'Dating' Atas Talian dalam Kalangan Pelajar Institut Pengajian Tinggi (IPT) di Malaysia.

Objektif 1 : Mengenal pasti keperluan pengunaan aplikasi 'dating' atas talian dalam kalangan pelajar Institut Pengajian Tinggi di Malaysia.
Objektif 2 : Mengenal pasti kepuasan pengunaan aplikasi 'dating' atas talian dalam kalangan pelajar Institut Pengajian Tinggi di Malaysia.

Teori yang digunakan : UGT

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Zhao QIYU
Title:Analysis on co-branding strategy impact on consumer's purchase decision: a case of Uniqlo in China

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Title :Social media marketing performance measurement for SMEs
Objective1:
to identify indictors considered when measuring for SMEs? (engagement, OTC, brand loyalty, brand awareness)
objective 2:
to identify whether these indictors are consistent or dependent on different situations.
objective 3:
how to build a new model based on these indictors for SMEs
journal 1: Use and measurement of social media for SMEs

journal 2:

Social Media Measurement

It’s Not Impossible

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The Effectiveness of Brand Positioning and Extension Based on:A case study of Toutiao

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The Effectiveness of Brand Positioning and Extension Based on:A case study of Toutiao

# data[].attributes.body
He Liu

1. To measure positioning theory can help brands in terms of networks applications effectively by analyzing targeted Toutiao’s marketing performances.
2. In order to understand the effectiveness of branding extension in the process of interacting with  its functional architecture by  dissecting of  different items composition of Toutiao.
3. To untangle with content expansion by taking comprehensive information platform as target.

Ries, A., Trout, J., & Kotler, P. (2001). Positioning. McGraw Hill.

Dwivedi, A., Johnson, L. W., Wilkie, D. C., & De Araujo-Gil, L. (2019). Consumer emotional brand attachment with social media brands and social media brand equity. European Journal of Marketing.

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Title: THE EFFECTS OF ZERO MOMENT OF TRUTH ON MALAYSIAN CONSUMER'S DECISION DURING COVID-19

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Title: THE EFFECTS OF ZERO MOMENT OF TRUTH ON MALAYSIAN CONSUMER'S DECISION DURING COVID-19

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Objective 1: To determine the effects of ZMOT on Malaysian consumers decisions during Covid-19

Objective 2: To explore the sources used on ZMOT and their influence on their final decisions

Related articles:

1- Effects of Zero Moment of Truth on consumer buying decision: An exploratory research in Turkey

2- Factors Affecting Consumers’ Internet Shopping Behavior During the COVID-19 Pandemic: Evidence from Bangladesh

3- ZMOT Handbook Research Studies

4-  EFFECTS OF ZERO MOMENT OF TRUTH ON CONSUMER BEHAVIOR FOR FMCG

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The Efficiency of The Transmission of Islamic Messages Among Young Malaysians Through Social Media

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The Efficiency of The Transmission of Islamic Messages Among Young Malaysians Through Social Media

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Objective #1: To explore the influence of social media on the transmission of Islamic messages

Objective #2: To explore the sort of content more readily embraced by young Malaysians

Objective #3: To investigate the awareness of the quest for Islamic messages via social media

Objective #4: To discover how indidviduals respond to Islamic messages

Theory of Planned Behaviour

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Positive or negative: sentiment analysis of consumer reactions towards brand messages related to covid-19

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Positive or negative: sentiment analysis of consumer reactions towards brand messages related to covid-19

# data[].attributes.body
1. To determine the general consumer perception of brands during covid-19, based on reactions to their social media posts.
2. To determine if empathetic messages during crisis improve brand perception.

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Asma: The relationship between Internal Communication and Employee Engagement. The case of Pertubuhan Berita Nasional Malaysia (BERNAMA) 

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Asma: The relationship between Internal Communication and Employee Engagement. The case of Pertubuhan Berita Nasional Malaysia (BERNAMA) 

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Objective 1 : The study aims to examine the cause and effect of internal communication in the organisation between organisation and employees.

Objective 2: The study also aims to measure the engagement of employees in the work commitment towards to the organisation in the presence or absence of internal communication strategies adopted by the organisation

Theory : Social Exchange Theory

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Title: The study on negative eWOM and its effect towards brand image: A Study on AirAsia

Objective 1: To explore the consumer behavioral elements in a negative eWOM towards AirAsia.

Objective 2: To examine the effects of negative eWOM towards the brand image of AirAsia.

Theory: Behavioural Perspective Model (BPM)

Method: Netnography

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The effect of online consumer review towards online Airbnb booking intention in Malaysia.

Objective 1: To examine the effect of online consumer review towards online Airbnb booking intention in Malaysia.

Objective 2: To determine the factors that influence consumer booking intention towards Airbnb.

Proposed theory: Social Exchange Theory

Proposed Methodology: Survey

Journal 1: https://sci-hub.do/https://doi.org/10.1080/10548408.2015.1050538

Journal 2: https://sci-hub.do/https://doi.org/10.1016/j.tele.2016.12.001

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Title:
THE EFFECT OF TEXT BASED CHATBOT ON USER EXPERIENCE:  A SURVEY ON THE MALAYSIAN MILLENIALS

Construct: Social Presence, Perceived Humanness & Service Satisfaction

Objectives
1. To determine the perception of Malaysian millennials on the text based chatbot in terms of social presence.

2. To identify the extent of the perceived humanness of text based chatbot among the Malaysian millennials.

3.To measure the satisfaction level of Malaysian millennial on service experiences in aspect of text based chatbot.

Theories
Social Presence Theory
Media Richness Theory
Social Information Processing Theory

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Impact Of Social Media In Customer Relationship Management: A Multiple Case Study

# data[].attributes.subject
Impact Of Social Media In Customer Relationship Management: A Multiple Case Study

# data[].attributes.body
Hatem

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Tajuk: Mempromosikan inovasi Sektor Awam Malaysia

Okjektif 1: Mengkaji sejauh mana keinginan penjawat awam mempromosikan inovasi yang dihasilkan

Objektif 2: Mengkaji sejauh mana peranan media sosial mempengaruhi kejayaan promosi inovasi yang dihasilkan

Objektif 3: Mengkaji sejauh mana kejayaan mengkomersialkan inovasi, merubah pandangan awam terhadap perkhidmatan sektor awam

Related teori: Diffusion of innovation theory

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Title: The Factors Influence Among Malaysian Women in Car Purchasing : The Nudges Effect Theory Approach.

Objective 1: To understand consumer attitudes in different categories towards different nudges approach

Objective 2: To determine the relative impact of nudging techniques on consumer's buying decision

Proposed Theory:
Nudge Theory
Social Penetration Theory

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Title: IMC strategies and implementation during covid19 pandemic: a case of sme businesses in malaysia

Objective 1:
To investigate the implementation of IMC strategies in current SME business

Objective 2:
To understand the challenges faced during pandemic situation

Objective 3:
To study the IMC strategies implementation during COVID 19 pandemic situation in SME business

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Proposed title: A study on impact of purchasing decision through Machine Learning and strategy implementation based on consumer's digital footprint.

Objective:
1) To have a better understanding on consumer purchasing decision process, psychologically
2) Based on the research study, suggest the marketer on the strategies that would affect the consumer most effectively and eventually favourable to the brand

Story behind:
With the ease of internet, consumer tends to make a lot of research before they make the purchase to know the product better. But the contradiction is, the more they research, the more digital footprint they will left for machine learning to understand them better, so while the consumer think that they have research enough to know what they really want, but end up that could be a final thought that lead by the AI behind all the search engine or social media platform.

Proposed theories for reference:
1) TPB (Theory of Planned Behavior)
2) Anchoring Effect
2) AIDA model

Journal References:
Predicting Consumers' Decision-Making Styles by Analyzing Digital Footprints on Facebook (https://bit.ly/31XoMI5)

Machine Learning Based Prediction of Consumer Purchasing Decisions: The Evidence and Its Significance (https://bit.ly/3emXnnX)

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Covid-19 Pandemic Crisis: Analysis of Tourism Boards’ Marketing Strategies and Effort and How They Are Affecting the Travel Decision of Consumers Post-Pandemic

Objective 1: To identify the challenges faced by selected tourism boards during the pandemic and the strategies established in order to recuperate from the crisis

Objective 2: To examine whether the method and effort taken by tourism boards influence the travel decision of consumers after Covid-19 situation recovers

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The Role of Creative Content in Advertising Towards Purchase Intentions on Malaysian Consumer : An Application of AIDA Model

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The Role of Creative Content in Advertising Towards Purchase Intentions on Malaysian Consumer : An Application of AIDA Model

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Objectives : To examine how creative content in advertisement impact and the influence on purchase intention based on AIDA Model

Objectives 2: The factors on marketing concept and how creative brief can put an effect towards the changing behavior of purchase intention on consumer psychology