# data[].attributes.body
Nurturing creative excellence and supporting broad audience engagement, our diverse and distinctive arts inspire our people, connect communities and profile Singapore internationally.

Vision
Home to diverse and distinctive arts which inspire our people, connect our communities and position Singapore globally.

Mission
To champion the creation and appreciation of the arts as an integral part of our lives.

Values
Passionate: We believe in what we do and will give of our best.
Creative: We are resourceful and innovative, and we dare to change.
Professional: We achieve excellence through best practices.

# data[].attributes.body
Logo & Branding

Mobile App

Landing Page

30 seconds teaser

Optional (if there's enough time)

Posters & Banners mockup

# data[].attributes.body
Preserving local arts

# data[].attributes.body
Week 2 (22-28 April 2019)

Design Brief

Research

Logo & Branding

Week 3 (29 April - 5 May 2019)

Mobile App Wireframe

Landing Page Wireframe

Video Storyboard

Week 4 (6-12 May 2019)

Mobile App prototype

Landing page

Week 5 (13 -19 May 2019)

A/B testing

Feedback

Final changes

Week 6 (20-26 May 2019)

Journal compilation

Proofread

Printing (if required)

# data[].attributes.body
Project Scope

Create an app for National Arts Council, supported by Ministry of Culture, Community and Youth that notifies about any arts and cultural events that is happening in the city.

Objective

Connecting arts through technology & supporting government initiatives towards building a smart nation.

The purpose is to captivate the interest of the younger generations to visits art galleries.

This project to showcase 3 types of design

Illustration

Mobile and Web Design

Motion Graphics

# data[].attributes.body
Interactive all-in-one mobile app

Landing page to direct user to download the app

Teaser for social media

Journal (printed and/or online)

Logo for app design

Brand guide with font and colour

# data[].attributes.body
General Audience

National Arts Council is targeting towards anyone with the interest in the local arts scene and cultural events locally.

Our primary audience is mainly from the educational institute such as teachers and students and the member of the public mainly families with kids.

Secondarily, we are looking at targeting towards tourist who is a short visit to Singapore and who are interested to explore more about our diverse culture.

Demographic

Children, teenagers and adult

Any age group and gender

Any income

Psychographic

Curious

Knowledge seeker

Tech-savvy

Instagram addict

Localised