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SEMANTIC: encoded meanings that are descibed in books (dictionaries)
PRAGMATIC: how the languages is used in order to communicate

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A variety of modes of communication (e.g. pictures, diagrams and charts) that can help in the analysis of a text

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It checks the PARALANGUAGE (stress, tones of voice, pauses, gestures, etc.

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-What the text originally meant
-What the receiver understand

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-Explain or get a message
-Express ideas and beliefs
-To cause consequences (make people act)
These together make the discourse that make an focus on the text and motivates its production in the first place.

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In other cases, people make assumptions of a message not just on the basis of the context in which the text is located; But also to the abstract cultural context of what we know to be conventional.

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in some cases, a text can defer between what it DENOTES and what it REFERS about, because of the CONTEXT that is being used

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People knows that it it produced for communicative purposes even if it is in a language we do not know.

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When we use it, a sentence can be converted in a text because it a has a full message by itself and achieve the purpouse of communication

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It is a sentence, consisted in one verbal phrase and one noun phrase.