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“[Some institutions] use Moocs as a marketing outreach tool, as a way for people to get to know the brand."

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“[Some institutions] use Moocs as a marketing outreach tool, as a way for people to get to know the brand."

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https://www.ft.com/content/1c0dddb0-cb3b-11e5-a8ef-ea66e967dd44

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Most popular MOOC is Learning How to Learn: Powerful mental tools to help you master tough subjects / UC San Diego

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What accounts for MOOCs’ high startup costs? Unlike traditional classroom instruction, producing a MOOC involves not just an instructor, but also videographers, instructional designers, simulation experts, and multimedia specialists, who must prepare videos, interactive presentations, and online quizzes, among other digital content. Like automobile manufacturing, MOOCs thrive on economies of scale. If it costs $300,000 to create a MOOC in which 10,000 students enroll, the cost per student falls to a trivial $30.

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What accounts for MOOCs’ high startup costs? Unlike traditional classroom instruction, producing a MOOC involves not just an instructor, but also videographers, instructional designers, simulation experts, and multimedia specialists, who must prepare videos, interactive presentations, and online quizzes, among other digital content. Like automobile manufacturing, MOOCs thrive on economies of scale. If it costs $300,000 to create a MOOC in which 10,000 students enroll, the cost per student falls to a trivial $30.

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Sebastian Thrun, a MOOC pioneer, famously suggested that the technology would so disrupt education that in 50 years, only 10 institutions of higher learning would remain.

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- traditional lesson / session based (lecture video, reading list, homework)
- homework often peer-to-peer assessed
- peer exchange/ discussions (forums)

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Moods where you can pay for accreditation.

Employers that accept mooc completion as qualification

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Why exactly are universities offering them?

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Not sure if this classifies..
Creative practitioners upload video tutorials/ schemes of work. Not free but very low cost, introductory offer.

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- Moocs are mostly free
- Top level universities are now offering them, e,g Oxford, Cambridge, Harvard etc.
- You can sign up anywhere in the world

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Massive, open, online courses (MOOCs) have been hailed as a revolution in higher education but philosophers at San Jose State University (SJSU) have a different take. To them, the companies making MOOCs are higher education's version of Walmart "powerful, irrepressible, and threatening to drive professors at smaller universities out of business."

http://archive.boston.com/bostonglobe/ideas/brainiac/2013/05/san_jose_state.html