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- Following success from New York and Los Angeles stores
-Revolving rail

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Depop, the fashion marketplace app, has opened a physical retail space in London at Selfridges, following the success of its two physical spaces in the US in New York and Los Angeles, and marks the platform's first branded retail space this side of the Atlantic.

Open until the end of October, the Depop pop-up within Selfridges' Designer Studio, on the third floor, will showcase different Depop sellers each week who will exhibit a selection of key pieces from their Depop collections available for purchase only at Selfridges, including vintage, luxury, reworked, streetwear and independent designers.

Each month will focus on a different aspect of fashion with sellers, workshops and other programming designed around it. August will explore the theme of entrepreneurship with help from Depop star sellers @internetgirl (Bella McFadden) and @ladzkazeem (Ladi Kazeem), alongside Depop founder Simon Beckerman.

The retail space itself has been designed to showcase the innovation of the app, with products placed on a moving rail, much like those found at the dry cleaners, which visitors can control to view the collection.

"Depop's mission is to empower the next generation to transform fashion," said Peter Semple, Depop chief marketing officer in a statement. "Coming together with a fashion authority like Selfridges is an exciting opportunity for members of our community to extend their reach offline and take their business to the next level."

As well as a physical space, the collaboration with Selfridges will see an additional exclusive selection of pieces available online, and there will be a dedicated in-app section on the Depop app featuring all sellers included in the pop-up.

Images: courtesy of Depop

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Depop, the fashion marketplace app, has opened a physical retail space in London at Selfridges, following the success of its two physical spaces in the US in New York and Los Angeles, and marks the platform's first branded retail space this side of the Atlantic.

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- Almost 13 million users are under 25
- Pop up ran for 3 months
-One seller showcased each week
- Sessions on how to run a successful Depop account

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Once confined to swipes and clicks, fashion marketplace Depop is now moving towards physical stores.

Depop is home to the trendiest of trends.

Almost all of its 13 million users are under 25 and the brand has made its success on allowing people to resell their wardrobes of vintage streetwear, platform trainers and diamanté chokers.

Independent designers and boutiques can also use the app to sell their products, and profiles are often presented with Instagram sleekness, selling a lifestyle along with a bobbly FILA fleece.

Following the opening of two shops in New York and Los Angeles, Depop has now arrived in London with a pop-up space in the Selfridges department store, which will run for three months.

The shop, which can be found in the Selfridges Designer Studio, features a curated selection of Depop's top sellers.

One seller will be showcased each week and given the chance to exhibit exclusive items from their collection.

Some items will also be available on the Selfridges website. We took a look at what's on offer and the items won't come cheap.

There is a pair of vintage Versace floral and chequerboard-print jeans for £225, and an American Madness Grateful Dead t-shirt for £110.

But there are some lower-priced things, too, such as a Mickey Mouse t-shirt for £30.

Each month will be themed, with specially-selected sellers, workshops and events, including sessions on how to run a successful Depop account.

The focus throughout August is 'entrepreneurship' and features collections from Depop influencers Bella McFadden - also known as InternetGirl - and Ladi Kazeem, alongside pieces from Depop founder Simon Beckerman.

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Depop launches pop-up shop in Selfridges

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Once confined to swipes and clicks, fashion marketplace Depop is now moving towards physical stores. Depop is home to the trendiest of trends. Almost all of its 13 million users are under 25 and the brand has made its success on allowing people to resell their wardrobes of vintage streetwear, platform trainers and diamanté chokers.

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To create a Depop-up store that isn't exactly the same as the Selfridges store I then brainstormed other ideas for the shop. The images in the mood board stay consistent with industrial theme of Depop with red accents.

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Since researching the pop up store in Selfridges, I have created a mood board of images of the décor and layout that was used, to gain inspiration for the concept store that we will create as a group. From the mood board it is clear that a key point from the pop up store is red accents throughout, with a minimalistic look to the rest of the store. The store is also designed with a showroom like feel- very neat and tidy. Other design ideas include plants and posters to add colour to the store.

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I have then chosen four pictures from the mood board that show the most interesting features that could give inspiration for my concept store. These four pictures emphasise the red accents which are consistent with the Depop logo and a revolving rail which is almost the main attraction of the store and an interesting concept for customers that encourages engagement.

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The final key image is the revolving rail as it is a distinctive feature of the store and a characteristic that will be followed through to our Depop-up concept store.

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The final slide includes the revolving rail as it is a key feature of the pop-up store and gives the viewer a visual idea of the look we are going for for our concept store.

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I then condensed the mood board down to four images including pictures that show a clear industrial look. I have also included red changing rooms which fit with the Depop colours and a Depop pop up in New York with a red exterior.

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The final image is an industrial-look store layout. This theme, along with various red features, fits well with Depop's image and creates a clear space for customers to browse.

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From the final picture we were able to create this store layout floor plan with a specific industrial look in mind.

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In a post pandemic climate many stores still require a face mask to be worn in store. Therefore, we decided that we could create free face masks for customers that are specific to Depop. Firstly I brainstormed ideas for different face masks.

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My second step was to reduce the mood board down to four images of face masks, that fit more with the Depop brand, and could be adapted easily.

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From the four pictures we then decided to keep the face mask simple using the Depop colours- black and red. We then added the Depop branding onto the mask to create a distinctive design which is instantly recognisable to consumers.

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The final slide was then created to show the customer experience when in store.

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In order to target the correct customer demographic I have firstly researched different consumers. I have included people of different ages and fashion styles in order to then condense down to the consumer who is a best fit for the Depop-up store.

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After creating a mood board of different types of consumers, I then chose four images of people who visually looked like they buy and wear vintage clothing and those who fit into the gen Z category.

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This final image is our final target customer. This picture was chosen because she fits into the gen Z category and visually fits the style of clothing that the Depop-up store would be selling, for example, vintage clothing and shoes just like this influencer wears.

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After choosing a picture of a specific influencer, I then created a slide with more pictures of the final target customer to show a clearer picture of what they could look like. The final slide goes more into depth of the characteristics that the target customer would have.

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- Depop pop up store named, Depop-up
- Located in the old Miss Selfridge store on Oxford Street
- Free face masks
- Out of hours workshops
- Gen Z target customer

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As we wanted the Depop-up Store an exciting and upbeat environment, I firstly brainstormed DJ ideas for the store.

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This condensed mood board shows four images of DJ's that I felt fit more with our concept idea. The top right image is an image from the Selfridges Depop pop up store and therefore fit with our concept store. The bottom images also include a DJ booth in the old Topshop store which was very popular, and a more zoomed in image of a DJ to show our idea more clearly. The top left image was chose as it includes the Depop colours.

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The refined mood board was then condensed down to a final image of a DJ. This image was chosen as not only does it clearly present the idea of an in-store DJ but also includes the distinctive Depop colours, red and black, to stay consistent with the presentation and concept store.

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The final slide then gives a complete view of the customer experience when entering the Depop-up store.

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Depop Concept Store Presentation & Video - Presentation (16:9) by Phoebe Allen