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BENEFITS
1. Improve Your Advertising Effectiveness
2. Save Money on Printing and Distribution Costs

3. Easy Access to New Customers
4. Easy to Use and Update

5. Improve Productivity
6. Educate Your Customers

7. Expand Your Market
8. Extend Your Local Reach

9. Promote & Sell Products & Services
10. Promote Your Brick and Mortar Footprint

11. When You Change Locations
12. Great Tool for Finding New Employees

13. Your Own Internet Identity
14. Set-up Email Addresses

15. Two-Way Communication
16. Cheap Market Research

17. Build Your Reputation
18. Improve Customer Service

COSTS
Domain Name
A .co.uk or .biz are the cheapest options costing around £3 a year, whilst the more popular .com domain costs as much as £10 a year. Cheap names start at £0.99 for 12 months with sites like 123reg.

Hosting
Every website needs to be hosted on a web server.There are free options available, via Google for example, but these are limited and not always reliable.

Hosting on a shared web server containing other sites usually costs around £10 a month.

| Website Builder | Best For | Cost
| Wix | All-round | Free version
| Squarespace | Excellent Templates | £9.40/month
| Weebly | Ease of Use | Free version
| Shopify | Ecommerce | £23/month
| Bigcommerce | Ecommerce | £23/month
| 1&1 | Choice of Templates | £6.99/month
| Sitebuilder.com | Keeping it Simple | Free version
| Site123 | Speedy Set-up | Free version

| Cost of a Small First Website
| Domain & Hosting | £0.99 to £50
| Design | £400 to £600
| Ongoing Costs | £0 to £10 per month
| Total Cost | £400 to £770

| Cost of a Small Business Website
| Domain & Hosting | £0.99 to £100
| Design | £600 to £1,200
| Programming | £900 to £2,000
| Ongoing Costs | £0 to £30 per month
| Total Cost | £1,000 to £3,500

| Cost of a Medium-Sized Website
| Domain & Hosting | £0.99 to £300
| Design | £800 to £1,800
| Content Creation | £100 to £1,000
| Programming | £1,000 to £3,000
| Ongoing Costs | £0 to £60 per month
| Total Cost | £1,800 to £6,700

| Cost of a Large-Sized Website
| Domain & Hosting | £0.99 to £300
| Design | £1,200 to £3,000
| Content Creation | £100 to £1,500
| Mobile Responsiveness | £200 to £2,000
| Programming | £1,000 to £4,000
| Ongoing Costs | £0 to £60 per month
| Total Cost | £2,500 to £11,500

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Email
Benefits: cheap, fast, convenient, permanent,
Costs
- initial set-up of email with Microsoft or other software
- you can buy your own domain
- the staff to respond to email and queries
- the cost your reputation if the emails are dealt with poorly

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SMS - Bulk Texting or Bulk SMS
Cost: from 1.45p/SMS
https://www.bulksms.com/
https://thesmsworks.co.uk/pricing
https://thesmsworks.co.uk/pricing
Benefits:
- 98% SMS msgs are opened and read by the recipient within 3 minutes of delivery
- sent to specific recipients directly to their phones
- sent efficiently to required group
- can be tracked for measured results
- can be scheduled to go out at a certain date and time
- short and sweet - 160 characters
- can reach customers whenever they are
- 32% of promotional and informative text generate a response
https://www.sendmode.co.uk/benefits-sms-bulk-text

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Costs
Cheap phones are readily available a good smartphone for under £100
Sim plans with unlimited calls and texts for around £12 a month

Benefits
Everyone in your workplace is available for you to message
You have instant text messages
You can always call someone if they haven't seen your text
Most people know how to use a phone(minimum training)

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Costs

·        Lack of personal interaction

·         Could face technical issues

·         High set up cost

Benefits

·         Saved Travel Expenses

·         Lack of Time Constraints

·         Can be easily set up & arranged

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WhatsApp

Internal businesses can use WhatsApp Web which is free to download but will require a mobile to access it.

No training is required and most people will already have it.

You can form groups for each department etc and messages are instant. You can send PDF files and pictures.

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Extranet
- Increased Productivity
- Reduced Margin of Error
- Flexibility
- Timely and Accurate Info
- Shorter time to Market
- Reduced Inverntory
- Builds Customer Loyalty
Saved IKEA $219,000 in total!

Intranet
Average price is between $30k - $100k.
- Better internal communication
- Sharing info is easier
- Improved Customer Service

E-mail
- for one business each user cost around between 5 and 10 thousand pounds.
- for the business of 3000 employees £15 million yearly.
- Communicate instantly
- send relevant files and attachments with ease.

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Blogs

Costs

Free to set up initially

Additional costs for advertising or promoting blog

Time costs for creating and managing the blog

Employee costs for managing blog

Benefits

Blogs can have more content and a detailed way of marketing your business

Wide customer access

Can answer customer questions and topics in more depth

Build up a rapport and strengthen relationships with old and new customers

Social Media

Costs

Free to set up initially

Additional costs for advertising or promoting

Time costs for creating and managing profile

Employee costs for managing profile

Benefits

Increased brand awareness

Better customer satisfaction

Wide customer reach

Create a positive image and reputation

Communication with customers via comments or IM

Create competitions

Show images of products and services

Reviews section

IM

Costs

Free

Employee costs for time spent creating and managing IM

Benefits

Instant response

Can create group chats with customers

Creates a positive impression to customers