# data[].attributes.body
Sheryl Sandberg is the chief operating officer on Facebook. She wants to help women evolve because only 3 % work into tech careers . She encourages women to fight stereoypes. This campaign helped brands create new relationships with women.
Femvertising is a pun on female and advertising "Like a girl" is a tellling example .
Flavie

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From 1950 to 1960 Volkswagen had a image of a Nazi company.

After this bad image Volkswagen want__ to promote another image, a good image.

For it Volkswagen make a new advertising campaign.

Volkswagen means the people’s car.

This new advertising campaign was called “Think small”.

The first car created for this new advertising campaign was the New Beetle.

REVOIR les ARTICLES tjs (A différent de THE)attention aux TEMPS: wantED to car ds le passé
revoir les mots de liaison: pr cela = par conséquent: therefore/ as a result
voc+temps: Volkswagen LAUNCHED/CREATED a new ...
OK ms quel était le résultat: cela a changé l'image de VW , ils ont réussi

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Andy Warhol is a pop art artist.  He critizes the consumer society with a few projects. For example, "The Campbell's soup" series.  Maëve.

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Victoria's secret's " The perfect Body" 

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Victoria's secret's " The perfect Body" 

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We can see women who are in underwear.

They are slim and this ad is  controversial  because it compares women's body to the perfect body . It's a slogan of Victoria Secret brand .
This ad shows the image of a perfect woman.
If a woman doesn't look Like that they are ugly.
This ad doesn't show the reality because the perfect body don't exist.
Each woman is unique . It is an advertising blitz for younger woman .
Younger women wants to be like her .
This type of ad a provokes norexia .
These ads are corresponds to deceptive advertising.
Flavie

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Duane Hanson is a realistic artist. This sculpture representS a woman who is sloppy, and what there is in trolley reflects her body. This statue is against the consumer SOCIETY IN the 60's and 70's. It is a "cliché" about women in the AMERICAN society.

OK

Maëve

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People are standing in line in front of an Apple shop for weeks. This group of people who are waiting call out to strangers in the streets to show them a phone they don't recognize.
It is a negative ad to promote Samsung product by pulling Apple's products down.
In addition, Apple's consumers criticizes Samsung products, because they are say one say he could never haVE a samsung because they are too creative.
OK
MODAL+V
Maëve.

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Samsung "The Next Big Thing" ad parodies an iPhone line

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#GivingTuesday is a hashtag for purposes of activism, it refers to the Tuesday after Thanksgiving in the United States.
It is a movement to create an international day of giving at the beginning of the Christmas and holiday season.

Giving Tuesday was created in 2012 as a response to commercialization and at the consummation in the post-Thanksgiving season (like Black Friday and Cyber Monday).

ATTENTION aux pronoms he= pr humains/ IT pour neutre/ a response TO/ consumption/ Revoir LIKE ET AS sur la fiche ds erreurs
Pr que GIVING TUESDAY fasse sens,ce serait mieux de présenter Black Friday et Thanksgiving avant
Maëve

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This ad was published in 1999. On the billboard, we can see a man, who ___ smoking a cigarette. This man is an American cowboy. The autor of the ad want_ to show a masculinE trademark.

It is a way to set a trand for only men because before Marlboro cigaretteS WERE focusED only on the women and thanks to this ad the target of this market WAS improveD and IT gAve a boost to sales.
The brand Marlboro became the first brand of cigarette in his world.
Success had changed the vision of the brand and Marlboro became a macho brand.

who IS smokING (cf petites lunettes: pr voir l'action qui est en train de se dérouler cf tableau des temps: présent BE+ING)
S de la 3è p du sg
autHor
to set a trEnd
revoir vb irrég: was vs were
the first CIGARETTE BRAND IN THE WORLD
confusion du present perfect et du past perfect (le past perfect est très rare: plus que parfait): dc ici HAS CHANGED
Maëve.

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The Super Bowl is  a event must important for american campanies, because 110 milions viewer watch the Super Bowl.
This event createS an hard competition between different brands of differents companies. Every companies wants TO enjoy about this opportunities to can broadcast them ads and give a boost to them sales.
But some ads are censured by the autHorities because of deloyale competition.

REVOIR les ARTICLES (a vs an)
et les SUPERLATIFS cf AàZ (attention MUST est un modal d'obligation, cela n'a rien à voir avec les superlatifs THE MOST ou THE -EST/ ici: THE MOST important event (adjfs DEVANT les noms)
MAJ aux ADJFS de nationalité
JAMAIS de S aux ADJFS
EVERY+SG
WANT TO +Vb
THIS+SG/ THESE+Pl
REVOIR PRONOMS PERSONNELS them difft de THEIR
censOred
UNFAIR competition
Maëve.