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Blogging 2-3 times a week with one original each week

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Blogging 2-3 times a week with one original each week

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Facebook posts with news - getting news out quickly

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Facebook posts with news - getting news out quickly

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Clear communication around timeline and process

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Clear communication around timeline and process

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Less Stressing out families at crunch time.

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Less Stressing out families at crunch time.

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Always including positive things about students in communication

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Always including positive things about students in communication

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not sure what does that other than great, well written content

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not sure what does that other than great, well written content

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Make sure topics hit market need such as summer when they are planning summer :)

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Make sure topics hit market need such as summer when they are planning summer :)

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Short, 2-minute instructional videos about application tips posted on YouTube

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Short, 2-minute instructional videos about application tips posted on YouTube

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Parent info. sessions or workshops for Anderson HS parents held at St. Matt's where 1 or 2 Anderson CMP clients share their experiences

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Parent info. sessions or workshops for Anderson HS parents held at St. Matt's where 1 or 2 Anderson CMP clients share their experiences

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Table/booths at local career fairs at St. Ed's, UT, Texas State

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Table/booths at local career fairs at St. Ed's, UT, Texas State

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Instagram account with "did you know..." weekly college application facts and tips 

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Instagram account with "did you know..." weekly college application facts and tips 

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College MatchPoint t-shirt or water bottles for current clients

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College MatchPoint t-shirt or water bottles for current clients

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Partner with an orthodontist to provide info. at their office or include affiliate link on their website or in their e-newsletter (offer orthodontist $100 if referred families purchase College MatchPoint services)

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Partner with an orthodontist to provide info. at their office or include affiliate link on their website or in their e-newsletter (offer orthodontist $100 if referred families purchase College MatchPoint services)

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Info. table at targeted schools during Back to School night or monthly parent education nights

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Info. table at targeted schools during Back to School night or monthly parent education nights

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Repeat of UT Admissions Director event from 2017; include other college admission directors on a panel? 

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Repeat of UT Admissions Director event from 2017; include other college admission directors on a panel? 

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Sponsor of PTO events at targeted schools in areas designated for expansion

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Sponsor of PTO events at targeted schools in areas designated for expansion

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Quick, user-friendly online resources to help address common issues that cause stress: ex.: What to do when your school in Common App doesn't connect to Naviance

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Quick, user-friendly online resources to help address common issues that cause stress: ex.: What to do when your school in Common App doesn't connect to Naviance

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Easy-to-use time and project management tools for families such as interactive checklists

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Easy-to-use time and project management tools for families such as interactive checklists

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Hand written cards to families when major milestones are reached or just for encouragement/support.

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Hand written cards to families when major milestones are reached or just for encouragement/support.

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Student mentors? Have former students who successfully went through the process reach out with encouragement to current students? Or feature a "where are they now" piece in the newsletter or website where students at college share a two-minute video about what they love most about college life...

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Student mentors? Have former students who successfully went through the process reach out with encouragement to current students? Or feature a "where are they now" piece in the newsletter or website where students at college share a two-minute video about what they love most about college life...

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FB series  on former clients (sophomores or juniors) in college

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FB series  on former clients (sophomores or juniors) in college

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HONY style with name, college, reason they chose the college, major, and tip for high school seniors for applications. This will keep a relationship with them, make them feel important and keep CMP top of mind for career services.

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NYT or other national news online sites

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Regularly spread knowledge on Quora about college admissions by answering users' questions.

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Guest article in Daily Texan, st. eds paper

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Guest article in Daily Texan, st. eds paper

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Advice type article targeted to getting first job or internship among other topics

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Give each family a professional-looking branded folder with printed clear information and visual aids/reminders outlining process at first meeting to supplement email communications.

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Regularly comment on other blogs to spread expertise and increase potential for reporters writing about

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stress ball, pen, sunglasses, notepads, something to put on backpack, something for computer, etc.

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Reach out to Local Psychologists who specialize in LD and anxiety

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Reach out to Local Psychologists who specialize in LD and anxiety

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Host an educational session/lecture/networking session about college admissions for LD kids for local psychologists/psychiatrists who treat adolescents (try to give CE credit to increase participation).

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targeting college seniors

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Handing out swag (sunglasses? Granola bars with branded CMP sticker or wrap?) and telling about service.

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Ask what they aren't able to provide effectively and see if they will provide CMP as a resource for graduating students.

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Send something they can share with their students. My niece says her professors send her PDF flyers about campus organizations all the time - don't know if a business could work the same way.

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Include a special deal/offer/coupon such as for a free hour of college list creation. For example. if you download one of your ebooks or share the newsletter on FB you are entered in a monthly drawing?

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Instead have a more prominent contact us button. As a website visitor, I find it annoying.

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Focus on targeted SEO in blog posts and FB posts

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Focus on targeted SEO in blog posts and FB posts

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To better take advantage of web searches about college admissions.

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Specific topic that helps parents and students and may convert participants into clients.

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Utilize LinkedIn posts more for marketing career services by writing posts geared toward career topics.

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at local universities

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Give short announcement and link to direct people to page on website featuring career service.

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Secure a room on campus and offer pizza/drinks to students in last year of school to talk about steps to take in looking for a job beyond what the college counseling center offers.

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With new project management software that includes automatic alerts to increase timeliness.

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Post college- and career-related events.