# data[].attributes.body
This video is great example for the controversial as it shows minority getting killed in there just because of their hair colour. It go so popular because many people started to obligate this idea and started to publish it with the bad comments and trying to get people against it but this way the video go just move views than planed as people just watched to see why is it so controversial. This is how controversy works for ages as it always gives a lots of attention to the artists and their productions.

# data[].attributes.body
This music video shows lots of product form the Virgin Mobile to the fast food companies. This affect both sides as the companies will gain more clients as their products will be associated with this video and Lady Gaga. And Lady Gaga will gain popularity for the same reason.

# data[].attributes.attachment_link.title
Lady Gaga - Telephone ft. Beyoncé (Official Music Video) ft. Beyoncé

# data[].attributes.body
in this video Eminem is making fun out of all the situation that were happening back then. He creates the the comic effects to make the parody more obvious. the effect. It was also very different and original compare to the other rap songs back at the time that this vide was created. This shows the Eminem as the contovercial person who doesn't care about other peoples idea of his songs.

# data[].attributes.attachment_link.title
Eminem - Without Me (Official Music Video)

# data[].attributes.body
Selling the image. This is iconic music video for Michael Jackson. As everyone know Michael Jackson was famous artist and it is until today because of this type of music videos and his music. In this video the image is the old school hollywood gangster movie as he walks into the pub with all those people around looking dangerous and dance fight all of them. The dance moves involved in this video suggest lots of violence as their fight. This is very effective as it look really impressive as for the times it was mede in.

# data[].attributes.attachment_link.title
Michael Jackson - Smooth Criminal (Official Video)

# data[].attributes.body
There is three different types of strategies.
Major label are the type of labels that have a large budget and are promoting the productions every where for example billboards and adverts as they have lots of many that they can spend on it. They usually get huge response form the audience.
Independent labels are the type of labels that are self dependent but they have less budget so they usually promote the productions on social medias and some but not much advertising but not as huge as major labels because there is not much budget for advertising.
There are also some artist who try to promote and make music them self which gives the lowest budget as they have to spend their own money to produce the video and they usually use free social media methods of advertising such as: YouTube which makes the production least known as it is the hardest way of promoting the artist.

# data[].attributes.body
It is when two areas in media industry works together. it may happen wen the music video involves extracts form other parts of media industry for example some film productions sequences. This works beneficially for both the artist and film makers as both of them get promoted be another. Music video promotes the film and film promotes the music video as the sequence form the film will relate to the song in eyes of the audience. This may be also done different way by product placement which again works well for both artist and the brand that is show in the music video same way as the film and music video but it involves different product type.

# data[].attributes.body
Today there is man ways to access the music videos and music itself. All we need to do is just search the artist. back at the time it was not as simple and the only places that show music video and played the songs was ITV and Chart Show. Now days it is not hard to find an artist as lots of them are often published on social media and many different places. Some artists are using controversy to active the attention of different medias. As long as the artist is discussed and published all around the media industry the artist becomes more and more famous as everyone are talking about it.

# data[].attributes.body
The main point here is to make money for the company that release and produce the music video for the artist. It works the following way. The artist designs the song but the company is helping to record it and make a video for it. This way the company is gaining some part of the profits from the total income that the video and song creates. There are many different companies that offer this type of service for the artists for example the song lab that allows to create and record the songs and their videos.

# data[].attributes.body
Promotional music that propose is to make the artist memorable by the content or the edition of the music video. Many artist are doing this type of videos to gain the new followers or just to get the sponsor or to to sell the artist production or some other company products.  It also sells the song with a emocional response so the audience remember the song. This makes the video more popular.
Promotional is used often to create an image of artist and selling it to the audience. Artists uses different moods in their production by apply the song. The artist also wants o sell the image so when ever the audience see him they will associate it with the song.