# data[].attributes.body
It doesn't require high capital.
Attracts wide range of market.
No entry barrier.

# data[].attributes.body
Provide easy way of shopping

# data[].attributes.body
Faster Response to customer and market demand

# data[].attributes.body
lower transaction cost

# data[].attributes.body
Large market

# data[].attributes.body
Costly

# data[].attributes.body
Saves time

# data[].attributes.body
Diversity of product

# data[].attributes.body
Caters to the global market

# data[].attributes.body
Chances of fraudelent activities

# data[].attributes.body
Facility of home delivery

# data[].attributes.body
Lack of sense of security

# data[].attributes.body
Global presence

# data[].attributes.body
can access from anywhere

# data[].attributes.body
Easy accessibility

# data[].attributes.body
Require proper knowledge for functioning of e-commerce

# data[].attributes.body
Personalized messaging

# data[].attributes.body
Time saving

# data[].attributes.body
chances of data theft

# data[].attributes.body
Lower cost

# data[].attributes.body
Technology limitations of EC

# data[].attributes.body
least capital required

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Reaches more people in lesser time

# data[].attributes.body
Can reach wide customer base at one time

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Risk of payment

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Complexity In Taxation, Regulations, and Compliance

# data[].attributes.body
No direct contact to seller and no face to face communication

# data[].attributes.body
huge variety

# data[].attributes.body
Increase in fraudulent activities

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Better Business Strategy

# data[].attributes.body
no geographic locations

# data[].attributes.body
A large market

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Versatile choice of products

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Product suitability

# data[].attributes.body
Offers infinite number of products at one place

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Legal issues

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Need for internet access

# data[].attributes.body
Things shown and delivered doesn't match sometimes

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Lack of physical appearance

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Many options

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all time available

# data[].attributes.body
Accessible at any time anywhere

# data[].attributes.body
Cultural obstacles

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Better information System

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huge technology cost

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security and quality

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Quality mismatch

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High labour cost

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delivery can turn out to be unsatisfactory

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delivery can turn out to be unsatisfactory

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Customer having exposure to technology can only buy the things

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Lower cost

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Scammers