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1.       Perception

The KFC ad is trying to inform the customer that on the related matter, namely the 12th of December, there will be a promo for the combo snack plate menu which costs RM12.

Consumer response:
Customers will quickly understand what the advertisement means, which is related to the date and month. Customers will quickly be attracted to their products due to the tempting product with a red background that manipulates people to become hungry.

Driver:
Attracts everyone to buy on that day.

2. Emotions
This advertisement tries to make people hungry and thirsty for a cheap price of the day.

Customer response:
This advertisement will be able to make people hungry and need freshness at low prices and limited time will make customers interested

Driver:
Customers will become hungry and thirsty and they are attracted to furniture.

3. Cognition
This ad tries to make people suddenly hungry by adjusting the price according to the time specified.

Customer response:
Customers will be attracted because the price and time are right

Driver:
Customers will be hungry and buy it

4. Association:
This ad tries to adjust the time with the price so that customers are interested in coming on that day.

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1. Perception:
The advertisement by subway tried to communicate with their consumers by showing that there are new delicious 6" sub every day at subway with only the pricing of $3.99.

Consumer response:
the consumer will notice how appealing the sandwich looks alongside with reasonable price. They will notice the different ingredient put in the sandwich as shown in the ad. These things are meant to grab the consumers attention and are willing to buy them to give it a try.

Drivers:
In this ad, the picture of the sandwich is what that's going to attract many consumers to buy at Subway.

2. Emotions/ effective:
This ad is trying to show the consumers about their 6" long sub, which looks very appealing and delicious which will attract many consumers.

Consumer response:
The consumer would very much be attracted to this because it would be a perfect snack with the best price.

Drivers:
Consumers would be delighted to have a meal looking like that.

3. Cognition:
The ad is trying to give an information about the 6" sandwich.

Consumers response:
The consumers will get the idea and look forward to buying the sandwich shown by Subway.

Drivers:
The consumers will be interested to buy it.

4. Association:
This is to draw the consumers attention to the subway sanwich along with the brand.

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1) Perception: The advertisement tries to communicate to the consumers by showing the cheesiness at the pizza along with many delicious topping that can easily grabs the audience attention. Moreover, there's a domino's iconic logo on top of the pizza to symbolise that this pizza's brand is Dominos.

Consumer response:  As the audience look at the advertisement they will notice the cheesiness since majority of people are really attracted to see the melted cheese. Also, since the logo are big enough to notice and recognise it is easier for the consumers to acknowledge and remember the brand easily.

Drivers: It grabs the attentions to the consumers and persuade them to try the pizza.

2) Emotions/affective :
The ads motive is to creates feelings of wanting to taste the flavour of the pizza.

Consumers response: This ads want to make the audience to feel hungry and craving for the cheesiness of their pizza.

Drivers: Make the consumers to have desire for trying to eat the domino's pizza.

3) Cognition : The ads are trying to inform the consumers about the new flavour they have for domino's pizza.

Consumers response:
The consumers will think and understand the message of what the dominos are trying to send which are sending the new flavour of domino's pizza are extra cheesiness.

Drivers:
The consumers will recall that Domino's have new pizza flavour.

4) Association:
It is to use a symbol to communicate to the consumers about the product along with their brand.

consumer response:
By this advertisement it may
try to connect to the audiences by giving a treat to themselves during busy weekdays and eat together with their workers, friends and family.

Drivers:
The consumers would condition learning to eat the pizza together with their friends and family during a busy day.

5) Persuasions:
The ads are trying to make the consumers to believe that the pizza are tasty and full of flavour whenever you eat it.

consumer response:
To make the audience try the pizza and be loyal to the brand by consistently buy the domino's pizza.

Driver: By being loyal to the brand this action can easily influence others who are the one that loyal to domino's into liking the domino's pizza.

6) Behaviour: the consumer response from the domino's pizza's ads.

consumer response: In this ads the consumer may act by trying out the new pizza flavour.

Driver:  The consumers may buy  the cheesy pizza and others flavour. They may recommend the pizza to others therefore the domino's may gain more costumers.

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1) Perception:
This advertisement by KFC tries to communicate with their consumers by showing an eye catchy sets of flaming fried chickens to grab their targeted consumer's attentions about their newly released KFC menu: "Tom Yum Crunch ".

Consumer Responses:
The consumer notices those visuals that sticks in their minds. In this advertisement, the picture of the delicious and mouth-watering sets of chicken, the recognizable simple KFC brand name elicits the desire. These kind of elements in an ad can spread the awareness of the brand and by the consumers.

Drivers:
Interest is created due to the visual of the delicious meal by KFC. In this ad, we can notice that there are two big sets of crispy "Tom Yum Crunch Chicken".

Feel:
2) Emotion/Affective:
This advertisement successfully mirror the consumer feelings about something. For example, this ad stimulates wants and let the consumer to crave for their fried chickens.

Consumer Responses:
The consumer feel happy and feel hungry for this "Tom Yum Crunch Chicken."

Drivers:
Desire and feeling of liking is created due to the newly release flavor of fried chickens.

Understand:
3)Cognition:
This is the process by how consumers search for and response to information. It is rational,  this can let the consumer to learn something by providing information about the product.

Consumer Response:
This ad can draw on a customer's thinking and understanding. The consumer will understand how is the new flavor of the fried chickens looks like, and they will understand it comes with combos with attractive price.

Drivers:
Cognitive learning is presented due to the presentation of information about the "Tom Yum Crunch Chicken." For example, the consumer will know that this "Tom Yum Crunch Chicken" will be available in Dinner Plate Combo or Snack Plate Combo.

Connect:
4) Association:
Association often use symbols to communicate and create a connection with the consumer by relating the brand to some type of quality and characteristic.

Consumer Response:
This ad will connect the consumer due to the transformation of the fried chicken. For example, KFC have launched the new flavor of fried chicken, which is Tom Yum.

Driver:
Transformation is created due to the newly launched flavor of KFC fried chickens.

Believe:
5)Persuasion:
Persuasion in ads is aim to convince and elicit responses from the consumer.In this ad, we can see that KFC is trying to influence and motivate those consumers to believe or to do something.

Consumer Response:
In this ad, the consumer will get influenced by the new flavor and the attractive price of "Tom Yum Crunch Chicken" combo plate.

Drivers:
Influences is presented due to the curiosity of the consumer and they will try to test this "Tom Yum Crunch Chicken." sets.

Act:
6)Behavior:
This may get the direct action, indirect action, immediate response or delayed response from the consumers.

Consumer Response:
In this ad, the consumer will decides whether to try the fried chicken today, tomorrow or in the future by visiting the store or just click on the KFC website.

Drivers:
This ad will stimulate sales by the call-to-action.

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1. Perception:
This advertisement by Dominos, who are very famous around the globe for their delicious pizza, uses this format in their ad in order grab people's attention real fast. This ad is trying to persuade people to buy the their pizza online as those shape and placement of the large pizza shows a the sign of 'location logo' and also at the top left corner there is mentioned about their application.
Consumer response:
When we look at the advertisement, the first thing we see is a pizza and due to its large visual. Also, this ad stuck to its main 2 colors which are red and blue which is also the color of their logo.

Drivers:
This ad is surely wants its customers to gain more interest and look forward to Dominos when hungry.

2. Emotions/effective:
Making the size of the pizzas larger, they try to emphasize that you can get pizza everywhere you go, even in the public parks. This makes people want to eat pizza.

Consumer response:
This will most likely attract the consumers and looking at this current situation, in the pandemic, people must be more inclined towards online shopping and online food ordering. So this is the best time for them to increase their customers online as well.

Driver:
Let the consumer have a mouth watering moment and that shall definitely encourage them to order from Dominos.

3. Cognition:
This is how the consumers respond to the information. Dominos , via this ad wants to convey people that their product will always be available for them. Be it online or walk-in. Again, how it differs from its other competitors is like the repeatation of the similar colors like blue and red which also simbolises the logo's color.

Consumer response:
People are aware about this brand. So now people who see this ad will most likely to remember as all the visuals are pretty clear.

Drivers:
This ad says indirectly that their products can be a part of our daily life. Which means, they say that something is missing as the scene is of a jogging park, which is like out everyday routine.

4. Association:
This is when the company tries to communicate using the symbols. Like in this, they used large, location like symbols of the pizzas which is very appealing. The words 'on the go' also kind of motivates people.

consumer response:

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1)Perception:
This advertising Sunway Lagoon Malaysia tries to communicate by grabbing the consumer attention as to inform the consumer about their latest promotion where the consumer can get the benefits also.

Consumers Response:
The print ad of this poster makes the consumer notices the visual that it sticks in their minds. In this advertisement, through the picture of this Sunway Lagoon Malaysia ultimate theme park, they have many types of park such as water park, amusement park, extreme park and more where certainly attracts the consumer to enjoy their theme park and their logo elicits the desire of the consumers.

Drivers:
Sunway Lagoon Malaysia theme park they have many types of park such as water park, amusement park, extreme park, willdlife park, scream park and Nikelodeon Lost Lagoon where it gain the consumers attention and interest.

2)Behavior:
The action response which influences the consumer expression of feelings, needs, and thoughts as a substitute for more direct and open communication.

Consumer Response:
In this advertisement, the consumer involves actions such as, visit their website, trying to buy the passport entries and direct action while the consumer saw this advertisement.

Drivers:
Advertising stimulates the sales by the call-to-action for their unlimited entries with exclusive privileges and benefits to the consumers.

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04 Brand Communication Models (1) Activity

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Perception:
The advertising tries to let the consumer to receive information through their senses by gaining their attention .
Consumers Response:
The consumer observes and remembers the visual that grabs and sticks in their minds. In this advertisement, the colourful picture of the delicious subway sandwiches with many type of sauces and vegetables and logo had elicited the desire of the consumer.
Drivers:

Many different types of sandwiches with a lot of ingredients like vegetables, meats, cheese and the sauces that impart a specific flavour to complement the sandwiches and the promotion price create an interest and attention from the consumer to buy it.
Emotion:
The ads responses mirror the consumer's feelings about the appetising sandwiches.
Consumer Response:
This ads is designed to make audience feel excited and happy to buy the sandwiches when seeing the picture and the reasonable price.
Drivers:
In this ads, the consumer was driven by emotions based on their desires to buy the sandwiches.
Cognition:
The ads lets the consumer how to understand and respond to the information.
Consumer Response:
From this ads, the consumer had learned and understood that Subway has provided many different types of sandwiches to let them choose based on their favourite.
Drivers:
In this ad, it describes sandwiches missing in consumer’s lives during breakfast or lunch or dinner or even supper and consumer need the product.
Association:
The ads is using symbols to communicate with the consumers.
Consumer response:
In this ads, the consumer's interest, are connected to the product - sandwiches.

Drivers:
Subway takes on their symbolic 6-inch long sandwiches in the ads.
Persuasion:
The ads messages influences, persuades or motivates the receiver to believe.
Consumer Response:
This ads make their consumers to believe that every type of sandwiches can make their mood change when purchasing.
Drivers:
In this ads, brand loyalty has done by the consumer with their both attitude - preference, emotion - liking and action -repeat purchases with different sandwiches.
Behaviour:
The action response and reaction to their consumers.
Consumer response:
From this ads, the consumers are trying and eating the different flavour of sandwiches.
Drivers:
Advertising stimulates sale with the promotion through buying.

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1) Perception:

The advertisement tries to communicate by grabbing the consumer attention by informing the consumer about their promotion during New Year which suitable for a family feast.

Consumer Response:

The consumer notices the visual that sticks in their minds. In this ad, there is 2 main colour like yellow and red which match with the logo of Burger King. Awareness of the brand is through the logo as the logo elicits the desire.

Drivers:

Interest is created due to the visual of the delicious meal and its offer. For example, there are 4 different sets but they only cost RM20 for each set that meets the needs of a family.

2) Emotion:

This ad successfully creates affective responses to mirror the consumer feelings about the burgers.

Consumer Response:

This ad designed to make the audience feel happy and love because the consumer can enjoy the set with their family together during the New Year celebration.

Drivers:

The consumer was driven by emotions based on their wishes to have a family feast so that they can celebrate New Year with their family by purchasing Burger King's great deals.

3) Cognition:

Cognition is how consumers learn and understand so that they can respond to information about the ads, it's a rational approach.

Consumer Response:

The consumer learns to consume rationally. In this ad, Burger King launches great deals with the lowest price. Awareness of the brand is through the best value for money.

Drivers:

The ad messages describe something missing in consumer's lives. For instance, this ad stimulates consumer by thinking of their family to enjoy the meal with family while celebrating the New Year.

4)Association:

Association appeal by using symbols to communicate which is the primary tool used in brand communication.

Consumer Response:

The consumer is aware to celebrate New Year with family. In this ad, the family graphic and the word "family feast" is to let consumer recall about their family.

Drivers:

The connection between Burger King and consumer is created due to the designed family graphic and "family feast" in this ad.

5) Persuasion:

The advertisement employs both rational arguments and compelling emotions to create a persuasive message.

Consumer Response:

In this ad, the consumer believes that New Year must celebrate with family by having a family feast

Drivers:

The consumer is more than just interested in the great deals of Burger King which can also enjoy and share happiness with family.

6) Behaviour:

The action response of the brand that makes consumer wants to buy the product.

Consumer Response:

In this ad, the action made by the consumer is buying the set and share with family members to celebrate the New Year together.

Drivers:

This advertising will stimulates the sales by visiting the Burger King's store and purchase the set A, B, C or D.

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Perception:
The advertisement is interesting too garner the attention of whomever passes by.
Consumers Response:
The photo of the burgers would surely stick in someones mind. Due to the picture of the burgers looking big and delicious as well as the all time famous M the company logo, this would surely attract customers to the company.
Drivers:
The colour of the advertisement as we ass the big delicious burgers in the advertisement would surely attract those who are hungry.