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Innovation framework interprets the existence of a universally accepted platform that is powerful in scaling and assessing the talents of a company’s stakeholders and allows them to endure better results in the long term. A robust innovation framework acts as a roadmap to correlate the company strategies and corporate goals in a single thread and contributes to the formation of an extended future. Thus, it acts a strategic approach to enable the implementation and application of state-of-art techniques and novel ideas in supporting the business infrastructure and ensure the accomplishment of the objectives.

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Telstra is marked as the flagship telecommunications and information Services Company in Australia that is dedicated to outlive the challenges faced by customers of telecommunication, by optimizing high end solutions to the problem. The company believes in indulging in technological interventions and enable service of strong and powerful telecommunication networks to suit the requirements of the customers (Smith, 2018). With having a string digital framework, this company is capable of developing unmatchable solutions to telecommunication and networking problems to serve the business entities in the most sufficient manner.

Telstra not only serves as a leading telecommunication company but also offers diverse services in regards to retail store networks, digitalized services, clouding solutions, hosing and conferencing solutions. In a nutshell, this company is reputed and universally acclaimed for providing innovative solutions to support business breadth and optimize the information technology aspects (Suseno & Standing, 2016). This company has been taken in order to conduct the current assignment, since; it shows greater and explicit signs of inculcating and cultivating transformative innovations in within the operative framework and possesses a strong inclination for the adhering to disruptive ideas of innovation.

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Telstra has a global reputation of focusing on some of the most innovative and brightest disruptive business innovative ideas to assist the client in enhancing wider possibilities of their individual businesses. The organization is in a constant lookout for spending considerable amount of money and talent in creating new solutions by using innovative technologies (Hutchins, 2016). The management of Telstra believes in rigorous and relentless transformation of business operations to allow for broader access to bigger opportunities.

Thus, the innovative framework for Telstra can be considered as transformative in nature and is dedicated to develop dynamic solutions to the clients and customers (Roe & Potts, 2016). Considering such a structure, the strengths and weaknesses of the company are being recognized based on which a personal recommendation will be suggested to build a distinguished innovative framework to overcome the challenges.

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Since innovation intends to focus on qualitative productivity, thus the need to be proactive and participate at all times is essential. Considering the innovative framework of Telstra, undoubtedly it is highly transformative in nature, however some of the weaknesses have been identified in regards to company that requires a fresh incorporation of a new innovative model.

Considering the current condition at Telstra, it can be stated that the company is plagued by two major deterrents in the path of transformative innovation. These challenges are lack sufficient personnel and commonality in culture. Thus, my personal suggestion in this regard would be to implement the culture of theory and make the maximum use of the networking model in creating a value for work and develop a sense of cohesion among the stakeholders. In order to gain better processes and technologies to build brand equity and credibility, the company needs to set up an open innovation framework by incorporating the skills and talents of externals.

Considering the diversity in culture within Telstra, the challenging part of this model needs to be addressed by engaging in team activities and brainstorming sessions. As an instance, Telstra’s decision to deploy workers outside Australia and looking for new talents in India has been an exemplary move (Potts, Roe & Henderson, 2016). The establishment of the innovation and capability centre in Bangalore is considered to be smart move in networking talents from across the globe in order to build a coherent structure.