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Old Spice: The man your man could smell like. 

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Old Spice: The man your man could smell like. 

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Old Spice: Smell Like A Man, Man | Wieden+Kennedy

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How we turned an insight about body wash into a cultural sensation, and the most popular interactive campaign in history.

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Royal Institute for Deaf and Blind Children

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Royal Institute for Deaf and Blind Children

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BWM Dentsu is continuing its work to support the roll out of Australia's broadband network with a campaign aimed at illustrating the emotional power of...

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Blue: Trustworthiness and Authority.
Yellow: Optimism and hope

Created in Paletton.com

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National Foundation for the Deaf (New Zealand)

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National Foundation for the Deaf (New Zealand)

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XXXX GOLD - Barra by BMF "Nice one digger" - Mumbrella

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New ad by BMF for XXXX Gold beer in Australia. What happens when you forget the frying pan? More details at http://mumbrella.com.au/lion-nathan-to-unveil-new-xxxx-gold-ad-and-taps-into-mateship-and-larrikin-humour-18561

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Welcome to University of South Australia | Kanopy

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I write this entry Sunday the 20th of January at 3pm in the afternoon.

Partway through this week I realised I hadn’t been using the course website properly. This revelation created some real panic, I felt I was already behind and it was only half way through the first week of the degree. Thankfully, the panic was short lived and replaced with a sense of relief. I now knew that there was much more information and guidance available to me than I had thought, and I wouldn’t have to bumble through this degree on my own.

I am now caught up with my reading and the assigned tasks for the week and am feeling confident that I can keep up with what is required of me in this course. I am, however, still feeling daunted by the assessment tasks. I have no experience in video creation or promotion (Sans one marketing course I did at uni a decade ago and have absolutely zero recollection of).
However, I am determined not to let the woe compile and gum up the works. For now, I will approach this course one activity and one reading at a time. I trust that when the time comes to be putting my video and website together I will have built an appropriate skill base to tackle them.

Reflecting on my list of 80 ideas and the subject of my promotional video I did find it exceptionally hard to get the cognitive wheels in motion. Before embarking on the list of 80 I sat down to do a mind map to simply identify general concepts I might like to promote.
Genuinely, I sat at a black computer screen hands poised above the keyboard with zero ideas forthcoming. It has been a long time since I exercised my creative thinking faculties and found that my experience of the task was vastly different to that described by Katrina. For me, the first 20 ideas were laborious, the next 40 were steady but required a lot of looking for inspiration, the last 20 flowed easily.

I found that most of my ideas came from things that I would personally like to exist in the world and things that were physical/practical manifestations of my values. There are a few outliers of course but I think for the video and website I will focus on something that I am connected to through my values and would be excited to have access to if it existed in the real world. I think a personal connection to the task will help me extrapolate my chosen idea into a compelling end product.

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1. A fictitious recycling service that piggy backs on grocery delivery

2. An illusory invention “non-topical sunscreen” a daily pill

3.  Make believe Technology: Internal hard drive/ expandable memory chip for brain

4. Fictional Scientific breakthrough: Genetic enhancement – remove genetic markers for age related diseases in living people

5. VR work space.

6. Global democratically elected government

7. Make believe Technology: Sensory override for food – eat spinach & think you’re eating fired chicken

8. A fictional travel company offering tours to the ocean floor

9. The benefits of green architecture/ urban farming

10. New is not better:  dangers of over consumption: textiles, technology and other household/Industrial items

11. A fictional fashion house

12. A campaign for body positivity aimed at children

13. A fictitious website for school pupils to access to discuss open and honest sexual health education

14. An illusory public campaign for desalination plants to replace current damming/ town water practices

15. A fictional interior design firm that will choose and style house plants to suit your living space

16. A fictitious boutique craft beer brewery

17. A fictitious speciality coffee roaster

18. A pretend bakery focusing on traditional European bread making

19. A fictional fertility clinic where you can alter the genetics of a not yet conceived child

20. A fictitious building company that will build features that encourage wildlife into your home ie possum shelters built into exterior walls.

21. A fictitious clothing exchange

22. A make believe plastic free cosmetics brand

23. A imaginary search and referencing tool that will allow you to type a statement and automatically search scholarly articles you have saved in a collection for the right referencing.

24. A campaign to have Auslan taught with English in all Australian schools.

25. A fictitious food delivery app that will allow you to search by exclusion: ie  I want something within 30 minutes and I  don’t feel like burgers or pizza

26. Housework work out: weights and apparatus designed to attach to your vacuum and other cleaning products so that you can combine exercise with chores

27. Make believe brand that sells School/fashion/laptop bags with built in insulated and cooled sections for lunch and water bottles

28. A illusory bike riding school for adults

29. Artisanal pottery

30. A streaming service that will allow multiple people to enter preferences with a view to finding a movie for a group to enjoy

31. Artificial fibre free basics (socks, jocks, hosiery)

32. Promotion of a local artist/ art collective

33. A new restaurant

34. A solar portable recharge pack for phones tablets etc

35. Small blue tooth headphones that will beep and flash if they move too far away from their paired device without being stored properly.

36. One-way view fly screens that will allow you to have air flow but not allow people to see into your house

37.  A gift registry app that you can invite your hard-to-buy-for friends and family to.

38. A productivity app. Input to do list and time frame, as you mark items off your list the app will calculate if you have enough time before your deadline to complete the remaining tasks.

39.  A communal composting project

40.  An eye tracking app for e readers and smart phones

41. A website with a policy glossary for all current MP’s and those contesting seats at election time.

42. An anti-condensation water bottle

43. A bra that corrects posture

44. A smart watch app that calculates sun exposure – UV factor and Vitamin D

45. A luxury homewares line

46. A software that tracks and authenticates creative process with interval saving and a cloud-based storage system for use in intellectual property right disputes

47. An ecofriendly shipping and packaging company

48. An app where you can list what is already in your fridge/ pantry and it will help you find a recipe that doesn’t require a trip to the shops

49. Personalised vitamin water. With real vitamins as an alternative to multivitamins

50. A dating app that considers practical dating aspects as well as personality

51. A dental subscription ie, pay for 5 appointments get the sixth free, pay for 10 get 3 free. Etc etc

52. An app that will translate a hand-written calendar into your digital calendar

53. In-pot plant health measure. Programme for what plant is in the pot and the device will assess if soil needs more moisture/nitrogen if position is getting enough sunlight

54. Cultivation bulbs that can be used in regular light fittings

55. A gift shop that pairs your gift with furoshiki wrapping

56. Recycled plastic phone cases

57. An app that works with the app on your phone, so you can tell if your glasses lenses are clean once you’ve taken your glasses off to clean them

58. A kombucha company

59. A buy direct from farm grocery subscription

60. A website/app that will collate local doctors that have available appointments in the upcoming hour etc

61. An encrypted storage app that allows you to manage your own medical records

62. A food subscription service that supplies you with a plantar box every month with seasonal vegetables that you take care of and pick throughout the month

63. Fictional technology similar to the diabetes prick test that would allow people to accurately test their own blood alcohol level

64. A bulk buy/no packaging food and homewares market

65. A tupper ware and food container “buy swap and sell” where you can get a bottom for a Tupperware you only have a lid for

66. A website that will put you in touch with likeminded travellers when you’re abroad. Like a dating app but for meeting other people who are interested in going to the Museum of Death and are in New Orleans at the same time as you

67. A smart phone with retro flip phone styling

68. Sun safety awareness

69. A community garden project

70. A geotagging app that allows you to save/share and search cool places that you’ve found. Manmade or nature

71. An entomological data base that lets you upload photos of insects, identifies them and recommends natural ways to deter them

72. An online bookclub where you can read the book of your choice, log in and search your book and your most recently completed chapter to join a forum with other people reading the same book.

73. A travel safe app where you can upload your itinerary and your phone will automatically geotag you every 6 hours when tracking is turned on and send an alert to a nominated person if 2 check ins are in the wrong place or not possible.

74. A global data package that allows you to buy a set amount of data that can be used anywhere in the world through your current mobile phone and sim card.

75. A made-to-fit shoe company

76. A Fix-it shop, where you can donate broken goods for store credits the store will fix them and on-sell them

77. A Fashion friend finder to match you up to people with similar styles and share tips on where to shop, go in for group shipping etc.

78. A rent a cup program for a coffee shop…Put a deposit on a keep cup when you sign up, use an app to order and pay for your coffee before you arrive, it’s made in another keep cup and you simply hand your last keep cup back when you collect your coffee. Return the keep cup for your deposit back at any time.

79. Thermo regulation tights to cool you down when it’s hot and heat you up when it’s cold

80.  A scientific/marketing thesaurus. Enter chemical names/codes on the back of packaging and be given a list of what that ingredients other names are.

81. Fictional fashion website - Allows user to search by what they DONT want

82. Social message: Promoting Body positivity in men

83. Concept,  Self advocacy: In a medical environment

85. Social message "buy less" . Inspired by sustainable fashion influencers namely Vivian Westwood

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Audience engagement and initial video concept brainstorming

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Audience engagement and initial video concept brainstorming

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Cochlear : Hearing Test In Disguise | Glue Society

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Does love last forever? This short film sets to prove that if you can't follow the soundtrack of the story, you might come to a different conclusion.

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I feel that I have very little to reflect on this week. HTML is completely foreign, and time consuming. But at the end of the day very liniar. Basically this was a week of sitting down and working through it.

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Welcome to University of South Australia | Kanopy

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Welcome to University of South Australia | Kanopy

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This was a challenging week. I felt like I kept going down rabbit holes and over thinking target audience and colour choice. Ultimately researching previous treatments of Deafness in the media and brainstorming helped me Identify my target audience. I realise that engaging 18-39 year old males in a social awareness/ public health campaign is a difficult task but I think with the correct mix of humour and emotion I can accomplish it. I also looked at promotional videos that have been popular in my target demographic to guide my approach.

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How does your target audience feel about your product before they’ve seen your video?

My target audience will have not considered learning AUSLAN. They will view AUSLAN as something they have no need for in their life and that will not ever be of use to them

How do you want them to feel after they’ve seen your video?

After viewing my video I want my target audience to feel both shocked an empowered. I wan't them to ave a realisation that not only is this something that may suddenly become applicable to them but that they also have the power and tools to take action.

What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?

The emotions I plan to afflict my audience with are three fold.
First I want them to experience fun and familiarity.
I want them to connect with and aspire to the the lifestyle
portrayed in the video. Second I want to shock them,
to inspire empathy for people constantly navigating a
struggle to be understood. Thirdly I want to empower them.
I want to leave the viewer feeling impassioned,
with a plan of action and a desire to engage with learning AUSLAN.

Which colours best represent these emotions? Why?

In the early part of my video I intend to utilise red
to evoke youthfulness and fun.
I will not carry this element of colour design
through to the website.
When I change the tone of the video to shock the viewer
I am not aiming for a visceral reaction but a cold shock.
A realness that brings them to their senses.
In this part of the video I will implement the cold tones
of blue used in my colour scheme, colours of authority
that also utilise the cold neutrality of a grey palate.

Finally I will offer the audience hope and optimism.
A plan of action and a way to connect with AUSLAN.
I will use yellow.

In my website I will focus on Trustworthiness, Authority and optimism

Which fonts best represent these emotions? Why?

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Hearing loss can affect anyone. Take action now and learn a new language for yourself and for others.

Who is my target Audience?
My target audience is between 18 and 39. Employed in the trade and service industries, particularly those with a noisy work environment . They are Male.

How will I engage them?
1: By subverting expectations of a social message campaign - I will present this video as promotion for travel.

2: With the use of humour. I have chosen to target male audiences to employ the concept of the Australian Larrikin comedic device.

3: With an emotional hook. Epitomised in the Budwiser "friends are waiting" road safety campaign.Like the Budweiser campaign I aim to engage the audience in a feel good and funny video and then dramatically change the tone to create an emotional connection to the source material.

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Friends are waiting - Budweiser TV Commercial Ad | YouTube Commercial

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The sound of a loud bar and a conversation about a recent holiday. The sound is strangely distorted, heard through a vague high-pitched ringing and just too low to clearly make out more than the occasional phrase.

A smart phone clad in an industrial shock proof “tradie” style case displays an Instagram style photo of two young men. They have terrible sunburn, tattoos, and are standing on what looks to be the world’s filthiest beach. The two hold aloft extravagant cocktails and strike poses mimicking glamourous Instagram influencers. Hashtags along the bottom of the screen read #weorderedbeers #worstholiday #languagebarrier.

The screen swipes to reveal another photo in which one friend is taking a selfie in a dodgy motel room, he holds a bottle with a picture of a sun and random English phrases like “Fun” and “Best Beautiful” on the otherwise foreign language label. His friend is in shot behind him splayed, half upright, on the bed, red hot sunburn is prominent against the dull greys and browns of the room. An assortment of frozen food is resting on his skin in an attempt to cool down. The hashtags along the bottom of the picture read #thisWASNTsunscreen #poorbugger #languagebarrier.

The screen swipes again and shows a very recent tattoo, still covered with plastic film, on the lower back of one of the young men. The tattoo is a cross shape. Raucous laughter cuts through the low frequency, distorted conversation. The hashtags along the bottom of the picture read #SouthernCross #Languagebarrier #FML.

A group of young men sit around a pub table in high vis uniforms, just having clocked off work. The two men featured in the video are there. One of their friends cracks a wide smile and signs while teletext at the bottom of the screen reads: You two crack me up.

The screen cuts to white. A tag line appears “Imagine living in a world where no one understood you”.  A voice over states “one in six Australians are affected by hearing loss. Be a mate, Learn AUSLAN”.

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This week was the most challenging yet. 2 assignments due Monday the 11th and I had enormous trouble working out how to correctly reference advertisements. Due to the digital disruption of marketing I had to really consider when to reference as a video and if so to reference the director, the marketing firm that created the video or the client that owns the copyright. I had similar issues with images of print campaigns found through other sources.
Unfortunately, I couldn't find any tools that directly addressed this referencing dilema and had left it too late in the piece to post to the forum or ask tutors.

All in all it has been a very "live and learn" type of week. When I went to submit my assessment at 11:45 I realised that South Australia is half an hour ahead of Brisbane (where I am located). Suffice to say I won't be making that mistake again. As I was now submitting late I took some extra time to make sure that I was happy with what I was submitting and am proud of my creative journal thus far.

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Robertson, & White 2011 ‘Tackling men’s health: A research, policy and practice perspective’ Public Health, Vol. 125, no. 7, pp. 399-400.
< https://ac-els-cdn-com.access.library.unisa.edu.au/S0033350611001478/1-s2.0-S0033350611001478-main.pdf?_tid=6cab1038-0cde-45e7-9b02-59e0078780e1&acdnat=1549785723_78cd4934c9663243ab13068334ae2f5d >

Bauman, H., Murray, J., & Skutnabb-Kangas, T. (Eds.) 2014 ‘Social Gains’, in Deaf Gain : Raising the Stakes for Human Diversity,  Minneapolis: University of Minnesota Press, pp. 17-21.
< https://ebookcentral.proquest.com/lib/unisa/reader.action?docID=1833637 >
Deaf gain explores the advantages that people who are deaf gain through their unique approach to the world. Social gain is of particular worthiness to my video as social connection will be my central theme.

Snoddon, K., Small, A., & Murray, J. 2014, Telling Deaf Lives : Agents of Change, Washington: Gallaudet University Press.
< https://ebookcentral.proquest.com/lib/unisa/detail.action?docID=3010933 >

Telling Deaf Lives: A collection of Biographies about deaf people written by deaf people.
This text contextualises important emotional connections that I will have to make in order to convey my message.

Friedner, M., & Kusters, A. 2015, It's a Small World : International Deaf Spaces and Encounters, Washington: Gallaudet University Press.
< https://ebookcentral.proquest.com/lib/unisa/reader.action?docID=4435593
It's a small world: international deaf spaces and encounters: This book focuses on debunking the notion of “deaf-same” a term to represent the segregating of deaf peoples in society by their disability. This encouraged me to think of deafness differently and the different people who may be affected by hearing loss.

Cawthon, S., & Garberoglio, C. 2017, Shifting the Dialog, Shifting the Culture : Pathways to Successful Postsecondary Outcomes for Deaf Individuals. Washington: Gallaudet University Press.
< https://ebookcentral.proquest.com/lib/unisa/reader.action?docID=5085080 >
This book is a discussion of the elements of success for deaf people transitioning into postsecondary education such as employment and further training. This book will provide insights onto the system in which hearing impaired people need to exist and examine resiliency in those lose their hearing.  This encouraged me to think of what outcome I wanted for people viewing my video. The discussion of resiliency was an important takeaway from this book as the authors concluded that having an effective support network vastly increased chances of adapting well to life after hearing loss.

Schembri, A., & Lucas, C. (Eds.) 2015, Sociolinguistics and Deaf Communities Cambridge: Cambridge University Press. doi:10.1017/CBO9781107280298
This text examines international use of sign language, attitudes towards sign language and sign language policy and procedure. This text provides insight into bilingualism concerning sign language and spoken word/written word and multiple other variations on how sign language is used in different societies.

Mellon, N., Niparko, J., Rathmann, C., Mathur, G., Humphries, T., Napoli, D., Handley, T., Scambler, S., Lantos, J. 2015, ‘Should all deaf children learn sign language?’, Paediatrics, Vol. 136, no. 1, pp. 170-176.
< http://pediatrics.aappublications.org/content/pediatrics/136/1/170.full.pdf >
An article looking at the unique relationships of deaf children born to parents with hearing. This article discusses the different options available to families in this situation and is clearly in favour of those with the means to learn sign language to do so.

Yan, Ming, Pan, Jinger, Bélanger, Nathalie N., & Shu, Hua. 2015, ‘Chinese Deaf Readers Have Early Access to Parafoveal Semantics’,  Journal of Experimental Psychology: Learning, Memory, and Cognition, Vol. 41, no. 1, pp.  254-261.
< https://oce-ovid-com.access.library.unisa.edu.au/article/00004786-201501000-00017/HTML >
A study showing that deaf readers, who in most cases struggle in comparison to hearing readers, develop a type of semantic processing before their hearing peers. This text provides an interesting argument for the benefits signing and the possibility of different neural connections.

Toofaninejad, E., Zaraii Zavaraki, E., Dawson, S., Poquet, O., & Sharifi Daramadi, P. 2017, ‘Social media use for deaf and hard of hearing students in educational settings: A systematic review of literature’, Deafness & Education International, Vol. 19, no.3-4, pp. 144-161.
< https://www-tandfonline-com.access.library.unisa.edu.au/doi/citedby/10.1080/14643154.2017.1411874?scroll=top&needAccess=true#aHR0cHM6Ly93d3ctdGFuZGZvbmxpbmUtY29tLmFjY2Vzcy5saWJyYXJ5LnVuaXNhLmVkdS5hdS9kb2kvcGRmLzEwLjEwODAvMTQ2NDMxNTQuMjAxNy4xNDExODc0P25lZWRBY2Nlc3M9dHJ1ZUBAQDA>
This article discusses social media as a learning benefit to deaf peoples of school age. This study uses connectedness as one metric to determine Social Medias positive impact. As connectedness is the core theme that I want to explore in this assignment this text provides legitimacy to the message of my video.

Schuler, G., Mistler, L., Torrey, K., Depukat, R. 2014, ‘More than signing: Communicating with the deaf’, Nursing Management (Springhouse), Vol 45, no. 3, pp. 27-28.
< https://oce-ovid-com.access.library.unisa.edu.au/article/00006247-201403000-00006/HTML >
More than signing: Communicating with the deaf: This article discusses communication with deaf and hard of hearing people in a medical environment. It focuses on the need for health care providers to improve their standard of communications with deaf peoples to reduce unnecessary distress and hardships to patients.  I believe the information in this text will have applications to my chosen topic with a wider world view.

Papagno, C., Cecchetto, C., Pisoni, A., & Bolognini, N. 2016, ‘Deaf, blind or deaf-blind: Is touch enhanced?’ Experimental Brain Research, Vol. 234, no. 2, pp. 627-636.
< https://link-springer-com.access.library.unisa.edu.au/content/pdf/10.1007%2Fs00221-015-4488-1.pdf >
A paper looking at sensory enhancement in deaf people and people who are both deaf and blind. This is important reading for a more educated and sensitive viewpoint of existing in the world as a deaf person. This study concludes that social touch is of great importance to humans. This again links to my core concept of connectedness.

Robertson, S., & White, A. 2011, “Tackling men’s health: A research, policy and practice perspective”, Public Health, Vol. 125, no. 7, pp. 399-400.
< https://ac-els-cdn-com.access.library.unisa.edu.au/S0033350611001478/1-s2.0-S0033350611001478-main.pdf?_tid=5397d1ea-afbd-4037-9aee-92e05a4dc8b0&acdnat=1549854107_c2df7a8c8f252e8b2219cea1318c306e >
An editorial piece written by an academic at Leeds University
Centre for Men’s Health, Faculty of Health and Social Sciences. Concludes that men are significantly less likely to engage with the public health system. Through brainstorming activities, I felt men would be an appropriate target audience for my video. This article recommends that gender and sex specific methods are employed to encourage male inclusion in public health initiatives.

Timmins, P., Granger, Oliver, Safe Work Australia & Australian Department of Health Ageing. Hearing Loss Prevention Program 2010, Occupational noise-induced hearing loss in Australia: Overcoming barriers to effective noise control and hearing loss prevention, Safe Work Australia, Canberra. <https://www.safeworkaustralia.gov.au/system/files/documents/1702/occupational_noiseinduced_hearing_loss_australia_2010.pdf >
A government report discussing the scope of industrial hearing loss. This report offers figures on populations effected noting that the instances of self-reported hearing loss increased with age. Whilst acknowledging the physical effects of deafness and particularly industrial hearing loss, this article discusses the adverse psychological effects of prolonged exposure to loud noise and resulting hearing loss. This report acknowledges the difficulty of accurately assessing industrial hearing loss due to the time delay between damaging industrial noise and noticing reduction in the quality of hearing.

Wiseman, F. (Dir.) 1986, Deaf, Zipporah, Streaming video, Kanopy.
< https://unisa.kanopy.com/video/deaf >
A video with a “day in the life” perspective of children at a school for the deaf in Alabama.
This video is heavily biased by emotion. It does a good job of putting the audience into the shoes of those effected by hearing loss and navigating the bureaucracy of the school system with a disability.

Smith, H. (Dir.) 1977, Yucatec Maya Deaf Sign, Documentary Educational Resources, streaming video, Kanopy.
< https://unisa.kanopy.com/video/yucatec-maya-deaf-sign >
A documentary of a remote village whose inhabitants all sign. This is a wonderful example of what could be achieved with implementation of large-scale uptake of AUSLAN.

Overton, C. (Dir.) 2017, The Silent Child, Network Ireland Television, streaming video, Kanopy.
< https://unisa.kanopy.com/video/silent-child >
A Fictional short film. This film presents a child whose parents view her deafness as a problem to be fixed. The film then challenges that presumption through the emotion of the child themselves to convey to the audience that there is nothing to be fixed, only to be embraced. This is a wonderful short, however I feel this representation is a bit “done” I feel to convey my message accurately I must not only tap into a similarly uplifting story but be careful not to repeat a cliched story.

Baker, P. (Dir.) 2017, Does love last forever, Cochlear, Streaming video, Youtube.  < http://gluesociety.com/cochlear-hearing-test-in-disguise/ >
Short film, made for Cochlear by CHE proximity, designed to have one ending for people without hearing impairment and another for people with hearing impairment (who may be in denial and relying on other abilities such as lip reading). Aimed at an older demographic. This campaign uses the "social awareness" in disguise tactic in order to get the audience to engage with the material. I also want to use this approach to engage my target audience who may otherwise disregard a social awareness and health message.

Deaf Children Australia 2012, 150 years of Deaf Australia, [Advertisement on Commemorative Mailer], viewed 29 January 2019.
< http://www.campaignbrief.com/2012/09/deaf-children-australia-celebr.html >
This campaign shows what I consider to be a tired approach to social awareness advertising. It shows a young boy and an old man which are both demographics heavily featured in marketing campaigns related to deafness and hearing loss. There is no call to action or attention-grabbing graphics or information. This advertisement is an example of what I want to avoid in making my video.

Royal Institute for Deaf and Blind Children, 2013, We need your help: Deaf and Blind Bear Campaign, [Advertisement on Posters], viewed 29 January 2019.
< http://www.campaignbrief.com/2013/05/common-ventures-creates-pro-bo.html >
This advertisement has a simple call to action: Donate Unclear target demographic, using toys to evoke thoughts of children, most likely to garner sympathy and encourage people to donate. I feel this is ineffective as it does not draw any sort of connection to those who are unaffected by deafness or hearing loss.

National Foundation for the Deaf (NFD), 2010, Power tools can cause hearing damage after only 30 seconds, [ Advertisement on Unknown], viewed 29 January 2019.
< http://www.campaignbrief.com/2010/07/ddb-nz-print-ad-for-national-f.html >
Ad campaign run by the National Foundation for the Deaf in New Zealand. I found this advertisement only in an archive discussing Caxton nominations. It is hard to make an assessment without knowing what media the campaign was run through, however given the graphic I assume this would be a print media, perhaps magazine or poster. Clear visual messages and a simple direct message make this a very effective way to reach the target audience with the use of a power tool in the imagery to signal to trades people that the advertisement is for them.

National Broadband Network (NBN), 2016, Silent Reunion, [ Advertisement on Free to Air TV and various Social Media platforms], viewed 29 January 2019.
< https://www.bestadsontv.com/ad/81109/nbn-Silent-Reunion >
Add for NBN, not directly addressing deafness but representative of how deafness is treated in the media. Great use of silence. I feel that I am so accustomed to hearing music in ads that the lack of anything but natural background noise was attention grabbing. Heart-warming ad with a nice twist when it is revealed this ad wasn't specifically for deaf services.

Old Spice, 2010, The man your man could smell like, [Advertisement on TV] viewed 1 February 2019.
< https://www.wk.com/work/old-spice-smell-like-a-man-man >
This is a famously successful comedic TV ad with the same target demographic as mine. I particularly like the fast, bizarre scene changes that keep audience attention. This is an example of how humour can be used to engage a young male audience without necessarily being directly related to the promotional topic.

BMF, 2010, Barra: XXXX Gold, [Advertisement on TV], viewed 1 February 2019, Streaming Video, Youtube.
< https://www.youtube.com/embed/7b3S6tqiHHU >

Successful TV ad with the same target demographic as my video. Using an Australian style of humour. Heavy emphasis on the concept of "Mateship".

Budweiser, 2014, Friends are Waiting, [Advertisement on Youtube], Viewed 1 February 2019, Streaming Video, Youtube.
< https://youtu.be/vNquyAXAFeE >

This is a fantastic campaign. It engages the audience with the promise of summer long fun with mans best friend before flipping the narrative and letting the audience believe for a moment that the dogs’ best friend is never coming home. As a viewer the sense of relief is palpable when the human protagonist walks through the door after choosing to stay at a friend’s house instead of drink driving.  I would describe this as an “aah huh” moment when the viewer connects with the message of the add. This add has a similar target demographic to mine and is an excellent example of how to connect to and audience of young men.

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Relief. Sweet relief. Having just received my marks back for my creative journal and knowing I'm on the right track makes all the difference. I genuinely had a low gnawing in the pit of my stomach since submitting. As confident as I was in what I was producing there is always a small chance that the powers-that-be will look upon your creative workings and expose failed links and jumps in logic that you yourself were blinded to. Regardless, great to receive feedback. After completing the week 5 coursework I was feeling really confident with what I wanted to showcase in my images. However, I was having some trouble organising my thoughts into something efficient that I could revisit for later work. I've just had a chance to check out Katrinas' post on storyboarding and am keen to utilise this format. I had in fact been getting some success with a similar approach but the linked document is really a great launching point to organise ideas. I think I was also struggling as I was working from my wacom. Purely personal preference; I feel like I think more freely with pen and paper than with the stylus and slate for some mysterious reason. I will work on this hopefully for better results.

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3rd Party Image used in promotional video

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3rd Party Image used in promotional video

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Hand Man Android Lg holding App Deezer G3 Music, By Unknown creator, Licensed under a CC0 License.

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License to use Creative Commons Zero - CC0. You are free to use for many purposes without worrying issues copyright because this image is TRUE FREE. We just want you to back a referral link to Max Pixel (optional).

Our photographer was made it by Canon EOS 6d camera with shooting mode EF85mm f/1.8 USM - 85.0mm · ƒ/2.2 · 1/160s · ISO 1000. Our contributor was tagging for this image: Android, App, Deezer, G3, Hand, Holding, Lg, Man, Music. It is our selection and archived in the category "People". size of image 3648×5472 pixels, you can download it with JPG format.

Our team was selected carefully before publish at here . If it is helpful to you, please share with your friends. In addition, you can also encourage them by inviting our contributors one cup of Coffe (Via Paypal).

Our AI system selective and propose some images the same category. Hope it will help to you.

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Free photo Hand Man Android Lg Holding App Deezer G3 Music - Max Pixel

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License to use Creative Commons Zero - CC0. You are free to use for many purposes without worrying issues copyright because this image is TRUE FREE. We just want you to back a referral link to Max Pixel (optional).

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3rd Party Image used in promotional video

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3rd Party Image used in promotional video

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Untitled white hotel beds, By Yi Sk, Licensed under a CC0 License.

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Download this free HD photo of interior, nagoya, indoors and japan in Nagoya, Japan by yi sk (@bemerrychristmas)

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3rd Party Image used in promotional video

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3rd Party Image used in promotional video

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Blue lounges on beige balcony beside the sea, By Sabel Carrillo - Gonzalez, Licensed under a CC0 License.

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Blue Loungers on Beige Balcony Beside Sea Landscape Photography · Free Stock Photo

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One of many great free stock photos from Pexels. This photo is about umbrella, water, waves.

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3rd Party Image used in promotional video

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3rd Party Image used in promotional video

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Sunset through palm trees on beach, By Rujan Basir, Licensed under a CC0 License.

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Free Image on Pixabay - Sunset, Beach, Palm, Beach Sunset

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Download this free picture about Sunset Beach Palm from Pixabay's vast library of public domain images and videos.

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3rd Party Audio Used in promotional video

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3rd Party Audio Used in promotional video

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Kangaroovindaloo, Busy Dining Room Atmos, Licensed under a CC BY 3.0 Licence.

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Busy Dining Room Atmos by kangaroovindaloo

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Waiting for our meal to arrive in a busy country pub. My wife whipped out the Zoom H4 and recorded this.

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3rd Party Audio Used in promotional video

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3rd Party Audio Used in promotional video

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Lonemonk 2007, Bar Crowd - Logans Pub, Licensed under a CC BY 3.0 Licence.

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Bar Crowd - Logans Pub - Feb 2007.wav by lonemonk

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Feb 24 2007 - Live at Logans Pub; Victoria BC, Canada (See Geotag). End of the evening, approximately 50 people remain of the original crowd. Ambient bar noise; People talking, finishing their drinks, and generally being drunk. Sounds of the bar staff cleaning up, bottles and glasses clinking, bands packing up their stuff.

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3rd Party Audio Used in promotional video

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3rd Party Audio Used in promotional video

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Abett 2015, Crunchy Biscuit Guitar, Licensed under a CC BY-NC 3.0 Licence.

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Crunchy Biscuit Guitar (90 Bpm) in D.wav by abett

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Funky Britpop style distorted guitar e.g. Blur. Recorded using Logic Pro. Effects and Amp Modelling from dedicated Logic Pro Modelling. Recorded 16th July 2015.

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3rd Party Audio Used in promotional video

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3rd Party Audio Used in promotional video

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Breviceps 2018, Tinnitus Sound, Licensed under a CC0 1.0 Licence.

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Freesound: collaborative database of creative-commons licensed sound for musicians and sound lovers. Have you freed your sound today?

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3rd Party Audio Used in promotional video

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Scholarly reference list for promotional video “Real Connections”

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Scholarly reference list for promotional video “Real Connections”

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Abett 2015, Crunchy Biscuit Guitar,  freesound online streaming, Freesound.org

Basir R n.d., Sunset through palm trees on beach, Pixabay, Viewed 24th February 2019,

<https://pixabay.com/photos/sunset-beach-palm-beach-sunset-1755732/>

Breviceps 2018, Tinnitus Sound, freesound online streaming, Freesound.org

MaxPixel 2016,  Hand Man Android Lg holding App Deezer G3 Music, MaxPixel Viewed 11th of March 2019,

< https://www.maxpixel.net/Hand-Man-Android-Lg-Holding-App-Deezer-G3-Music-2941165>

Carrillo – Gonzalez S 2016, Blue lounges on beige balcony beside the sea, Pexels, Viewed 24th February 2019,

<https://www.pexels.com/photo/blue-loungers-on-beige-balcony-beside-sea-landscape-photography-1662549/>

Instagram 2019, Instagram screenshots, Instagram, Viewed 4th March 2019,
<https://en.instagram-brand.com/assets/icons>

Kangaroovindaloo 2013, Busy Dining Room Atmos, freesound online streaming, Freesound.org

Lonemonk 2007, Bar Crowd - Logans Pub, freesound online streaming, Freesound.org

Yi Sk Date Unknown, Untitled white hotel beds, Unsplash, Viewed 24th February 2019,

<https://unsplash.com/photos/i7-zqldb2os>

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I was unhappy with the colour scheme generated by Palleton.com. Although the starting colours were right I felt that the crisp and authoritative blue tones I was after were turned to purple. When designing my website banner I manually chose my own colour scheme using the Palleton.com colour scheme seen earlier in this journal as a guide.

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Talent Release
Josh Quaile
Voice acting and Image

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Talent Release
Josh Quaile
Voice acting and Image

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Talent Release
Robert Rinsma
Voice acting

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Talent Release
Robert Rinsma
Voice acting

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Talent Release 
Daniel Hassed
Voice acting and Image

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Talent Release 
Daniel Hassed
Voice acting and Image

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Location Release 
Brendale Brewing Company

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Location Release 
Brendale Brewing Company