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In the modern age there are many young and talented people who choose to express themselves, their interest and their advice through vlogging - essentially a video diary of their lives. Many who vlog about lifestyles or fashion hold to themes in terms of the colours they use to create their logos. Female vloggers tend to conform to a colour landscape of pastels and pink shades with a feminine black font. Male vloggers can often be seen to hold onto elements of this landscape as well but simply adding a more angular aspect to the logos.

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As times change so do the colours that people find most appealing. In the past brighter more vivid shades have been preferred, now however pastel colours and off shades are now more popular than ever. Colours such as lavender and sky blue are frequently seen as is mustard and navy. These trends will influence how bloggers and vloggers design their logo and idents.

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Similar to vloggers, bloggers tend to follow the trends in their colour choices

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Pemberley digital is an online company that produces Youtube meta-narratives based on novels by timeless authors such as Jane Austen and Mary Shelley. This company has received numerous awards and nominations for Streamy and IAWTV awards - the most being won for their multi-platform series The Lizzie Bennet Diaries. For each of their series the company produces a new identifier based on the subject of the series. I find these logo highly influencing

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Youtubers such as James Charles and Grace (Grace Fit UK) have developed small, professional looking identifiers that adds a structure to their videos

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In recently produced logos fonts and/or images can be seen to draw themselves onto the screen in ways reminiscent of illustration and calligraphy.

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As a geometric shape circles are seen as structured, organised and symmetrical. As a curved shape they are viewed as feminine in nature - therefore more likely to be used by female influencers in their logos. Circles can often be seen to depict:
*Completeness
*Love
*Movement
*Eternity
*Protection
*Intellectualism
*Secrets