# data[].attributes.body
Match one strength and one limitation to the appropriate research strategy / technique below:

A.Experiment

B.Case study

C.Survey / Questionnaire

D.Observation

E.Interview

F.Content analysis / Secondary data

G.Discourse analysis

# data[].attributes.body
Open the worksheet.

# data[].attributes.body
i.Sample sizes are usually small and focused only one or two organisations / situations / companies, so it may be difficult to generalise the results.

ii.Because this technique focuses only on language, it may not ‘tell the whole story’.

iii.Data is self-reported and so it may not be 100% accurate.

iv.Depending on the type (covert v overt), ethical issues or the Hawthorn effect may occur.

v.May be unreliable if the original documents are not of good quality.

vi.May be difficult to generalise the laboratory results to real-life settings.

vii.May produce biased results due to ‘interviewer effect’ if not carefully carried out; can be hard to generalise results due to small number of participants.

# data[].attributes.body
i.Good for making in-depth connections between language and culture.

ii.Can gather data relatively quickly and easily from a large number of participants.

iii.Can establish a cause-effect relationship by controlling variables.

iv.Can see how people behave in real-life settings.

v.Can collect in-depth answers to open-ended questions about behaviours and attitudes.

vi.Good for longitudinal research (= research over a longer time-period).

vii.Can include a range of data collection techniques to gain an in-depth understanding of behaviour within a specific situation, organisation or company.

# data[].attributes.body
A.Experiment
iii.Can establish a cause-effect relationship by controlling variables.

B.Case study
vii.Can include a range of data collection techniques to gain an in-depth understanding of behaviour within a specific situation, organisation or company.

C.Survey / Questionnaire
ii.Can gather data relatively quickly and easily from a large number of participants.

D.Observation
iv.Can see how people behave in real-life settings.

E.Interview
v.Can collect in-depth answers to open-ended questions about behaviors and attitudes.

F.Content analysis / Secondary data
vi.Good for longitudinal research (= research over a longer time-period).

G.Discourse analysis
i.Good for making in-depth connections between language and culture.

# data[].attributes.body
A.Experiment
vi.May be difficult to generalise the laboratory results to real-life settings.

B.Case study
i.Sample sizes are usually small and focused only one or two organisations / situations / companies, so it may be difficult to generalise the results.

C.Survey / Questionnaire

D.Observation

E.Interview

F.Content analysis / Secondary data
v.May be unreliable if the original documents are not of good quality.

G.Discourse analysis
ii.Because this technique focuses only on language, it may not ‘tell the whole story’.

# data[].attributes.body
A.Experiment
Good for making in-depth connections between language and culture.

B.Case study
May produce biased results due to ‘interviewer effect’ if not carefully carried out; can be hard to generalise results due to small number of participants.

C.Survey / Questionnaire
Can gather data relatively quickly and easily from a large number of participants.

D.Observation
Can see how people behave in real-life settings.

E.Interview
Can collect in-depth answers to open-ended questions about behaviours and attitudes.

F.Content analysis / Secondary data
Good for longitudinal research (= research over a longer time-period).

G.Discourse analysis

# data[].attributes.body
A.Experiment

B.Case study

C.Survey / Questionnaire

D.Observation

E.Interview

F.Content analysis / Secondary data

G.Discourse analysis

# data[].attributes.body
A.Experiment:
iii.Can establish a cause-effect relationship by controlling variables.

B.Case study:
vii.Can include a range of data collection techniques to gain an in-depth understanding of behaviour within a specific situation, organisation or company.

C.Survey / Questionnaire:
ii.Can gather data relatively quickly and easily from a large number of participants.

D.Observation:
iv.Can see how people behave in real-life settings.

E.Interview:
v.Can collect in-depth answers to open-ended questions about behaviours and attitudes.

F.Content analysis / Secondary data:
vi.Good for longitudinal research (= research over a longer time-period).

G.Discourse analysis:
i.Good for making in-depth connections between language and culture.

# data[].attributes.body
A.Experiment
III Can establish a cause-effect relationship by controlling variables.
VI May be difficult to generalise the laboratory results to real-life settings.

B.Case study
VI Good for longitudinal research (= research over a longer time-period)
I Sample sizes are usually small and focused only one or two organisations / situations / companies, so it may be difficult to generalise the results

C.Survey / Questionnaire
II Can gather data relatively quickly and easily from a large number of participants.
III Data is self-reported and so it may not be 100% accurate.

# data[].attributes.body
A.Experiment
vi.May be difficult to generalise the laboratory results to real-life settings.

B.Case study
i.Sample sizes are usually small and focused only one or two organisations / situations / companies, so it may be difficult to generalise the results.

C.Survey / Questionnaire
i.Sample sizes are usually small and focused only one or two organisations / situations / companies, so it may be difficult to generalise the results.

D.Observation
iv.Depending on the type (covert v overt), ethical issues or the Hawthorn effect may occur.

E.Interview ：
vii.May produce biased results due to ‘interviewer effect’ if not carefully carried out; can be hard to generalise results due to small number of participants.

F.Content analysis / Secondary data
v.May be unreliable if the original documents are not of good quality.

G.Discourse analysis
ii.Because this technique focuses only on language, it may not ‘tell the whole story’.

# data[].attributes.body
G i ii
F vii  v

# data[].attributes.body
D; Can see how people behave in real-life setting
E; can gather data relatively quickly and easily from a large number of participants

# data[].attributes.body
A. Experiment
iii. Can establish a cause-effect relationship by controlling variables.

B. Case study
vi.Good for longitudinal research (= research over a longer time-period).

C. Survey / Questionnaire
ii Can gather data relatively quickly and easily from a large number of participants.

# data[].attributes.body
e; because this technique focuses only on language, it may not tell the whole story/Vii
D;I sample sizes are usually small and focused only one or two organisations situations companies, so it may be difficult to generalize the results