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"Starting epidemics requires concentrating resources on a few key areas."
This helps to support how the police cranking down on the rules caused crime rates to decline rapidly.

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"Persuasion often works in ways we do not appreciate."

This quote supports how seeing a celebrity wearing a certain brand can prompt regular people into buying that particular brand.

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"Ideas and products and messages and behaviors spread just like viruses do."

This goes along with how Paul Revere was so quickly able to spread the information from Lexington to Concord.

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This image supports that having connections can help things spread quickly. So how Paul Revere was able to quickly inform the community that the British were coming.

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This image is of Miley Cyrus holding a pair of blue Converse sneakers. The Converse company is likely paying her to post this picture for advertising purposes.

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This video supports Gladwell's idea that small thing or action can spread quickly

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Life Vest Inside - Kindness Boomerang - "One Day"

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the-tipping-point This article helps to support how the police officers becoming more aggressive caused crimes rates to drastically drop.

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Gladwell also wrote about the crime rates drastically dropping in a very short time. This was because police began to take small crimes more seriously, so people stopped committing them. For example, people could just walk through or jump over a train entrance, but police started monitoring these people and punishing them for it, so they stopped doing it. The police became more aggressive, which caused crime rates to drop drastically.

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Things can definitely spread quickly because of one person. If someone is starting a business and it is new and upcoming it helps to be educated. People who are educated and put in the work for their business help it excel. For instance the company Air walk sold shoes, and they really grew. They knew in order to sell their shoes they had to create ads and they targeted young buyers. Additionally, the Air Walk company had paid famous people to wear their shoes while he or she would preform.

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Gladwell wrote about how Paul Revere rode his horse to spread the information that the British were coming, and it spread like wildfire because he was a person who had connections and he was high up in society. Paul Revere was a known figure in society because he took part in the Sons of Liberty and he was also part of the Boston Tea Party. This shows that people who have connections in society can prompt things into becoming an epidemic, or help things spread.

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The message that Gladwell is trying to convey in The Tipping Point is how and why little things can make a big difference. He is saying that things spread and become viral from little things or one person. I agree with Gladwell's message that small acts can make a big difference and lead to things spreading quickly.