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Anger = Attention!

Anger and outrage grab attention much faster than calm emotions.

Viewers instantly stop scrolling or talking when they see a familiar face act totally out of character.

It became a meme because of that instant, high-energy disruption.

The “angry Dravid” version makes him more relatable; he’s not the saintly sportsman, he’s just like the rest of us who lose patience in traffic. Anger use here to generate Emotional Hook which will drive Brand Recall

Targeted Urban, Digitally Active Professionals

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Great for the good | ft. Rahul Dravid | CRED

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The humor and authenticity create a positive emotional connection, reinforcing that Heinz is loved by everyone, anywhere.

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Triggered by unexpected events.

Usually brief and lasts for a short time.

Shown by widened eyes and raised eyebrows.

Can be positive or negative (good or bad surprises).

Helps shift attention quickly to something new.

Encourages quick thinking and reaction.

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Who is the target?

Sophistacation and snobbery shouldn't exclude classics that work everytime, people who aren't picky eaters who have been in the situation of being in a posh restaurant with fancy options who know what they want no matter judgements

Triggers: Dialogues, wittiness, loyalty

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1. Most pursued emotions by brands

2. Positive Psychology

1. Facial Expression

2. Body language

3. Tone of voice

3. Drives Positive Brand Associations

https://miro.medium.com/v2/resize:fit:1100/format:webp/0*8e8FB-2g-ZCpjYDP

4. Increases Word of Mouth

https://cdn.prod.website-files.com/639f339fd4fdced020c3fd4a/671aa2e4e42b31c24277caa1_64821a8b17fc97288679275c_Share%2520a%2520Coke%2520Billboard.webp

5. Happiness Encourages Buying

https://www.youtube.com/watch?v=P7ADWd9Psag

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Sadly sad Ad

The target of this ad are Gen z and Alpha that are massive social media users, and struggle with self esteem/Self confidence.

The video aspects foster sadness in the viewer and cause Empathy and compasion, which is the goal of Dove.

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Reverse Selfie: Social Media's Impact on Girls' Self-Esteem | Dove

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Sadness can be defined as:

Disappointment

Grief

Hopelessness

Desinterest

Damped mood

It can become depression if it last longer.

The relevance to Marketing can create emotional depth and connection, as well as empathy and compassion.

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An emotional response to a perceived threat or danger, real or imagined, that triggers physiological, cognitive, and behavioral reactions aimed at protecting oneself.

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The girl feels anxious and uneasy during her flow, constantly worrying that she might have a leakage. She checks herself often, afraid that others might notice any stain or smell. Even when she’s sitting or walking, the fear of leaking makes her feel tense and self-conscious.Always deals with the fear of leakage by acknowledging it, offering a reliable protective solution, and replacing anxiety with confidence - all through visuals, product cues, and relatable scenarios.

https://youtu.be/UYhAuTWUzqk?si=wOoi0gBIL5dTeSOB