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The transition cut and effects cut was done as a group interview which allowed us specific feedback on how to improve in a group setting it was relaxed so it avoided the Hawthorne effect from occurring and gave us rich valid data from which we could make certain changes. This is the closest cut before the final cut so it was essential that the target audience gave us specific information and feedback as this was nearing the end of the editing process. There were some pieces of feedback which we had to not act upon due to the sheer time factor as it was something we could not have done in the time provided.   

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The transition cut and effects cut was done as a group interview which allowed us specific feedback on how to improve in a group setting it was relaxed so it avoided the Hawthorne effect from occurring and gave us rich valid data from which we could make certain changes. This is the closest cut before the final cut so it was essential that the target audience gave us specific information and feedback as this was nearing the end of the editing process. There were some pieces of feedback which we had to not act upon due to the sheer time factor as it was something we could not have done in the time provided.   

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The interviews from our rough cut was essential in directly understanding our Target Audience and what exactly they would like to keep and change, as well as to check their understanding to see if our final product came across and was interpreted thew way we wanted it to be. During this specific TA research the target audience did not understand the narrative of the story and so based on this information it was our responsibility to clarify this and had to re-shoot some more shots which would strengthen and further our narrative overall so by doing a follow up interview the target audience could see the improvements  and progression from the past product. As well as giving even more feedback to strengthen the piece of work overall 

# data[].attributes.subject
The interviews from our rough cut was essential in directly understanding our Target Audience and what exactly they would like to keep and change, as well as to check their understanding to see if our final product came across and was interpreted thew way we wanted it to be. During this specific TA research the target audience did not understand the narrative of the story and so based on this information it was our responsibility to clarify this and had to re-shoot some more shots which would strengthen and further our narrative overall so by doing a follow up interview the target audience could see the improvements  and progression from the past product. As well as giving even more feedback to strengthen the piece of work overall 

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This was the main TA research interview where members of the primary target demographic audience and secondary target audience answered a few questions about what they would like to see in terms of a music video within the EDM genre and what other themes, props (micro elements) they would like to see by doing a vox pop

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This was the main TA research interview where members of the primary target demographic audience and secondary target audience answered a few questions about what they would like to see in terms of a music video within the EDM genre and what other themes, props (micro elements) they would like to see by doing a vox pop

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This relates more to my Website TA audience, in which was highlighted what exactly consumers which was my target audience preferred in terms of certain characteristics of a website, this includes home page, social media, interactivity etc. Overall, this showed me that the more vibrant and engaging in terms of interactivity the more people are likely to take interest with the artist and thus the website, reaching a wider audience both in terms of primary target audience and secondary target audience. 

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This relates more to my Website TA audience, in which was highlighted what exactly consumers which was my target audience preferred in terms of certain characteristics of a website, this includes home page, social media, interactivity etc. Overall, this showed me that the more vibrant and engaging in terms of interactivity the more people are likely to take interest with the artist and thus the website, reaching a wider audience both in terms of primary target audience and secondary target audience. 

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By analysing my whole genre of EDM, it allowed me to gain a deeper insight into my target demographic and psychographic audience.Furthermore, I am able to see past marketing strategy with real EDM marketing properties and apply them to my work depending on how effective the certain marketing strategy has been. 

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By analysing my whole genre of EDM, it allowed me to gain a deeper insight into my target demographic and psychographic audience.Furthermore, I am able to see past marketing strategy with real EDM marketing properties and apply them to my work depending on how effective the certain marketing strategy has been. 

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TA Audience Research- Music Video Titanium- DJSOTO 

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TA Audience Research- Music Video Titanium- DJSOTO 

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http://shadowinc222.blogspot.co.uk/2018/02/feedback-effects-cut-v2.html

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From this first piece of TA research I was clearly shown the most preferential layout to use. This also showed me the  style o layouts they liked and got me thinking as to what other types of formats they may like. 

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From this first piece of TA research I was clearly shown the most preferential layout to use. This also showed me the  style o layouts they liked and got me thinking as to what other types of formats they may like. 

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I have learnt that the target audience favour rather complex websites with a lot of information however looking at generic EDM artists websites such as Skrillex, Diplo and Tiesto, I have come to the conclusion that a stereotypical EDM website will consist of very simplistic characteristics such as only a few buttons in the navigation bar including, home, about me, gallery etc. This has been significant as it shows me that target audience feedback is not always correct and that sometimes by subverting what they are saying you are making your website look more effective. One key piece of demographic target audience i got was t keep the backgrounds on all 3 products either the same or very similar, this caused me to change the background from being black with rgb smoke to being white with rgb smoke. This has meant that synergy is present between all 3 products increasing the branding and star persona of the artist. Another part of making a good website and was an issue throughout was the use of "user experience" one piece of feedback I got was that navigation was difficult, this meant that I had to do further research in order to figure out in what ways I can make my website easier to navigate through. Thus, causing me to make an infographic on how to improve, furthermore, I have implemented these key ideologies within this website and thus showing implementation of user experience skills within the website as well as the theory and concepts behind them. Without the target audience feedback I would not have had a deeper insight into UX within websites/applications. My audience then found that navigation is much easier after the implementation of these theories, which was recorded through verbal note taking.  

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I have learnt that the target audience favour rather complex websites with a lot of information however looking at generic EDM artists websites such as Skrillex, Diplo and Tiesto, I have come to the conclusion that a stereotypical EDM website will consist of very simplistic characteristics such as only a few buttons in the navigation bar including, home, about me, gallery etc. This has been significant as it shows me that target audience feedback is not always correct and that sometimes by subverting what they are saying you are making your website look more effective. One key piece of demographic target audience i got was t keep the backgrounds on all 3 products either the same or very similar, this caused me to change the background from being black with rgb smoke to being white with rgb smoke. This has meant that synergy is present between all 3 products increasing the branding and star persona of the artist. Another part of making a good website and was an issue throughout was the use of "user experience" one piece of feedback I got was that navigation was difficult, this meant that I had to do further research in order to figure out in what ways I can make my website easier to navigate through. Thus, causing me to make an infographic on how to improve, furthermore, I have implemented these key ideologies within this website and thus showing implementation of user experience skills within the website as well as the theory and concepts behind them. Without the target audience feedback I would not have had a deeper insight into UX within websites/applications. My audience then found that navigation is much easier after the implementation of these theories, which was recorded through verbal note taking.  

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I have used a variety of method gathering techniques. This includes, questionnaires, online questionnaires, polls, vox pops, interviews etc. 

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I have used a variety of method gathering techniques. This includes, questionnaires, online questionnaires, polls, vox pops, interviews etc. 

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From creating this final piece, my target audience has been essential in a variety of things including placement of images, placement of text, typography and iconography. 

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From creating this final piece, my target audience has been essential in a variety of things including placement of images, placement of text, typography and iconography. 

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This is my final digipack, i have received a lot of both verbal and noted feedback from my target demographic audience.

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What have you learnt from this piece of TA feedback? 

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What have you learnt from this piece of TA feedback? 

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This is a very significant piece of target audience feedback due to the depth of information given by the target audience, as they answered open questions it means that I am able to have straight forward feedback from which I can improve. I have chosen to adhere to some pieces of feedback and ignore other pieces such as "remove the effects" this is because, I still need to stick to the common conventions of the EDM genre and people usually have their individual differences which causes a variety of mixed responses. Judging by the number of people who state for a change i apply the majority wins concept and match it with my criteria to thus create an effective change.

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What have you learnt from this piece of TA feedback? 

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What have you learnt from this piece of TA feedback? 

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From this piece of target audience research, I have found that, i have a lot of work to do and tat this does not truly reflect my capabilities and my skillsets.

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What have you learnt from this piece of TA feedback? 

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What have you learnt from this piece of TA feedback? 

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From this TA audience, I have learnt that my target audience prefer typography which is based on a geometric, triangle based style called "amethyst". This also means that I can find a variety of different fonts similar to this to use for the other panels of my digipack, which still correlate and put my digipack together.

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What have you learnt from this piece of TA audience? 

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What have you learnt from this piece of TA audience? 

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What is the social media use statistics for your TA?

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What is the social media use statistics for your TA?

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As you can see here I have done some demographic and psycho graphic Target Audience Research based on the pre-target audience research completed by using YouGov. This information I have gained has increased my understanding of what their likes and dislikes are as what types of social media they use and when the peak times of use are. In addition to any other information needed to make standardised and basic judgements about certain decisions; as well as to identify if i knew anyone who matched the criteria to gain a deeper insight and evaluative points for my decisions during the production of "Titanium".

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Evaluation Question 3: What have you learned from your audience feedback?

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Evaluation Question 3: What have you learned from your audience feedback?