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In price wars, the lowest price wins- and so do the consumers.

An example of this would be gas stations near to eachother, who decided to start lowering their prices to get more business, which causes the neighboring gas stations to also lower their prices to stay competitive- and so on and so on.

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Speedway Gas Station TV Commercial - Larry Bailey VO

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An oligopoly is usually classified as occuring when the top four(ish) firms own 70-80%+ in their market.

The media/entertainment industry in America is currently at oligopoly status, with the six top firms (Disney, Time Warner, CBS,  Viacom, NBS, and Rupert Murdoch's New Corporation) owning 90% of the market.

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Non-price competition is when two products compete on things other than price.

The Xbox One S and the PS4 are currently within $30 of each other in price, which is barely anything in the video game/electronics industry. Therefore, the two consoles are not competing based on price, but rather on brand loyalty and quality (quality being, in this case, things like user-friendliness, available games, apps & features, etc).

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Apple v. Samsung- Monopolistic Competition

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Apple v. Samsung- Monopolistic Competition

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Monopolistic competition is where a market has many competitors, but each makes a slightly different product that competes with the others'. Each has a monopoly or near-monopoly in their product.

Apple and Samsung both compete in the smartphone market, but their phones are fairly different from each other. Apple has a monopoly on Iphones, and Samsung has a monopoly on their Galaxies, but the two products are similar enough to compete with eachother