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1. Why is SUNTEC going out of its way to wow the exhibitors and visitors with its dessert safari concept? 

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1. Why is SUNTEC going out of its way to wow the exhibitors and visitors with its dessert safari concept? 

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-SUNTEC made this dessert safari concept in order to be able to unique and have a selling point for people to book its convention hall and rooms. This will give it a competitive advantage over its competitors such as MBS and Expo. This will also benefit Singapore as a MICE destination as it will attract more people to hold conventions and exhibitions in Singapore.

-The catering service can be an extra service where SUNTEC Convention Centre can offer to its clients. SUNTEC will be able to charge a higher price for the service as it has a unique characteristic that cannot be found anywhere else. This will provide additional revenue for SUNTEC.

- SUNTEC is thinking of unique ideas in order to have something unique to showcase. Through having its dessert safari concept, it will be able to have the reputation of having the award winning concept that is awarded by STB. This will attract people to hold exhibitions in SUNTEC.

- SUNTEC Convention Centre had been officially opened in 1994. To keep itself up-to-date and having something to offer, SUNTEC have to come up with new ideas if not it will become outdated as a Convention Centre.

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Business people in the meetings industry who wants to provide great opportunities for networking, learning and collaborating for business. There are also many first-time buyers from countries such as Argentina, Brazil, China, Egypt, India and Israel. Additionally, there were also more than 80 key decision makers and partners as well as national and regional politicians, industry leaders and government officials from around the world sharing their best practices and discussing ways to secure economic, social and reputational dividends from hosting meetings and events.

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1) Singapore MICE advantage programme [SMAP] - Why do you think some of the incentives may not be that attractive or practical?

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1) Singapore MICE advantage programme [SMAP] - Why do you think some of the incentives may not be that attractive or practical?

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1) Using the ride-sharing app Uber to get delegates around Singapore is not practical since Uber no longer exists.

2) Giving +10kg check-in baggage allowance may not be attractive since maximum weight for airlines such as Singapore Airline Economy class is already 30kg.

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2. Who could have paid for the lunch beside the organiser? What might be some of the ways the lunch could have been paid for?

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2. Who could have paid for the lunch beside the organiser? What might be some of the ways the lunch could have been paid for?

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- The lunch could have been paid for by the Exhibitors. The exhibitors can pay for the food directly from the cafeteria that is opened by the venue. In addition,  the exhibitors will pay for the food that they provide at their booths

- Sponsorships are also another way in which the lunch can be paid. These can be sponsored by food companies that may want to showcase and promote their food. Eg. catering companies
Sponsorships are also not limited to food companies. It can be any company that sponsors the event.

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What does STB hope to achieve by participating in IMEX Frankfurt

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What does STB hope to achieve by participating in IMEX Frankfurt

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Singapore Tourism Board wants to provide quality meetings and opportunities to showcase Singapore as a major MICE destination. They also celebrated Singapore’s Golden Jubilee by presenting a host of exclusive MICE-related promotions from hotels, event venue, and attraction, that encouraged international meeting buyers to host their events in Singapore during the celebration year. The Jubilee celebration depicts aspects of Singapore to convey the city-state’s unique blend of old and new, and its transformation to modern-day Singapore. The celebration provides and immersive evening infused with authentic Singapore performances and specially-concocted Golden Jubilee drinks. They also released the YourSingapore360 kit was also launched at IMEX Frankfurt where it brought the visitors on a virtual 3-D tour of Singapore and it introduced the event planners to five scenic spots – including Chinatown, Clarke Quay, Gardens by the Bay, Orchard Road and the S.E.A Aquarium. The kit was a great introduction to Singapore and its unique meeting venues.

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1. What could be the ‘motives’ behind SECB and Singapore Airlines jointly hosting the FAM trip?

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1. What could be the ‘motives’ behind SECB and Singapore Airlines jointly hosting the FAM trip?

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- showcase the depth and breadth of Singapore’s offerings
- allows leverage of Singapore’s strengths as a thought-leadership hub
- showcase the concentration of exciting experiences in Singapore
-  possibilities Singapore can offer for meeting and incentive groups
-  to showcase Singapore as an inspirational destination to key planners

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2) Singapore MICE advantage programme [SMAP] -  How can some of the incentives be made more attractive?

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2) Singapore MICE advantage programme [SMAP] -  How can some of the incentives be made more attractive?

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1) Provide complimentary transport or use ride sharing app that exists such as Grab, to get delegates around Singapore during business events.

2)  Provide unique Singapore City Tours using Singapore's very own Hop-On Hop-Off Tours and HiPPO Guided Tours.

3) Instead of extra baggage allowance and in addition to value fares, provide more ad space on the 4 available carriers.

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2. SECB gets daily requests by MICE organisers and convention convenors to host FAM trip. How could STB involve the industry more to jointly host such visits and yet minimise any undue advantages to any local MICE player invited to help host.

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2. SECB gets daily requests by MICE organisers and convention convenors to host FAM trip. How could STB involve the industry more to jointly host such visits and yet minimise any undue advantages to any local MICE player invited to help host.

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*what does "any undue advantages to any local MICE player invited to help host" mean?

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1. What does STB/SECB hope to achieve with its offer of BTMICE Golden Jubilee deals?

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1. What does STB/SECB hope to achieve with its offer of BTMICE Golden Jubilee deals?

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With its offer of the BTMICE Golden Jubilee deals, STB and SECB hopes to attract business travellers, in particular meeting planners to choose Singapore as the location for their meetings. However, these deals are not only limited to meeting packages.  There are also deals concerning city tours and attractions such as Gardens by the Bay. This means that the STB/SECB conceived these deals with the intention of having business travellers extend their stay. With them staying for a longer time due to the attractive packages, this means that tourism spending will increase, and more tourism receipts will be generated. Thus, this will help with stimulating Singapore's economy and tourism industry.

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2. Name one of the partner offering and explain its attractiveness 

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2. Name one of the partner offering and explain its attractiveness 

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Grand Hyatt Singapore. Taking up Grand Hyatt's meeting packages will allow meeting planners and meeting attendees to choose from meeting rooms, guestrooms and suites. This is attractive because it allows meeting planners and their guests to have free rein in choosing which room they would like to stay/ hold their meeting in. They are not restricted in their choice. Moreover, the meeting planners will also receive cost-saving benefits such as an 8% rebate off the master bill, making it a very attractive prospect. This rebate gives the Grand Hyatt package a competitive advantage because it is the only package that provides meeting planners with a rebate.

Another aspect that makes the package attractive is that there is complimentary wireless internet provided in the meeting rooms to facilitate convenience. Additionally,  meeting planners can also earn bonus points under the Double Hyatt Gold Passport Planner rewards that can be used at all participating Hyatt hotels worldwide, and redeem rewards.

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unwarranted or inappropriate because excessive or disproportionate.

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STB could ensure that local MICE organizers are selected fairly to host these FAM trips by:

- STB can promote Singapore more as a MICE hub
- Attract big exhibition organiser to Singapore, bringing light to Singapore as a ideal location to host in

- SECB can stop receiving request to host FAM trips, as this would create biasness and unfairness to the issue of what FAM trips are to be hosted and who will be hosting them.
Instead, SECB and STB will discuss and decide these FAM trips.

- Making sure MICE players interested to host are selected on a first come first serve basis
- Based on a balloting system to ensure fairness
- Implement rules such as if an MICE player have hosted FAM trip previously, they are only be qualified to host another 1 year later

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https://www.citmagazine.com/article/1424833/singapore-inspires-fam-trip-details-revealed

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- Instead of simply offering FAM trips to well-known attractions in Singapore, the STB can engage local tour operators offering heartland tours so that more of Singapore can be showcased to these organisers for them to promote to their clients. One operator that can help to facilitate and operate this tour will be Tribe Tours. This does not mean that the local MICE industry will be provided with any undue disadvantages. As part of the itinerary, these foreign organisers can be invited to attend an ongoing trade show/conference held in any event venue (Suntec Convention Hall, Marina Bay Sands Convention Hall etc), to assess the suitability of these venues for their events.

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Please comment on Q5, if we have understood and answered it right?

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all the questions well answered. very good - Mr Gan

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all the questions well answered. very good - Mr Gan