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One of the first works of literary criticism.

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The Internet Classics Archive | Poetics by Aristotle

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Poetics by Aristotle, part of the Internet Classics Archive

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The Greeks loved their plays and their epic poems.

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These two genres have a tradition that dates back in ancient times because both plays and poems would only be spoken and performed. Poets in Ancient Greece were quite boring--only reciting the past down poems (mostly written by Homer).
Drama was a huge social event and, like today, gave the public something to discuss and analyze.

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Not all music has narrative elements, but even without lyrics, it isn't hard to feel the story in many great songs can create with ambiance. Listen to the example, if you want to hear a song of great sadness and pain.

Ballads are also a great example of a popular genre shared across cultures.

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Schindler's List - John Williams (Violin & Piano)

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The 18th century marks a change for this form, but in the 19th century it grew to being a cultural norm in Western culture.

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The novel as form of national/cultural identity

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Like the printing press shaped the genre of the novel, the advent of the camera shaped the film industry. However, it would not be until the later part of the century the genre really takes form in amazing ways.

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Video games are constantly the one genre everyone seems to engage in--probably  close after the popularity of music, film, and television.
However, academics have been hesitant.