# data[].attributes.body
Could I place the SOSTAC model in the conclusion as a summarisation of the whole strategy?

answer:no new information should ever be included in the conclusion. In addition it makes no logical sense to put this in a conclusion.

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Referencing Images from Lily Gee's Lecture. 

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Referencing Images from Lily Gee's Lecture. 

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I've been able to reference all my other images that were taken from online, but how do you suggest I reference images taken directly from her presentation?

Answer: this can be found in the referencing guide

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I have put my sostac into a table but am really concerned that the situation section has a high word count - is it best to put it in the appendices? Will i lose marks if it is in the appendices?

Thanks

Answer: It doesn't sound like this is appropriate - appendices are not there to be used in this way. Appendices are used for information such as: Conducting an interview and then selecting parts for the main body and putting the rest of the interview in the appendices.

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How do I include a survey I conducted? Unsure on how to reference it?

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How do I include a survey I conducted? Unsure on how to reference it?

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How have you done your survey? Have you spoken to someone directly?

Examples below
Personal interview by phone

Structure:

Soriano, A. (2008, April 5). Telephone interview.

Personal interview by email

Structure:

Soriano, A. (2008, April 5). Email interview.

Personal interview in person

Structure:

Soriano, A. (2008, April 5). Personal interview.

Personal interview overheard and conducted by a third party

Structure:

Soriano, A. (2008, April 5). Personal interview with K. Walter & J. Smith.

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I have always been taught that quotes do not count in the word count at all, but on here I have noticed that "if they're in an image" they don't. Does this mean that other wise they do count?

For example, paraphrasing within a paragraph.

Thankyou

Answer: Who has taught you that? Paraphrasing absolutely does count towards word count.

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Rather than using a model or table to display sostac I've just been using it throughout my assignment - is this wrong?

I.E. Situational analyis
Objectives
Strategy
then tactics ive used in line with pre
actions in line with during & controls in line with post...

Answer: it's not wrong but make sure you reference whthe ole model and not just part of it.

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Are quotes included in the word count ?

Answer: if they are used as an image, then no.

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I have implemented the SOS within my assignment but struggling to include TAC what with the word count... but I have explained that the model will be a guide for my overall strategy... is this okay? Thanks

Answer: The sostac model is a complete model - slightly worried you can't fit within the word count? You only have to mentioned it within a diagram or table which doesn't use up word count.

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I have yet to include any graphs in my actual report, they are all currently situated in my appendices. Is this okay? Or is it vital that they appear in my report?

Thank you!

Answer: it's a visual report so if unless they are too big or complicated, i'd consider using them in the main part.

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If GFW hasn't done something in the event that we would like to introduce, do we put GFW "will" use... or  "could" use... if this makes sense 

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If GFW hasn't done something in the event that we would like to introduce, do we put GFW "will" use... or  "could" use... if this makes sense 

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Answer: either, but could would be better

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Does the contents page count toward the word count?

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Does the contents page count toward the word count?

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Thanks

Answer: No

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Can Graduate Fashion Week be shortened to GFW throughout the report?

Answer: Yes, we have said this in class.

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Can I just double check that if I put text into infographs and label them as images eg 'Fig 1' it doesn't count towards the word count?!

Thanks

Answer: No

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Could you please give an example of how to reference Primary Research such as Lily Gee's presentation? As I can't find anything in the MMU Harvard Referencing Guide on Primary Research? Thanks in advance. 

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Could you please give an example of how to reference Primary Research such as Lily Gee's presentation? As I can't find anything in the MMU Harvard Referencing Guide on Primary Research? Thanks in advance. 

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Answer: http://libguides.mmu.ac.uk/refguide/mmuharvard
GUEST PRESENTATIONS page 32/ CITING GUEST PRESENTATIONS page 32 / REFERENCING GUEST PRESENTATIONS page 32

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In the unit handbook it mentions that the cover sheet should be at the front of the report. As this is a creative report is this still a requirement? Thanks in advance

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In the unit handbook it mentions that the cover sheet should be at the front of the report. As this is a creative report is this still a requirement? Thanks in advance

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Answer: No - The system now generates a coversheet via moodle for me automatically.

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Do i have to comment on every single element of lillys strategy? because i have listed her strategy but then picked out only a few to talk about when implementing my strategy...

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Do i have to comment on every single element of lillys strategy? because i have listed her strategy but then picked out only a few to talk about when implementing my strategy...

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Answer: It's hard to tell without reading your entire work. It's subjective.

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I have put my target audience research within my 5 marketing C'S table under 'customer', is this okay? 

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I have put my target audience research within my 5 marketing C'S table under 'customer', is this okay? 

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Answer: Sounds ok yes.

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When i came to the drop in session last Tuesday i explained i had not done a SOSTAC because all the relevant information was in my SWOT and 5 marketing C'S tables - just clarifying that this is still ok

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When i came to the drop in session last Tuesday i explained i had not done a SOSTAC because all the relevant information was in my SWOT and 5 marketing C'S tables - just clarifying that this is still ok

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Thanks.

Answer: If the information is there and you've also covered 5 C's that should be fine. Again, I don't know unless I see it. There's no harm in adding a SOSTAC in a table as it won't take up work count.

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In regards to a programme would I just suggest doing one, or actually create it?

Answer: Suggest it

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According to last years schedule they showcased 7 Unis on the Sunday, 7 on the Monday, 8 on the Tuesday then the International, best of and gala awards on the Wednesday.

While there are so many Universities on the University section of the website, if I was to do a schedule to cover all of them it'd would be roughly 9 Universities each day, then on top of that I'd have to include international and gala. Covering all of them does not seem possible. Do I not cover them all, or get rid of some or?

Sorry if this question seems stupid! Thanks in advance

Answer: Not all Universities do a showcase catwalk - it's a logistical problem. You can highlight this and suggest possible outcomes but you don't necessarily have to solve it.

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Can I use bulletpoint lists within the text or in tables, or is this unprofessional? For example when listing which universities are attending or the objectives section of my SOSTAC.

Thanks

Answer: No that's appropriate within a table, don't worry.

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Do we need to mention the part about having the right team on the day, and the budgeting for it etc?
I was also thinking of leaving out detail about drinks receptions as these elements seem like a lot to cover, given the word count.

Thanks

Answer: Yes, these things can easily go into a table too.

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Do we have to reference each image we use and include 'Figure 1: eg (..)' underneath every image and then reference these at the end? Or for images just for the appearence of the report does it not matter? Thanks

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Do we have to reference each image we use and include 'Figure 1: eg (..)' underneath every image and then reference these at the end? Or for images just for the appearence of the report does it not matter? Thanks

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Asnswer: make sure you reference the images at least in text or at the end.

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I've done my layout as introduction, target audience, small part stating the basis of my strategy, then gone on to do pre, during and post event. For each of pre/during/post I have written about a few digital channels and why I am using them in my strategy, for example, for pre I have talked about the GFW website and what I propose to improve - is this okay? Do I need to state "this will be done pre event..." if I've already placed it under the pre heading?
Thank you

Answer: No

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Do you mean midnight as in the end of Friday or the end of Thursday ?

Answer:

Because lots of students have questioned this, to reassure you I have moved the deadline 5 minutes earlier, so it now shows as Friday, 13 January 2017, 11:55 PM.

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The 'ignoring parts of strategy' answer alarmed me... I cannot simply include all of Lily Gee's strategy with the word count being fairly little for so much to cover... I am implementing a mixture of some of what she has used with my own ideas... around 3-4 subheadings per pre/during/post..  is this okay?

Thanks

Answer: This shouldn't 'alarm' you. Lots of elements can be used as a table, list or diagram, which don't add to your word count.

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I have tried multiple times to get on whois.is however the website never seems to respond. 

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I have tried multiple times to get on whois.is however the website never seems to respond. 

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Answer: That's because the website is: https://who.is/

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Although it says the deadline is midnight on Friday, the submission area says it is due in midnight Thursday. So is it midnight Thursday then? Thanks

Answer:

Because lots of students have questioned this, to reassure you I have moved the deadline 5 minutes earlier, so it now shows as Friday, 13 January 2017, 11:55 PM.

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Can you go 10% per over the word count ?

Answer: Yes

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I have gained PR through emailing a director of a company in which questions were answered. I was thinking of presenting these questions/answers in a table to cut out the word count. Although, how would i reference this in-text? Should I print screen the emails and place them in my appendices?

Answer: This is correct. Make it clear this is primary research in the main table and attached all in an appendices.

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If we choose to ignore parts of lilys strategy that we find irrelevant to the digital marketing plan such as 'drinks reception' will this be marked down?

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If we choose to ignore parts of lilys strategy that we find irrelevant to the digital marketing plan such as 'drinks reception' will this be marked down?

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Answer: If you think they are; explain and justify why you think they are irrelevant? Remember why drinks receptions are used though and consider this carefully.

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I have included a timeline within my creative report, will the timeline be included within my word count?

thank you.

Answer: Display it as 'an image' and then this won't count

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Do we need to reference any information that we have kept from lily's original strategy ?

Answer: Yes this is primary info that you received from Lily, so reference as such.

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What's the best way to show primary research? such as interview questions and answers 

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What's the best way to show primary research? such as interview questions and answers 

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Answer: This is up-to-you? Perhaps attached at the end in the appendices - or if it's online in a wordpress from example - put it in a separate tab?

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Do we absolutly have to do the report double spaced? I'm finding it hard to present the assignment well if I double space it as things keep splitting over two pages etc

Answer: I did specify in classes that the double-spacing was for a standard report layout at minimum. If you wish to layout creatively - then as long as it's clearly spacing - it doesn't necessarily have to be double.

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The guide from the workshops states it should be in this order: Surname of Author or Company (Year Posted) Title [online] Place of publication Publisher URL [Accessed date]

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The guide from the workshops states it should be in this order: Surname of Author or Company (Year Posted) Title [online] Place of publication Publisher URL [Accessed date]

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Whereas the MMU harvard referencing guide states:
surname, first letter. (year) title. date. name of organisation. [Online][Accessed Date] URL

Answer:
WEBPAGE WITH AUTHOR
Author’s surname/s, Initial/s.
(Year of publication)
Title of page (in italics).
Date (Day and Month) the information was posted (if applicable/available). Name of organisation.
[Online] [Date accessed] URL

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I am attempting to gather statistics on demographics using Google Analytics, however no data is showing... I'm unsure whether this is because I'm not able to access this as it is not by site or I have done the process wrong. I set up an account using www.graduatefashionweek.com

Thanks

Hint: Try and look at words associated with Graduate Fashion Week and enter them into google analytics. Secondly if you want website data you will need to refer back to workshop notes for websites such as slexa.com

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Could you recommend some Analysis websites for social media platforms? The websites we've been given only give insight into the GFW website and when I've googled insights for social media you have to sign up and you get insights into your own accounts, rather than being able to search @OfficialGFW. If not, how do I analyse outreach of social media platforms? Just by looking at likes and follower numbers?

Answer: If you find data is 'missing' then propose that as part of the strategy this should be included. Perhaps GFW would benefit from 'paid' search and analytics data..

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The MMU Harvard Referencing Guide advises to reference online sites differently to the way it has been taught in the workshops. Can we use either guide or specifically the one from the workshops?

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The MMU Harvard Referencing Guide advises to reference online sites differently to the way it has been taught in the workshops. Can we use either guide or specifically the one from the workshops?

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Thanks

Reply: Can you give an example please of how they differ?

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I'm struggling to understand the situational analysis, is this made up of just the SWOT and SOSTAC plus an introduction to the two or is this something in its self? When I have researched it just says that situational analysis is the SWOT however when looking at the framework given, it looks as if they are two different things?

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I'm struggling to understand the situational analysis, is this made up of just the SWOT and SOSTAC plus an introduction to the two or is this something in its self? When I have researched it just says that situational analysis is the SWOT however when looking at the framework given, it looks as if they are two different things?

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Thanks

Answer:
SOSTAC stands for:

Situation – where are we now?

Objectives – where do we want to be?

Strategy – how do we get there?

Tactics – how exactly do we get there?

Action – what is our plan?

Control – did we get there?

So the 'situation analysis' is one part of sostac.

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I cant find the cover sheet, does this mean we don't need to out one?

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I cant find the cover sheet, does this mean we don't need to out one?

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thank you

Answer: Apparently cover sheets haven't been made available, so don't worry, the submission in connected automatically to the coursework submission hub.

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Can we include the psychology behind why certain social media platforms are more effective when marketing an event?

thank you

Answer: Yes

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Do these both go into the strategy before PRE,DURING AND POST or do they go into an appendices?

thanks

Answer: completely up to you where you would like to include them. As long as they are there and make sense.

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This sounds like a stupid question but if I do my Swot Analysis as a brainstorm does this then count towards the word count? I'm just a bit confused as to what counts as a 'table'?

Answer: Firstly, no question is a stupid one.

Tables and 'images' don't count towards a word-count. If you present your brainstorm as an image, and caption it as such then it won't count.

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Is it important to include both a SWOT and SOSTAC analysis?

Answer: The components of both have been advised.

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For the Threats part of the SWOT analysis I'm really struggling to come up with points. Please could you give me some advice to think about.

Thanks

Answer: Consider what we did in the lectures and workshops during the term. We covered suggestions to consider.

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I am struggling to find data online regarding who the competitors are for GFW... should they be other non-profit organisations, or can we consider profit organisations?

Answer: IF you don't think there are any then please state this. You can consider what you have stated above however.

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In regards to the objectives for the marketing strategy, I have used 2 of Lily's from last year, but more specific, with a third completely different objective. Is this okay?

Thanks

Answer: It's hard for me to say without seeing your addition, but making professional suggestions for improvement are good

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As part of the situational analysis I've been
exploring the 5 Cs as well as including my overall SWOT before beginning my proposal. Is this necessary to do, or am I adding to my pre existing work load?

Answer: Yes, if you want to extend your research beyond what has been asked then this shows further reading. Well done.

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What are all the digital channels that can be used in our strategy and how many should we use?

Answer: This is up to you. What do you think is appropriate? Please refer to your lecture notes.

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I would just like to clarify that the proposed digital strategy for GFW can be made up of multiple ideas? Social media and how we intend to use it throughout the event can also be part of the strategy?

Answer: Yes, this is exactly what you should be doing.

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1. How do i reference any information i have used from Lily Gee's powerpoint?

2. How do i reference my own primary research?

Answer: Lily Gee is primary research, so yo would reference this as you would any primary research. Check your harvard referencing guide for confirmation.

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Another question about the structure of the assignment...

1. Can i include the information about GFW's target audience and demographic and the GFW SWOT analysis within the introduction section as sub headings?
2. Or am i supposed to touch on this information throughout the essay in all pre/during/post sections?

Thanks.

Answer: The structure is there so that the audience can understand what you are saying. How you decide to do this is up to you. You have understood this correctly and as long as the information is included and presented professionally - it doesn't necessarily matter in which order (as long as it makes sense!).

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Just to clarify the structure of the assignment...
- I have produced a report starting with an introduction into the assignment, then main headings of before event, during event and post event and within these headings smaller sub headings discussing past digital strategies and my new ideas for the promotion of GFW? Then a conclusion summing up my GFW strategy as a whole.

Thanks.

Answer: see structure continued

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Do we have to reference our swot analysis? If so, where do we put our references.

Answer: Reference as per usual. If you are unable to do do. Caption your table or image for example with where the source has come from.

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For the structure of my digital strategy, I have used the backbone of the existing GFW strategy. I have then proceeded to innovate and come up with new ideas on how to improve the spine of what they already have as the existing techniques are good yet can be improved. I have analysed, critiqued and improved upon these and was wondering if this is the way to go about it or are we expected to create totally new strategy
with every different component being new idea? As in the marking scheme points towards this yet the brief isn't clear on which way to attack it. So basically, my question is... can we improve upon an existing strategy and innovate or does everything have new?

Thanks.

Answer: You have understood the brief as above. Improve and innovate using the existing strategy. If you wanted to create something entirely new, you could, but this is not necessary. In a professional working strategy, you would rarely start from a blank canvas (unless the project was entirely new) in this case it is not a new project and it needs improvement.

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Can we put our SWOT analysis in a table, if so would this be part of our word count?

Answer: Yes you can put information such as a SWOT in a table > this then does NOT contribute to your word count.

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Does the event have to remain in London?

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Does the event have to remain in London?

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Answer: If you are considering moving the event, you would have to give sufficient grounds and evidence as to why.

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Many are having issues accessing Lily's powerpoint... what can we do to go about this?

Answer:
Please can you email me directly to z.hitchen@mmu.ac.uk and put the subject as URGENT Lily's powerpoint. Thank you.

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If we are doing it on a blog post does it still have to be 2,500 words?

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If we are doing it on a blog post does it still have to be 2,500 words?

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Answer: Absolutely yes. The word count is 2,500 words.

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What time on the 13th does the assignment have to be submitted by?

Answer: Midnight

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1. It is a good idea to use Indesign or Illustrator to edit layout and text?
2. Do we also need to consider the budget?

Answer:
1. It is up to you which tools you use to layout your submission. Any professional tool is allowed.
2. Budget can be considered within the limitations of your knowledge. You know that GFW is a charity and therefore budget will be minimal and dependant on key sponsor investment. You do not need to specify figures.

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In regards to the tone of the assignment, is it seriously written or can it be spoken of quite casually/relaxed?

Answer: This is professional report and therefore should be written as such. If you refer to the marking matrix and assessment brief, it does specify this criteria.

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How do we conclude on a strategy which has not even been put in place? When we speak about the post-event, do we speak about what we predict will happen? … in comparison to last year?

Answer: As with an professional strategy, the event will not have taken place. The conclusion is a summary of your proposal and why you think this is the best one.

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For the target market I have a bit of information but need more to back up what I have said. I've looked on Mintel, Verdict and passport and can't find any information. Is there anywhere else I can find this information from?

Answer: Don't forget to look in the obvious places too, which are often overlooked. You have social media accounts which can also give you valuable information about who is following and importantly 'interacting' 'with their official accounts.

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is it a good idea to structure the report with the headings pre, during and post and then use the sub headings of the different channels your using and how you will promote the event through this time?

Answer: Yes this is one option for structuring your plan. However, you can chose to structure it in any way you think is cohesive too.

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Is the SWOT analysis part of the assignment supposed to be covering GFW as a whole, or just the digital strategies which they use?

Answer: The SWOT analysis should be for GFW as a whole. However, you can add in additional SWOT analysis for specific digital areas too if you wish.

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Are we writing why in general fashion influencers would be good for graduate fashion week or why the specific ones we chose would be important? I've written a summary then just done a table with a bit of info about the influencers?

Both is advisable. You will have to be succinct with 200-250 words.

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Just to clarify are we writing 250 words on each fashion influencer or is it 250 total? like can we do a brief 'stats' type bio for each influencer of say 20-25 words???

200-250 in total.

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I've used multiple Instagram pages for the list of fashion influencers. Do I have to reference every instagram account I used or just one reference for Instagram itself? Thank you.

A: Just use one for the formative assessment.

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Do we have to include 10 influencer's as what I've written already will go way over the 250 word limit if I do this?

I've written an introduction including a quote and how the strategy will work? Do I need to do this or simply just write down a number of influencer's and why I have chose them?

A: Great question.
Remember from all your work so far (Level 4 as an example) that tables etc can be used (they are not included in the word count.) Some of you may wish to utilise this if you want to get more information in a concise piece of writing.

Let me know if this answer helps. Feel free to ask more.

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write something...

(you can also add, sound/video/attachments/photo)